«Лондонский транспорт», плакат Ман Рея, 1938
1974
2010
levels
levels
application
Daf 85
Chapter KONINKLIJKE BAM GROEP GROWTH
Items to which this step applies are: smaller pieces of equipment; site boards; hard hats; signs on cranes; building advertising boards.
application
1 design
design steps
design steps
Application This is the standard manifestation of the trademark.
2 contrast 3 green 4 base 5 orange
1 design 2 contrast 3 green
6 proportions II
Part
4 base
7 layout 8 stripes
5 orange
9 images
6 proportions
size style guide
7 layout infra
8 stripes 9 images
109
style guide
page
108
page
The old logo (above left) referred to the product: constructions, concrete. The new logo (lower right) is based on the old one, but suggests much more the built environment and the different sectors. A selection of sketches are illustrated on these pages.
Items to which this step applies are: smaller pieces of equipment; site boards; hard hats; signs on cranes; building advertising boards.
size design steps
Application This is the standard manifestation of the trademark.
1 2
lev 3
app 4
Daf 85
13-02-2006 13:50:02
design steps
TDAM04HB Page 052-111UK 108-109
1 des 5 6
2 con 7
3 gre 8
4 bas 9 infra
5 ora
6 pro
7 lay infra
8 stri
9 ima
size
sty
infra
On vehicles with a separate body, the orange solid and the activity, the company name and the regional office details appear as seperate elemen ts on the sides. The reference for the position of the orange solid is the centre of the body. Activity, company name and regional office are placed on the cab door.