What's the Story? December 2018

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News, stories, articles, arts, culture, entertainment, business events

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Mike Aloia What’s Inside?

Twilight of Blessings Mike Aloia ….....…………………....2 Path Choices Richard G. Pugh …..……..............3 Lasso Brian T. Shirley .………….............4 Implementing a Successful PR Campaign Todd Brabender………………….....5 The Priests of J.F. Powers John Loranger ……………………....6 Word Search …………………….....7 Take the Quiz..……………………...9 The Marshall Mint: Now Open Eddie Floyd ………………………..11 The Patriot Post: Defenders of Freedom .................................12 Take the Quiz Answers…………... …………………………...Back Cover

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Twilight of Blessings

atience is cast upon our thoughts as life carries us into a drift of constant change; remaining a silent calm during chaotic moments bestows wisdom.

Honesty to self and knowing love is the key to all that is unconditional in this journey of expectations and dreams is to have visions of optimism.

Worries or concerns of what our future holds is held by the hand of our creator; to receive a calling spoken inside our heart is guidance to purpose.

Allow the flow of understanding, emerge into the reality of complete trust as we grow into the unseen series of events; we are sustained in spirit.

What’s the Story?

News, Articles, Entertainment, Business, Arts and Culture Managing Editor: Janice Hermsen

“Walk the Turtle”

Walk the turtle as we begin to transform into what we are chosen to become, open the doors, send a positive message into a twilight of blessings.

Photo by Stephen Hale on Unsplash Mike Aloia is a father of two daughters and a proud grandfather. He is 50 years old and lives in Jacksonville, Florida. Mike is multi-talented: a cartoonist, comedian, musician, songwriter, actor, columnist, and the CEO of American Hearts Radio, LLC Entertainment Network.

He has experience in web V, radio entertainment production, artist management, and other aspects of entertainment.

His column “Walk the Turtle” are his thoughts on slowing down, taking it easy, and enjoying life. Mike's work can be found in the following places: www.americanheartsradio.com www.facebook.com/americanheartsradio www.harmonybooking.com

Layout & Design Lenore Halfide Proof & Print Kathy Szudajski Contributors Richard G. Pugh, Brian T. Shirley, John Loranger, Mike Aloia, The Patriot Post Delivered by Doug, The Jerkyman

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Richard G. Pugh

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hen saying goodbye to an old friend who was moving out of this state…(now why in the world wound he leave this paradise?), my parting words “Our paths will cross again”! I hope he was pleased with the hope meaning we would eventually see each other again.

It seems however that unfortunately our paths have never crossed again and I feel pathos about that.

What exactly is a path, anyway? Supposedly we are all on a journey to some place and the likelihood, the possibility could well mean we’d see each other again, but a ‘path’ is not always a good thing to be on. For example that word path has many meanings. Just ask juvenile delinquents if they know they are on the wrong path and with certainty it will lead to bad things. You’ll probably receive a blank stare!

The prefix ‘path’ to such things as “pathetic” meaning a sad, very sad and sorrowful situation or thought, “pathology” in medical terms is almost always bad news, “pathogenic” means it’s possible a bad result awaits you and pathological (as in pathological liar) which can mean a chronic inability of telling the truth. Not a good or safe path.

In his renowned poem, Robert Frost makes a profound observation when he reaches the famous

Path Choices fork in the road and considers taking the “path less traveled by.” That philosophical rough, uneven

path if taken could lead to your end! There must be some reason the less traveled path is less traveled.

Perhaps it leads to a great bear that will eat you! It’s possible the other path might well lead to that cherished “Golden Brick Road” and to a safe place.

Consider this also. Remember Lewis Carroll’s writings about a little girl named Alice lost in Wonderland who comes to a fork in the road and asks a mythical Cheshire cat for a suggestion of which path to take. The wise cat replies, “Where do you want to go?” and she answers: (Continued on page 5)

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Brian T. Shirley

Lasso BIOGRAPHY network.

E

van Matthew Cecil began his journey in the film and television business with a hunt for a college internship, which landed him a position in the Production Department on the 20th Century Fox film NINE MONTHS. The next eight years saw Evan take on a variety of film and television jobs, where he assumed a wide range of roles spanning numerous departments: Production, Art, Wardrobe, AD, and even Accounting.

Evan has directed over 100 episodes for more than 15 different series, always delivering spectacular, entertaining programming on time and on budget. Evan’s work on these series has allowed him tremendous and varied experience directing both professional and non-professional actors, including deaf cast members on a 2012 episode for WIVES WITH KNIVES and the series CAMPUS NIGHTMARES for A&E

Brian (BTS): We’ve read a little about your journey, take us back before college and what gave you the hunger to be a filmmaker?

Evan Matthew Cecil (EMC): Well, it sounds like such a basic answer, but it really all started for me by playing around with my sister, making stupid ass videos as kids. We’d borrow the neighbor’s camera before my dad got one for our family. I think as I got older and started studying filmmaking in college, directing wasn’t something I actually thought I’d be able to do. And then all of a sudden, there I was doing it for a living! At least that’s kind of how it felt. But in actuality, when I think back, it makes sense because I have worked my ass off for years in this industry getting to the point to direct.

Sure, it would have been nice to step immediately into directing, but I do think my background and experience in such a wide range of other departments helps make me a better director. I’ve been (Continued on page 10)

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Todd Brabender

Implementing A Successful Publicity Campaign: P.R. Does Not Stand for Press Release

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n recent years there seems to be an increasingly common misconception among many entrepreneurs and business owners nationally who try to generate media attention and publicity for their products or ventures. Since starting my PR business more than a decade ago I have had more than a few clients come to me seeking "a P.R." to get more customers interested in their products/ businesses. That’s right a "P.R.". Contrary to what some people think, P.R. is NOT an acronym for "Press Release" – it stands for Public Relations. P.R. is much more than just a press release and that distinction is very important to understand.

I often cringe when I see articles from well-intentioned "marketing" experts that say, in effect: "simply write a press release, pitch it to the media and just sit back and reap the benefits." Unfortunately, it is (Continued on page 15)

(Continued from page 3)

“I don’t know”!

Replies the cat, “If you don’t know where you want to go, then it doesn’t matter which path you take!”

I have always thought the cat’s reply was cruel but filled with wisdom and worthy of remembering. Some wisdom might also be found by revisiting the oft quoted late-great baseball philosopher Yogi Berra in one of his thought provoking directives: “When you come to a fork in the road…

TAKE IT!” Yogi once admitted he never said all the things he once said! Go figure.

Look to the future, because that is where you'll spend the rest of your life. www.quotes.net

-George Burns

After coming to Reno from Charleston, S.C. in 1973 to accept the position of CEO of the Nevada State Medical Association and serving as Director of Physician Relations at Washoe Medical Center for two years, Pugh retired in 1990.

Later he helped establish Health Access Washoe County (HAWC) and served as Board Member and President for several years. He has served as Adjunct Clinical Instructor at the University of Nevada School of Medicine and authored four books through the History of Medicine Program there.

He is the author of Bad Blood Again: First Syphilis, Then AIDS- A Whole New Game available on Amazon.

Copyright, 2015-2018, LeRue Press. No part of this publication may be copied or reprinted without permission from LeRue Press (LRP).

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John Loranger

The Priests of J.F. Powers Book Review

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hough James Farl Powers (1917—1999) writes about them because, by the grace of God, he can’t focused his fiction on a variety of subjects, he write about any other kind. A writer writes about what is best known for his depictions of Catholic he is able to make believable.” priests. This unique gift is particularly Father Ernest Burner is a classic example of such evident in his novel, a character. He is the protagonist in a Morte D’Urban, and in several of short story called “Prince of Darkness”. his short stories.

Burner is an overweight, discontented Morte D’Urban concerns forty-three year old curate who dreams of the spiritual transformation of a having a parish of his own. But the priest who is overly preoccupied expectations and hopes that were with the things of this world. The attached to his priestly calling never seem protagonist, Father Urban, is an to pan out: ‘He was the desperate ace on the golf course and a assistant now, the angry functionary aging popular preacher, and if a new in the outer office. One day he would church needs to be built, he is the wake and find himself old, as the morning one who can raise the funds. The finds itself covered with snow.’ The latter attribute involves him with a handling of such a character by any other character named Billy Cosgrove. writer would result in gloom. But Powers Billy is no Al Capone, but he is a transforms the crude material of Father corrupting influence all the same.

Burner into something enjoyable.

Father Urban’s eventual revolt The same protagonist is present against Billy’s evil is a moving and in “Death of a Favorite” and “Defection of pivotal episode. a Favorite”, and these two stories are told Readers unfamiliar with (Continued on page 7) Powers’ work should not expect anything resembling The Thorn Birds. Urban’s comical odyssey does include various temptations, but the author Self publishing? Need to steers clear of every cliché. During a potentially dangerous know your options? encounter with a woman named Sally, Urban sinks into a Which is the “right” mildly intoxicated daydream. It is an artfully rendered publisher for you? prose-description of what might have been, not necessarily what should have been. Powers portrays All “Publishers” are not created Urban’s rejection of Sally’s advances with cool-headed equally. Find the one that is right restraint and realism. for your project.

Flannery O’Connor described the Catholic On the phone characters of Powers as “vulgar, ignorant, greedy, and fearfully drab”. Then, with her usual clear-sightedness, or in our office. LeRue Press offers a 30 minute she added: “Mr. Powers doesn’t write about such consultation free.

775.849.3814 Catholics because he wants to embarrass the Church; he

Free Consultation

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Word Search Puzzle Can you find 20 different trees?

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Custom puzzle made using 1-2-3 Word Search Maker™

apple birch blue spruce cherry chestnut cottonwood dogwood elm eucalyptus evergreen fig fir hickory maple oak palm peach pine walnut willow

(Continued from page 6)

from the perspective of a rectory cat! The droll and observant feline, whose name is Fritz (no relation whatsoever to the film character, “Fritz the Cat”), has an antagonistic relationship with Father Burner. But there’s a special providence in the actions of a cat; thus things work out all right for both Fritz and the curate.

These three short stories—plus Morte D’Urban—represent J. F. Powers at his very best. And where the Catholic clergy is concerned, I doubt that it’s possible to read anything more intelligent, humorous and true to life.

John Loranger was born in Butte, Montana in 1961 but has spent most of his life in Nevada. He served in the United States Navy from 1983 to 1987, then worked for the telephone company before retiring in 2011. He has always enjoyed reading fiction and has published two novels of his own: "The Odyssey of Art O'Hara" and "Lions and Souls: the Story of St. Mary of Egypt".

His approach to fiction is best summed up by a quote from Walker Percy: "The first rule of thumb, of course, is pleasure. A good book gives the reader pleasure, the sort of deep, abiding pleasure he likes to come back to."

Copyright, 2015-2018, LeRue Press. No part of this publication may be copied or reprinted without permission from LeRue Press, LLC (LRP).

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Look What the Book Hound Found!

Future Releases from LeRue Press Hunter is only 3-1/2 years old, but he has a wisdom beyond his years and loves to talk to the animals.

And sometimes, (he says) they talk back. Grandpa and Grandma love Hunter so much, they humor him.

As it often happens on a ranch, outside forces and wild animals prey on the ranch animals. Leon and Hootch, two of the dogs, face a difficult challenge. With Hunter’s unusual talent of being able to “talk” to the animals, the story unfolds. It may bring you to tears, but Floyd’s homespun style is an easy but enjoyable read for all ages.

Release: 2019

Marketing Campaign:

Select non-profits supporting wild horses Reading group promotion Social media campaign

Book signings National online campaign

What Deepest Remains

By Joseph Holsworth An autobiographical narrative that follows a young but seasoned veteran from his last mission in Iraq to his return and readjustment to life outside of combat.

It explores the inner psyche of the modern veteran from the perspective of a jaded young man caught between his pride of service and the moral dilemma of fighting an unjust war. He battles PTSD and alcoholism until he finds peace in the company of a young progressive local poet.

Marketing campaign:

Release: 2019

Book signings

National online campaign

Reading group promotion

Author speaking tour

Goodness Goodness is about character integrity, honesty, kindness, generosity, moral courage, and the like. More than anything else, it is about how we treat other people.

-Dennis Prager

https://quotesgram.com https://quotesgram.com

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Grab a Steamin’ Wienie and a copy of What’s the Story® at Sinbad’s

Take the Quiz: You May Know More Than You Think!

A variety of questions this month. Thanks to https://www.triviacountry.com/ for the wide variety of choices.

1. What trade was Greek philosopher Socrates trained for?

2. Who was billed as "The Human Mop" when he joined his family's comic acrobatic vaudeville act at age 3?

3. What did Hyman Lipman do in 1858 that made life easier for students?

4. Who went to New York City to launch her modeling career in 1966, after winning the Miss Rocket Tower beauty contest in California?

5. How much did 16-year-old Edgar Bergen pay a woodcarver for Charlie McCarthy's head in 1925--and what size had did it wear?

6. The term "Siamese twins" originated with the birth of two brothers joined together at the chest. What were their names? .

7. What did Lizzie Borden, Napoleon, and Titian have in common?

(Answers on back page)

8. Gen. Tom Thumb, 3 feet 4 inches tall, was the first husband of Mercy Lavinia Bump, who measured 2 feet 8 inches. How tall was her second husband, Con Primo Magi?

9. What English earl had both a coat style and a furniture style named for him?

10. Before the introduction of the hair dryer in 1920, what common household appliance was promoted for its hair-drying ability?

11. How much hay was eaten daily by Jumbo, showman P.T. Barnum's famous 6-1/2 ton elephant?

12. What was the first living creature ever ejected from a supersonic aircraft?

13. To whom did Mahatma Gandhi write for advice on diet and exercise?

14. In 1964, a capsized freighter was refloated in Kuwait by filling its hull with polystyrene balls. Where did this idea originate?

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(Continued from page 4)

given an understanding of all the moving parts and how to collaborate with them productively.

BTS: Do you think it’s beneficial for a filmmaker to take on as many jobs as possible before directing or producing? If so, how did you learn from these different jobs?

EMC: Ha!!! I feel like I accidentally answered this in the first question somewhat…I started my path to directing on big budget studio projects with a little tiny role, over time hoping that my role would get bigger. Then I shifted to smaller projects but with bigger roles like directing with the hope that the projects would continue to get bigger. Not sure which is a better route, but for me, the second one worked. Or at least is working for me now.

As far as what I’d recommend, yes, I absolutely draw on my past experience in different departments besides directing, but I don’t think it is essential. Mostly, I think it makes me a better collaborator which is how I like to work.

BTS: You’ve done TV and now with Lasso, film. Do you have a preference or do you enjoy working on both equally?

EMC: That is a hard question to answer. LASSO is definitely a big step up for my career, but I have such a fondness for the TV work I have done. It is “the good ol’ days” for me. We had so much fun making those shows.

Just the sheer quantity of shows we’d spit out at breakneck pace created intense bonding among the crew.

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Of course I want my career to skyrocket, but in a perfect world, me and the crew I have worked with over the years would all skyrocket together!

BTS: How did you get involved with Lasso ? When and where can people expect to see it?

Well, LASSO was an idea I have had for years. I think a lot of filmmakers have a file of concepts that they think would make for interesting content. A horror film set at a rodeo was one of mine.

EMC: Almost randomly, I connected with another Bay Area local (Todd Myers) that wanted to start making films. Without a project, we had to figure out what we wanted to make. After reading tons of existing scripts and considering many ideas, we landed on LASSO. And the rest is history…barf! LASSO is out now, go to https://epic-pictures.com/ film/lasso to watch right this very moment!

BTS: What’s next for you?

Directing, producing?

EMC: All of the above of course!!! I have a few different projects in development currently. The two I am most excited about are called BUNKER and PRESIPISE; I only do single word titled projects…ha!

Brian T. Shirley has the look of a Don Rickles, the comedy of a George Carlin with a touch of Robin Williams but when you roll it all together, it is pure and unique and something only Brian T. Shirley can deliver.

Brian has toured the USA, Canada, The Bahamas and Japan for 25 years. He combines menology, character driven material, story telling and has worked well known comedy clubs, country clubs, resorts, cruise ships, special events, military installations and private events! Check out some of his upcoming shows, promo videos, videos from his webs series and other projects at www.briantshirley.com.

Copyright, 2015-2018, LeRue Press. No part of this publication may be copied or reprinted without permission from LeRue Press (LRP).

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Eddie Floyd

T

hey say "all good things come to those who wait" and we now have a GREAT THING taking place at the Reno Town Mall.

Everyone is excited about the opening of the Marshall Mint and Museum and I am amazed that every time a light is turned on, "sparkles" from the inventory cascade in all directions.

Now, instead of Virginia City, people will be able to go to the Reno Town Mall, 4001 South Virginia Street at the Main Entrance and see this "living legend" of a store.

Owned and operated by Hugh Roy and Cynthia Marshall as well as other members of the family, the store is known best for "quality" and will not only not change, but I believe, due to the new location, will improve.

The Marshalls, especially Hugh Roy have left a large footprint here in the Great State of Nevada and

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The Marshall Mint: Now Open soon you will be reading more on just how large it truly will be.

At the Marshall Mint, “Embrace the power of the Angels of the Day with the fine medallion and jewelry series”…or “celebrate your : birth date with the Angels of the Day medallions precision minted and exquisitely crafted into fine jewelry”.

Take a look for yourselves; it is the first store on the right as you enter the Mall, and you will experience what I am trying to put into words.

On behalf of the Marshall Family, please have a wonderful holiday season with family, friends and associates.

EddieFloyd is the founder of America Matters Media, now World Matters Media. He is an author, radio host, speaker and supporter of Wynema Ranch Wild Horse Sanctuary. His book, Final Breath: A Love Story was released in 2014. All the profits go to the Wynema Ranch Wild Horse Sanctuary.

Copyright, 2015-2018, LeRue Press. No part of this publication may be copied or reprinted without permission from LeRue Press (LRP).

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(Continued from page 5)

far from being that simple. That statement pre-supposes that the media release/pitch is written well – containing all the right elements and newspegs to catch the media eye – and that it is pitched and maintained in the correct media market, which is often the downfall of many amateur PR campaigns. By all means, a press release is an integral part of a PR campaign. But a press release alone does not a PR campaign make. A successful PR/publicity campaign for your business or product should include many, if not all of the following: • An interesting, quality, newsworthy product/service that the media (and its audience) will find merit in; • A concise, articulate media release or story pitch – not a glorified ad – detailing the benefits of your product/business/website and what effect it will have for its users; • A supply of media "supportives" – product photos (digital & hard copy), possible review samples, etc.; • An extensively researched media list detailing all applicable media outlets whose editorial profiles match your product/business profile.

Here’s an important detail -- the targets of your pitch should be "name-specific" not just "title-specific" media contacts. By that I mean the media market research you compile should give you particulars like "Sally Jones-Cooking Editor" not just Tribune Newsroom or Managing Editor; • A solid, trustworthy media contact vehicle that gets your release/ media kit directly into the hands of the appropriate reporter/editor/ producer and allows them to respond easily to your pitch. (As always, beware of press release distribution services that often times indiscriminately spew your release to hundreds of mistargeted media

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outlets with little or no results.) Research to find out the preferred method of receipt of your media targets – don’t just assume an email will suffice. Whether it’s by snail mail, email, fax or phone calls, the media can’t run your story if they don’t hear about it. For one reason or another, some media may decide not to include your product/ business in a placement -- but don’t let them say the reason is because they weren’t made aware of it; • Meticulous media relations to immediately fulfill media requests (photos/interviews/product samples) and extensive media contact follow-ups over several months to generate as many placements as possible. Many times, media members can’t immediately respond to an initial pitch due to tight editorial deadlines and the time it takes to wade through a multitude of similar media pitches. I have found, without question, that the media interest continues to increase as you re-introduce the pitch and gently "rattle the media cage" over the course of the next several weeks/months; • Some sort of media tracking capabilities -- whether it’s your own media follow-ups, Internet research, or a professional broadcast/ print clipping service. Having "hard copies" of the placements generated by your PR campaign can be invaluable in the further marketing of your business/product. Media placements are a unique validation of the market acceptance for your business/product and can help you convince new customers of that fact.

Think of launching a PR/publicity campaign like flying a kite.

The press release (which aptly details your product/business) is the kite. But if your kite doesn’t have the proper amount of string, a good tail, a strong wind and the expert manipulation of the kite flier – it has very little chance of getting off the ground. But if all theses elements are in place – a PR/publicity campaign can send your business soaring like a kite on a breezy Spring afternoon.

Todd Brabender is the President of Spread The News Public Relations, Inc. His business specializes in generating media exposure and publicity for innovative products, businesses, experts and ventures.http:// www.spreadthenewspr.com todd@spreadthenewspr.com (785) 8428909. Article Source: http://www.ArticleBiz.com

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Brian T. Shirley What’s the Story?

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Join the fun every week from 3-5 p.m. What’s the Story? ™ : News, business events, entertainment and culture. Then Book Hound: Publishing, books, writing and author interviews.

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Stonecutting.

Buster Keaton.

A: He put pencil and eraser together.

A: Cheryl Tiegs.

A: Cost, $36.00; hat size, 57/8.

A: Chang and Eng, born in 1811 A: They were all red heads.

A: Her equal at 2 feet 8 inches.

A: Philip Dormer Stanhope, the fourth earl of Chesterfield. The Chesterfield coat and sofa are named for him.

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A: The vacuum cleaner-which could be converted into a hair dryer by attaching a hose to the exhaust.

A: Two hundred pounds.

A: A bear, in 1962. It was parachuted from 35,000 feet to a safe landing on earth.

A: Strongman Charles Atlas.

A: In a 1949 Donald Duck comic, in which Donald and his nephews raised a yacht using ping pong balls.

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