A PUBLICATIONO OF BRIO STUDIO
THE MAKING
AN DESIGN LOGO
AN DESIGN 2021
of
INTRODUCTION This documentation is a compilation of all the processes of making An Design Logo. The publication contains the important steps taken to make the final logo design. There are three crucial stages in making An Design Logo: Discovering the brand, building the brand concept, and making the Logo concept. It was recorded during the working time and synthesized at the final state of An Design Identity making. The reason for the birth of this publication is that our team wanted to give our client a holistic perspective about the process of making a logo. It’s also proof of the right making decision. After a long way of working together, we do come to success in place a step in getting An Design closer to their customer.
THE MAKING OF AN DESIGN LOGO
ABOUT THE BRAND
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Table of content
INTRODUCTION WHAT TO DISCOVER?
THE MAKING OF AN DESIGN LOGO
ABOUT THE BRAND
04
Project overview
08
About the brand
13
The making of brand concept
21
The making of logo concept
36
Option Comparison
40
Final Option
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01
PROJECT OVERVIEW
THE MAKING OF AN DESIGN LOGO
ABOUT THE BRAND
01. LOGO DESIGN PROCESS
page.05
02. DETAILED TIMELINE
page.06
03. IN TRODUCTION TO OUR TEAM
page.07
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Logo design process
01
02
03
03
04
DISCOVERY THE BRAND
DEFINE BRAND CONCEP T
MAKING LOGO CONCEP T
MAKING APPLICATION
DELIVERING OUTCOME
Design Strategy
Brand Definition
Symbolism
Visual Identity system
Logo guidelines
Customer positioning
Design Direction
Logotype
Print Applications
Brand personality
Attributes & Moodboard
Colors
Online Applications
Competitors
Sketches
Visual Elements
DESI GN BR I EF
ST Y LE SCA PE
3 LOGO CONCEP TS
SK E T CHES
M OCKUPS
THE MAKING OF AN DESIGN LOGO
PROJECT OVERVIEW
PRIN T APPLICAT ION S
BRAN D GUIDE LIN E
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Detailed timeline
SENDING PROPOSAL
CONTRACT APPROVAL
PRESENTATION 01
FIRST MEETING
Greeting, getting to know each other. Explaing the design process
PRESENTATION 01
Defining brand goal, design direction, and style scape.
PRESENTATION 02
Presenting 3 logo concepts
THE MAKING OF AN DESIGN LOGO
PROJECT OVERVIEW
PRESENTATION 02
PRESENTATION 03
FINAL DELIVERY
PRESENTATION 03
Logo revision. Presenting Visual Identity system
FINAL DELIVERY
Delivering Brand guidelines, files and final products.
Presenting brand applications
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Introduction to our team
THE MAKING OF AN DESIGN LOGO
ABOUT THE BRAND
ART DIRECTOR
ACCOUNTANT
Ninh Nguyen
Huy Nguyen
DESIGNER/COPYWRITER
DESIGNER
lenannhien
Nhu Chu
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02
ABOUT THE BRAND 01. OUR GOAL
page.09
02. BRAND DEFINI TION
page.11
03. BRAND PERSONALI T Y
page.12
05 THE MAKING OF AN DESIGN LOGO
ABOUT THE BRAND
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Our goal is
To help the brand match their customer better
THE MAKING OF AN DESIGN LOGO
ABOUT THE BRAND
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THE MAKING OF AN DESIGN LOGO
ABOUT THE BRAND
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Brand Definition
Breaking boundaries
Being the new morden AN DESIGN
Understanding the obstacle
THE MAKING OF AN DESIGN LOGO
ABOUT THE BRAND
Focusing on strong relationship
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Reliable.
Spirited.
Unique.
Classic.
Elegant.
Brand Personality
/CLASSIC
/ELEGANT
/UNIQUE
/SPIRITED
/ RELIABLE
A work of art of recognized
Pleasingly graceful and styl-
Making original and unique
Full of energy, enthusiasm,
Be able to be relied on as
and established value,
ish in appearance or manner.
designs
and determination.
honest or truthful.
remarkably and instructively typical. THE MAKING OF AN DESIGN LOGO
ABOUT THE BRAND
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03
THE MAKING OF
BRAND CONCEPT 01. DESIGN DIRECTION
page.14
02. AT TRIBUTE & MOODBOARD
page.15
03. ST YLESCAPE
page.16
04. DEVELOPING
page.18
05. SKETCHES
THE MAKING OF AN DESIGN LOGO
05
ABOUT THE BRAND
page.19
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Design Direction Everything starts from verbal description of key brand values and features. It’s important to make sure that we are on the same page with the client and understand the “soul” of his bussiness correctly
ST RUCT URALISM ADVANCED & UNIQUE DESIGN BEING THE NEW MORDEN
BREAKING BOUNDARIES
ME DI T E RRAN E AN
AN DESIGN
UNDERSTANDING THE OBSTACLE
FOCUSING ON STRONG RELATIONSHIP
CL ASSI C
INTIATIVE & SIMPLE DESIGN COMMI T ME N T
THE MAKING OF AN DESIGN LOGO
BRAND CONCEP T
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Attribute & moodboard MEDITERRANEAN STRUCTURALISM To find the right metaphor and visual rhythm for the future identity, we explore hundreds of references. Then we carefully group and filter our findings to create self-explaining moodboards.
COMMITMENT CLASSIC
THE MAKING OF AN DESIGN LOGO
BRAND CONCEP T
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AN DESIGN
Stylescape
MAKE TH E BE ST QUA L IT Y OF L IV I N G
THE MAKING OF AN DESIGN LOGO
ABOUT THE BRAND
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Home.
is not a place, it’s the feeling.
THE MAKING OF AN DESIGN LOGO
ABOUT THE BRAND
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Developing
THE MAKING OF AN DESIGN LOGO
BRAND CONCEP T
SYMMETRICAL FACADES THE SHAPE OF ARCHES PORCH
DIMENTION ILLUSIONAL WINDOW
A (AN DESIGN) ROOF REFLECTION
CONNECTION THE HEART AT TACHMENT
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Sketches
THE MAKING OF AN DESIGN LOGO
BRAND CONCEP T
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1.1
1.2
1.3
2.1
2.2
2.3
3.1
3.2
3.3
3.4
4.1
4.2
4.3
4.4
THE MAKING OF AN DESIGN LOGO
BRAND CONCEP T
1.4
2.4
1.5
2.5
3.5
4.5
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04
THE MAKING OF
LOGO CONCEPT
THE MAKING OF AN DESIGN LOGO
05
01. LOGO CONCEP T 1
page.23
02. LOGO CONCEP T 2
page.28
03. LOGO CONCEP T 3
page.32
ABOUT THE BRAND
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THE OP TIONS THAT FIT THE BRAND CONCEP T...
1.1
1.2
1.3
1.4
2.1
2.2
2.3
2.4
3.1
3.2
4.3
4.1 4.2
THE MAKING OF AN DESIGN LOGO
3.3
LOGO CONCEP T
3.4
1.5
2.5
3.5
4.4 4.5
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LOGO OPTION ONE
THE MAKING OF AN DESIGN LOGO
ABOUT THE BRAND
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Option 1
THE MAKING OF AN DESIGN LOGO
LOGO CONCEP T ONE
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THE MAKING OF AN DESIGN LOGO
ABOUT THE BRAND
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THE MAKING OF AN DESIGN LOGO
ABOUT THE BRAND
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THE MAKING OF AN DESIGN LOGO
ABOUT THE BRAND
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LOGO OPTION TWO
THE MAKING OF AN DESIGN LOGO
ABOUT THE BRAND
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Option 2
THE MAKING OF AN DESIGN LOGO
LOGO CONCEP T T WO
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THE MAKING OF AN DESIGN LOGO
ABOUT THE BRAND
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THE MAKING OF AN DESIGN LOGO
ABOUT THE BRAND
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LOGO OPTION THREE
THE MAKING OF AN DESIGN LOGO
ABOUT THE BRAND
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Option 3
THE MAKING OF AN DESIGN LOGO
LOGO CONCEP T THREE
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THE MAKING OF AN DESIGN LOGO
ABOUT THE BRAND
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THE MAKING OF AN DESIGN LOGO
ABOUT THE BRAND
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05
OPTION COMPARISON
THE MAKING OF AN DESIGN LOGO
ABOUT THE BRAND
01. TABLE 1
page.37
02. TABLE 2
page.38
03. TABLE 3
page.39
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OP TION 1
Table 1 HOW RELEVANT THE SYMBOL TO THE 4 KEYWORDS?
OP TION 2
OP TION 3
THE MAKING OF AN DESIGN LOGO
OP TION COMPARISON
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Table 2
HOW UNIQUE IS THIS LOGO?
OP TION 1
OP TION 2
CON T RUCT I V E
THE MAKING OF AN DESIGN LOGO
OP TION COMPARISON
OP TION 3
MINIMA L
CL ASSI C
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Table 3
WHICH FEATURES DOES EACH LOGOT YPE HAVE? CON T RUCT I V E
OP TION 2
MINIMAL
OP TION 3
CL ASSI C
OP TION 1
OP TION 1
THE MAKING OF AN DESIGN LOGO
OP TION COMPARISON
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FINAL DESIGN
THE MAKING OF AN DESIGN LOGO
ABOUT THE BRAND
01. LOGO CON TRUCTION
page.42
02. KEY VISUALS
page.44
03. PRIN T APPLICATIONS
page.45
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THE FINAL LOGO OP TION...
OP TION 2 OP TION 3
OP TION 1
THE MAKING OF AN DESIGN LOGO
FINAL DESIGN
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The final Logo
THE MAKING OF AN DESIGN LOGO
ABOUT THE BRAND
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Logo Contruction
THE MAKING OF AN DESIGN LOGO
FINAL DESIGN
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THE LOGO GRID
A width
h
1/3
1/2
THE MAKING OF AN DESIGN LOGO
FINAL DESIGN
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Key visuals
THE GOTHIC PAT TERN
THE LAYER DOME
NAME CARD_FRONT
THE MAKING OF AN DESIGN LOGO
FINAL DESIGN
NAME CARD_BACK Page. 45
Print Applications
Bahnschrift 7 pt
Goudy Old 21 pt
Bahnschrift 11 pt
THE MAKING OF AN DESIGN LOGO
FINAL DESIGN
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Goudy Old 14 pt Bahnschrift 7 pt
Bahnschrift 5 pt
THE MAKING OF AN DESIGN LOGO
FINAL DESIGN
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SOCIAL NET WORK
GET IN TOUCH
WORKING HOURS
FACEBOOK : briostudiovn INSTAGRAM : @briostudio.vn EMAIL : briostudiovn@gmail.com
P : + 84 375 766 585 E : brio.studiovn@gmail.com
8: 30 am to 5: 30 pm Monday to Friday
THE MAKING OF AN DESIGN LOGO
ABOUT THE BRAND
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