PRO ject Portfolio / BEI CHEN LIU
no.
00—
"Project" is carefully planned to achieve a particular aim. As a graphic designer, I always use this really simple word. However, this simple word contains a complicated process. Every time I design a new project, it makes me very excited. I like to do research, manage time, plan, brainstorm, create concepts, draw sketches, design, develop concepts, refine details, prepare materials and print them out, finish everything. A project requires a lot of effort. So "Project" is a really special word to me. In this book, I would like to share my 11 projects with everyone. These projects represent my happiness, excitement, efforts and dreams.
CONTENTS PRO ject
PRO ject
PRO ject
01—
02—
03—
MFA T H ESIS
no.
ga e a o l i v e o i l
no.
S i m p l e pa i n t
no.
PRO ject
PRO ject
PRO ject
07—
08—
09—
Fi l m fe s t i va l
no.
Sp ec i e s e x t i n c t i o n
no.
L a m bor g h i n i box
no.
PRO ject
PRO ject
PRO ject
04—
05—
06—
Tru e R e l i g i o n
no.
B ro k e n w i n do w s
no.
PRO ject
PRO ject
10—
11—
One Year
no.
MA D D or ga n i z at i o n
no.
R ob e r t m o n dav i
no.
PRO ject MFA THESIS
no.
01—
Bei Chen Liu
I am always doing that which I cannot do, in order that I may learn how to do it. —Pablo Picasso
t i t l e _ _ _ M FA
T hesis / W hateverI.a m
9
s e c t i o n ___ 1.0
p r o j e c t _ _ _ _ _ _ _ _ _No. __
01
Title
whateveri.am
Deliverable
B o ok s
Instructor________
f i g.
Carolina de Bar tolo
Co u r s e _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Ca t e go r y _ _ _ _ _ _ _ _ _ _ _
Poster s
Directed Study
Aa FF N e t t o
Pa c k a g i ng, P r i nt i ng
P r o j e c t d u r a t i o n _ _ _ 01 02 03 0 4 0 5 0 6 07 0 8 0 9 10 11 12 13 14 15 We e k s
•AA U •
s e c t i o n ____1.0
G r a d uat e p o r t f o l i o
2 012 Fa l l
c o lo r pa l e t t e _ _ _ _ _ _ _ _ _ _ _ _ _ _
O b j e c t i v e : Enc ourage teen girls to devel o p a po si ti ve relationship w ith their appearanc e. We aim to r ai se gi rl s’ self-esteem and be an alter native to unhealthy medi a i mages and peer pressure. Our hope is for all girls to real i ze th ei r full potential.
A p p r oa c h : For this projec t, I would like to desi gn a brand and c lub for boosting teens' self-esteem . Fi r stl y, I wi l l use poster s to m ake teens and other people pay atten ti o n to my topic . Sec ondly, it w ill lead teens to visi t my websi te and join my c lub. A fter teens join this c lub, th ey wi l l get a free pac kage which inc ludes a brochure, a cl ub po ster, a m em ber ship c ard, and a m em ber ship T-shirt. I n addi ti o n , I w ill design dif ferent deliverables for teens fro m 1 3 -1 9 . Fo r exam ple, 13-year-old girls w ill get pin buttons, 1 4 -year-o l d girls w ill get key chains, nec klac es, hats, stic ker s, r ul er s, etc. Bec ause ever yone is spec ial, I w ant teens to be pro ud o f them selves. I w ant to use dif ferent typefac es to re presen t my c onc e pt. Ever yone is beautiful and unique.
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ M FA
T hesis / W hateverI.a m
11
s e c t i o n ___ 1.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ M FA
T hesis / W hateverI.a m
13
s e c t i o n ___ 1.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ M FA
T hesis / W hateverI.a m
15
s e c t i o n ___ 1.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ M FA
T hesis / W hateverI.a m
17
s e c t i o n ___ 1.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ M FA
T hesis / W hateverI.a m
19
s e c t i o n ___ 1.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ M FA
T hesis / W hateverI.a m
21
s e c t i o n ___ 1.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ M FA
T hesis / W hateverI.a m
23
s e c t i o n ___ 1.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ M FA
T hesis / W hateverI.a m
25
s e c t i o n ___ 1.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ M FA
T hesis / W hateverI.a m
27
s e c t i o n ___ 1.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ M FA
T hesis / W hateverI.a m
29
s e c t i o n ___ 1.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ M FA
T hesis / W hateverI.a m
31
s e c t i o n ___ 1.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ M FA
T hesis / W hateverI.a m
33
s e c t i o n ___ 1.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ M FA
T hesis / W hateverI.a m
35
s e c t i o n ___ 1.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ M FA
T hesis / W hateverI.a m
37
s e c t i o n ___ 1.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ M FA
T hesis / W hateverI.a m
39
s e c t i o n ___ 1.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ M FA
T hesis / W hateverI.a m
41
s e c t i o n ___ 1.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ M FA
T hesis / W hateverI.a m
43
s e c t i o n ___ 1.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
PRO ject gaea olive oil
no.
02—
Bei Chen Liu
Design is the method of putting form and content together. —Paul Rand
t i t l e _ _ _ Gaea
olive oil
47
s e c t i o n ___ 2.0
p r o j e c t _ _ _ _ _ _ _ _ _No. __
02
Title
gaea olive oil
Deliverable
B ot t les a nd b oxes
Instructor________
T homas McNu lt y
Co u r s e _ _ _ _ _ _ _ _ _ _ _ _ _
Packag ing Design 2
Ca t e go r y _ _ _ _ _ _ _ _ _ _ _
Pa c k a g i ng, P r i nt i ng
f i g.
Aa
Univers
P r o j e c t d u r a t i o n _ _ _ 01 02 03 0 4 0 5 0 6 07 0 8 0 9 10 11 12 13 14 15 We e k s
•AA U •
s e c t i o n ____ 2.0
G r a d uat e p o r t f o l i o
2 011 Summer
c o lo r pa l e t t e _ _ _ _ _ _ _ _ _ _ _ _ _ _
O b j e c t i v e : Rebrand the existing GAEA olive oil identity and develop a packaging system for any two of their current lines. Create an organized categorization of the olive oil while keeping their brand equity in mind. A minimum of six packaging pieces are required at the end of three weeks complete with a new identity.
A p p r oa c h : Gaea was founded in 1995 upon finding that Greek agricultural food products offer high quality and good taste. The Gaea product range offers all the tasty ingredients indispensable for the finest, traditional Greek cuisine. I turned to the idea of Greek decoration with a modern twist. I envisioned the brand in its beautiful olive oil design, producing high quality olive oil for future generations. Taking cues from the age of Greece, I utilized the olive leaf, GAEA symbol, olive tree and Greek patterns on the labels. The combination of these elements kept the packaging unique and useful for different product lines.
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Gaea
olive oil
49
s e c t i o n ___ 2.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Gaea
olive oil
51
s e c t i o n ___ 2.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Gaea
olive oil
53
s e c t i o n ___ 2.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Gaea
olive oil
55
s e c t i o n ___ 2.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
PRO ject Simple paint
no.
03—
Bei Chen Liu
Design is so simple, that's why it is so complicated. —Paul Rand
t i t l e _ _ _ Simple
pa int
59
s e c t i o n ___ 3.0
p r o j e c t _ _ _ _ _ _ _ _ _No. __
03
Title
Simple paint
Deliverable
Pa i nt c a n
Instructor________
T homas McNu lt y
Co u r s e _ _ _ _ _ _ _ _ _ _ _ _ _
Packag ing Design 2
Ca t e go r y _ _ _ _ _ _ _ _ _ _ _
Pa c k a g i ng, P r i nt i ng
f i g.
Aa H e lv e t i c a
P r o j e c t d u r a t i o n _ _ _ 01 02 03 0 4 0 5 0 6 07 0 8 0 9 10 11 12 13 14 15 We e k s
•AA U •
s e c t i o n ____3.0
G r a d uat e p o r t f o l i o
2 011 Summer
c o lo r pa l e t t e _ _ _ _ _ _ _ _ _ _ _ _ _ _
O b j e c t i v e : Choose an established designer, arch i tect o r brand nam e and position them for the house pai n t market. Design an appropriate, on-brand pac kaging s ystem fo r th e line of interior and exterior paints. Considerati o n fo r, an d c reative analysis of two-dim ensional g raphic appl i cati o n s on a 3D for m is stress ed.
A p p r oa c h : Eero A ar nio is a F innish inter i o r desi gn er, well know n for his innovative fur niture de signs i n th e 1 9 6 0 s, notably his plastic and fibreg lass chair s. A a r n i o studi ed at the Institute of Industrial A rts in H elsinki , an d star t ed his ow n of fic e in 1962. H is m ost fam ous fur ni ture, t h e bal l chair, is a piec e of art and t he ic on of m oder n desi gn . E ero A ar nio is really good at using sim ple shapes a n d vi vi d co l or s. So I foc used on two key words for my c on ce pt--si mpl e and c olorful. In this projec t, I nam ed the paint l i n e SI MPL E and used several dif ferent c olor s for design. I al so added th e ball chair to my g raphic elem ents.
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Simple
pa int
61
s e c t i o n ___ 3.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Simple
pa int
63
s e c t i o n ___ 3.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Simple
pa int
65
s e c t i o n ___ 3.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Simple
pa int
67
s e c t i o n ___ 3.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Simple
pa int
69
s e c t i o n ___ 3.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
PRO ject True Religion
no.
04—
Bei Chen Liu
The details are not the details. They make the design. —Charles EamesÂ
t i t l e _ _ _ Tr u e
rel ig ion
73
s e c t i o n ___ 4.0
p r o j e c t _ _ _ _ _ _ _ _ _No. __
04
Title
True Religion
Deliverable
Poster 1
Instructor____________
Co u r s e _ _ _ _ _ _ _ _ _ _
Poster 2
R o l a n d Yo u n g
Outside t he desig n box
Ca t e go r y _ _ _ _ _ _ _ _ _ _ _
f i g.
Aa FF d i n
Pa c k a g i ng, P r i nt i ng
P r o j e c t d u r a t i o n _ _ _ 01 02 03 0 4 0 5 0 6 07 0 8 0 9 10 11 12 13 14 15 We e k s
•AA U •
s e c t i o n ____4.0
G r a d uat e p o r t f o l i o
2 011 Fa l l
c o lo r pa l e t t e _ _ _ _ _ _ _ _ _ _ _ _ _ _
O b j e c t i v e : A s a g raphic designer, we always fo l l ow rules. H owever, we need c ourage to break them an d cre ate som ething new. Outside T he Design Box i s a co ur se fo r breaking the rules. Choose any topic and use a un i que an g l e to present the designer' s c onc e pt.
A p p r oa c h : True Religion w as founded in 20 0 2 by i n dustr y veteran Jef frey Lubell. T he founder, chair man an d ch i ef exec utive of fic er built the brand based on the pr i n ci pl es o f quality, A m eric an-m ade authentic denim w ith ti mel ess appeal and a vintage aesthetic . T he brand of fer s a wi de r an ge of styles in nearly ever y c ategor y and em braces th e mo tt o : “It’s all about the fit.” I c reated a series of leath er po ster s for True Religion and people c an c ut labels fro m th e l eath er poster s To stitch to their jeans. I hope this inter acti ve desi gn w ill attrac t m ore young people to buy True Rel i gi o n j ean s. T hey c an also c ustom ize their jeans label. Because di f feren t people have dif ferent life styles, True Religion wan ts ever yone to have their ow n jeans. M y projec t for Tr ue Rel i gi o n w ill inc rease the pric e range for their jeans. C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Tr u e
rel ig ion
75
s e c t i o n ___ 4.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Tr u e
rel ig ion
77
s e c t i o n ___ 4.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Tr u e
rel ig ion
79
s e c t i o n ___ 4.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Tr u e
rel ig ion
81
s e c t i o n ___ 4.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
PRO ject Broken windows
no.
05—
Bei Chen Liu
Eventually everything connects –people, ideas, objects. The quality of the connections is the key to quality per se. —Charles Eames
t i t l e _ _ _ Broken
w indows
85
s e c t i o n ___ 5.0
p r o j e c t _ _ _ _ _ _ _ _ _No. __
05
Title
Broken windows
Deliverable
B o ok
Instructor________
f i g.
A r v i R aquel- Sa ntos
Co u r s e _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Ty p e S y s t e m
Ca t e go r y _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Aa H e lv e t i c a
P r i nt i ng
P r o j e c t d u r a t i o n _ _ _ 01 02 03 0 4 0 5 0 6 07 0 8 0 9 10 11 12 13 14 15 We e k s
•AA U •
s e c t i o n ____5.0
G r a d uat e p o r t f o l i o
2009 Fa l l
c o lo r pa l e t t e _ _ _ _ _ _ _ _ _ _ _ _ _ _
O b j e c t i v e : Envision a c onferenc e on any ch o sen to pi c and use experim ental typog raphy for the overa l l desi gn . Develop a variety of c onferenc e m aterials such as a takeaway c atalog on the topic , a m ailer and a two-sided po ster.
A p p r oa c h : T he broken w indow s theor y i s a cr i mi n o logic al theor y of the nor m sett ing and signa l i n g ef fect o f urban disorder and vandalism on additional c r i me an d an ti-soc ial behavior. T he theor y states that m o n i to r i n g an d m aintaining urban environm ents in a well-o rdered co n di tion m ay stop further vandalism and esc alati o n i n to mo re serious c rim e. M y c onc e pt is from two broken g l asses. I used diagonal lines to se parate words and im ages. I tr i ed to si mulate the "broken w indow s." T he pur pose is to make peo pl e pay m ore attent ion to c om munity safety.
C at e g o r y_ _ _
P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Broken
w indows
87
s e c t i o n ___ 5.0
C at e g o r y_ _ _
P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Broken
w indows
89
s e c t i o n ___ 5.0
C at e g o r y_ _ _
P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Broken
w indows
91
s e c t i o n ___ 5.0
C at e g o r y_ _ _
P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Broken
w indows
93
s e c t i o n ___ 5.0
C at e g o r y_ _ _
P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Broken
w indows
95
s e c t i o n ___ 5.0
C at e g o r y_ _ _
P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Broken
w indows
97
s e c t i o n ___ 5.0
C at e g o r y_ _ _
P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
PRO ject Robert mondavi
no.
06—
Bei Chen Liu
To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning. —Paul Rand
t i t l e _ _ _ Robert
Mondav i
10 1
s e c t i o n ___ 6.0
p r o j e c t _ _ _ _ _ _ _ _ _No. __
06
Title
Robert mondavi
Deliverable
B ot t les
Instructor________
T homas McNu lt y
Co u r s e _ _ _ _ _ _ _ _ _ _ _ _ _
Packag ing Design 3
Ca t e go r y _ _ _ _ _ _ _ _ _ _ _
Pa c k a g i ng, P r i nt i ng
f i g.
Aa Garamond
P r o j e c t d u r a t i o n _ _ _ 01 02 03 0 4 0 5 0 6 07 0 8 0 9 10 11 12 13 14 15 We e k s
•AA U •
s e c t i o n ____6.0
G r a d uat e p o r t f o l i o
2 011 Fa l l
c o lo r pa l e t t e _ _ _ _ _ _ _ _ _ _ _ _ _ _
O b j e c t i v e : Create c om pelling pac kaging fo r retai l markets and better under stand the use of g las s bo ttl es, si zes and print lim it ations. Develop a new prem iu m br an d an d pac kaging system for a w ine produc t of any cho i ce. Fo r th i s projec t, the design w ill ref lec t two dif ferent pr i ce po i n ts. T hey are a high-pric ed prem ium w ine and a l ower pr i ce point w ine.
A p p r oa c h : Robert M ondavi w as a leadin g Cal i fo r n i a vineyard operator whose technic al im provem en ts an d marketing strategies brought world w ide rec ogni ti o n fo r th e w ines of the Napa Valley in Califor nia. From an earl y pe riod, M ondavi ag g ressively prom oted labeling wi n es var i etally rather than generic ally. T his is now the stan dard fo r New World w ines. I drew inspiration from Pabl o Pi casso. I believe w ine and art c reate dif ferent feelings i n peo pl e.
I
would like to c om bine t he art and w ine in my desi gn an d use m oder n art elem ents for this pac kage design.
C at e g o r y_ _ _
Pa c k a g i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
robert mon davi winery
t i t l e _ _ _ Robert
Mondav i
103
s e c t i o n ___ 6.0
C at e g o r y_ _ _
Pa c k a g i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Robert
Mondav i
107
s e c t i o n ___ 6.0
C at e g o r y_ _ _
Pa c k a g i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Robert
Mondav i
10 9
s e c t i o n ___ 6.0
C at e g o r y_ _ _
Pa c k a g i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Robert
Mondav i
111
s e c t i o n ___ 6.0
C at e g o r y_ _ _
Pa c k a g i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
PRO ject QT Film festival
no.
07—
Bei Chen Liu
The design process, at its best, integrates the aspirations of art, science, and culture. —Jeff Smith
t i t l e _ _ _ QT
f i l m fest iva l
115
s e c t i o n ___ 7.0
p r o j e c t _ _ _ _ _ _ _ _ _No. __
07
Title
QT film festival
Deliverable
Poster
B o ok
Instructor________
Co u r s e _ _ _ _ _ _
CD
Marc English
I nteg rated Com mun icat ions
Ca t e go r y _ _ _ _ _ _ _ _ _ _ _
f i g.
Aa
Typewriter
Pa c k a g i ng, P r i nt i ng
P r o j e c t d u r a t i o n _ _ _ 01 02 03 0 4 0 5 0 6 07 0 8 0 9 10 11 12 13 14 15 We e k s
•AA U •
s e c t i o n ____7.0
G r a d uat e p o r t f o l i o
2 010 Fa l l
c o lo r pa l e t t e _ _ _ _ _ _ _ _ _ _ _ _ _ _
O b j e c t i v e : Create a hypothetic al film festi val fo r a chosen direc tor based on a running thread that ti es al l th e film m aker' s works together. Envision the enti re even t fro m the loc ation to the festival schedule and featu red fi l ms. Develop multiple deliverables such as tic ket s, a festi val catalog, a poster and advertisem ents, giveaw ays an d many o th er s which c apture the style and essenc e of the directo r.
A p p r oa c h : Quentin Jerom e Tarantino is an Amer i can film direc tor, sc reenw riter, produc er, and ac tor. He h as re c eived m any industr y aw ards. Tarantino w as an avi d fi l m fan. H is m ovies are generally charac terized by styl i sti c i n f luenc es from g rindhouse, kung fu, and spagh etti wester n film s. People w ill hear a lot of swear words fro m Tar an ti n o 's film . So I c ollec ted all the swear words from h i s fi l ms an d add them int o my design as g raphic elem ents. T h e power o f words bec am e the prim ar y part of the projec t. I h o pe peo pl e c an view Tarantino' s film from a unique ang le.
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ QT
f i l m fest iva l
117
s e c t i o n ___ 7.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ QT
f i l m fest iva l
119
s e c t i o n ___ 7.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ QT
f i l m fest iva l
121
s e c t i o n ___ 7.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ QT
f i l m fest iva l
12 3
s e c t i o n ___ 7.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ QT
f i l m fest iva l
12 5
s e c t i o n ___ 7.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ QT
f i l m fest iva l
127
s e c t i o n ___ 7.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ QT
f i l m fest iva l
12 9
s e c t i o n ___ 7.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ QT
f i l m fest iva l
131
s e c t i o n ___ 7.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
PRO ject Species ex tinction
no.
08—
Bei Chen Liu
Graphic design will save the world right after rock and roll does. —David Carson
t i t l e _ _ _ Species
ext inct ion
13 5
s e c t i o n ___ 8.0
p r o j e c t _ _ _ _ _ _ _ _ _No. __
08
Title
Species extinction
Deliverable
B o ok
Instructor____________
Co u r s e _ _ _ _ _ _
f i g.
Hunter Wi m mer
Visua l Com mun icat ions L ab
Ca t e go r y _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Aa H e lv e t i c a
P r i nt i ng
P r o j e c t d u r a t i o n _ _ _ 01 02 03 0 4 0 5 0 6 07 0 8 0 9 10 11 12 13 14 15 We e k s
•AA U •
s e c t i o n ____8.0
G r a d uat e p o r t f o l i o
2009 Fa l l
c o lo r pa l e t t e _ _ _ _ _ _ _ _ _ _ _ _ _ _
O b j e c t i v e : Do extensive research on any ch o sen t o pi c and explore the problem in 360 deg rees from h ow i t af fects soc iety, educ at ion, the environm ent. politic s, etc. Co mpi l e the data and g athered insights into a c om preh en si ve vow while inc luding som e opportunities where desi gn can be used to address the problem .
A p p r oa c h : Ever y 20 m inutes we lose an an i mal speci es. If this rate c ontinues, by t he c entur y' s end, 5 0 % o f al l l i ving spec ies w ill be gone. It is a phenom enon kn own as th e sixth extinc tion. I hope people w ill pay m ore atten ti o n to spec ies protec tion after view ing my projec t. Fo r th i s to pi c, I designed a book, a series of poster s, and a websi te i n red. I also used an inc om plete c irc le to present sp eci es ex ti n ction--ever y 20 m inutes, one spec ies dies. Peopl e wi l l see an i m als disappearing in ever y page of my book. It i s al so a cl ue to lead people to the c onc lusion that If hum a n s do n 't care about other spe c ies, they w ill be the next extin ct speci es.
C at e g o r y_ _ _
P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Species
ext inct ion
137
s e c t i o n ___ 8.0
C at e g o r y_ _ _
P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Species
ext inct ion
13 9
s e c t i o n ___ 8.0
C at e g o r y_ _ _
P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Species
ext inct ion
141
s e c t i o n ___ 8.0
C at e g o r y_ _ _
P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Species
ext inct ion
14 3
s e c t i o n ___ 8.0
20min
C at e g o r y_ _ _
P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Species
ext inct ion
14 5
s e c t i o n ___ 8.0
C at e g o r y_ _ _
P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Species
ext inct ion
147
s e c t i o n ___ 8.0
C at e g o r y_ _ _
P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Species
ext inct ion
149
s e c t i o n ___ 8.0
C at e g o r y_ _ _
P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Species
ext inct ion
151
s e c t i o n ___ 8.0
20min
C at e g o r y_ _ _
P r i nt i ng
STOP THE CLOCK ON SPECIES EXTINCTION
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ Species
ext inct ion
153
s e c t i o n ___ 8.0
C at e g o r y_ _ _
P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
PRO ject L amborghini box
no.
09—
Bei Chen Liu
A design isn’t finished until somebody is using it. —Brenda Laurel
t i t l e _ _ _ L amborgh in i
box
15 7
s e c t i o n ___ 9.0
p r o j e c t _ _ _ _ _ _ _ _ _No. __
09
Title
Lamborghini box
Deliverable
B oxes
Instructor________
T homas McNu lt y
Co u r s e _ _ _ _ _ _ _ _ _ _ _ _ _ _P a c k a g i n g
Ca t e go r y _ _ _ _ _ _ _ _ _ _ _
f i g.
Design 3
Aa H e lv e t i c a
Pa c k a g i ng, P r i nt i ng
P r o j e c t d u r a t i o n _ _ _ 01 02 03 0 4 0 5 0 6 07 0 8 0 9 10 11 12 13 14 15 We e k s
•AA U •
s e c t i o n ____9.0
G r a d uat e p o r t f o l i o
2 011 Fa l l
c o lo r pa l e t t e _ _ _ _ _ _ _ _ _ _ _ _ _ _
O b j e c t i v e : Selec t an existing brand that wo ul d n o t be assoc iated w ith dec or or kitchenw are and exten d i t i n to th e hom e c ategor y. Create a pac kaging line of fi ve h o useh o l d applianc es that em bodies the chosen brand and cater s to i ts existing audienc e.
A p p r oa c h : Lam borghini designs, engineer s, manufactures and distributes Italian luxur y sports c ar s. L ambo rgh ini' s produc tion fac ility and headquarter s are l o cated i n Sant' A g ata, Italy. I c reated a c ollec tion of five streaml i n ed applianc es that are designed w it h the s am e p reci si o n an d style as the c lassic Italian luxur y sports c ar. T hese fi ve sl eek and m oder n additions to your hom e are not j ust made to stand out but are built to last, perfor m ing w ith exce pti o n al quality and ef fic ienc y.
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ L amborgh in i
box
15 9
s e c t i o n ___ 9.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ L amborgh in i
box
161
s e c t i o n ___ 9.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ L amborgh in i
box
16 3
s e c t i o n ___ 9.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ L amborgh in i
box
16 5
s e c t i o n ___ 9.0
C at e g o r y_ _ _
Pa c k a g i ng, P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
PRO ject One Year
no.
10—
Bei Chen Liu
Typography at its best is a visual form of language linking timelessness and time. —Robert Bringhurst
t i t l e _ _ _ One
year
171
s e c t i o n ___ 10.0
p r o j e c t _ _ _ _ _ _ _ _ _No. __
10
Title
One year
Deliverable
Poster s
f i g.
I n s t r u c t o r _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _L i a n
Co u r s e _ _ _ _ _ _ _ _ _ _ _ _ _ _
Ty p e E x p e r i m e n t
Ca t e go r y _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Aa Experiment
P r i nt i ng
P r o j e c t d u r a t i o n _ _ _ 01 02 03 0 4 0 5 0 6 07 0 8 0 9 10 11 12 13 14 15 We e k s
•AA U •
s e c t i o n ___10.0
G r a d uat e p o r t f o l i o
2 010 Spring
c o lo r pa l e t t e _ _ _ _ _ _ _ _ _ _ _ _ _ _
O b j e c t i v e : Create a series of experim ental ty po g r aph i c c alendar poster s. Explore various w ays of loo ki n g at type through the use of analog m ethods w ith the h el p o f ph o to-editing softw are.
A p p r oa c h : For this partic ular projec t, I ch o se a h o l i day for each m onth. T he nature of this proj ect drove me to look for a w ay to c om bine 12 totally dif feren t to pi cs i n to the sam e design system . T he proc ess involved a co mbi n ation of type and im ages printed on 13" by 19 " sh eets. Fo r som e poster s, I m anually tw isted and tur ned th e mater i al s and photog raphed them in dif ferent ang les to create un i que c om positions.
C at e g o r y_ _ _
P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ One
year
173
s e c t i o n ___ 10.0
C at e g o r y_ _ _
P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ One
year
175
s e c t i o n ___ 10.0
C at e g o r y_ _ _
P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ One
year
17 7
s e c t i o n ___ 10.0
C at e g o r y_ _ _
P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ One
year
17 9
s e c t i o n ___ 10.0
C at e g o r y_ _ _
P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
PRO ject MADD organiz ation
no.
11—
Bei Chen Liu
A logo is less important than the product it signifies; what it means is more important that what it looks like. —Paul Rand
t i t l e _ _ _ M A DD
organ izat ion
18 3
s e c t i o n ___ 11.0
p r o j e c t _ _ _ _ _ _ _ _ _No. __
11
Title
MADD organization
Deliverable
B o ok
Instructor___________
Co u r s e _ _ _ _ _ _ _ _ _ _
f i g.
Hunter Wi m mer
T he Nat ure of Ident it y
Ca t e go r y _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
P r i nt i ng
Aa Century Gothic
P r o j e c t d u r a t i o n _ _ _ 01 02 03 0 4 0 5 0 6 07 0 8 0 9 10 11 12 13 14 15 We e k s
•AA U •
s e c t i o n ___11.0
G r a d uat e p o r t f o l i o
2 011 S PRING
c o lo r pa l e t t e _ _ _ _ _ _ _ _ _ _ _ _ _ _
O b j e c t i v e : Selec t either a dead, dying or defun ct br an d that c ould benefit from a c om plete rebrandin g ef fo r t. Re search the brand' s histor y to c apture its essenc e an d rei nvi gorate it through the developm ent of a new iden ti ty, vi sual brand standards and brand extensions.
A p p r oa c h : I dec ided to redesign M A D D, Mo th er s A g ainst Drunk Driving, an org aniz ation to sto p dr un k dr i ving, support the vic tim s of this violent c rim e an d preven t underage drinking. T he goal is to m ake the lives o f Amer i c an fam ilies safer and protec t our c ountr y' s yo uth fro m th e danger s of underage drink ing. It enc ourages an acti ve l i fe style and m akes people m ore aw are of the danger o f dr un k driving. A fter redesigning the brand, M A DD wi l l i n f l uen ce m ore and m ore young people not to drink and dr i ve.
C at e g o r y_ _ _
P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
madd
madd
MADD
MADD
MADD
MADD
MADD
MADD
MADD
madd
Madd
MADD
t i t l e _ _ _ M A DD
organ izat ion
18 5
0.85 x
2.8 x
x
0.85 x
s e c t i o n ___ 11.0
x
4.25 x
x = height of letter “m�
C at e g o r y_ _ _
P r i nt i ng
x
x
madd 4.5 x
m
0.5 x
x
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ M A DD
organ izat ion
18 7
s e c t i o n ___ 11.0
C at e g o r y_ _ _
P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ M A DD
organ izat ion
18 9
s e c t i o n ___ 11.0
C at e g o r y_ _ _
P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ M A DD
organ izat ion
19 1
s e c t i o n ___ 11.0
C at e g o r y_ _ _
P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ M A DD
organ izat ion
193
s e c t i o n ___ 11.0
C at e g o r y_ _ _
P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
Bei Chen Liu
t i t l e _ _ _ M A DD
organ izat ion
19 5
s e c t i o n ___ 11.0
C at e g o r y_ _ _
P r i nt i ng
p r o j e c t _ _ _ _ _ _ _ _ _ 01
02
03
04
05
06
07
08
09
10
11
T h a nk y ou Special Thanks to
Special Thanks to
M a r y S c o t t , P h i l H a m l e t t , R o l a n d Yo u n g
Mom, Dad and My wife CiCi
Thanks to M a r y S c o t t , P h i l H a m l e t t , R o l a n d Yo u n g , H u n t e r W i m m e r, T h o m a s M c N u l t y, M a x S p e c t o r, A r v i R a q u e l - S a n t o s , M a r c E n g l i s h
School:
A c a d e m y o f A r t U n i v e r s i t y, School of Graphic Design
Cour se:
Por tfolio Seminar
I n s t r u c t o r:
Mar y Scott
Student name:
Bei chen Liu
Te l e p h o n e :
415 . 6 2 3 . 4 94 5
Home address:
9 6 5 S u t t e r S t r e e t , # 7 0 9,
Email address:
b l i u10 10 @ g m a i l . c o m
S a n F r a n c i s c o , C A , 9410 9 Book binder y:
The Key Printing & Binding 5 8 51 O c e a n V i e w D r i v e , Oakland, CA
Pr inting house:
Graphic Imager y 3 96 For be s Blvd S o u t h S a n F r a n c i s c o , C A 94 0 8 0
Photogr aphy:
Bei chen Liu
Title of book:
Project
Cover stock:
Buckr am book cloth, white, D a v e y R e d L a b e l B i n d e r ’s b o a r d
Te x t s t o c k :
Str athmore 8 0 lb. Rec ycled Dr awing Paper
Fonts:
DIN L ight / DIN Bold / Basker v ille / Uni ver s
Sof t w are:
Adobe Creative Suite 6.0
© 2 0 12 A l l r i g h t s r e s e r v e d . N o p a r t o f t h i s p u b l i c a t i o n c a n b e r e p r o d u c e d w i t h o u t e x p r e s s p e r m i s s i o n f r o m B e i c h e n L i u .