Deuter Intro 2016

Page 1

For us, sustainability is not just a buzz word! Our backpacks and bags have been on tour with alpinists, hikers, and climbers for 117 years – and since the 1980ies also with mountain bikers. We want to build perfect companions for people who are passionate about their sports. Our products are famous (almost infamous) for their longevity and the low complain rates. Yet we are not made to rest on our laurels! Step by step we want to push and improve – in many different areas. Always following our credo: “From acorns oak trees grow!” So we continuously work on our products – in close cooperation with our athletes. Our classics are no exception: this is the come-back year of our backpack veterans Zugspitze and Gröden. They shine in a new refined, classic look and will easily win the hearts of traditionalists and young hikers alike. Our Aircontacts have also undergone an evolution: they are very modern in style – and offer even more comfort. The new, flexible Active-Fit shoulder straps and the custom fit of the hip wings ensure a perfect, snug fit of the Aircontact back system. Yet Deuter is not just about products. We are a team, we share values and we care about each good working conditions worldwide! For more than two decades we’ve been working with our Corean production partner Duke. Over the years our sales have grown by 800 % – yet still Duke produces 100 % of our backpacks and accessories. It is a very uncommon relationship within the textile industry, where brands usually hop from

production site to production site. For us the trustful cooperation guarantees a strong influence on working conditions. In 2011 we took the next step by joining the Fair Wear Foundation (FWF). And we are very proud to have just been honoured with the FWF Best Practice Award for our efficient measures to reduce overtime in our production facilities in Vietnam. Animal welfare is also an important issue for us. For our sleeping bags with down filling, we’ve always used feathers collected as a by-product of the food industry – we strictly condemn live-plucking! And we also took an important step here: since June 2015 we exclusively use RDS certified down (Responsible Down Standard) controlled and audited by independent authorities. Nepal is one of the poorest, yet one of the most beautiful countries on this planet. We have very special ties to Nepal and were deeply shocked about the quake devastation in April 2015. We knew straight away: our long-term support of our primary school in Kathmandu has to continue, but now direct aid was urgent. We can help efficiently by supporting our partner, the Nepalhilfe Beilngries. Their aid workers have been providing incredible help in the disaster stricken areas. Every little donation counts… Your Deuter Team

1 WELCOME

FROM ACORNS OAK TREES GROW!


2 NEWS

NEW LIGHTEN UP

28 TREKKING AIRCONTACT 40+10 SL AIRCONTACT 45+10 AIRCONTACT 50+10 SL AIRCONTACT 55+10 AIRCONTACT 60+10 SL AIRCONTACT 65+10 AIRCONTACT 70+10 SL AIRCONTACT 75+10


GRÖDEN 30 SL GRÖDEN 32

3 NEWS

10 HIKING AC LITE 14 SL AC LITE 18 AC LITE 22 SL AC LITE 26

139 ACCESSORIES FIRST AID KIT

PACK SACK

40 ALPINE ONTOP TOUR ABS 38+ SL ONTOP TOUR ABS 40+

158 BIKE ATTACK 18 SL ATTACK 20 ATTACK ENDURO 16 ATTACK TOUR 28

98 DAYPACK GOGO


4 EL-SERIES

EL-SERIES THE DEUTER EXTRA LONG SERIES HIKING

Tall people can enjoy a perfect fit with our Extra Long EL-models! Taller sportsmen and -women between 1.85 – 2 m often have difficulty finding backpacks that fit their longer backs. Our favourite Deuter backpack models are available to suit taller people with extended back lengths by 6-9 cm. Overall, backpacks in the Extra Long (EL) series have also grown in terms of volume. Back systems, features and details remain the same in the EL models as they are in the standard models, however.

STANDARD FIT

TREKKING

FUTURA 20 / 24 / 30 SL FUTURA PRO 34 / 40 SL FUTURA VARIO 45+10 SL ZUGSPITZE 22 SL GRÖDE N 30 SL AC LITE 14 SL AC LITE 22 SL ACT TRAIL 22 SL ACT TRAIL 28 SL ACT TRAIL PRO 32 SL ACT TRAIL PRO 38 SL

ACT LITE 35+10 SL ACT LITE 45+10 SL AIRCONTACT 40+10 SL AIRCONTACT 50+10 SL AIRCONTACT 60+10 SL AIRCONTACT 70+10 SL AIRCONTACT PRO 55+15 SL AIRCONTACT PRO 65+15 SL

ALPIN

see page 15

see page 17

see page 25

see page 67

see page 113

see page 169

BIKE

FUTURA 35 EL

FUTURA PRO 44 EL

ACT TRAIL 36 EL

GUIDE 42+ EL

GIGA EL

ONTOP ABS 28 SL ONTOP TOUR 38+ SL RISE 26 SL RISE PRO 32+ SL RISE TOUR 40+ SL FREERIDER 24 SL FREERIDER PRO 28 SL PACE 28 SL GUIDE LITE 28+ SL GUIDE 30+ SL GUIDE 40+ SL

TRANS ALPINE 32 EL

TRANS ALPINE PRO 24 SL TRANS ALPINE 26 SL SUPERBIKE 14 EXP SL BIKE ONE 18 SL COMPACT AIR EXP 8 SL COMPACT EXP 10 SL ATTACK 18 SL


Ragna Krückels, professional mountain and ski guide: “In 2006 the backpacks featured wide hip wings where the bottom edge dug in the body, while you could easily stuff a water bottle between your hips and the upper edge. We just knew we had to change the shape and the position of the anchor points.”

10 YEARS FEMALE SPECIFIC PACKS

SHORTER BACK

Women have – in general – shorter backs than men. The SL carry systems are therefore shorter than Deuter’s standard backpacks.

Angela Vögele, head of the SL team and outdoor lover: “We constantly had the feeling the shoulder straps could slip from the shoulders as they were sitting so far outside. After all the changes in 2006 the straps curved around the upper body. What a difference in comfort.”

NARROWER SHOULDER STRAPS

with soft edges, smaller buckles and very narrow strap extensions prevent the SL shoulder straps from chafing or putting unwantedpressure on the chest area. Since women normally have narrower shoulders, the shoulder straps are positioned closer together to prevent strap slippage. CONICAL SHAPED HIP BELT

DEUTER SL-TEAM

TRAVEL

TRAVELLER 60+10 SL QUANTUM 60+10 SL

SLEEPING BAG

EXOSPHERE +2° SL EXOSPHERE -4° SL EXOSPHERE -8° SL ORBIT +5° SL ORBIT 0° SL ORBIT -5° SL

Deuter’s product development team for the women’s specific SL line consists of female designers and top athletes from all disciplines/sports. It’s almost an occupational habit that our experts can never stand still. Sinece 2006 they are always pushing forward – also when it comes to developing products.

To fit women’s hips comfortably the hip belt should form a conical shape when closed. This conical shape is achieved by the diagonal construction of the belts’ anchor points as well as the curved shape of the SL hip fins. Our rucksacks are designed to fit the average athletic build. However, since not everyone fits the norm it is likely that women's models will fit many male users perfectly well, and vice versa.

5 SL-COLLECTION

Gerlinde Kaltenbrunner, the first woman to summit all 14 of the world’s 8,000-meter peaks without using supplementary oxygen: “Back then not all of the rucksacks were available with a shorter back length. On many of the packs the shoulder straps or hip wings were pretty uncomfortable. Today, Deuter’s SL collection includes all packs – all customized to the female anatomy.”


6 BACK SYSTEMS

DEUTER BACK SYSTEMS Good backpack ventilation supports the body in regulating its temperature. By optimizing the cooling of the body through improved airflow and sweat evaporation, the backpack construction not only enhances the comfort, but also the wearer’s performance: the less energy you have to generate for cooling (= sweat production), the MORE ENERGY you have for your athletic performance!

HIKING

TREKKING

ALPIN

Deuter has developed different systems specifically adapted to the various sports and their specific demands. All of the systems provide highly efficient back ventilation and a fresh climate. DEUTER AIRCOMFORT SYSTEMS

DEUTER AIRCONTACT SYSTEMS

DEUTER ALPINE BACK SYSTEMS

On small to medium backpacks that are at home in easier terrain we go for maximum ventilation. The heart of the Aircomfort systems – tested and proven for decades – is its flexible spring steel frame. It is extremely durable, provides stable tension for the airy back mesh and creates the ventilation space between pack and wearer’s back, which lets moist air escape. The highly elastic two spring steel frame construction of the Aircomfort FlexLite achieves maximum freedom of movement at a minimum weight. In larger volume models, the Aircomfort Pro System unites clever mesh back ventilation with efficient load transfer with our pivoting Vari Flex hip fins.

The easiest way to carry heavy loads is when backpack and wearer become one. This is what our Aircontact principle is all about: the body contact system brings the weight close to the body and therefore close to the centre of gravity. This results in full pack control and an effective load transfer. Further, our Aircontact cushions made from special hollow chamber foam guarantee fantastic ventilation. The foam’s open pores pumps out warm air when compressed. When extended it sucks in fresh air. The pump effect, therefore, leads to an efficient air exchange. The three different constructions are adapted to the trip length and style: The clean, reduced Lite version is perfect for hut-to-hut treks, while the Pro packs are built for very heavy loads that call for a stable V-frame. And the classic Aircontact system with its new custom fit hip wings and flexible shoulder straps are the right choice for those who set out on multi-day trips with tent.

For alpine backpacks the combination of comfort, durability, functionality and low weight is essential. Carrying a heavy, difficult to handle backpack in rough terrain can quickly become a risk and hinder a good balance. Deuter’s Alpine Back System answers this challenge by focusing on a compact, secure yet comfortable fit with its two flexible softstripe back pads that are perfectly adapted to the anatomy and follow the wearer’s movements. In combination with the pack’s sleek shape this keeps the load always close to the centre of gravity – thus guaranteeing full pack control and full focus on the terrain. Further, the smart air channel between the two stripes grants excellent ventilation.

The result: The maximum ventilation achieved by the Aircomfort mesh construction significantly reduces heat build. According to findings from the acclaimed Hohenstein Institute optimal back ventilation reduces moisture loss by up to 25 %.

The result: Up to 15 % less sweating as with a standard compact back system (proven in tests conducted by Gabriel L.&T and the University of Erlangen) – combined with outstanding load transfer and a secure, perfectly balanced fit.

The result: The system combines a secure, compact fit with a top carrying performance and a comfortable ventilation between the two softstripe back pads.


BIKE

The pack’s center of gravity should sit close to the body and ideally at shoulder height. This way it is positioned over the body’s center of gravity and the pack won’t pull backwards. Therefore, put heavy equipment such as tent, food, big jackets close to the back in about shoulder height. Place sleeping bag, down equipment and other light objects in the bottom compartment; and midweight gear such as clothing on the top towards the outside. For easy grab, get small, often-used items in the lid pocket. Minimise the number of items you strap to the pack’s outside and evenly distribute the weight, in particular on the side pockets.

PROTECTION

In easy terrain (hiking routes, flat trails) the load’s center of gravity should sit higher, in difficult passages (alpine routes, Via Ferrata) a bit lower and thus closer to the body’s center of gravity. This packing system leads to a more forward leaning position, yet it provides more balance.

... AND ADJUSTING. 1. Loosen all straps and put on

4. The shoulder strap anchor point-

2. Place the hip belt centrally

5. Finally, fasten the chest strap

3. Now tighten the shoulder

6. For big backpacks, adjust

your backpack.

DEUTER AIRSTRIPES SYSTEMS

DEUTER SHIELD SYSTEM

A bike pack always has to sit secure and snug on your back – even on the roughest rides. Our unique Airstripes System takes care of that and offers effective ventilation. It consists of two contoured, air-channelled foam profiles that are covered with a highly breathable Wide AirMesh lining. The reduced contact surface results in an optimized fresh air circulation. The channel between the pads further enhances the ventilation and provides great freedom of movement in the riding position. Also, the pack’s load is kept close to the body and thus won’t throw the rider off balance. On our bigger bike models, the clever Auto-Compress hip belt system adds extra stability: the close set anchor points of the wings provide a super tight, compact fit. The Pull-Forward strap system automatically results in side compression – a precise and easy way to adjust the pack.

The main purpose of our Shield System is to minimise, or even to a large extent, prevent injury occurring during risk sports. Tested by the TÜV Product Service in accordance with the industry guidelines for personal safety equipment, the system carries both TÜV-GS and CE certification. The backpack’s material is accurately adapted to the integrated SAS protector – a combination that offers the highest safety standard. The dampening heart of the construction is the viscose-elastic SC-1 foam by SAS-Tec. It’s a ‘smart’ protector foam that remains soft and flexible in normal use, while on heavy impact the foam resistance grows with increasing speed. It thus delivers excellent shock absorption and provides the basis for the protective function. The foam returns to its original shape after the deformation. This memory effect allows the protector’s multi-use. The typical Vshape of the construction covers the sensitive areas of the back, whilst retaining the pack’s outstanding freedom of movement. The high and close set anchor points of the hip wings guarantee a super compact fit even on rough rides.

The result: The minimal contact surface area of the profiled Airstripes allows free air circulation over 80 % of the riders back, while still providing a secure, compact fit even on rough rides.

The result: The TÜV-GS tested back system combines a comfortable carry, outstanding ventilation in the free spaces between the padding and maximum safety in the event of a fall.

on your hip bone, fasten and tighten.

straps, so that the main weight rests on the hip belt.

should ideally be positioned between the shoulder blades. Set backpacks with adjustable back-length to the correct height (Vari Quick and Vari Fit System). For small volume Deuter packs choose the right back length (Standard, SL, or EL).

to optimise the shoulder strap positioning.

stabiliser and load adjustor straps: tighten > increased stability loosen > increased ventilation Vary the load transfer from time to time between waist and shoulder.

7 BACKPACK FITTING

PACKING...


RECOGNITION FOR GOOD WORKING CONDITIONS: 8 CR-NEWS

BEST PRACTICE AWARD! CODE OF LABOUR PRACTICES THE FWF CODE OF LABOUR PRACTICES www.fairwear.org

1

employment is freely chosen

2

no discrimination in employment

3

no exploitation of child labour

4

freedom of association and the right to collective bargaining

5

payment of a living wage

6

no excessive working hours

7

safe and healthy working conditions

8

legally binding employment relationship

We are very proud that in April 2015 the Fair Wear Foundation healthy working conditions and legally-binding employment re(FWF) honoured us with its annual Best Practice Award. The lationship. The Code is verified by independent FWF auditors. story behind it? We were aware of the issue of excessive working hours in our Providing good working conditions for all of our employees production sites – yet after the audits we were confronted with worldwide has been top priority for us for a long time. More the facts black-on-white: heavy overtime during peak season than two decades ago we’ve started the collaboration with our at the sites of our partner Duke in Vietnam. In January 2011 Korean production partner Duke. So many things have changed they amounted to more than 25 excessive hours a week in over the years: since 1997 sales have grown by 800 %! some departments. And the report stated cases with 89 exBut Duke still produces 100 % of our backpacks and accesso- cessive working hours a month! We want to ensure the health ries. That is rather uncommon within the textile industry. Most and well-being of the workers and also believe that excessive companies hop from production site to production site merely overtime has a negative impact on the quality of our products. guided by price policy and order volume. In our case, however, Excessive working hours are a common problem in the textile the solid and trustworthy relationship with Duke means that industry. The issue is quite complex since workers like to do we have a strong influence on the working conditions. overtime because it is paid at premium rates: 150 % on normal In 2011 we made an important step by becoming a member working days and 200 % on Sundays and 300 % on holidays. of the Fair Wear Foundation (FWF). It is an independent, HOWEVER, THE MAIN REASON WAS THE LACK OF PRODUCTION non-profit organisation that CAPACITIES. WE WERE ABLE TO SIGNIFICANTLY IMPROVE THE works with companies, factories and trade unions to imSITUATION BY BUILDING AN ADDITIONAL THIRD PRODUCTION prove labour conditions in the FACILITY. WE SUPPORTED OUR PARTNER WITH LOW INTEREST textile and clothing industry, particularly in low-wage counLOANS AND PURCHASE GUARANTEES. TODAY THE NEW FACtries. Today about 80 member TORY HAS MORE THAN 1.000 EMPLOYEES AND HAS BECOME A companies represent over 120 MAJOR RELIEF FOR THE TWO OTHER PRODUCTION SITES. brands and the FWF is active in 15 production countries in Asia, Europe and Africa. By joining the organisation we have But there is also the problem of managing global processes complied to its strict Code of Labour Practices: no forced la- efficiently: in close cooperation with our partners we are conbour, no discrimination in employment, no child labour, free- tinuously working on an even, steady capacity utilization. It dom of association and the right to collective bargaining, pay- sounds like an easy task – yet it is not. At our headquarters we ment of a living wage, no excessive working hours, safe and plan the orders for the German market, while about half of the


9 CR-NEWS

products are sold internationally via importers. The distributors in the respective countries have their own planning systems and can place their orders independently. We now shift more orders to the low season offering sale appeals and setting up precise specifications and earlier deadlines. We further focus on early order placements, improving the factories efficiency, staff training, overtime monitoring and wage increase. We are on a good way: we were able to significantly reduce excessive working hours since 2011. A working week of six days is common in Asia, but there was hardly any work on Sundays. We have not yet achieved our goal of 48 hours plus an overtime of 12 hours per week – and a maximum of 300 a year. We are working with our partners on a continuous improvement! We were now honoured by the FWF for our measures: at its annual conference in April 2015 in Amsterdam the FWF recognized us with the Best Practice Award out of 12 nominated member projects. This very special award shows us how much the FWF values our efforts and it encourages us strongly to continue our chosen path, step by step, to improve working conditions worldwide.

Martin Riebel (right), Deuter Sport CEO and S.T. Oh, owner of Duke, take a look at the products. Ho Chi Minh City, Vietnam;

Representing our Corporate Responsibility Manager Katrin Bauer, Marco HĂźhn (left), Quality Manager, proudly accepts the award.


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