POR TFO LIO
Leonardo Kusuma Pakpahan
Selected Works 2014 - 2016
About My name is Leo. I am a graphic designer based in Jakarta. I extremely have passionate about graphic and visual. I do interest to work in variety of creative fields. What I liked the most are branding, editorial design, and illustration. Don’t worry, I also enjoy to work both with manually and with digital stuffs.
NICE TO
MEET YOU
I N T RO Data Personal N A M E
Leonardo K. Pakpahan
E D U C A T I O N
Diploma’s Degree in
DATE OF BIRTH
May, 19
Art & Design major
G E N D E R
Male
Telkom PDC (2014)
A G E
21
E M A I L
kusumaleon@gmail.com
R E L I G I O N
Christian
PHONE NUMBER
08975794500
LANGUAGES
Bahasa Indonesia (native)
WORK PLATFORM
Windows Mac
English (average)
Experiences 2012 • SMARTFEST 2012 head of executive committee
2013 • ARTECH II part of creative division • Randomstreet Original & Co. freelance graphic designer
2014
84%
76%
70%
93%
Ps
Id
Ai
Cdr
2014 • PT. Doxadigital Indonesia - Jakarta graphic designer internship
leonkusuma
leonkusuma
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Interests
Skills
Social Media
movie
photography
music
game
social media
coffee
2015 • Artmosphere Graphic Design & Co. graphic designer
Present
WORKS CONTENT Ran do m s tre e t O riGIN AL & Co.
10 - 15
Win n e r In do n e s ia
16 - 21
De lta Djakarta
22 - 25
E RIA An n ual Re po rt
26 - 31
E ria RE S E ARCH RE PO RT
32 - 37
DJKN - IN OVAS I KITA
38 - 41
WAYAN G BIS T RO
42 - 47
AS T RA AGRO LE S TARI
48 - 51
ART M O S PH E RE
52 - 55
T H E S M IT H PRO PE RT Y
56 - 59
BAN K AKAS IA M AS
60 - 63
creative portfolio
branding
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01 Branding
Randomstreet Ori & Co. is a clothingcompany based in Bandar Lampung, Lampung-ID. All corporate & branding items brought the concept of oldschool. The company want an idea that represent the concept & purpose of the brand itself.
kusumaleon@gmail.com
Randomstreet Ori & Co.
12
LOGO’S CONCEPT
creative portfolio
branding
+ needle is main equipment of making apparel
+ light rays, symbolize of inspiration
ropes, symbolize of strength, relation, connection, & trust
kusumaleon@gmail.com
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creative portfolio
branding
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kusumaleon@gmail.com
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creative portfolio
corporate identity
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02
Corporate Identity
Winner Indonesia is an educational company based in Medan, North Sumatera. It offers a certification which is same as diploma degree. They have three majors, and they all are in technology field.
kusumaleon@gmail.com
Winner Indonesia
creative portfolio
LOGO’S CONCEPT
corporate identity
18
kusumaleon@gmail.com
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creative portfolio
corporate identity
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kusumaleon@gmail.com
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creative portfolio
editorial
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03 Editorial
PT Delta Djakarta is the manufacturer and distributor of some of the best beer brands in the world. The company is also a key figure in the country’s non-alcoholic beverages market.
kusumaleon@gmail.com
Delta Djakarta Annual Report 2013
creative portfolio
editorial
24
kusumaleon@gmail.com
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creative portfolio
editorial
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04 Editorial
ERIA Annual Report 2015
This annual report design was an alternative submission. The concept brings to modern style using vector illustration.
kusumaleon@gmail.com
The Economic Research Institute for ASEAN and East Asia (or ERIA) is an international organization established in Jakarta, Indonesia.
28 creative portfolio
editorial
ERIA Annual Report 2015 The Economic Research Institute for ASEAN and East Asia or ERIA is an international organization established in Jakarta, Indonesia in 2008 by a formal agreement among Leaders of 16 countries in the East Asian region to conduct research activities and make policy recommendations for further economic integration in the East Asia.
This annual report design was an alternative submission. The concept brings to modern style using vector illustration.
kusumaleon@gmail.com
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creative portfolio
editorial
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kusumaleon@gmail.com
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creative portfolio
book cover
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05 Book Cover
ERIA Research Report
ERIA’s works are divided into 3 fields, doing research works, disseminating its works, and providing policy recommendations.
kusumaleon@gmail.com
The Economic Research Institute for ASEAN and East Asia or ERIA is an international organization established in Jakarta, Indonesia.
creative portfolio
book cover
34
kusumaleon@gmail.com
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creative portfolio
book cover
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kusumaleon@gmail.com
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creative portfolio
book cover
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06 Book Cover
Directorate General of State (abbreviated DJKN) is one of the first echelon in the Ministry of Finance in Indonesia. This book is telling about how DJKN make various innovation in order to formulate and implement policies and technical standardization in the field of state assets, state receivables, and the auction in accordance with the policies established by the Minister of Finance.
kusumaleon@gmail.com
DJKN Inovasi Kita
creative portfolio
book cover
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kusumaleon@gmail.com
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creative portfolio
menu design
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07 Menu Design
Wayang Bistro
With tagline “Bring Indonesian Culture To Your Table�, Wayang Bistro gives us various Indonesian dish.
kusumaleon@gmail.com
Wayang Bistro is a well-known restaurant located in Mall Kota Kasablanka, South Jakarta.
creative portfolio
menu design
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kusumaleon@gmail.com
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creative portfolio
menu design
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creative portfolio
branding
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08
Calendar Design
Astra Agro Lestari Calendar
All of the style of this 2015 calendar design brought concept about “Sustainability Report�.
kusumaleon@gmail.com
PT. Astra Agro Lestari Tbk is one of the largest oil palm plantations in Indonesia which has been operating for 35 years.
creative portfolio
branding
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kusumaleon@gmail.com
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creative portfolio
website design
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09 Website Design
Artmosphere Graphic Design & Co is a design-firm based in West Jakarta. Tuned in by its name, Artmosphere is made to pervade the mood of an art in multidisciplinary creative communication. This website was designed with clean and simple looks.
kusumaleon@gmail.com
Artmosphere Graphic Design & Co.
creative portfolio
website design
54
kusumaleon@gmail.com
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creative portfolio
website design
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10
Website Design
The Smith
The Smith is a home to a variety of startup companies.
kusumaleon@gmail.com
The Smith is an apartment and SOHO developed by Trinity Property Group located in Alam Sutera, Tangerang.
creative portfolio
website design
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creative portfolio
website design
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11
Website Design
Akasia Mas Bank (PT. BPR Akasia Mas) is a growing bank that gives loan to small to medium businesses. It operates in the area Serpong, Tangerang and surrounding areas to provide venture capital for small to medium-sized businesses Client: Bank Akasia Mas Agency: Doxadigital Indonesia
kusumaleon@gmail.com
Bank Akasia Mas
creative portfolio
website design
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kusumaleon@gmail.com
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