Eleonora Saiz Portfolio 2016

ELEONORA SAIZ PRODUCT DESIGNER

CONTENTS

RESUME PRODUCT DESIGN Tird Trailight GoCart Linda & Florindo Najma Vivarium MugMap Alterego B light Pulcinella

GRAPHIC DESIGN Tird graphics Human Discovering Saronno Graphic illustrations

EXTRA Le belle crochet

RESUME EDUCATI ON

10 December 1991 via G.Pagani 14 21047, Saronno (VA) Italy +39 3487145346 eleonora.saiz@gmail.com I'm a problem solver with an eclectic arsenal of skills, from the research and the ideation to the product development.

My strength is the ability to tell a story, transferring the daily ispiration into concrete products. In a project team I'm able to play different roles thanks to my versatility and my systemic vision of design.

SK I L L S

PRODUCT DESIGN FOR INNOVATION MASTER'S DEGREE 110/110 with honors 2013-2015, Politecnico di Milano

Graphic Design:

Creative product development course integrating experimentation, design and enterprise activities to tackle relevant real-world issues. It offers an in depth understanding of the practice and management of design and it fosters approaches to innovation in a complex context, involving advanced design and social parameters.

Illustrator

INDUSTRIAL DESIGN, FURNITURE ORIENTATION BACHELOR'S DEGREE 98/110 2010-2013, Politecnico di Milano The degree programme in Product Design is aimed at shaping the designer's ability to make new ideas into products, while educating students as design technicians.

LICEO CLASSICO S.M LEGNANI HIGH SCHOOL, 74/100 2005-2010, Saronno

Photoshop Indesign

Lightroom

Modeling and technical drawing:

Rendering:

Autocad

Keyshot

Rhinoceros

Sketchbook

L ANGUAGES

ITALIANO mother tongue SPANISH professional knowledge ENGLISH professional knowledge TOEIC: test of english for the international communication

EX PERI ENCE COLLABORATION WITH PANASONIC on behalf of Poli.design, Milan January 2016 - now I'm working in team suggesting innovative design ideas that incorporate functionality and aesthetics. I manage and coordinate the schedules and the teamwork, showing the results into presentations for the clients.

COLLABORATION WITH 'ALEGRE DESIGN' Valencia, Spain September 2015 - now

During the internship my goal was to develop and visualize concepts, design documentation and client presentations, define strategy, create tangible design expressions and communicate the essence of these ideas.

WORKSHOP WITH 'CASTALDI LIGHTING'

CONSULTING ACTIVITY FOR MITSUBISHI ELECTRIC EU on behalf of Poli.design, Milan October 2015 - December 2015 Research and design activities during the workshop “New ways of living” for the Design Department of Mitsubishi Electric EU.

INTERNSHIP WITH 'ALEGRE DESIGN' Valencia, Spain March 2015 - May 2015

Design a new hood for the Italian company Faber, a leader manufacturer of high range hoods.

Politecnico di Milano January 2015 Design of lighting solutions for restaurants and wine bars for Castaldi company.

WORKSHOP WITH 'ELECTROLUX' With Alegre Design I deal with the creative design of innovative products, starting from the market's analysis to the formal conceptualization.

WORKSHOP WITH 'FABER S.P.A' Politecnico di Milano May 2013

Politecnico di Milano November 2014 Design innovative ideas for the domestic environment of the future.

WORKSHOP WITH 'STEELCASE' Politecnico di Milano October 2014 New ways of thinking about the Office Space in collaboration with 'Steelcase', 'Coalesse' and 'Il Prisma'.

AWAR DS

'DESIGNèCOMPETITION' promoted by FederlegnoArredo, ADI and Regione Lombardia October 2015 Exposition at 'Salone del Mobile 2015' of the selected project 'Najma coffee table', prototyped by 'Base s.r.l'.

UN DESIGNER PER LE IMPRESE Material Connexion Italia May 2012 Design competition in collaboration with 'Maroni Extreme Woodworking'. Final exhibition at 'Triennale' Milano.

TIRD

Master's Degree Thesis Project, 2015 “Tird: teaching technology” offers an innovative form of technological education for the elderly. The awareness of the growing digital divide, linked to the old age, and the need to create a solid bridge between generations and different languages, led to design an enabling platform that can teach to the “digital immigrants” the new forms of communication and interaction, typical of the today's modern society.

Using the product, therefore, the seniors are encouraged to use and consume the ICTs (information and communication technologies), as smartphones and tablets, in order to reap their benefits in terms of wellbeing. The technological training occurs through the product interface, which offers a series of lessons and interactive activities with the goal of teaching both theoretical concepts and practical ones.

TIRD

TIRD Tird offers a structured and logical form of education, but also fresh and fun, thanks to which the senior creates his own digital learning process, being able to keep in mind his interests and skills. The protagonist of the platform is “Tird� the owl, a virtual tutor who assists the user empathically during his study, motivating and stimulating the learning continuity.

TIRD

PRODUCT DESIGN SIMULTANEOUS USE The product is characterized by the presence of a pull-out part, which has the main function to accommodate mobile devices such as tablets and smartphones. Tird is a “cross-product�, able to detect the presence of many devices, and thus to stimulate the simultaneous use of the interface and the mobile device, with the aim to bring the user in contact with his own digital tool and to explore its functions and contents.

TIRD A DOMESTIC PRODUCT The merger between analog memory and digital modernity makes Tird a familiar product, which is innovative in its functions but low tech in its physical aspect and which is integrated coherently into the domestic environment of a senior.

PRODUCT DESIGN 440

AFFORDANCE To encourage an approach based on the recognizability, the product is intentionally low tech in some of its key components.

The sharp contrast between the digital interface and the physicality of the commands, allows the user to relate in a confidential way to the product and to establish with it a “material” relationship.

The affordance was therefore the main goal required by the product design.

160 110

THE MOVABLE DRAWER The moving part of the product is used as a support for the device (smartphone or tablet) during the use of the platform's activities.

This movable drawer enables the user to have a stand, which can be easily put inside the product as soon as it's no longer necessary.

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50

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70

20˚

DEVICE'S PLACEMENT The user that decides to use the drawer as a support of his device during the platform's activities, has several options: in fact, he may decide to lay his digital tool on the moving part or place it in the provided space. The dimensions of the drawer are designed to accommodate different models of devices.

TRAILIGHT

Lightning design, Team Project, 2015 The idea behind the project is to create a conceptual 'fitness trail' in the area of ​​Leonardo Da Vinci Square, in Milan. This project aims to actively involve all those who pass through the area, because only with their direct intervention they will enjoy an efficient lighting in the Square. Thanks to the piezo technology, each path element can be reloaded with the user's interaction and then light up the surrounding area. The various elements require a different intervention so as to become a real 'lighting' interactive park. The users will benefit enormously from an outdoor gym and the Square, in turn, will benefit from a permanent lighting generated from the active ollaboration between inhabitants. In fact the physical efforts will be quantified in energy donated to the Square, extending the duration of the lighting and therefore the life of the entire area.

TRAILIGHT Start Trailight

Obstacles

Stairs

Tunnel

Footboard

Mushrooms

TRAILIGHT

Discs

Spring platform

RECHARGE YOUR CITY

Beam

PIEZOELECTRIC TECHNOLOGY The piezoelectric effect is increasingly being used in the field of design and architecture to exploit the mechanical deformation given by the passage of persons or vehicles on special tiles with sensors. The electric polarization resulting thus allows to generate power in light devices. To connect the various elements of the trail there's a power indicator, which communicates in real time the amount of energy stored in the Square, so as to raise the awareness of the participation and the shared commitment.

Leonardo Da Vinci Square, Milan

PRODUCT DESIGN Upper jaw lighting: MaxiWoody Compact SS SuperSpot < 8°

Upper jaw lighting: MaxiWoody Compact F Flood - α da 26° a 39° Small columns lighting: MaxiWoody Compact S Spot - da 9° a 15° Big columns lighting: MaxiWoody Compact S Indoor statues lighting: Light Up Walk

SS - SuperSpot < 8°

F - Flood da 26° a 39°

S - Spot da 9° a 15°

The presence of the 'Politecnico of Milano' in Leonardo da Vinci Square draws every day large flows of workers and students. Its role is therefore absolutely important, and the lighting should underline its relevance.

So MaxiWoody iGuzzini has the main task of enhancing the light and shade of the facade, through a scenic lighting, focused on the architectural details.

GOCART

Workshop with Steelcase, Team Project, 2014 GoCart is a portable sofa, designed for the office space, able to adapt to the new office scenarios and the users' needs.

It can be used to configure the indoor environment in different ways, thanks to his modular pillows; it's perfect for being used during informal meetings and breaks from paperwork. Gocart features two large side wheels that enhance mobility and playfulness and dumbbells that facilitate the portability of the medium along the office corridors. The armrests can be opened in order to use the surface as a support for books, office items or laptops, thanks to the presence of a power outlet.

GOCART

Sequence showing the Go Cart usage options: the armrests are opened in order to use the table top and the pillows are removed and placed on the floor.

PRODUCT DESIGN Nowadays the office space has changed, allowing for a greater informality and intimacy between collegues and a freedom of interior configuration.

For this reason the project has its roots on the need to provide to the workers a versatile and ironic furniture, able to change and adapt to different situations: from a simple sofa, GoCart becomes the tool which allows to configure a new shared space inside the office environment.

RELAX AREA

LINDA & FLORINDO

Workshop with Electrolux, Team Project, 2014 Linda and Florindo are two products designed during the â&#x20AC;&#x153;Future kitchenâ&#x20AC;? workshop of Electrolux. The overall objective was to think about innovative ideas for the home environment, that could improve the lifestyle and well-being of its inhabitants. Linda is a smart washing machine which can support the user in the clothing's wash, setting automatically the right type of washing, Florindo is a portable vaporizer that allows to clean, sanitize and quickly perfume the user's clothes without using a long and expensive process.

LINDA & FLORINDO A SMART WASHING MACHINE Linda is a smart washing machine characterized by the presence of three compartments, that separates your clothes according to the appropriate washing process. It is aimed at those who need a guide in choosing the type of wash. Linda avoids the washing errors and the mix of different fabrics in the same cycle.

03:00 min delicati

compartment not in use

selected compartment

the compartment indicates the type of fabrics inside and the remaining time to the end of the washing cycle.

compartment in use

interface that scans, classifies and monitors the washing cycle. size of the basket: 30x30 cm, ideal for small laundry.

PRODUCT DESIGN PORTABLE VAPORIZER AND MINI IRON Florindo is a small portable vaporizer that sanitizes, sterilizes and perfumes. It also works as an iron reduced to the minimum size, which is able to eliminate the small folds and the imperfections of the clothes. It's a very useful tool for those who are in a hurry to wear a particular garment that is not fresh or scented, or for those who need to eliminate annoying odors of sweat, fried or smoke. holes for the steam leakage

FLORindo main interface for the ignition, the steam leakage direction and the regulation of the flow

recharging usb cable, battery stored inside

power on

steam leakage

plate for ironing with air's escaping holes

steam's intensity

NAJMA

Designècompetition Award, Team Project, 2014-2015 Najma is an indoor coffee table that evokes the scents and the sensations of the Mediterranean sea. The functionality and the simplicity of the structure are combined to the richness of the texture, made possible by the laser cutting technology. The table takes shape by a unique sheet of steel, which when folded allows to mount the four legs.

NAJMA

THE TEXTURE The laser cutting technology allows to work extensively on the texture. Najma presents some typically arabesque motifs that suit the star shape of the plan and that result characteristic of the technology process.

PRODUCT DESIGN

THE DESIGN COMPETITION PROJECT 2015 Regione Lombardia, ADI, FederlegnoArredo Exposition at “Salone del Mobile 2015” of the selected project Najma coffee table, prototyped by Base s.r.l company.

VIVARIUM

Product design, Team project. 2014 This set of condiments expresses the technological potential of the mold casting of a noble material such as ceramic. The ambition of the project is to recreate a green island on the dining table, like a decorative table centerpiece, but without forgetting the main feature of the set. Thanks to the use of the ceramic, Vivarium is an elegant and sophisticated system, rich of surface details.

VIVARIUM THE COMPLETE SET Vivarium consists of five elements: the oil bottle, the vinegar bottle, the salt and pepper container and the sugar. Each element of the set is inspired by a specific succulent plant or cactus.

To emphasize the formal reference, the bottles have the typical texture of this family of plants.

THE CERAMIC MOLD CASTING A mixture of water and clay is poured into a mold of plaster porous. The material in contact with the plaster decreases its water content, producing a layer of solid clay. After reaching an adequate thickness, the excess mixture is removed and the mold is opened. After a first drying phase the piece is baked in a continuous oven.

PRODUCT DESIGN

FILL: The cork keeps the condiment inside the container.

It also allows a good isolation and a strong visual contrast with the ceramic.

POUR The surface roughness ensure a better grip of the object.

MUGMAP

Product design, Team Project, 2014 Mug Map is a thermal travel mug meant to serve as a container of hot drinks. Coffee is somewhat an implement that connects different parts of the world, with Mug Map you are able to choose your personal favourite out of four different compartments. The bottom cups are replaceable and represents one culture each, certain color and shape makes your Mug Mappersonal and unique.

MUGMAP THE FOUR CUPS The coffee is a beverage able to aggregate different cultures together. So the four cups involve precisely the typological differences in the preparation of coffee and the use of different containers.

TUMBLER CUP, Usa. The large size of the classical Usa mug allows to drink a large amount of coffee.

Polypropylene, lemon yellow with matte finish. Capacity of 30 cl.

OLLA, Mexico.

It evokes the earthenware pots used to boil the water for the coffee.

Polypropylene, brown clay with rough finish.

Capacity of 28 cl.

ESPRESSO, Italia.

The shape and the size are those of the typical Italian illy coffee cup. Polypropylene, pompeian red with glossy finish.

Capacity of 21 cl.

CEZVE, Turkey.

The cezve is a particular elungated jug, used to serve coffee into the cups.

Polypropylene, turquoise with glossy finish.

Capacity of 28 cl.

PRODUCT DESIGN

Plug Polypropylene (PP) Tab Thermoplastic polyurethane (TPU)

Holder Polypropylene (PP) Inner pot Polypropylene (PP)

THE OPERATION: According to the needs, the cup can be used as a part of the travel mug or as an outdoor mug.

TARGET: The travel mug is used by students and workers. Because of its wide use, the travel mug looks anonymous and stereotyped. So the goal of the project is to create a versatile and customizable product to make it new and unique.

ALTEREGO

Concept design, Team Project, 2014 Alterego is a 20 x 20 cm light cube in which coexist two different realities, both near and far at the same time. The two souls are dependent on each other, but become visible at different times. Source of revelation is just the light that reveals the second and not perceptible â&#x20AC;&#x153;Iâ&#x20AC;? of the cube. So Alterego takes on two roles completely different in its being turned on or off.

ALTEREGO When turned off, the cube is coated with a reflective film, being impersonal and severe. This reflective film, applied on the five outer faces of the cube becomes transparent when the interior light is on.

THE WHITE SOUL The first mood of the light effect shows a small and spongy cube inside the big one. This is lit from below, emphasizing the threedimensional and the roundness of the shape.

PRODUCT DESIGN

THE PINK SOUL A coloured acetate film placed above the light source creates a coral colour which is distributed homogeneously over the entire surface of the cube.

B LIGHT

Concept design, Team project, 2013 Blight is a light device that uses chemical energy to turn on the LEDs. The main feature of the product is the use of a primary source, such as water, to generate light, showing an alternative to electricity. The purpose of the project is to show an energy transformation with the power of water, its ability to inspire astonishment and relax and to be a great resource for the future.

B LIGHT

THE SOLUTION Blight uses a saline water solution to allow the ignition.

It's poured into the trasparent container and filtered through the tubes. The water then drips on the open circuit that connects the LEDs through the ribbon cables. This drop closes the circuit falling on the cables, activating the LEDs' light.

THE TANK The plates are angled and drilled. In this way the water flows and is collected into a container that can be extracted as a drawer to ensure the reuse.

PRODUCT DESIGN

THE VALUE OF TIME During the process the copper corrodes. Thanks to the rust the water marks its passage, drawing on the copper shapes in constant motion. So the rust is not a symbol of decay and destruction, but a proof of the passage of time.

PULCINELLA

Workshop with Faber Spa, Team Project, 2013 The product was designed during a workshop in collaboration with the Italian company Faber, a leader manufacturer of high range hoods.

Pulcinella is a kitched hood designed that gives an ironic and playful aspect to the kitchen. The zoomorphic design stimulates the imagination during the food preparation, merging aesthetics and functionality with a manually operated timer.

THE INTERACTION The product is composed by a series of parts, which contribute to enhance the zoomorphic nature of the hood. The grease filters are the footprints of a bird, the knob aeration (with 3 different intensity) represents the eye of the animal and the timer is the bird's beak. This one can be operated by moving it along the track.

TIRD GRAPHICS

Master's Degree Thesis project The centerpiece of the “Tird teaching technology” project is undoubtedly the learning platform designed for the Third Age. This interface has several sections, all united by the same goal: to teach the languages and ​​ the network codes, so that the senior can acquire the necessary skills to manipulate the digital devices as smartphones and tablets.

Moreover to return to the end user an identifying and recognizable image of Tird I made some graphics choices regarding the style, the color, the font, that are repeated in different supports. In particular it was necessary to find the right balance between modernity and freshness attributable to the platform and the peculiarities of its target user: the elderly. For this reason, the range of colors selected is not overly lit, brilliant or childish, but at the same time transmits sensations of pleasure and lightness.

TIRD GRAPHICS LESSONS: It offers theoretical explanations about the digital world and topics related to new technologies.

ACTIVITIES: Requires the user's active intervention, who learns to use his own device by following the steps illustrated by Tird.

COMMUNITY:

SHOP: It's regularly updated with new contents, downloadable for a fee and used on the platform.

ACCOUNT:

It allows to chat with other users , share experiences and above all to requests assistance.

It allows users to view their own learning process and progress.

Sequence of possible actions, using the learning platform.

GRAPHIC DESIGN

ACCEDI

GUIDA

ESPERIENZE

TIRD

COMMUNITY

NEGOZIO

IMPARA A CONDIVIDERE

LE TUE FOTO ONLINE CON TIRD! ACQUISTA

APPRENDIMENTO

ASSISTENZA

AGGIORNAMENTO

Impara linguaggi e comportamenti del Web con la nostra interfaccia

Lascia che il gufo Tird ti accompagni alla scoperta del digitale.

Scarica nuovi contenuti dal Negozio e tieni aggiornato il tuo Tird

MATERIAL OF THE MASTER'S DEGREE THESIS: printed thesis, folder containing technical drawings, istruction book and Tird's aesthetic prototype.

TIRD

chi siamo

rivenditori

programma di apprendimento

c

ontattaci

The Tird web page is the product's showcase. Its basic purpose is the promotion, which is realized through images, stories of experiences of satisfied users and user manuals. A series of evocative images flow on top of the site, with short sentences explaining some of the benefits obtained by the use of the Tird learning platform.

HUMAN

Photography, Team project, 2013 The “Human” project, shown here, is a photographic elaboration of an icicle melting process, developed during the “visual arts” university course. It metaphorically represents the unveiling of an individual, who's freed from his prejudices and his securities to show himself for what he really is. After documenting the process with several consecutive frames we realized a video, using the stop motion technique.

This is the final video link : https://www.youtube.com/watch?v=1PujevbEHwU

DISCOVERING SARONNO

Personal project

'Discovering Saronno' is an interactive book that guide young and not so young to discover the city of Saronno. The book was written and illustrated by the students of the middle school 'Bascapè' for their European colleagues, arrived in the town of Saronno thanks to Erasmus exchange. Inside the book you can discover the stories of the most important monuments and protagonists of the city over the centuries, complete the drawings and answer to the quiz to test how much you know your city!

DISCOVERING SARONNO

Discovering Saronno is an interactive and dynamic book, which goes beyond the common tourist guides. The path to discover Saronno is divided into steps, that help the reader to understand the facts chronologically. After an explanation of the character or the historical event there's a multiple choice quiz or the request to complete a drawing.

GRAPHIC DESIGN

GRAPHIC ILLUSTRATIONS

Personal project, work in progress The illustrations on this page show some of the great exponents of the Italian literature in the period of 1800 and 1900.

The main goal is to process basic caricatures that highlight the main characteristics of the authors, to provide a light and carefree vision of the great protagonists of the literary scene. These illustrations have been made with the graphics tablet and the Adobe Illustrator program. In the future it's expected to match these illustrations with a series of written explanations and descriptions of the authors, in order to offer an original guide for the guys who are studying the Italians writers.

LE BELLE CROCHET

Personal project The passion for knitting and crochetting is an important part of my life, that never leaves me alone. For this reason I decided to include my works in this portfolio, because I believe that they tell in the best way my creative personality.

The fictitious brand â&#x20AC;&#x153;le belle crochetâ&#x20AC;? joins all my knitted projects, from fashion and decorative accessories to soft puppets. Each project follows a precise methodology, which includes a careful sizing, the color palette choice and the most appropriate wool material.

LE BELLE CROCHET The â&#x20AC;&#x153;Le belle crochetâ&#x20AC;? logo emphasizes the original and elaborated nature of my creations. The corporate identity ensures credibility and coherence, so that a potential customer may perceive the validity of the craftsmanship.

You can find the logo on the social channels and on the sale labels.

EXTRA

ELEONORA SAIZ PRODUCT DESIGNER

10 December 1991 via G.Pagani 14 21047, Saronno (VA) Italy +39 3487145346 eleonora.saiz@gmail.com