THE
ART OF
FINE WINE
LIVING
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le pan is a new and commanding global voice in fine wine, cuisine and lifestyle. Launching in July 2015, it will be published in separate English-language and Simplified Chinese editions. le pan will also have a dynamic, authoritative website. The magazine will be sold at bookstores, wine shops and newsstands globally.
OUR VISION We are creating something special: the world’s finest wine and lifestyle magazine, for the world’s most sophisticated audience. Our philosophy: we curate the best of the best, in fine wine, cuisine and luxury experiences and goods. The voice of le pan is international, educated, sophisticated and assured. We have an unmatched passion for, and an inside track on, the world’s greatest wines. We hold an influential and informed luxury worldview. le pan has a high-end aesthetic unmatched by any wine magazine in history.
Jeannie Cho Lee MW Publisher & CEO
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UNIQUE VALUES An authority on the greatest wines and wine personalities from around the world ◆ A leading world voice on the best chefs, restaurants and food and wine pairing ◆ An outspoken trendsetter in the world of wine ◆ Truly international in perspective ◆ Highly connected and informed in the world of luxury and culture ◆ Trustworthy, reliable, open-minded ◆ Opinionated, no-nonsense, thoughtful and engaged ◆ Visually stunning with a high-end aesthetic appealing to the collector of fine wine and the arts ◆ Digitally connected and technically savvy ◆ The most comprehensive Chinese-language resource for fine wine, both in print and online ◆ Passionate about the best – not just the most expensive – in wine and life
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“Great wine makes every day a celebration of life.” — Jeannie Cho Lee
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THE MAGAZINE A monthly, 200-page glossy, luxury read for connoisseurs of fine wine living, with an edition in English, and another in Simplified Chinese tailored for the important Greater China market
le pan is the new leading voice in the world of fine wine. It is
the only consumer wine magazine to have six Masters of Wine on staff, writing exclusively for the title. In addition, a roster of renowned wine professionals serves as contributors. Headed by the first Asian Master of Wine, Jeannie Cho Lee, its experts cover all the major wine regions and review a vast array of fine wines, including rare vintages not available to other publications. Our photographs, videos and illustrations are as important as our words. Top photographers provide stunning visuals to capture the magic and beauty of the fine wine lifestyle. Skilled editorial and design teams bring the narrative back to wine, enforced by images and words that provide compelling stories. le pan matches stellar wine content with entertaining and informative features on fine dining, adventurous travel and luxury living. Our lifestyle sections are penned by renowned writers, putting le pan in a class of its own. The Chinese-language edition mirrors the international edition but has additional unique content. It brings unprecedented depth to wine and lifestyle reporting in China, thanks to dedicated editorial teams based in Shanghai and Hong Kong.
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THE WEBSITE Authoritative, accessible and informative in both English and Simplified Chinese A pioneer among wine websites, le pan is the first to offer a completely bilingual database with ratings and reviews of over 10,000 fine wines. This unbeatable bank of tasting notes is presented with images of each label or winery, a score out of 100 and average retail price. New tastings are conducted every week by our international wine editors who are dedicated to uncovering the next rising stars of their regions. With le pan, the search for that special bottle of wine is a breeze. Updated daily and easy to navigate, the website brings to your fingertips breaking news in the world of fine wine, advice on collecting, trends, auction prices and pairing suggestions, as well as exclusive lifestyle content not found in the magazine.
“Great wine is not just a beverage, it is heritage in a glass, an experience shared with friends and family, a delicious drink that slows down your meals and enhances your time. Fine wine is true luxury.” — Jeannie Cho Lee
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OUR CHINESE READERS LE PAN’s Hong Kong base makes it ideally situated to tap into China, the world’s largest growing market for wine and luxury goods. #1 Market for Bordeaux wines #1 Market for red wines #1 Market for spirits #1 Fastest-growing wine import market #2 Largest consumer market of wine priced US$10 or higher
OUR TARGET AUDIENCE
#5 Largest wine producer and market in the world US$12.1 billion Value of wine consumed in 2014
500,000 English-language readers of wine and luxury lifestyle content worldwide
1.95 billion Bottles of wine consumed in 2014
20 million Wine consumers in mainland China
35% Global market share for luxury goods
100,000 Global circulation for the magazine
600 million Online readers
35 to 65 years old High-net-worth individuals for the magazine 25 to 55 years old Professionals interested in wine for the website 100% Sophisticated, savvy, well-traveled and highly educated readers
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KEY MEMBERS OF OUR TEAM
le pan was established in Hong Kong in 2014 by Jeannie Cho Lee MW. It brings together the best minds in publishing and renowned wine experts from around the world.
EDITORIAL Publisher & CEO Jeannie Cho Lee MW
The first Asian Master of Wine, an award-winning author, television host, wine critic, judge and educator
International Consultant Editor Darius Sanai
Managing Editor Jill Triptree
Deputy Editor Andrew Dembina
Editorial director at CondĂŠ Nast International in London
Editor-in-chief of luxury lifestyle titles in Hong Kong and Asia for more than 20 years
Former food and wine editor of Baccarat magazine and South China Morning Post columnist
Digital Director James Durston
Associate Editor Guy Woodward
Editor (Chinese Edition) Kent Tsang
Formerly of CNN Travel
Former editor of Decanter and Food and Travel
Formerly of Wine Guangzhou
Wine Editors Charles Curtis MW, Doug Frost MW, Jean K. Reilly MW Susan Hulme MW, Emma Jenkins MW and Sophie Otton
C R E AT I V E Creative Director Elke Hanspach
Founder of InkValley, former art editor at British GQ and art director at Elle Collections
Consultant Photo Director Caroline Metcalfe Former director of photography, CondĂŠ Nast Traveller
Photo Director Petek Sketcher
Former associate photography director of Monocle
BUSINESS Business Director Randy Weddle
Formerly of the International Herald Tribune
Circulation Director Anita Tsang
Formerly of Bloomberg
Events & Communications Director Jackie Osborne
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Associate Advertising Director Carlos Lui Formerly of Edipresse Media Asia
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OUR COMPANY le pan is published by LPM Communications Limited, a subsidiary of Goldin Group, an international conglomerate headquartered in Hong Kong. Goldin Group has five established business arms – consumer electronics, real estate development, polo and horse breeding, wine and financial services – and employs over 15,000 people worldwide. le pan runs independently of Goldin Group’s wine division. No wines produced by the group are featured in the magazine or on the website.
“One of the great experiences for me in starting this venture was assembling a wonderful team. We are well positioned to be the global reference point for those embracing the art of fine wine living.” — Jeannie Cho Lee
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LPM Communications Limited 23/F, Two IFC, 8 Finance Street, Central, Hong Kong Tel: +852 2588 9394 Email: info@lepanmedia.com Website: lepanmedia.com 16