A3_DDM2_S3310990_TRUONGTRILOI

Metropolis comes from the the industrial movement of the 1920’s where skyscrapers where born. “Using a double line technique, I wanted to create my own Art Deco style font that represented this era. The result is a bold, bumptious typeface with a stolidly calm disposition.”

Designed by Josip Kelava from Melbourne, Australia.

Biography When I graduated from Swinburne Faculty of Design, I remember what my university teacher said to me and has inspired me ever since. She said, “The worst thing a designer can do is not get noticed.” And from those words, I realized that it wasn’t so much about making something look good, but creating an emotional response that meant more than just a pretty picture. With this motivation, I continued to push myself to make my work bold, confident and memorable

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Awards Art Directors Club Young Gun X Award Create Award Best Typogaphy in Australia Canson & Arches National Photographic Competition First Prize for Best Colour ***

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we have no family we are unique

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The modern English alphabet is a Latin alphabet consisting of 26 letters (each having an uppercase and a lowercase form) – the same letters that are found in the ISO basic Latin alphabet The exact shape of printed letters varies depending on the typeface. The shape of handwritten letters can differ significantly from the standard printed form (and between individuals), especially when written in cursive style.

See the individual letter articles for information about letter shapes and origins (follow the links on any of the uppercase letters above).

Beyond the straightfoward page design, the typographer-designer can enhance a page with added decorative touches, which can make a page more interesting to reader without making it difficult to read. These should be use discreetly and be approriate to the content. It is important to resist the temptation to overdo them. Remember that, especially if you designing a book, it isn’t just one page needs to flow, but all the pages.

36/36 pt 10/14 pt

Typography is known as an invisible art, because if a typographer has done a good job and produced a page that flows and is ‘easy on the eys’, he has done his job and the reader doesn’t notice.A page that is badly designed will be difficult and irritating to read.Whether you are reading in the office for work, or at home for pleasure, and no matter how interesting the actual content, if the book is uncomfortable on the eye then the enjoyment of reading is spoiled.The ability to fine-tune type requires an understanding of typographic detail. Beyond the straightfoward page design, the typographer-designer can enhance a page with added decorative touches, which can make a page more interesting to reader without making it difficult to read.These should be use discreetly and be approriate to the content. It is important to resist the temptation to overdo them. Remember that, especially if you designing a book, it isn’t just one page needs to flow, but all.

24/24 pt 10/14 pt

Characteristics A huge variety of fonts can be used on a a computer. Understanding how they work can help you use them to best effect, and possibly prevent you from using too many in your documents.

Capline

Baseline Stem

Anatomy of a Character

Kerning

Set Width

Capline Body size Baseline Stem

Bowl

Spine

Look, I just need some more space

Usage