VISUAL IDENTITY GUIDELINES
1 Our Story 2A Behind the Brand 3A Values 3B Mood board
Our story is based on the road we have walked. Memories of our heroes fighting for every
Being part of the community at different sports
tenth of a second driving the sports cars of
car clubs, racing activities or cherishing your
their lives, trying to visualize yourself behind
own car gives more than the road there ever
the wheel. These memories turn with time
has taken. Through this enthusiasm Classic
into feelings for sports cars. Setting up dreams
Collection has grown a strong understanding of
and targets that help carry a teenager through
classic sports cars, striving to learn and share
school and education, finally fulfilling the
our experiences. Let us walk with you towards
long walk into the strong emotions of driving
your dream of an enthusiastic ownership.
your first own sports car. These memories, feelings and emotions evolve with time into an enthusiasm towards classic and sports cars.
Classic Collection Oy Sipoo, Finland
1 Our Story 2A Behind the Brand 3A Values 3B Mood board
2A
Behind the brand
Classic Sport Cars
4A Logo and Spacing 4B Emblem 5A Color Palette 5B Color Variations
5C Secondary Palette 5D Acceptable Combinations 6 Background Image 7 Unnaceptable Usage
Some of us are born with a car gene
Finding the right classic and sports cars
and the intuition of sensing the
is a big challenge. Reading numerous
excitement of sports cars from the first
articles and trying to focus on finding
steps forward. The focus on modern
the right feeling that can stand up to
sports cars is slowly turning the tide
the set requirements. We at Classic
towards classic sports cars, sensing
Collection are here to help you find
the different characters and being able
the right classic sports car. Sourcing
to feel the car as it was initially drawn
wisely can also stand up against other
through the designer pen. Having
investments and bring the joy of a good
owned different sports cars and learned
investment alongside the ownership.
to understand what the designer has strived towards enhances the driving experience.
H A N N U PA L D Ă N
8A Typefaces 9A Stationary 10 Mockups
Classic Collection Oy Sipoo, Finland
1 Our Story 2A Behind the Brand 3A Values 3B Mood board
2B
Behind the brand
Classic Sport Cars
4A Logo and Spacing 4B Emblem 5A Color Palette 5B Color Variations
5C Secondary Palette 5D Acceptable Combinations 6 Background Image 7 Unnaceptable Usage
Stating Company values is easy,
way to technical knowledge, racing
gathering the thrust around them takes
and finally to becoming a partner in
time. While listening to dad´s stories
establishing an Independent Porsche
of how the first Porsche dealership
dealer.
got started in Finland with many memorable stories of cars being driven
Through the years the character
from Germany to Finland. Hearing
of the Italian sports cars and the
of the exciting times of the -60s and
elegance of English sports cars have
-70s, with AAW racing team drawing
given unforgettable memories. Every
Finland on the map of international
Sports or classic car has it´s own
racing, giving the spark to whom one is
characteristics and learning alongside
growing up to become. Buying the first
the ownership is a key point in classic
sports car and becoming a member of
and sports car enthusiasm. We at
the Porsche Club Finland being a big
Classic Collection look forward to meet
achievement. The membership evolved
and walk with You towards Your dream
with time into becoming a member of
of enthusiastic classic and sports car
the Porsche Club Finland board, also
ownership.
being part in founding Porsche Racing Club Finland. The enthusiasm led the
SEBASTIAN LINDSTRÖM
8A Typefaces 9A Stationary 10 Mockups
Classic Collection Oy Sipoo, Finland
1 Our Story 2A Behind the Brand 3A Values 3B Mood board
3A
Values
The values give a perspective in which direction the company is orientated. Every design piece should consider the values as the starting point in the visual design process.
TIMEPROOF
Classic Sport Cars
4A Logo and Spacing 4B Emblem 5A Color Palette 5B Color Variations
HEROES MEMORIES Memories of our heroes fighting for every tenth of a second driving the sports cars of their lives, trying to visualize yourself behind the wheel. These memories turn with time into feelings for sports cars. Setting up dreams and targets that help carry a teenager through school and education, finally fulfilling the long walk into the strong emotions of driving your first own sports car. These memories, feelings and emotions evolve with time into an enthusiasm towards classic and sports cars.
5C Secondary Palette 5D Acceptable Combinations 6 Background Image 7 Unnaceptable Usage
8A Typefaces 9A Stationary 10 Mockups
Classic Collection Oy Sipoo, Finland
1 Our Story 2A Behind the Brand 3A Values 3B Mood board
3B
Mood board
Classic Sport Cars
The mood board is a selection of images, textures, colors, typography and shapes, in which the design inspiration was based on. It’s purpose is to boost the creativity in the design process.
4A Logo and Spacing 4B Emblem 5A Color Palette 5B Color Variations
5C Secondary Palette 5D Acceptable Combinations 6 Background Image 7 Unnaceptable Usage
8A Typefaces 9A Stationary 10 Mockups
Classic Collection Oy Sipoo, Finland
1 Our Story 2A Behind the Brand 3A Values 3B Mood board
4A
Logo and spacing
Classic Sport Cars
The logo is the first visual identity of the company and the most seen by the viewers. Its role is to reflect the values, aesthetic and the company goals in the most simplified way.
The spacing is the safe space surrounding the logo that should be respected in any graphic piece. This margins cannot be obstructed or used by any other elements in order to keep the logo intact.
4A Logo and Spacing 4B Emblem 5A Color Palette 5B Color Variations
5C Secondary Palette 5D Acceptable Combinations 6 Background Image 7 Unnaceptable Usage
8A Typefaces 9A Stationary 10 Mockups
Classic Collection Oy Sipoo, Finland
1 Our Story 2A Behind the Brand 3A Values 3B Mood board
4B
Emblem
Classic Sport Cars
The emblem has the logo in it and it’s a secondary way to present the logo. In a flat version or with colors, it should follow the color palette and same rules of use as the logo of the company.
4A Logo and Spacing 4B Emblem 5A Color Palette 5B Color Variations
5C Secondary Palette 5D Acceptable Combinations 6 Background Image 7 Unnaceptable Usage
8A Typefaces 9A Stationary 10 Mockups
Classic Collection Oy Sipoo, Finland
1 Our Story 2A Behind the Brand 3A Values 3B Mood board
5A
Color palette
The color palette is the selection of colors that define the brand. It has two sections, primary and secondary. Primary colors reflect better the core values of the company logo. These ones should be used as default in the company logo and documents. While secondary colors could be used as decorations in smaller details in addition to primary colors, or as variations to add different meanings to secondary designs.
PRIMARY COLORS
Classic Sport Cars
4A Logo and Spacing 4B Emblem 5A Color Palette 5B Color Variations
#D12621
80%
60%
40%
R:209 G:38 B:33 C:12 M:98 Y:100 K:2
5C Secondary Palette 5D Acceptable Combinations 6 Background Image 7 Unnaceptable Usage
20%
#2B3542
8A Typefaces 9A Stationary 10 Mockups
80%
60%
40%
R:43 G:54 B:66 C:81 M:69 Y:52 K:49
SECONDARY COLORS
#BC3A38
R:189 G:59 B:56 C:18 M:91 Y:83 K:8
#D8A860
R:217 G:168 B:97 C:15 M:34 Y:72 K:0
#053F68
R:5 G:54 B:105 C:100 M:78 Y:35 K:22
#0C6651
R:13 G:102 B:82 C:88 M:37 Y:72 K:26
20%
Classic Collection Oy Sipoo, Finland
1 Our Story 2A Behind the Brand 3A Values 3B Mood board
5B
Color variations
The color palette is the selection of colors that define the brand. It has two sections, primary and secondary. Primary colors reflect better the core values of the company logo. These ones should be used as default in the company logo and documents. While secondary colors could be used as decorations in smaller details in addition to primary colors, or as variations to add different meanings to secondary designs.
BRIGHT BACKGROUND
Classic Sport Cars
4A Logo and Spacing 4B Emblem 5A Color Palette 5B Color Variations
MIDDLE BACKGROUND
DARK BACKGROUND
5C Secondary Palette 5D Acceptable Combinations 6 Background Image 7 Unnaceptable Usage
8A Typefaces 9A Stationary 10 Mockups
Classic Collection Oy Sipoo, Finland
1 Our Story 2A Behind the Brand 3A Values 3B Mood board
5C
Secondary palette
Classic Sport Cars
The color palette is the selection of colors that define the brand. It has two sections, primary and secondary. Primary colors reflect better the core values of the company logo. These ones should be used as default in the company logo and documents. While secondary colors could be used as decorations in smaller details in addition to primary colors, or as variations to add different meanings to secondary designs.
4A Logo and Spacing 4B Emblem 5A Color Palette 5B Color Variations
5C Secondary Palette 5D Acceptable Combinations 6 Background Image 7 Unnaceptable Usage
8A Typefaces 9A Stationary 10 Mockups
Classic Collection Oy Sipoo, Finland
1 Our Story 2A Behind the Brand 3A Values 3B Mood board
5D
Acceptable combinations
Classic Sport Cars
The color palette is the selection of colors that define the brand. It has two sections, primary and secondary. Primary colors reflect better the core values of the company logo. These ones should be used as default in the company logo and documents. While secondary colors could be used as decorations in smaller details in addition to primary colors, or as variations to add different meanings to secondary designs.
4A Logo and Spacing 4B Emblem 5A Color Palette 5B Color Variations
5C Secondary Palette 5D Acceptable Combinations 6 Background Image 7 Unnaceptable Usage
8A Typefaces 9A Stationary 10 Mockups
Classic Collection Oy Sipoo, Finland
1 Our Story 2A Behind the Brand 3A Values 3B Mood board
6
Background image
Classic Sport Cars
There are a couple of ways the logo can be used on a photography background, but each option should be placed with care, making sure that the logo isn’t obstructed by the image. In bright cases, it is possible to use the primary colors of the logo. While in darker backgrounds the use of white will be needed. The composition works better when the images don’t have too many details in the space where the logo will be placed.
4A Logo and Spacing 4B Emblem 5A Color Palette 5B Color Variations
5C Secondary Palette 5D Acceptable Combinations 6 Background Image 7 Unnaceptable Usage
8A Typefaces 9A Stationary 10 Mockups
Classic Collection Oy Sipoo, Finland
1 Our Story 2A Behind the Brand 3A Values 3B Mood board
7
Unacceptable usage
This are examples of how the logo should not be compromised by rotating, skewing, distorting or changing the order of colors or even using tones out of the selected palette.
A.
B.
C.
D.
E.
F.
G.
H.
I.
Classic Sport Cars
4A Logo and Spacing 4B Emblem 5A Color Palette 5B Color Variations
5C Secondary Palette 5D Acceptable Combinations 6 Background Image 7 Unnaceptable Usage
8A Typefaces 9A Stationary 10 Mockups
Classic Collection Oy Sipoo, Finland
1 Our Story 2A Behind the Brand 3A Values 3B Mood board
8A
Typefaces
Classic Sport Cars
Typography becomes powerful when used consistently. This set of typefaces represent the best the bold and modern feel of the brand and should be used across all print & web visual designs.
AUDREY Use for logo. UPPERCASE Tracking Space: 550 pt
4A Logo and Spacing 4B Emblem 5A Color Palette 5B Color Variations
5C Secondary Palette 5D Acceptable Combinations 6 Background Image 7 Unnaceptable Usage
8A Typefaces 9A Stationary 10 Mockups
Audrey Medium Oblique
ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890=!”$%&/()? M O N T S E R R AT Use for headlines and titles. Sentence Case Tracking Space: 0 pt
Montserrat SemiBold
ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890=!”$%&/()?
Classic Collection Oy Sipoo, Finland
1 Our Story 2A Behind the Brand 3A Values 3B Mood board
8B
Typefaces
Classic Sport Cars
Typography becomes powerful when used consistently. This set of typefaces represent the best the bold and modern feel of the brand and should be used across all print & web visual designs.
OPEN SANS Use for paragraph and text blocks. Sentence Case Tracking Space: 0 pt
CRIMSON TEXT Use for paragraph and text blocks. Sentence Case Tracking Space: 0 pt
4A Logo and Spacing 4B Emblem 5A Color Palette 5B Color Variations
5C Secondary Palette 5D Acceptable Combinations 6 Background Image 7 Unnaceptable Usage
8A Typefaces 9A Stationary 10 Mockups
Open Sans Regular
ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890=!”$%&/()?
Crimson Text Roman & Italic
ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890=!”$%&/()?
Classic Collection Oy Sipoo, Finland
1 Our Story 2A Behind the Brand 3A Values 3B Mood board
9A
Business Card
Classic Sport Cars
This set of print elements formed by business cards, invoices, letterhead, and envelopes follows the brand rules but now applied to print documents. Combining primary and secondary colors, the use of the selected typefaces and composition is consistent in order to identify them as a part of a bigger system.
4A Logo and Spacing 4B Emblem 5A Color Palette 5B Color Variations
5C Secondary Palette 5D Acceptable Combinations 6 Background Image 7 Unnaceptable Usage
8A Typefaces 9A Stationary 10 Mockups
Classic Collection Oy Sipoo, Finland
1 Our Story 2A Behind the Brand 3A Values 3B Mood board
9B
Invoice
Classic Sport Cars
This set of print elements formed by business cards, invoices, letterhead, and envelopes follows the brand rules but now applied to print documents. Combining primary and secondary colors, the use of the selected typefaces and composition is consistent in order to identify them as a part of a bigger system.
4A Logo and Spacing 4B Emblem 5A Color Palette 5B Color Variations
5C Secondary Palette 5D Acceptable Combinations 6 Background Image 7 Unnaceptable Usage
8A Typefaces 9A Stationary 10 Mockups
Classic Collection Oy Sipoo, Finland
1 Our Story 2A Behind the Brand 3A Values 3B Mood board
9C
Letterhead
Classic Sport Cars
This set of print elements formed by business cards, invoices, letterhead, and envelopes follows the brand rules but now applied to print documents. Combining primary and secondary colors, the use of the selected typefaces and composition is consistent in order to identify them as a part of a bigger system.
4A Logo and Spacing 4B Emblem 5A Color Palette 5B Color Variations
5C Secondary Palette 5D Acceptable Combinations 6 Background Image 7 Unnaceptable Usage
8A Typefaces 9A Stationary 10 Mockups
Classic Collection Oy Sipoo, Finland
1 Our Story 2A Behind the Brand 3A Values 3B Mood board
9D
Envelopes
Classic Sport Cars
This set of print elements formed by business cards, invoices, letterhead, and envelopes follows the brand rules but now applied to print documents. Combining primary and secondary colors, the use of the selected typefaces and composition is consistent in order to identify them as a part of a bigger system.
4A Logo and Spacing 4B Emblem 5A Color Palette 5B Color Variations
5C Secondary Palette 5D Acceptable Combinations 6 Background Image 7 Unnaceptable Usage
8A Typefaces 9A Stationary 10 Mockups
Classic Collection Oy Vanha Kuninkaantie 32 04130 Sipoo Finland Classic Collection Oy Vanha Kuninkaantie 32 04130 Sipoo Finland
Classic Collection Oy Vanha Kuninkaantie 32 04130 Sipoo Finland
Classic Collection Oy Vanha Kuninkaantie 32 04130 Sipoo Finland
Classic Collection Oy Sipoo, Finland
1 Our Story 2A Behind the Brand 3A Values 3B Mood board
10A
Mockups
Classic Sport Cars
The mockups purpose is to reflect examples or models of how the brand may look in the last stage over different surface and color combinations.
4A Logo and Spacing 4B Emblem 5A Color Palette 5B Color Variations
5C Secondary Palette 5D Acceptable Combinations 6 Background Image 7 Unnaceptable Usage
8A Typefaces 9A Stationary 10 Mockups
Classic Collection Oy Sipoo, Finland
1 Our Story 2A Behind the Brand 3A Values 3B Mood board
10B
Mockups
Classic Sport Cars
The mockups purpose is to reflect examples or models of how the brand may look in the last stage over different surface and color combinations.
4A Logo and Spacing 4B Emblem 5A Color Palette 5B Color Variations
5C Secondary Palette 5D Acceptable Combinations 6 Background Image 7 Unnaceptable Usage
8A Typefaces 9A Stationary 10 Mockups
VISUAL GUIDELINES DESIGNED BY IGLESIAS LEONARDO
CLASSIC COLLECTION OY