Lerøy Seafood Group Hallvard Lerøy AS
www.leroy.no www.leroyseafood.com
History – Since 1899 • Lerøy Seafood Group can trace its operations back to 1899. • In 1939 Hallvard Lerøy AS was established. • Since 1999 the Group has acquired substantial interests in various domestic and international enterprises. • In 2002 Lerøy Seafood Group ASA was listed on Oslo stock Exchange • Full range seafood exporter. • #2 global farmer of Atlantic Salmon • #1 Norwegian farmer of trout. • 220,000tons of seafood
Lerøy Seafood Group • 11.5% share of Norwegian seafood export value • 16.8% of Norwegian salmon export
• 25.4% of Norwegian value added salmon export • Total of 1,883 employees • Sales and distribution 438 • Production and farming 1,445 • Associates 415 (not consolidated)
3
3
”Lerøy in every kitchen”
4
4
Turnover LSG
NOK9,1billion (USD1,6billion)
10 000 9 000 8 000 7 000 6 000
5 000 4 000 3 000 2 000 1 000 0
1980 1985 1990 1995 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
5
5
Lerøy Seafood Group - Global organization Norway The Netherlands
Sweden
Finland
Scotland Japan
North America France
Turkey
Portugal
Farming Production Sales & Distribution
7
7
China
Lerøy Seafood Group – Processing in Europe Lerøy Innovamar
Lerøy Aurora
Lerøy Midnor Sinkaberg
Lerøy Smögen Lerøy Fossen Austevoll Fiskeindustri Brandasundet Rex Star Roede Vis
Scottish Seafarm
Lerøy Lyon
Lerøy Arras
Lerøy Spain Lerøy Alarko
8
Sales per market 2012 Others 1,0 %
Rest of Europe 12,5 % USA and Canada 7,0 %
EU 51,5 % Norway 16,2 % Asia Pacific 11,8 %
More than 70 countries 9
9
Sales per product 2012
Shellfish Others 5,2 % Pelagic fish 0,7 %
Salmontrout 8,8 %
4,9 %
Whole salmon 43,8 %
Whitefish 8,5 %
Processed salmon 28,0 %
10
10
Integrated value chain
11
11
Farming in Norway Norway North pole
12
12
Production Salmon and trout Company Lerøy Midnor AS Lerøy Aurora AS Lerøy Hydrotech AS Lerøy Vest AS *) Sjøtroll Havbruk AS Total Norway Norskott Havbruk AS (UK)
Ownership Licences Mill. smolt share No individuals 100 % 30 9,5 100 % 17 7,5 100 % 24 7,0 100 % 34 14,2 50,71 % 25 8,4 130 46,6 **)
50 %
Total
Consolidated, farming Affiliated, farming *) Acquired and consolidated as from November 2010 **) LSG’s share
2010 GWT 34 000 20 300 25 200 34 300 3 000 116 800
2011 GWT 35 900 18 100 26 400 34 500 21 700 136 600
7,0
13 500
10 900
53,6
130 300
147 500
2012 2013E GWT GWT 34 400 36 000 20 000 22 000 27 500 27 000 38 700 39 000 32 900 30 000 153 400 154 000 13 600
12 500
167 000 166 500
New smolt facility, Belsvik, Sør-Trøndelag
• • • • • •
Recycling facility Capacity of 14 mill smolt Increased biosecurity Higher and stable smolt quality Stable supply all year – 6 outputs Environmental advantages • Low energy use • 0 emissions
14
New factory in Arras 2013
15
New factory in Madrid
Sjømathuset in Oslo
17
Product developement
18
18
Category development through INNOVATION
Lerรถy Smรถgen Seafood AB
Retail news - Fiks
20
20
SANDWICH SLICED SMOKED SALMON & TROUT
21
21
LERﾃ郎 FINEST
WHITEFISH
SHELLFISH
Retail news - sushi
Future fish counter
Future - Finland
Future - Stockholm
Future China
29
29
30
30
Aurora Salmon Premium Norwegian Salmon according to Japanese preference for sushi salmon. Tailored taste, texture, fat and marbling. The fastest salmon to Japan.
- Your Special Treat -
31
•Based on 200 years of knowledge in fishing and smoking traditions
•Traditional dry-salting for a firmer texture and better taste •Use fresh fjord trout from the region •Local alder wood create a unique taste •Largest smoke house in Norway. 32
Fossen Fjord Trout, Smoked & Marinated The best smoked Fjord Trout! Fossen serves 50 million meals every year!
33
Lerøy Fjord Trout - Kissed by a Glacier
• The Rolls Royce of trouts. • Striking red colour! • Genetically smaller fish than salmon. • Shorter muscle fiber in the meat compared to salmon mean the fjord trout tastes more tender and velvety. • Unique origin story. Swimming in water from a Norwegian Glacier. 34
34
Lerøy Fjord Trout – Kissed by a Glacier
Photo: Frode Leikvoll
35
35
Suceeding together • SERVICE • PARTNERSHIP • QUALITY • SUSTAINABILITY
36
36
Going forward Drive innovation in the industry • • •
Within farming operations Within product and category development Within entering new markets
Utilize our vertical integration • •
Strong competitive edge with products with high traceability Provide flexibility and cost efficient solutions for customers
Strong environmental focus • •
Our operations are eternal We must ensure our products are as “clean” as today also in eternity
Strong operational focus • • •
Strong continued cost focus despite improvement in prices Local «ownership» of assets We strive everyday to perform better today than we did yesterday. 37
37
New websites at www.leroyseafood.com 38
38
www.leroyseafood.com 39
39