The history of Mura • The Mura family has begun her work on a hosiery market in 1956 • “Calzificio MURA S.p.A.” company for hosiery production was founded in Italy in 1969 by Luigi Mura and his wife • Over these years the company has gained prestige and fame not only in many European countries, but in the whole world, thanks to it’s own philosophy: The search of product quality and services
The Brand philosophy: MURA collant is an Italian high-class brand– this is a classic, an elegance and a perfection of design models
Modern technologies ТМ MURA uses the unique Lycra® Leg Care technology in it’s production. These are special fibers which provide normal level of pressure on the various parts of the leg: at the ankle, hip and thigh Products made with the Lycra® Leg Care thread stimulate circulation which helps to raise the tone, to reduce fatigue and evokes a feeling of lightness in legs. Advantages: elastic tights, tight-fitting leg, do not gather at the knees and the ankles. Resistant to “tightening” , even if it is formed a small “tightening”, it is easy to stretch it, gently pulling in different ways. It is a table below containing the Lycra fibers depending on tissue compression degree Compression degree
Lycra® fiber Decitex (density)
The ankle mm
Light
22 - 44
5-7
80 60
Medium
33 - 78
8 - 10
75 50
Strong
78 - 156
11 - 13
70 40
Permissible deviation
(pressure)
1
% ratio Ankle/hip Shin/hip
+/- 10
Properties which affect price forming : 1. The threads are fundamental element of a product. The price and quality depend on the thread type and it’s country of origin • • •
low price category (+) - vanise medium price category (++) – single cover, microfiber premium (+++) – double cover, natural fiber(cotton, wool, silk)
2. The seam – it is used two types of seams– flat seams and overstitch. Tights with flat seams are stronger, making a feeling of comfort and it barely invisible under tight-fitting clothes, which is often found in overstitched tights . • • •
low price category (+) - overstitch medium price category (++) – overstitch premium (+++) – flat seam
3. Stabilization is necessary to give a product a beautiful look and leg’s shape • • •
low price category (+) – without stabilization medium price category (++) – steam stabilization on a straight leg premium (+++) – steam stabilization with a dedicated heel
Properties which affect price forming : 4. The gusset – makes a product more practical and comfortable in wearing (tights tear less because of load reduction on seams) • • •
low price category (+) – without gusset medium price category (++) – polyamide gusset premium (+++) – cotton gusset
5. Shorts designed for more comfortable fit tights • • •
low price category (+) – polyamide shorts medium price category (++) – more tightened shorts with spandex premium (+++) – body shaper, without shorts
6. Painting – dye quality(including a country of origin) influences on appearance of the product. Softener makes the product soft and silky. Special perfume – aromatizer gives the product an exclusive flavor • • •
low price category (+) – without softener, without perfume medium price category (++) – softener + perfume premium (+++) – softener + exclusive aromatizer
7. KNOW HOW – details, fleece layer, a special belt, Push-Up etc.) 6
Who our woman is‌
She is special and bright, she is trying to look impressive, showing interest to everything beautiful, loves to experiment. Gives preference to fashion trends and follow them
She is self-sufficient and elegant, she is with taste and sense of style – a true lady. Feelings are important for her, the choice is based on intuition and tactile sense, focuses on comfort and perfect quality
She is practical, she needs quality and low-priced tights, tights are not accessories for her, but it is a need for every day, a strong attachment to the place of a purchase, mostly family.
The structure of ТМ MURA BASIC (7 (7 lines) lines) ORO 9 models
Oasis 6 models
Body Control 4 models
Hold Up 6 models
Rete 3 models
Winter 6 models
FASHION (1 (1 line) line) Fashion
90 models
Basic properties of TM MURA Series
1 Threads
2 Seam
3 Stabilization
4 Gusset
5 Shorts
6 Painting
7 KNOW HOW
ORO line 1
Feeling 13
+++
+++
+++
+++
+++
+++
2
Nouvelle Epoque 20
+++
+++
+++
+++
+++
+++
3
Donna 30
+++
+++
+++
+++
+++
+++
4
Sensation 20,40
+++
+++
+++
+++
+++
+++
5
In Forma 40,70
+++
+++
+++
+++
+++
+++
6
Slip 30
+++
+++
+++
+++
+++
+++
7
Surplus 30
+++
+++
+++
+++
+++
+++
· the exclusive production technology -Lycra® Leg Care thread · the exclusive production technology ·Lycra® Leg Care thread · the exclusive production technology ·Lycra® Leg Care thread -the exclusive production technology -Lycra® Leg Care thread - a special wide belt, comfortably fixes tights on hips, not pinching it · the exclusive production technology ·Lycra® Leg Care thread · the exclusive production technology ·Lycra® Leg Care thread · delicate body shaper panties · the exclusive production technology ·Lycra® Leg Care thread
9
Basic properties of TM MURA Series
1
2
3
4
5
6
7
Threads
Seam
Stabilization
Gusset
Shorts
Painting
KNOW HOW
OASIS line 1
Oasis 8,20,40
++
+++
+++
+++
+++
+++
2
Oasis Toeless 15
++
+++
++
+++
+++
+++
3
4
Oasis Up 8
гольфы Oasis
++
++
+++
+++
· For summer season · a sheer toe · For summer season · With sandal toe
+++
· For summer season · A sheer toe · Delicate elastic lace with two silicone strips
+++
· For summer season · A sheer toe · A comfortable elastic band, not pinching a leg
10
Basic properties of TM MURA Series
1
2
3
4
5
6
7
Threads
Seam
Stabilization
Gusset
Shorts
Painting
KNOW HOW
· Shaping a figure · Push Up effect · Pressure distribution over the entire length of the leg
BODY CONTROL line 1
Body Massage 8,20,40
++
+++
+++
+++
+++
+++
2
Body Shaper - shorts
++
+++
+++
+++
+++
+++
· Shaping a figure · Shorts with Push Up effect
11
Basic properties of TM MURA Series
1
2
3
4
5
6
7
Threads
Seam
Stabilization
Gusset
Shorts
Painting
KNOW HOW
HOLD UP line 1
Opera 15
++
+++
+++
2
Jil 15
+++
+++
+++
Luxury lace 9cm with two silicone strips
3
Cindy 20
++
+++
+++
4
Micro Up 40
++
++
+++
Elastic lace 6cm with two silicone strips 路 "Velour effect" -thanks to special thread 路 luxury lace 9cm with two silicone strips
5
Guepiere 40
+++
+++
+++
5
Riga 20
++
+++
+++
+++
+++
+++
Stockings suitable for belts
Knee-high imitation with luxury lace Tights with the seam behind
12
Basic properties of TM MURA Series
1
2
3
4
5
6
7
Threads
Seam
Stabilization
Gusset
Shorts
Painting
KNOW HOW
RETE line 1
Rete
++
+++
++
+++
+++
+++
Covering in micro fishnet
2
Rete Tulle
++
+++
++
+++
+++
+++
Covering in fishnet tulle
3
Autoreggente Rete
++
+++
Covering in micro fishnet
++
13
Basic properties of TM MURA Series
1
2
3
4
5
6
7
Threads
Seam
Stabilization
Gusset
Shorts
Painting
KNOW HOW
WINTER line 1
2
Micro 40,80,140
Micro cotton 140
3
Modal Seta 160
4
Viscosa Cashmere 180
++
+++
+++
+++
+++
+++
+++
+++
++
++
++
++
+++
+++
+++
+++
+++
+++
+++
+++
+++
· 3D covering, · A smooth, uniform covering making dense tights look elegant
+++
· 3D covering, · A smooth, uniform covering making dense tights look elegant
+++
· 3D covering, · A smooth, uniform covering making dense tights look elegant
+++
· 3D covering, · A smooth, uniform covering making dense tights look elegant
14
Competitive advantages of MURA • • •
• • •
Over 50 years in the production of hosiery, has the necessary knowledge and experience The production Made in Italy - a sign of quality, fashion and innovation The factory produces it’s own products from materials of leading European manufacturers , with careful selection and control The use of Lycra® Leg Care thread The distinctive property of TM is the presence of exclusive pleasant fragrance The Yanser company is the exclusive distributor for over 10 years on the Ukrainian market, also on Russian market and other European countries – Scandinavian countries, Holland, Poland.