smoked & marinated
smoked & marinated
Lerøy Seafood Group
The Lerøy Seafood Group can trace its roots back to 1899, when a Norwegian fisherman – Ole Mikkel Lerøen, started selling live fish at the famous Bergen fish market. This was fish he either had caught himself or had bought from other fishermen. The fish were towed to the market in a basket behind Ole Mikkel Lerøen`s rowing boat, a journey that could take between 6 and 12 hours, depending on prevailing winds and currents.
in 1997, the company was reorganised as a public limited company. The company was listed on the Oslo exchange in June 2002. The availability of capital has been essential in the Group`s development from a seafood exporter, to a wholly integrated seafood group. Since 1999, the Group has acquired substantial interests in various domestic and international enterprises. In 2002 Lerøy Seafood Group acquired Lerøy Smögen, Lerøy Fossen in 2006.
Up to 1997, the Group was a traditional family company. In 1997, a private placing with financial investors was carried out for the first time. With this placing
Lerøy history 1939 Hallvard Lerøy Sr. and Elias Fjellstad establisheds what today has become one of the Group´s principal companies Hallvard Lerøy AS
1899 1939
1997
1999
1997 The current group model is established 1899 Ole Mikkel Lerøen starts the sale of live shell fish and a budding export business
2001
1999 Investement in Hydrotech Group AS
2002 Listing on the Oslo Stock Exchange and investment in smoking company Lerøy Smøgen Seafood AS in Sweden
2002
2003
2001 Investment in Scottish Seafarms Ltd. Egersund Fish AS and distribution in Sweden
2004 2003 Acquisition of Lerøy Midnor AS
04
Norway Farming/Dist. & Sales
Sweden Dist. & Sales
Finland Dist. & Sales
Japan Dist. & Sales China Dist. & Sales
Scotland/Shetland Farming/Dist. & Sales France Dist. & Sales
North America Dist. & Sales
Turkey Dist. & Sales
Portugal Dist. & Sales
Chile
Lerøy Seafood Group is one of the world`s largest suppliers of seafood, and the ocean and its resources constitute the very foundation of our business. We ensure that these resources are being responsibly and sustainably managed. Our environmental guidelines not only demand that we comply with all public requirements, but also that we contribute to the development
of our industry by making our activities more environmentally friendly. Lerøy is a fully integrated company in charge of production, sales and distribution. We offer our customers high quality products, delivered regularly in a cost efficient way.
FULLY INTEGRATED VALUE CHAIN
2004 Investment in Fish Cut France 2005 Acquisition of Lerøy Aurora AS and Laksefjord Partnership with Alarko Holding in Turkey. Investement in distribution in Norway. Establishment of Lerøy Sjømatgruppen
2005
2006
2007
2006 Acquisition of Lerøy Fossen AS, Bjørsvik Settefisk AS, purchase of remaining 61% in Lerøy Hydrotech
2010 Purchase of 50,7% of shares in Sjøtroll Havbruk AS
2010
2007 Purchase of 100% shares in Lerøy Austevoll Holding AS. 1674 employees at the end of 2007
2011 2011 Purchase of 51% of distribution company Jokisen Eväät in Finland
Lerøy fossen
smoked and marinated rainbow trout and salmon Lerøy Fossen is situated at Valestrandsfossen, 40 minutes from Bergen, Norway. Lerøy Fossen has a history that stretches back to the 1970`s.
The processing is based on old traditions and modern technology. To achieve an efficient production, and to ensure a constant products quality, Lerøy Fossen is very conscious of the balance between modern equipment and good traditional craftsmanship. For smoked salmon and salmon trout, fillets are dry salted with a mixture of salt and sugar. The salt gives flavour and shelf-life, while the sugar balances the salty taste of the fish. Lerøy Fossen is a fully integrated smoke house. The Rainbow Trout is farmed only minutes from the plant which maximizes the welfare of the fish. Lerøy Fossen offers hot smoked, cold smoked and marinated products. Utilizing local wood, the dark alder, we create a unique taste. Lerøy Fossen offers a wide range of smoked salmon trout (Oncorhynchus mykiss) also known as Steelhead or Fjord salmon in addition to smoked salmon (Salmo salar). Lerøy Fossen has a capacity of approx 2200 MT of smoked products annually.
fossen
Certifications:
Facility
• Largest smokerie for salmon trout in Norway – 2200 MT/YR • Modern equipment • Strong position held HoReCa segment • Environmentally friendly production • Certifications: HACCP, BRC and Kosher
Production
• Traditional dry salting • High-end quality • Selection of the best raw material for smoking (breeding, egg selection, feed, location and size) • Stronger colour compared to regular salmon trout • Traceability systems • Freezing method: Tunnel • Smoking method: Friction by local dark older • Cutting: whole, sliced, cuts
Nutritional Benefits
• Atlantic Salmon (Salmo salar), Rainbow Trout (Oncorhynchus mykiss) – High in Omega 3 fatty acids and protein – Low in saturated fat – Contains essential vitamins (D,E,B12 and minerals (lodine and selenium)) • No hormones or GM
Profile
• Food safety/Fish welfare/Environment • Traceability: Full traceability from roe to plate • Marine and vegetable oils and protein from certified and sustainable sources • Common name: Rainbow Trout, Steelhead, Fjord Salmon (Oncorhynchus mykiss) and Atlantic Salmon (Salmo salar) • Availability: Year around
Lerøy smÖGen
smoked and marinated salmon and mackerel Lerøy Smögen is situated in Bohuslän at the idyllic west coast of Sweden, 1h15min from Gothenburg, 2 hours from Oslo. Smögen has been the capital of seafood in Sweden for many generations, with dedicated people in the area securing the best raw materials for production.
Strannes Røkeri started as a local smoke house by Tage Stranne, specialising in smoked mackerel caught in the local area of the North Sea and Skagerak. In 1984 his son, Lars Stranne, started producing smoked salmon and salmon trout. Obtaining best quality raw material in Norway, Strannes Røkeri became an important supplier of high quality seafood. Strannes Røkeri became a part of Lerøy Seafood Group in 2002. The state-of-the-art salmon smokery produces a traditionally smoked salmon using the traditional recipe as the Stranne family founders of the company did in 1961. Lerøy Smögen offers both hot smoked and cold smoked products, smoked with alder wood. Lerøy Smögen also offers the Swedish specialty Marinated products. The Smögen smokery is well experienced and competent in offering customized specifications.
smøgen
Certifications:
Facility
• One of the most modern seafood processor in Scandinavia • High capacity – 4500 MT/YR • Strong position held in HoReCa and Retail • Environmentally friendly production • Certifications: HACCP and BRC
Production
• Traditional dry or salt injection • Flexible production • Raw material from Lerøy integrated farms in Norway • Highly equipped, specialized in retail packs (e.g. 100 and 200 grams) • Fully traceable • Freezing methods: Tunnel, Nitrogen • Smoking method: by alder wooden chips or smoke condensates • Cutting: Whole, sliced, bit, Buffet – size approx 8mm
Nutritional Benefits
• Atlantic Salmon (Salmo salar), Mackerel (Scomber scombrus) – High in Omega 3 fatty acids and protein – Low in saturated fat – Contains essential vitamins (D,E,B12 and minerals (lodine and selenium)) • No hormones or GM
Profile
• Specialised production • Food safety/Fish welfare/Environment • Marine and vegetable oils and protein from certified and sustainable sources • Full traceability from roe to final product • Common name: Atlantic Salmon (Salmo salar) and Mackerel (Scomber scombrus) • Availability: Year around
Cold Smoked
COLD SMOKED
RAINBOW TROUT CoLd smoked (ONCORHYNCHUS MYKISS) Weight: Storage: Shelf life: Salting: Product features: Producer:
250 gr./500 gr. Fresh/Frozen 30 days/12 months Dry Presliced, Skin off Lerøy Fossen
RAINBOW TROUT CoLd smoked (ONCORHYNCHUS MYKISS) Weight: Storage: Shelf life: Salting: Product features: Producer:
1000 gr./ 0.9 – 1.2 kg Fresh/Frozen 30 days/12 months Dry Presliced, Skin off Lerøy Fossen
RAINBOW TROUT CoLd smoked (ONCORHYNCHUS MYKISS) Weight: Storage: Shelf life: Salting: Product features: Producer:
0.9 – 1.5 kg Fresh/Frozen 30 days/12 months Dry Whole filet, Skin on Lerøy Fossen
COLD SMOKED
SALMON
CoLd smoked (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
250 gr./500 gr. Fresh/Frozen 30 days/12 months Dry salted Presliced, Skin off Lerøy Fossen
SALMON
CoLd smoked (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
1000 gr./0.9 – 1.2 kg Fresh/Frozen 30 days/12 months Dry salted Presliced, Skin off Lerøy Fossen
SALMON CoLd smoked (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
0.9 – 1.2 kg Fresh/Frozen 30 days/12 months Dry Whole filet, Trimmed, Skin off Lerøy Fossen
COLD SMOKED
RAINBOW TROUT SECOND GRADE CoLd smoked (ONCORHYNCHUS MYKISS) Weight: Storage: Shelf life: Salting: Product features: Producer:
1000 gr Frozen 12 months Dry Presliced, Skin off Lerøy Fossen
RAINBOW TROUT CUTS CoLd smoked (ONCORHYNCHUS MYKISS) Weight: Storage: Shelf life: Salting: Product features: Producer:
0.2/0.5/1.0 /2.0/5.0 kg Fresh/Frozen 30 days/12 months Dry Cuts, Skin off Lerøy Fossen
FINEST CoLd smoked (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
Approx. 500 gr. Fresh/Frozen 21 days/12 months Dry Loin, Skin off Lerøy Smögen
COLD SMOKED
SALMON CoLd smoked (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
0.9 – 1.5 kg Fresh/Frozen 21 days/12 months Dry Buffet cut, Skin off Lerøy Smögen
PREMIUM PRE – RIGOR
CoLd smoked saLmon (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
1.3 – 1.8 kg Fresh/Frozen 21 days/12 months Dry Presliced, Skin off Lerøy Smögen
SALMON
CoLd smoked (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
100 gr./200 gr./400 gr. Fresh/Frozen 21 days/12 months Dry or Injected Presliced, Skin off Lerøy Smögen
COLD SMOKED
SALMON
CoLd smoked (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
0.9 – 1.5 kg Fresh/Frozen 21 days/12 months Dry or Injected Presliced or Buffet cut, Skin off Lerøy Smögen
SALMON PEPPER CoLd smoked (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
0.9 – 1.5 kg Fresh/Frozen 21 days/12 months Injected Buffet cut, Skin off Lerøy Smögen
PASTA SALMON CoLd smoked (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
100 gr. Fresh/Frozen 21 days/12 months Dry or Injected Dices, Skin off Lerøy Smögen
COLD SMOKED
SALMON PORTION CoLd smoked (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
0.2 – 0.6 kg Fresh/Frozen 21 days/12 months Injected Portion, Skin on Lerøy Smögen
DICED SALMON CoLd smoked (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
1 kg Fresh/Frozen 21 days/12 months Dry or Injected Diced, Skin off Lerøy Smögen
COLD SMOKED
hot smoked
HOT SMOKED
RAINBOW TROUT ROLL hot smoked (ONCORHYNCHUS MYKISS) Weight: Storage: Shelf life: Salting: Product features: Producer:
1,5 kg – 4.5 kg Fresh/Frozen 21 days/9 months Dry Whole sausage Lerøy Fossen
RAINBOW TROUT hot smoked (ONCORHYNCHUS MYKISS) Weight: Storage: Shelf life: Salting: Product features: Producer:
500 gr./1000 gr. Fresh/Frozen 21 days/9 months Mixed spices Bits & pieces, Skin on Lerøy Fossen
RAINBOW TROUT hot smoked (ONCORHYNCHUS MYKISS) Weight: Storage: Shelf life: Salting: Product features: Producer:
200 gr. Fresh/Frozen 21 days/9 months Mixed spices Bits & pieces, Skin off Lerøy Fossen
HOT SMOKED
SALMON NATURAL hot smoked (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
0.9 – 1.5 kg Fresh/Frozen 28 days/12 months Dry Whole filet, Skin on Lerøy Smögen
SALMON PEPPER hot smoked (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
0.9 – 1.6 kg Fresh/Frozen 28 days/12 months Dry Portion/Whole filet, Skin on Lerøy Smögen
SALMON JÄGER STYLE hot smoked (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
0.9 – 1.5 kg Fresh/Frozen 28 days/12 months Dry Whole filet, Skin on Lerøy Smögen
HOT SMOKED
SALMON PEPPER OR CITRUS hot smoked (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
0.9 –1.5 kg. Fresh/Frozen 28 days/12 months Dry Whole side portion cut, Skin on Lerøy Smögen
SALMON HONEY OR CITRUS hot smoked (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
0.9 – 1.5 kg Fresh/Frozen 28 days/12 months Dry Portion/Whole filet, Skin on Lerøy Smögen
SALMON HONEY OR CITRUS hot smoked (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
400 gr. Fresh/Frozen 28 days/12 months Dry Portion/Filet, Skin on Lerøy Smögen
HOT SMOKED
MARINATED STUFFED SALMON hot smoked (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
1.5 – 2.0 kg. Fresh/Frozen 28 days/12 months Dry Whole side portion cut, Skin on Lerøy Smögen
SALMON DOUBLE FILET hot smoked (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
0.9 – 2.0 kg Fresh/Frozen 28 days/12 months Dry Double filet, Skin on Lerøy Smögen
SALMON DOUBLE PORTION hot smoked (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
0.4 – 0.8 kg Fresh/Frozen 28 days/12 months Dry Double portion, Skin on Lerøy Smögen
HOT SMOKED
SALMON PORTIONS MAP hot smoked (SALMO SALAR) Flavours:
Honey, Citrus/Dill, Natural, Pepper, Rosè pepper, Citrus Weight: 140 gr. Storage: Fresh/Frozen Shelf life: 21 days/12 months Salting: Dry Product features: Portion, Skin on Producer: Lerøy Smögen
MACKEREL MAP hot smoked
(SCOMBER SCOMBRUS) Flavours: Weight: Storage: Shelf life: Salting: Product features: Producer:
Natural, Pepper, Jäger 0.2 – 0.4 gr. Fresh/Frozen 21 days/12 months Salted in brine Filet, Skin on Lerøy Smögen
MACKEREL
hot smoked (SCOMBER SCOMBRUS) Weight: Storage: Shelf life: Salting: Product features: Producer:
Variable 0.3 – 0.5 gr. Fresh/Frozen 28 days/12 months Salted in brine Whole, Skin on Lerøy Smögen
marinated
MARINATED
RAINBOW TROUT marinated (ONCORHYNCHUS MYKISS) Weight: Storage: Shelf life: Salting: Product features: Producer:
250 gr./500 gr. Fresh/Frozen 21 days/9 months Dry Presliced, Skin off Lerøy Fossen
RAINBOW TROUT marinated (ONCORHYNCHUS MYKISS) Weight: Storage: Shelf life: Salting: Product features: Producer:
1000 gr./0.9 – 1.2 kg Fresh/Frozen 21 days/9 months Dry Presliced, Skin off Lerøy Fossen
SALMON marinated (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
250 gr./500 gr. Fresh/Frozen 21 days/9 months Dry Presliced, Skin off Lerøy Fossen
MARINATED
SALMON marinated (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
1000 gr. 0.9 – 1.2kg Fresh/Frozen 21 days/9 months Dry Presliced, Skin off Lerøy Fossen
SALMON marinated (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
100 gr./200 gr./400 gr. Fresh/Frozen 21 days/9 months Dry/Injected Presliced, Skin off Lerøy Smögen
SALMON PORTION marinated (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
0.2 – 0.6 kg Fresh/Frozen 21 days/9 months Dry/Injected Portion, Skin off Lerøy Smögen
MARINATED
AQUAVIT SALMON marinated (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
Approx. 500 gr. Fresh/Frozen 21 days/9 months Dry Loin/whole side buffet, Skin off Lerøy Smögen
PREMIUM PRERIGOR SALMON marinated (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
1.3 – 1.8 kg. Fresh/Frozen 21 days/9 months Dry Presliced, Skin off Lerøy Smögen
SALMON ANCHOVY marinated (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
0.9 – 1.5 kg Fresh/Frozen 21 days/9 months Dry Buffet cut, Skin off Lerøy Smögen
MARINATED
SALMON
marinated (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
1.0 – 1.5 / 0.9 – 1.5 kg Fresh/Frozen 21 days/9 months Dry/Injected Presliced, Skin off Lerøy Smögen
SALMON
marinated (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
0.9 – 1.5 kg / 1.2 – 2.0 kg Fresh/Frozen 21 days/9 months Injected Presliced, Skin off Lerøy Smögen
SALMON
marinated (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
0.9 – 1.5 kg Fresh/Frozen 21 days/9 months Dry and Injected Buffet cut, Skin off Lerøy Smögen
MARINATED
DICED SALMON marinated (SALMO SALAR) Weight: Storage: Shelf life: Salting: Product features: Producer:
1.0 kg Fresh/Frozen 21 days/9 months Dry and Injected Dices, Skin off Lerøy Smögen
smoked & marinated
smoked & marinated
Produced by Hallvard Lerøy AS For consumer information, contact: Hallvard Lerøy AS, N5020 Bergen, Norway www.leroy.no