Sendlane Review of Everything You Need to Know

Sendlane Overview Founded in 2013, Sendlane is an e-mail marketing automation system created for small businesses and e-commerce store owners.

The system is designed with all the standard features you’d expect including newsletter campaigns, templates, list management & real-time reporting.

PLUS Sendlane goes above & beyond with a lot more advanced marketing features like behavior-based automation, tagging & deep multi-variable segmentation, event tracking, deep data integrations and also e-mail retargeting at no additional cost. https://www.socialleadfreak.com/sendlane-reviews-and-pricing/

Sendlane Plans and Pricing Sendlane does not give the traditional plans that we are used to seeing. Rather, it will cost customers based on the number of contacts and give a full package of features to all people, without limitations. Plans can be upgraded or canceled anytime.

Whatever the number of contacts, all plans include: • • • • • • • • • •

Unlimited email campaigns and newsletters Behavior-based automations & workflows Deep data segmentation E-mail retargeting Enhanced website and event tracking Visual work-flow and e-mail builders Built-in reporting and analytics Real-time tracking and in-depth customer profiles Over 1,000 integrations 24/7/365 Support

Up to 1,000 Contacts This plan costs $25 monthly and also hosts up to 1,000 subscribers. Additionally, it includes all of the features noted above.

Up to 2,500 Contacts This plan costs $49 monthly and also hosts up to 2,500 subscribers. Additionally, it includes all of the features noted above.

Up to 5,000 Contacts This plan costs $89 monthly & hosts up to 5,000 subscribers. In addition, it includes all of the features noted above.

Up to 10,000 Contacts This plan costs $139 monthly and hosts up to 10,000 subscribers. In addition, it includes all of the features noted above.

Up to 25,000 Contacts This plan costs $219 monthly & hosts up to 25,000 subscribers. Additionally, it includes all of the features noted above.

Up to 50,000 contacts This plan costs $349 monthly & hosts up to 50,000 subscribers. Additionally, it includes all of the features noted above.

Up to 75,000 Contacts This plan costs $489 monthly & hosts up to 75,000 subscribers. Additionally, it includes all of the features noted above.

Up to 100,000 Contacts This plan costs $599 monthly & hosts up to 100,000 subscribers. Additionally, it includes all of the features noted above.

Businesses that require more than 100,000 contacts can contact Sendlane to discuss options & costs. https://www.socialleadfreak.com/sendlane-reviews-and-pricing/

Sendlane Features & Functionality

Sendlane provides you with all the necessary features that business owners need to streamline their marketing activities. In terms of common functions like list management, automated emails, scheduling, $ contact segmentation, the software is simple to pilot and also understand right off the bat.

Such as, you can create multiple lists & tags, which let you easily segment your contacts and include them in various stages of marketing automation. Real-time reporting tools help you to get actionable insights on the open & click rates of your e-mails, enabling you to tweak your strategy accordingly.

Additionally, there are a number of unique features that are worth noting. Let’s have a look.

Workflow Automation While most tools only include this feature in their enterprise-level plans, Sendlane provides strong marketing & workflow automation features to all users, it doesn't matter pricing plan.

Automation enables you to customize your campaigns and build email workflows that are personalized for each and every contact on your list. For example, you can opt for a workflow to become active as soon as a contact becomes a subscriber and send each person an automated welcome email. Then, based on their individual behavior - like opening the email or not - the system will automatically send a follow up message, apply a tag, or even complete other actions like move them to another list.

Email Retargeting & Abandoned Cart Messages With email retargeting, you can send messages to contacts based on their behavior on your website. Sendlane has a site-tracking feature that can activate workflows as soon as a contact visits your website, or abandons their cart. Then, the system will automatically send them a retargeting e-mail to remind them of the items in their cart, give a discount, and finish their purchase.

Multi-variable Segmentation Because Sendlane collects so much data for you like a business, you can segment that data to get exactly the people you want to target. Drill down to the exact customer according to website visits, purchase history, devices, locations, and much more. You can segment multiple points of web data at a snap of a finger.

Event Tracking?

With event tracking, you are able to track your entire customer journey.

From what webpages they visited to precisely simply how much each e-mail generated in profits.

All you have to do is copy & paste an event code (like a tracking pixel) & Sendlane will track your site visitors and the conversion amounts or events so you will have more specific insights about the general performance of your e-mail marketing

Advanced Web Forms If you are a professional programmer or have an IT team, you will be happy to discover you can seamlessly integrate your web forms into landing pages - or even e-mails. It is not a secret that a fantastic form is essential for conversions, and being able to use forms to their utmost potential can offer a strong competitive advantage.

Optimized Timing Marketing experts agree that the best time to deliver out e-mails dependents on a number of factors, including industry, target audience, and geolocation. The optimized timing uses machine learning how to analyze the behavioral habits of your contacts and provides smart suggestions about a good time to send an e-mail to a particular recipient or list, complementing your online marketing strategy and also improving open rates dramatically.

Real-Time Tracking and In-Depth Reporting Sendlane’s reporting tools supply a lot of information regarding the click, open, & bounce rates of a particular campaign, while also showcasing unsubscribes, spam reports, and the number of successful e-mail deliveries. Moreover, it provides details like the time of the last opened & clicked email, a list of the top links clicked, & subscribers with the greatest open rates. Plus, it's in real time, so you will always have access to the latest stats.

API Integrations Sendlane is integrated with more than 1,000 different platforms. From Zapier to Privy, Shopify to Woocommerce, they provide direct API connections with all the top companies to make your marketing process smooth & seamless.

Sendlane Templates Sendlane supplies a range of web templates including personalized e-mails, news letters, e-books and various publications, video templates, and much more. There are over 50 different styles to pick from, according to your campaign targets, online marketing strategy, and target audience.

All of the templates have a fresh, modern feel and look to them and are made to be customizable via easy drag & drop functionality. However, while you have the option to insert text boxes, videos, forms, and images, you can not enhance the template with any kind of coding (for instance, animations). There's a desktop, mobile, & tablet preview available in the customization section, enabling you to fine-tune every aspect of your template so it looks amazing on any device.

If you already have a premade e-mail template saved in HTML, you can add it manually by selecting the “My Templates� tab & copy pasting the code.

Sendlane Ease of Use The platform is easy to pilot & navigate, even for newbies. While some features require a certain amount of knowledge & skill to take full advantage of - workflow automations, for instance they could be related to lack of internet marketing expertise rather than the tool being difficult to use. Sendlane does an excellent job of explaining the way you use each and every feature and supplies drag & drop functionality for all templates, simplifying the entire process even more.

Sendlane Pros and Cons Pros • • • • • • •

Powerful workflows Personalized e-mail automation Micro-targeting and segmentation Robust retargeting functionality Drag & drop email, newsletter & marketing templates In-depth analytics and reporting Optimized e-mail timing

Cons • • •

Limited landing page template customizability Landing page builder shouldn't be the reason you purchase.

The free trial requires credit card details

The 5 Secrets of Email Marketing That Every Digital Business Should Be Doing...

What is the best time to send emails?

Final Word Overall, Sendlane is an excellent software to help streamline your e-mail marketing activities.

The software has all the handy features & functionality to satisfy the needs of even the most sophisticated entrepreneurs & small business owners. Furthermore, thanks to their advanced automation tools and in-depth reporting features, you will be able to convert more clients from leads to paying customers!

Sign up for my #1 recommended training course and learn how to start your business for FREE!