portfolio-2019

Déjà vu

Déjà vu

Déjà vu

Déjà vu

Déjà vu PORTFOLIO

LEON FAUST SELECT WORKS BACHELOR OF ARTS IN PRODUCT DESIGN 2015-2018

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Leon Faust Product Design Portfolio

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Dance! Dance while you're still young.

Partner

Hold me tight

Growth

CONTENTS 001. KODO BBQ Grill

002. PINOCCHIO Mop

003. BEEHIVE Food Holders

004. GIRAFFE TRICYCLE Kids Tricycles

005. OTHER WORKS

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“Déjà vu” When you see a product that

is familiar to you, and you feel like you have seen it somewhere before, it evokes a vague memory of the past,and this should not be considered as a negative fact.Just think about what is left in our mind if the current emotions and memories of the past are erased? It is not exaggerated to say that what we have experienced in the past is significantly precious.

And the pain,the happiness,or any other feelings are exactly the proof of being alive .

What is the aesthetic process?

When you see an item, it reminds you of a wonderful memory. And so, you create associations and gain some perception of life.

What is a person?

People are humans, not beasts! What makes people human is that people have emotional and psychological depth.

So, I believe that product design needs to go beyond the function. If a product only takes care of the mechanical aspects and merely meets the physical needs of humans, then this design is far from good enough.

I think a true designer should have faith.

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Having faith is Not that "I create good designs for money", Instead, "I create good products".

Good design is not a means.

Good design is a purpose.

君 子 喩 於 義， 小 人 喩 於利。

論語 ｢ ｣

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Kodo[ 鼓動 ] noun, Japanese.

Heartbeat

鼓+動

Drum + Beating The aim is to develop a portable BBQ grill for college students who lack experience in camping or outdoor activities. To satisfy the needs of this specific group, the product needs to be easy to carry, use and clean. At the same time, it should be ignited safely.

The distance between people today seems to be getting farther and farther, and the relationship between people seems to be colder and colder. We are surrounded and watched by people, but at the core, we feel lonely. This is probably one of the shortcomings of social platforms. They make it easier for people to link up, to connect with many others, but the connection with everyone is fragile. If you chat online for a long time, you might not even be able to judge whether the other party is a robot. You may be smiling or crying, but can the person reading the message feel your emotions behind your words? Is this convenient but superficial connection really needed by people? Is not face-to-face more real, more sacred? Is not it more precious to be able to barbecue with friends in real time?

This leads to the question: When people go out for barbecue, is it really just for eating? Even when you eat delicious food, is not it purged as waste the very next day? But the link between people is long-lasting. Should not grilling be seen as a social process? Should not we pay more attention to the connection between people and hearts? Is not it more valuable to have a shared experience?

The important thing is that we are together. We do something together.

We are not alone. We enjoy our youth. We dance. We are alive!

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001.

KODO

Dance! Dance while you're still young.

08RESEARCH

Fig# Wsj.com(2015)

User

18 ~ 25 The life skills of the millennial generation (aged 18 to 25) are generally deteriorating. or it can be said that the tradition of inheriting life skills from the old generation is changing. It is more and more common for us to ask for help than we used to.

Compared to the outdoor barbecue tips on how to start fire, young people are better at handling high-tech devices. But at the same time social networking is not real, young people expect to do outdoor activities and get together with friends.

Quality-seeking

Two primary user groups have been identified; they are referred to as Impulsive Spender and Balanced Optimist. Combined, these user groups account for around 30% of the Global 's population (Euromonitor international 2015).

Optimistic

Willing to spend on products and services they can trust, Balanced Optimists will reward brands that deliver consistent quality.

Family Position new technology as a way to connect with loved ones rather than a symbol of status, since family matters more than image to this group.

These consumers believe the future is bright and will respond best to marketing messages that take an optimistic tone, particularly when it comes to nutritious foods or new fitness trends.

Thrift Win over this frugal but environmentally conscious segment with eco-friendly products that help them save money, like energy-efficient appliances.

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When people bring a grill to barbecue, people actually choose to ride a bike or drive a car. In my philosophy, I encourage less use of cars, so the size and weight of the barbecues at this stage are especially important.

Productiveness at this stage is very important, what is if there are handles, straps or wheels, what it will be? which shape is easy to use?

Move

Fig# Aliexpress.com(n. d.)

At this stage, the main focus is on the product structure. whether the assembly process is cumbersome or not?

Assembly

Fig# bullbbq.com(n. d.)

Task Analysis Start

Fig# wikihow.com(n. d.)

Whether the temperature is safe, the process of ignition is simple or not? such as how to ignite the carbon for the novice is the most timeconsuming thing. Whether the heating rate of barbecue is fast enough and how long it takes people to start to put food?

Put food

Fig# wikihow.com(n. d.)

Clean

Fig# wikihow.com(n. d.)

When the grill reaches a certain temperature, the user begins to add foods on the top. The size of the grill at this time is particularly important for the users' experience. When a huge group of people barbecue at the same time, what size of grill can guarantee everyone has fun?

After the barbecue, in order to ensure durability of the grill, it need to be cleaned. Users need scrub the grill with a brush carefully. They also need remove all food debris and particulate fumes from stains and finally dry (prevent rusting).

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Physiological needs

Psychological needs

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The shape and size of the product become more ergonomic.

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Easy to move

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Lightweight

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Reliable

Achieve a perfect social experience with friends through barbecue

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Ensure people's interaction

Esteem needs •

Easy to Clean

Safety needs

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Easy to assemble

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Products need to pursue safer heat

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Easy to operate

sources to reduce the smoke produced

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Space-saving

by food oils.

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Safer heat sources

Self-fulfillment need

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Reduce the smoke

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Food safety

Aesthetic

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Existing Products Research

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BergHOFF Table BBQ

Grillo Portable

The cork lid serves as a table mat, reliably protecting the table against overheating.

Practical strap ensures safe transportation.

(Easy to move) Modern Style(looks Clean)

Umbrella folding(Space-saving) Three footholds can stand even on rugged surfaces Stainless steel mesh can applicable to any solid fuel Good ventilation

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Lotus Grill

Electronic ignition (Easy to operate) Fan powered by batteries 3.7kg (Lightweight) Bright colors(looks Clean) Double shell insulation design (Safe) Outside can not see the open flame, looks clean

Weber Go-Anywhere Grill

Handle(Easy to move) Triple-plated steel can prevent it burning the surface it stands on. (Safe) Leakproof

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• Young men aged 18-25 just start to fit into society, and it is quite difficult for them to afford a car. For them, traditional BBQ grills are cumbersome and inconvenient. So, If the grill is light enough,maybe people prefer to drop the car keys. Is this kind of lifestyle more healthy and environmentally friendly? With the development of modern science and technology, health and convenience are what most people seek for in contemporary life, which means they are the trend of this era. • Between 2005 and 2009, U.S. fire departments responded to an average of 8,200 home fires involving grills, hibachi or barbecues each year. including an average of 3,400 structure fires and 4,800 outside fires, resulting in $75 million i n d i r e c t p r o p e r t y d a m a g e [ s o u r c e : N F PA ] .

DEFINE

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A

CONCEPT Concepts are according to the Task Analysis, and the main focus is on how to carry the grill. It is possible to make the structure similar to a backpack? Could it be a suitcase? Be a handbag? Or be as small as an object that can fit in a backpack? How do users interact with the grill? How to reduce cleaning time for users? How to ensure safety? How to ensure that barbecuing is a fun-filled activity?

B

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C

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MODEL TESTING

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ASSESS CONCEPT A The inspiration of Concept A is origami, which children often play. If possible, it will be a onetime use, It eliminates people's cleaning troubles. But the choice on the material is difficult.

And what material can be heat-resistant, environmentally friendly and affordable? Are people really willing to throw this product away? If it is not a one-time use, then cleaning is another problem. There are too many details to consider for this design, so it is far from reality. At the same time people are more inclined to buy concept B, which has greater value for social activities. So I gave up on this concept. But I believe that this concept has great potential. If there are opportunities in the future, it can be developed.

CONCEPT B People think this design is more comfortable. They tend to be more interested in the products with high integrality, which means the function of this product should not be too messy.

People think that this product is more difficult to understand, mainly because of the difference with the traditional grill's shape.

CONCEPT C Because of its simple structure, it is considered as the easiest to understand, carry and clean. But people also think it is not safe enough, no fun, even can make it by themselves, so there is no reason to buy it.

CONCEPT D Overall quite common, but it is believed the most expensive products. Because there is a large area of it contacting user's body, so people think that it is not clean enough, it is not safe, and it will not be too comfortable to move at the same time. It is clunky. The backpack that looks too much like an ordinary one is not particularly interesting and not attractive enough. Also it is considered as unpractical, as people think the product positioning is not clear enough. if it is treated as a backpack, it cannot be used often and the capacity is too low. If it is treated as a grill, then it is not clean enough and the grill area is not big enough.

1. Age? ________ 2. Gender?

Male

Female

3. Who you go to barbecue with?

Family

Friends

Classmates or colleagues

I'm a loner

4. Where you do barbecue?

Indoor

Outdoor

A

5. How many people do you usually go out for barbecue?

1-3

4-6

7-9

B

9 or more

6. Do you have the barbecue grill?

Yes

No

7. How often do you grill outdoors?(How many times a year) never

1-4

5-8

9 or more

8. Where would you buy the barbecue grill?

Online

Supermarket

Barbecue supplies store

9. When you are grilling, what step do you think is the most troublesome?

Fire

Move

Clean

C

10. What characteristics do you care about?

Appearance

Security

Function

*Sort by 1 2 3 4 (1 is the best, 4 is the worst)

11. What is the texture you want to use for the grill?

1. Which one is the most comfortable to move?

2. Which one looks the easiest to clean?

3. Which one looks the easiest to install?

Matte

Smooth

Brushed

12. What color do you think the grill should use?

Bright color

Soft

Natural

4. Which one seems to be the easiest to have fun? (when you install) 5. Which one looks safest?

6. Which one is easier for people to understand how to use?

7. Which one looks the most heavy?

Black, white & gray

D A

8. Which one looks most practical" PRUH HႈFLHQW

9. Which one looks most interesting? (Aesthetic) 10. Which one looks most expensive? (Higher cost) 11. Which one do you prefer to buy?

12. Which one do you think is more suitable for uploading photos to Instagram? (Social platforms)

B

C

D

17 never: 6.7 % : 16.7 %

1-3: 6.7 %

9 or more: 16.7 %

: 20.0 %

Female: 46.7 %

9 or more: 13.3 %

7-9: 10.0 % 5-8 : 10.0 %

Male: 53.3 %

1-4 : 66.7 %

: 60.0 %

: 3.3 %

Natural: 6.7 %

Fire: 23.3 %

: 50.0 %

Security: 46.7 % Smooth: 10.0 % Matte: 63.3 %

Clean: 66.7 %

Bright color: 13.3 %

Soft: 3.3 %

Brushed: 20.0 % Move: 10.0 %

4-6: 70.0 %

Black, white & gray: 83.3 %

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In light of people's wishes, I chose to redesign based on concept B. The advantage is that people think that it is comfortable to move. Because of its high integrity, people think it is safer.

The structure is special, so it is easy to have fun at the time of installation. At the same time, it is suitable for user to share it on social platforms, because of its novel appearance. Therefore, young people have higher expectations for this product, and they are more willing to buy it.

However, there are several obvious shortcomings that need improving.

1. Because it is relatively sealed, people think that the interior may be not easy to clean.

2. Although it is comfortable to move, it looks a bit clunky. This problem can be started with details. The size of the product must be as small as possible, the material should also be as light as possible and the color can be selected for lighter colors, making people feel lighter.

3. People think that the product's efficiency is not high (the speed of barbecuing food). This can be solved by improving the internal structure to make sure the most heat will be used.

4. People think that it is difficult to understand this product. Firstly, this product should keep its function simple and try to prevent that people need do complicated operations. Secondly, the instructian should be user-friendly, just like IKEA product assembly instruction.

DEVELOPMENT

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FINAL

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002.

PINOCCHIO

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Did you have an imaginary friend when you were a child?

Do you have any unfinished plans with “him�?

Or have you forgotten "him"?

If "he" is still in your brain, what is "he" doing now?

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P R O B L E M Design Objectives - Lead children to do housework and become an independent and self-fulfilling person.

- Build a happy family and make users' family the best place for children to grow up.

Why encourage children to do housework?

Let children do their own housework at an early age, not only for helping parents around the house, but also for cultivating children's sense of responsibility; increasing their self-confidence and developing the ability of solving problems. I expect people to pay more attention to children's growth, and children to start to develop these qualities at an early age. moreover, the society needs independent individuals, not “giant babies”.

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27 The unique features of this product are its interesting appearance, high cleaning efficiency and child-friendly structure. The materials used in this design are eco-friendly, the corners are sleek and the colors are not too bright, which means this product is relatively safe for children.

There is a hardworking, proletarian quality about the industrial style that resonates, and it celebrates humble materials. Pared back to the essentials, it showcases the beautiful interplay between pure form and function.

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S T O R Y

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If you were a parent, what kind of person would you want your child to become?

One day, when you see your child's room in a mess after coming back from work and feeling exhausted, you may feel distressed, feel miserable and even doubt the meaning of life, just because of that lazy child.

I have a perfect solution, the children mop.

What your child need is simply a partner who can guide him or her. Pinocchio. High cleaning efficiency and user-friendly. Lead them to clean their room. Do not let your child be lazy. Get a Pinocchio Mop.

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#Fairy tale #Mop #Pinocchio #Child #Growing up #Naughty #Housework #Lifestyle #Indie #Dream #Clean #Design #Cartoon #Partner #Efficiency #Imagination #Friendly

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003.

BEEHIVE

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Who is so brave, that never desires to be embraced?

If there is a taste for childhood, it must be sweet.

34 This project consists in identifying smart and innovative solutions able to meet the parents’ need of preserving, carrying and giving food outdoors, granting parents and children the same peacefulness and comfort found in the “eating ritual� done at home.

P R O B L E M

The character of the lunchbox is in part based on the appeal to target users (children). but the buyers are the parents. The use of lunchbox is the core element of the study for weaning, It can help the children go through the weaning phase and beyond peacefully.

It meets parents' need of preserving, carrying and giving food to the baby, both at home and outdoors.

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Amongst people's memories, the most familiar one is probably the mother's embrace. It is always warm, with a unique faint scent, giving people a sense of security. But people are independent individuals. As people grow up, they understand more about what the terrible future is, the darker the road ahead is.

But we know that if we can get a hug, that seems to be a great encouragement, we can gain a sense of belonging.

But mothers can not always hold their children.

Children need a dependable item to allows them to embrace and feel safe. when children feel the heat from food, they will have confidence to face the future.

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The mouth of the bowl, with a screw cap to connect the four parts together, ensures that utensil will not leak.

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39 The shape of this design comes from the honeycomb. As it is for outdoor use, a natural image is ideal.

This symbolizes the relationship between the nature and human beings, a quest for a simple feeling of life.

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004.

GIRAFFE TRICYCLE

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P R O B L E M

Children's physical coordination ability, which helps them to control speed and balance, is not strong enough. How do people develop this skill?

Children's body grows rapidly. Is a fixed-size tricycle really suitable for them?

Children about 2 years old are already at a stage of self-awareness. They like everything that can be manipulated by them.

The tricycle is expected to have a low seat, which is convenient for children to get on and off. And it should be easy for children to manipulate it to match their psychological needs. At the same time, the design of the tricycle should be easy to carry and involve simple installation to avoid poor riding caused by installation errors.

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We never understand why we are already adults.

On the road, we are constantly moving forward and constantly being tripped. This is painful youth. This is growth.

44 IDEA DESCRIPTION The design of this tricycle intent to meet the need of 18 months to 4 years old children from diferrent ages. Young children's body growth rapidly, their parents can adjust the wheelbase and frame height to fit children's body. And it does not have pedals, which helps children to control their riding speed more easily.

While, the tricycle's body is made of very durable wood. And it is animal shape, because I believe that what children need is not a cold "driving tool", instead of a partner, a friendly partner who can grow together with them.

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005.

OTHER WORKS

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2018, Egypt nest

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Van Gogh 's "The Starry Night" is one of my most favored art works. it is the inspiration of these sneakers. the streamlined texture is based on the element of postimpressionist. and the outlook represent the Starry Night's pattern and colors.

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2016, The Starry Night

The sneakers applied blue and orange colors to show the contrast between extreme cold and warm. Even these shoes may look plain for young people, but they can help people to express their individuality.

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2017, Ashes Warrior

54 This sofa was designed in the furniture company Etch&Bolts during the internship.

2017, Sofa & bolts

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2017, Work On The Ground

Do people want to change their body position when they use the computer for a long time? maybe they want to lean the body against the side? This study furniture set uses an organic shape to come close to user's body.The surface is made from metal and leather. It allows people to feel calm, while maintaining its vitality. In addition, the leather cover can be used as a phone holder.

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2015 - 2018

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1. Rocking chair animation 2017, Etch&bolts

2. Change in length of furniture 2017, Etch&bolts

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3. Combination(scene 1) 2017, Etch&bolts

4. Combination (scene 2) 2017, Etch&bolts

Animation

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5. Combination(scene 3) 2017, Etch&bolts

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Leon Faust 1996/10/30

+65 8651-3884 leonfaust@raffles-designer.com Singapore Product Design

Leon Faust is Chinese-German Product Designer.

Leon graduated trom Coventry University in Product Design BA (Honours).

The above projects are the samples from the last three-year experience as bachelor product designer.

Animation 2D-CAD 3D-CAD Sketch Model meking Presentation

63 2012 Wuhan Ruisheng High School Art Class (fundamental) China

2015 WORK EXPERIENCE

Raffles College of Higher Education Advance Diploma In Product Design Singapore

Name of Company: Etch&Bolts Pte Ltd Singapore Job Title:

Product Designer

Date:

19 April 2017-30 June 2017

Description of work: Specialised in Product Design and Visual Communication. Advertising production. Making sketches of ideas by hand or computer, and developing the most effective ideas into detailed drawings using specialist computer software. fixing the problem for the client.

TOP STUDENT Award for Academic Excellence For attaining an overall best average in the class during the eigth terms of study in product design

TOP STUDENT Link Tutor Prize For best Overall Student

2017 Coventry University Bachelor of Arts with Honours in Poduct Design Singapore

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FIRST CLASS Bachelor of Arts with Honours First class in Poduct Design

2019

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