Between 20 and 22 September 2012 occurred Conference Mudial Development Innovation. Also known as Wide Open or just WOB Business Conference, the event was produced by Arteccom and was held at the Convention Center Sulamérica, in Rio de Janeiro.
The Getulio Vargas Foundation, School of Brazilian research and international recognition, offered a series of lectures and workshops with high-level speakers. Strong names in the market and the academy tried several themes, passing mainly through entrepreneurship and marketing, everyone always with an approach in keeping with the central theme of WOB, Innovation.
