Presentation of "Business tights with Yanser" by elena ignatova

Tightsâ&#x20AC;&#x2122; business with

The history of Yanser «Yanser» is

a beautiful business in a beautiful package for beautiful people. We think the beauty is a matchless feeling of harmony between the body and lingerie. We aim to: work beautifully, consistently and purposefully improve ourselves in all: in product, design, colour, service... go with the times and face the future learn foresee desires , understand and correspond to all shades of our client’s mood from mystery to tumultous delight. give opportunity to all women without exception to touch the truth of women’s lingerie be necessary, acceptable , interesting, find like-minded people, inflame them with a beautiful idea and do not disappoint them on our joint path to perfection. ...Yanser is more then just a business. This is our mission of a beauty! extract from Brand Book of «Yanser» company - «Understanding the essence of a beauty I»

Yanser company is a specialist in retail sales, we know , what customer needs! 100 000 people visiting our 220 shops every month!

The history of ТМ Legs & MURA ТМ Legs •ТМ Legs - it is a common project of “Yanser” company and Italian company “Mura” since 1998 •Tights’ market got quality product at a reasonable price •During the development of the brand “Legs”, it is expanded the geography of production ( Italy, Poland, Ukraine) •Italian quality standards is observed under the tough control in all productions •The “Yanser” company manages TM LEGS, therefore the company is assigned the status of a “producer”, as shown on a package : producer – “Yanser LTD” ТМ MURA •The Mura family has begun her work on a hosiery market in 1969 •Over these years the company has gained prestige and fame not only in many European countries, but in the whole world, thanks to it’s own philosophy: The search of product quality and services!

* the status “producer” can be assigned to any company which is responsible for the product, according to Ukrainian legislation

The philosophy Tights are adapted to the market needs, based on consumer preferences: – correct product – correct package – correct price……

for the real women. The highest degree of a pleasure is the feeling of a harmony in all things.

Who our woman isâ&#x20AC;Ś

She is special and bright, she is trying to look impressive, showing interest to everything beautiful, loves to experiment. Gives preference to fashion trends and follow them

She is self-sufficient and elegant, she is with taste and sense of style â&#x20AC;&#x201C; a true lady. Feelings are important for her, the choice is based on intuition and tactile sense, focuses on comfort and perfect quality

She is practical, she needs quality and low-priced tights, tights are not accessories for her, but it is a need for every day, a strong attachment to the place of a purchase, mostly family.

The structure of Đ˘Đ&#x153; Legs BASIC collection collection Everyday line (5 series)

FASHION collection collection Fashion Color line (3 series of15-20 colours)

Elegance line (5 series)

Fashion line Special line (2 series)

Micro line (4 series)

High soft line (6 series)

(90 models)

The example

of collectionâ&#x20AC;&#x2122;s structure BASIC collection

Elegance line

Special line

Silk series

model

Model

Silk 8

Silk 15

article

200

201

Model

Silk 20

Silk 40

article

202

203

High Soft line

Properties which affect price forming : 1. The threads are fundamental element of a product. The price and quality depend on the thread type and it’s country of origin • • •

low price category (+) - vanise medium price category (++) – single cover, microfiber premium (+++) – double cover, natural fiber(cotton, wool, silk)

2. The seam – it is used two types of seams– flat seams and overstitch. Tights with flat seams are stronger, making a feeling of comfort and it barely invisible under tight-fitting clothes, which is often found in overstitched tights . • • •

low price category (+) - overstitch medium price category (++) – overstitch premium (+++) – flat seam

3. Stabilization is necessary to give a product a beautiful look and leg’s shape • • •

low price category (+) – without stabilization medium price category (++) – steam stabilization on a straight leg premium (+++) – steam stabilization with a dedicated heel

Properties which affect price forming : 4. The gusset – makes a product more practical and comfortable in wearing (tights tear less because of load reduction on seams) • • •

low price category (+) – without gusset medium price category (++) – polyamide gusset premium (+++) – cotton gusset

5. Shorts designed for more comfortable fit tights • • •

low price category (+) – polyamide shorts medium price category (++) – more tightened shorts with spandex premium (+++) – body shaper, without shorts

6. Painting – dye quality(including a country of origin) influences on appearance of the product. Softener makes the product soft and silky. Special perfume – aromatizer gives the product an exclusive flavor • • •

low price category (+) – without softener, without perfume medium price category (++) – softener + perfume premium (+++) – softener + exclusive aromatizer

7. KNOW HOW – details, fleece layer, a special belt, Push-Up etc.) 9

Basic properties of TM Legs

Series

Threads

Seam

Stabilization

Gusset

Shorts

Painting

KNOW HOW

EVERY DAY line 1

Happy 15,20,40

+++

Miss 20,40

+++

knee-high Massage 40

路 Comfortable elastic band, not pinching a leg

Knee-high Leto 15

路 Comfortable elastic band, not pinching a leg 路 Sheer toe

socks Sunny 15

路 Comfortable elastic band, not pinching a leg

Basic properties of TM Legs

Series

Threads

Seam

Stabilization Gusset

Shorts

Painting

KNOW HOW

ELEGANCE line 1

Vita Bassa 20,40

Patty 20

+++

· Delicate elastic band with two silicone strips

La perla 40

+++

· Delicate elastic band with two silicone strips

Silk 8,15

· Sheer toe (Silk 8)

Silk 20,40

+++

· Specially designed belt , comfortably fits the waist , not pinching it

· A belt which has a shining , wide, silky basis and comfortably fits the waist , not pinching it

Basic properties of TM Legs Series

Threads

Seam

Stabilization

Gusset

Shorts

Painting

KNOW HOW

SPECIAL line

Relax 20,40,70

Push Up 40

+++

· Comfortable support not pinching the hips · Pressure distribution over the entire length of legs

· Correct the figure · Push Up effect · Pressure distribution over the entire length of legs

Basic properties of TM Legs

Series

Threads

Seam

Stabilization

Gusset

Shorts

Painting

KNOW HOW

· “velour effect” thanks to special thread · “velour effect” thanks to special thread · a special wide belt, comfortably fixes tights on hips, not pinching it

MICRO line 1

Tetti 40,60,100

+++

Freedom 40,100

+++

Melange 60

+++

· Melange texture

Micro 40 - kneehigh, socks

· Comfortable elastic band, not pinching a leg

Basic properties of TM Legs Series

Threads

Seam

Stabilization Gusset

Shorts

Painting

KNOW HOW

HIGH SOFT line 1

Cotton 40,80,110

+++

Micro cotton 140 tights,leggings

+++

Freedom 110

+++

Velour 100,180, 150-leggings

+++

Siberia 250 - tights, leggings

+++

Lana Viscose 160

+++

· Cotton 40 – there are no analogs in quality level and density · A smooth, uniform covering making dense tights look elegant . · 3D covering, · A smooth, uniform covering making dense tights look elegant · A special wide belt, comfortably fixes tights on hips, not pinching it · A smooth, uniform covering making dense tights look elegant · 3D covering · A smooth, uniform covering making dense tights look elegant · Fleece layer inside. · 3D covering, · A smooth, uniform covering making dense tights look elegant · A smooth, uniform covering making dense tights look 14 elegant.

Basic properties of TM Legs

Series

Threads

Seam

Stabilization

Gusset

Shorts

Painting

KNOW HOW

FASHION COLOUR line 1

Micro colour 40

Brilliant colour 110

Freedom colour 110

+++

· "Velour effect" - thanks to special thread, · There are always 13-20 trendy colours

· 3D covering, · A smooth, uniform covering making dense tights look elegant · There are always 13-20 trendy colours

· There are always 13-20 trendy colours · A special wide belt, comfortably fixes tights on hips, not pinching it

COMPETITIVE ADVANTAGES OF ТМ LEGS • • • • • • •

Legs has been existing in Ukrainian market for 15 years! The unique packaging For goods manufacture are used materials of the leading European producers Collection formation according to different consumer groups Italian quality standards Quality-price ratio Everyone knows Legs! We conduct large-scale marketing events, promotional campaign for the brand!

The structure of ТМ MURA BASIC (7 (7 lines) lines) ORO 9 models

Oasis 6 models

Body Control 4 models

Hold Up 6 models

Rete 3 models

Winter 6 models

FASHION (1 (1 line) line) Fashion

90 models

Basic properties of TM MURA Series

1 Threads

2 Seam

3 Stabilization

4 Gusset

5 Shorts

6 Painting

7 KNOW HOW

ORO line 1

Feeling 13

+++

Nouvelle Epoque 20

+++

Donna 30

+++

Sensation 20,40

+++

In Forma 40,70

+++

Slip 30

+++

Surplus 30

+++

· the exclusive production technology -Lycra® Leg Care thread · the exclusive production technology ·Lycra® Leg Care thread · the exclusive production technology ·Lycra® Leg Care thread -the exclusive production technology -Lycra® Leg Care thread - a special wide belt, comfortably fixes tights on hips, not pinching it · the exclusive production technology ·Lycra® Leg Care thread · the exclusive production technology ·Lycra® Leg Care thread · delicate body shaper panties · the exclusive production technology ·Lycra® Leg Care thread

Basic properties of TM MURA Series

Threads

Seam

Stabilization

Gusset

Shorts

Painting

KNOW HOW

OASIS line 1

Oasis 8,20,40

+++

Oasis Toeless 15

+++

Oasis Up 8

гольфы Oasis

+++

· For summer season · a sheer toe · For summer season · With sandal toe

+++

· For summer season · A sheer toe · Delicate elastic lace with two silicone strips

+++

· For summer season · A sheer toe · A comfortable elastic band, not pinching a leg

Basic properties of TM MURA Series

Threads

Seam

Stabilization

Gusset

Shorts

Painting

KNOW HOW

+++

· Shaping a figure · Push Up effect · Pressure distribution over the entire length of the leg

BODY CONTROL line 1

Body Massage 8,20,40

Body Shaper - shorts

+++

· Shaping a figure · Shorts with Push Up effect

Basic properties of TM MURA Series

Threads

Seam

Stabilization

Gusset

Shorts

Painting

KNOW HOW

HOLD UP line 1

Opera 15

+++

Jil 15

+++

Luxury lace 9cm with two silicone strips

Cindy 20

+++

Micro Up 40

+++

Elastic lace 6cm with two silicone strips 路 "Velour effect" -thanks to special thread 路 luxury lace 9cm with two silicone strips

Guepiere 40

+++

Riga 20

+++

Stockings suitable for belts

Knee-high imitation with luxury lace Tights with the seam behind

Basic properties of TM MURA Series

Threads

Seam

Stabilization

Gusset

Shorts

Painting

KNOW HOW

RETE line 1

Rete

+++

Covering in micro fishnet

Rete Tulle

+++

Covering in fishnet tulle

Autoreggente Rete

+++

Covering in micro fishnet

Basic properties of TM MURA Series

Threads

Seam

Stabilization

Gusset

Shorts

Painting

KNOW HOW

WINTER line 1

Micro 40,80,140

Micro cotton 140

Modal Seta 160

Viscosa Cashmere 180

+++

· 3D covering, · A smooth, uniform covering making dense tights look elegant

+++

· 3D covering, · A smooth, uniform covering making dense tights look elegant

+++

· 3D covering, · A smooth, uniform covering making dense tights look elegant

+++

· 3D covering, · A smooth, uniform covering making dense tights look elegant

Competitive advantages of MURA • • •

• • •

Over 50 years in the production of hosiery, has the necessary knowledge and experience The production Made in Italy - a sign of quality, fashion and innovation The factory produces it’s own products from materials of leading European manufacturers , with careful selection and control The use of Lycra® Leg Care thread The distinctive property of TM is the presence of exclusive pleasant fragrance The Yanser company is the exclusive distributor for over 10 years on the Ukrainian market, also on Russian market and other European countries – Scandinavian countries, Holland, Poland.