MENS OUTDOOR
OUTDOOR
BETTER
Q1
UA Surge Jacket 1292015 €150/£25
UA CG Reactor Jacket 1280823 €200/£160
UA CG Reactor Hooded Jacket 1280824 €250/£190
Q1 Q1
-001
AR
-410
UA Surge Pant 1273693 €100/£80
-789
-001
AR
-001
AR -001
OUTDOOR UA Bora Jacket 1292014 €100/£80
-001
Q1
UA Mistry Jacket 1290516 €130/£110
GOOD UA Leeward Windbreaker 1290517 €90/£70 Q1
Q1
-789
-001
-008
AR
AR -001
-997
3 PILLARS CONSUMER INSPIRATION
HOW DOES IT WORK HOW IS IT DIFFERENT
COMPETITOR LANDSCAPE
UA Horizon RTR €110/£90
COMMITED TRAIL ATHELTE. Needs a more
protective, structured shoe for long miles
• • • • • • • • •
High traction outsole Full length EVA Midsole with ESS forefoot plate Charged™ Foam puck in heel Durable PU shell Reinforced critical zones Mesh heel with dual protective welds Molded collar foam package 7mm Drop 18mm - 11mm stack
Salomon Sonic Aero €120
3 PILLARS CONSUMER INSPIRATION
HOW DOES IT WORK HOW IS IT DIFFERENT
COMPETITOR LANDSCAPE
UA Newell Ridge Mid GTX €180/£150
•
ADVENTUREST Is outside all the time. Looks
for a product that does it all
• • • • • •
Michelin® Wild Grip’R tread pattern w/ Oc Compound Dual density EVA midsole with Charged™ Foam GORE-TEX® Waterproof, breathable membrane Tight weave single layer mesh AnaFoam™ midfoot lockdown Malleolus molding TPU heel clip
Salomon X-Ultra Mid GTX €150
OUTDOOR UA Horizon STC 1288967 €90/£70
Q1
AR UA Newell Ridge Mid GTX 1287340 €180/£150
-997
-003
Q1
-001
AR
-286
AR
-288
Q1
UA Newell Ridge Low GTX 1287341 €170/£135 -001
BETTER
WOMENS OUTDOOR
OUTDOOR UA Surge Jacket 1291965 €150/£125
BETTER UA CG Reactor Jacket 1280894 €200/£160
Q1
UA Surge Jacket 1272015 €100/£80
UA CG Reactor Hooded Jacket 1280892 €250/£190
Q1
-001 -100
-001
-693
AR
AR AR -001
OUTDOOR UA Bora Jacket 1291966 €100/£80
GOOD
UA Leeward Windbreaker Jacket 1289418 Q1 €90/£70
Q1
-001
-853
-001
-171
OUTDOOR UA W Horizon STC 1288968 €90/£70
Q1
-001
UA W Newell Ridge Low GTX 1287342 €170/£135
BETTER
-296
Q1
-001
-298