Lena Hoschek SS15 "HOT MAMA AFRICA!"

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CONGO PUMPS / caleidoscope

GAZELLE DRESS / caleidoscope

Cover: MAKOSSA DRESS / caleidoscope

SPRING/SUMMER 2015 SWAP: Inspired and fascinated by Africa’s people, its wildlife and scenery, with this collection, Lena Hoschek will be giving back through her support for a charity project. For every piece sold, € 2 will be donated to “SWAP – Safe Water and AIDS Project”. Since 2005 his charity has been active in Kenya, where it helps to provide clean drinking water and to improve health and hygiene standards for people living with HIV and AIDS. Coupled with measures to help de-stigmatise those affected, the project contributes greatly to successful treatment. At the 2014 Life Ball, SWAP was awarded the “Crystal of Hope Award”, donated by Swarovski, for its pioneering work.

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MOGADISHU PUMPS / marine

MOGADISHU DRESS / seaside


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TOGO SET / blue fan ZAIRE PUMPS / honeycomb



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SWAZI DRESS / sun CONGO PUMPS / honeycomb


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RIBBON SKIRT / parrot

P I L I P I L I B LO U S E / p i n k


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CO CO B LO U S E / m a r ke t CONGO PUMPS / caleidoscope

MALINDI SKIRT / sun lace


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KRIBI TOP / sun BURUNDI SKIRT / market



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FLAMINGO DRESS / pink MAKOSSA STILETTOS / black


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I M PA L A B LO U S E / m i n i d o t s CONGO PUMPS / caleidoscope

ZAIRE SKIRT / power flower


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A N T E LO P E C A R D I G A N / a c i d GHANA DRESS / power flower


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TA N Z A N I A D R E S S / a c i d s t a r s


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ANANAS TOP / acid CONGO PUMPS / acid stars

ZAIRE SKIRT / acid stars



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MOSAMBIQUE DRESS SHORT / purple peg


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CAPE TOWN DRESS / tribe sky


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BANANA TOP / avocado JUNGLE SHORTS / blue peg


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STA N L E Y B LO U S E / b l a c k UGANDA SKIRT / chocolate stars


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LO D G E D R E S S / c re m e


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CAIRO DRESS / black TOGO WEDGES / black


28 BURUNDI SKIRT / black

ANANAS TOP / black

M A N D E L A C O AT / s a l t ’n’ p e p p e r


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S AVA N N A D R E S S / s a n d


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TRIBE DRESS / black



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CRAZY COCONUT COUTURE DRESS / made to order


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AFRICAN QUEEN COUTURE DRESS

/ made to order


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DA KTA R I D R E S S / l e m o n v i b e


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S A FA R I J AC K E T / s a n d MADAG ASCA R SKIRT / lemon vibe


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LO M É TO P / b l a c k

MAKOSSA STILETTOS / black

MALINDI SKIRT / black lace

GNU TOP / tribe sand

ZULU P UMPS / ethno

LESOTHO SKIRT / tribe sand


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PRETORIA DRESS / tribe sand


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M A N D E L A C OAT / l i m e ZULU P UMPS / ethno

MALI DRESS / yellow leaves


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ZULU DRESS / ethno ZULU P UMPS / ethno


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ANANAS TOP / red sand ETHIOPIA SKIRT / ethno


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AFRO SHIRT / seeds TOGO WEDGES / ethno

B L AC K PA N T H E R S H O RTS


42 ZULU P UMPS / ethno

CAMEROON DRESS / cat eye


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SAMBEZI SKIRT / seeds


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ZEBRA CARDIGAN / black ecru

ZIMBABWE SKIRT / eyes

SOTHO JACK ET / black

MARRAKESH SKIRT / embroidery black


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VOODOO DRESS / eyes



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CONGO DRESS / village



50 CONGO SKIRT / village

L I O N P U LLOV E R / b l a c k


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PATA PATA D R E S S / r e d f a n


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MASSAI DRESS / blood stripes


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M A L AW I B LO U S E / c u v é e MASSAI SKIRT / blood stripes


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BANANA TOP / blood ZAMBIA SKIRT / lilac dahlia


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PRETORIA DRESS / navy CONGO PUMPS / peacock


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TOGO DRESS / red dahlia


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JOHANNISBURG DRESS / blood


58 CONGO PUMPS / peacock

RUBIA SKIRT / graphic

AFRO SHIRT / blood cells


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I M PA L A B LO U S E / g r a p h i c CONGO PUMPS / peacock

ZAMBIA SKIRT / diamond garden



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P I L I P I L I B LO U S E / n a v y KINSHASA SKIRT / peacock


62 TOGO WEDGES / hibiscus

HIBISCUS SHORTS

B U F FA L LO P U L LOV E R / n a v y



64 CONGO PUMPS / sunflowers

MAKEBA DRESS / sunflowers


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AFRICAN NIGHT COUTURE DRESS / made to order


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MAKONGA DRESS / african sunset


C O N C E P T/ S T Y L I N G / A R T D I R E C T I O N

Thomas Kirchgrabner, Lena Hoschek PH OTOG RAPH Y

Hilde Van Mas GRAPHIC DESIGN

en garde – www.engarde.net HAIR

Arzu Dylus – sponsored by L´Oréal Professionell MAKE UP

Sandra Maron – sponsored by Maybelline MODELS

Cordula – Stellamodels, Elif – Next Company Francine Ihenacho, Zaina – Modelwerk L O C AT I O N S

adamah Bio Hof, Riedler Kieswerk, Studio Set L O C AT I O N S C O U T

Georg Khittl JEWELS

Konplott by Miranda Konstantinidou Pearls of Africa Anita Münz Hornschmuck PROPS

Habari P R I N T / PA P E R

Platinium Print & Art / Fedrigoni GRAPHIC ELEMENTS

Courtesy of Julius Holland Waxprints MANY THAN KS & KISSES TO

Maria, Thomas, Alina, Victoria, Anna, Monalisa Steiner, Alexander Bachmayer, Silke Reinards-Achenbach, Elmar Fischer-Neuberger, Andreas Riedler ♥ ♥ ♥

Artikel erhältlich bei Lena Hoschek in Graz, Wien, Berlin und Online


•• STORE GRA Z •• JOANNEUMRING 3 8010 GRAZ graz@lenahoschek.com +43 5 0309 302

•• STORE BER LIN •• K A S TA N I E N A L L E E 1 8 14052 BERLIN-WESTEND berlin@lenahoschek.com +49 30 5858 133 0

•• STORE WIEN •• GUTENBERGGASSE 17 1 070 W I E N wien@lenahoschek.com +43 5 0309 201

• • AT E L I E R • • L Ä N G E N F E L D G A S S E 2 7/ 7 A 1120 WIEN atelier@lenahoschek.com +43 5 0309 100 Te r m i n e n a c h V e r e i n b a r u n g

Wear with Charm • • S H O P. L E N A H O S C H E K . CO M • •


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