JUN 2016 - NOV 2016 1
Who is Curvy Kate? PERSONAL We actively engage with customers to build a rapport and ensure we understand and meet their needs.
ENGAGING Capturing the market with fresh, new ranges and exciting marketing initiatives.
TAILOR-MADE Curvy Kate’s success has been built on a feel-good fit, whilst keeping design fun, fashionable and wearable.
INCLUSIVE A growing community which celebrates diversity of all shapes and sizes.
DEDICATED A genuine commitment to all women and their diverse and amazing body shapes.
AWARD-WINNING 5 time award winners, Curvy Kate have been recognised for their outstanding achievements.
INSPIRING
We make women feel fabulous about their curves.
Star in a Bra 2015
A PUBLIC SEARCH FOR CURVY KATE’S NEXT MODEL
Celebrates curves, a positive body image and diversity and shows a true portrayal of how our lingerie will look on our customer.
4
TOTAL ENTRIES
NUMBER OF VOTES
1,268
14,358
IMPRESSIONS ON TWITTER
REACH ON FACEBOOK
8 Million
3.4 Million
5
Coverage 2015 AS SEEN IN:
32JJ
6
SOPHIA ADAMS TRAINEE POLICE OFFICER
LOTTE WILLIAMS
ONLINE EDITORIAL ASSISTANT
30G
30F
LAUREN COLFER
30GG
LAURA BUTLER
HEAD OF SOCIAL SCIENCES
CLIENT SERVICE EXECUTIVE
STARINABRA.COM 7
Star In A Bra 2016 Socially one of the largest lingerie brands in the world, the Star in a Bra competition is pivotal to the brand’s growing community. Puts you in front of Curvy Kate’s 150k strong community. Yearly press social reach of over 100 million with retailer mentions. Raise the profile of Curvy Kate with your customers. Builds a conversation and engaging content for your customers to interact with.
MARCH
APRIL
MAY
ENTRY PERIOD Scout cards Store events University parties Press parties Party packs Retail parties
8
SELECTION PROCESS A total of 30 entrants from each area will be chosen
WINNER ANNOUNCED Winner of Star in a Bra 2016 announced!
JUNE
JULY
AUGUST
SEPTEMBER
PUBLIC VOTE UK WIDE AUDITIONS
Top 20 Public Voting takes place
Auditions will be carried out across the country
9
Our Community The Curvy Kate ‘feel-good’ philosophy and family feel give customers a sense of belonging to the brand and the innovative use of social media channels has been a key method of connecng with customers. TOTAL: 147.5K
35.4K
18.5K
TOTAL: 73.8K
18.5K
TOTAL: 68.1K
11.9K
6.6K 11.2K 93.6K
44.1K
CURVY KATE
10
Freya
49.6K
Panache
Key Campaigns
#BoobsOverBellyButton
The Bra Whisperer
IMPRESSIONS: 15.5 Million FEATURES: Yahoo, Huffington Post, Fox News, Cosmo
BRA FIT FORMS RECIEVED: 1,638 FEATURES: This Morning (ITV), Daily Mail
#Swimstories
Star In A Bra 2015
IMPRESSIONS: Over 2 Million
TWITTER IMPRESSIONS: 8 Million VOTES: 14,358
#WeightOffMyChest
Curve Events
ORGANIC REACH: 80,000
ATTENDED: 4 Events FITTINGS: Over 1,000 women fitted 11
12
Essentials JUNE 2016 - NOV 2016
CURVY KATE LINGERIE STRETCH LACE
BLACK
BALCONY
FLORENCE
ELLACE
Black
Black
Black/Champagne
PRINCESS
FLORENCE
ELLACE
Nude
Blush
Latte
PRINCESS
FLORENCE
ELLACE
Blueberry
Powder Blue
Crimson
WHITE
NUDE
PRINCESS
PRINCESS
FASHION
White
14
JUN 2016 - NOV 2016 MOULDED
PADDED
PLUNGE
STRAPLESS
SMOOTHIE
DAILY DREAM
DAISIE
LUXE
Wild Black
Black
Black
Black
SMOOTHIE
DAILY DREAM
LUXE
Wild Blush
Biscotti
Biscotti
DAILY DREAM Blueberry Mix
15
Fashion JUNE 2016 - NOV 2016
17
18
19
CK6001 Balcony Bra / CK6003 Short
Princess
D - K cup
Features
Name
Soft raised polka dot and fun floral embroidery, the Princess bra is designed to complement any curve. Adjustable straps and semi-sheer fabric offer a classic yet fun look suitable for day or night.
CK6001 Balcony Bra
Size Guide D DD E
F FF G GG H HH J JJ K
28 30 32 34 36 38 40 42 44
CK6002 Thong
8
10
12
14
16
18
20
22
CK6003 Short
CK6001 / CK6003
Continuity BLACK
CK6001 / CK6002
Continuity NUDE
CK6001 / CK6003
Continuity
WHITE
CK6001 / CK6002
Available June 2016 BLUEBERRY
PRINCESS
21
CK6011 Plunge Bra / CK6005 Brazilian
Princess Plunge
D - J cup
Features
Name
Size Guide
New to Curvy Kate’s best-selling range is Princess Plunge. Flaunting the recognisable polka dot, pretty floral embroidery and ribbon slot, the plunge styling will give multiple wardrobe options, whilst still offering an unwavering fit and shape. Brazilian briefs are a welcome addition to the collection.
CK6011 Plunge Bra
D DD E
CK6005 Brazilian
CK6005
Available July 2016 BLACK (Back View)
F FF G GG H HH J JJ K
28 30 32 34 36 38 40 42 44
8
10
12
14
16
18
20
22
CK6011 / CK6005
Available July 2016 BLACK
PRINCESS PLUNGE
23
CK4401 Balcony Bra / CK4405 Brazilian
Ellace
D - K cup
Features
Name
Ellace exudes sophistication with a soft waist band, top cup detail and ribbon charms. The stretch-lace cup offers support for a variety of bust shapes and sizes. Co-ordinating Brazilian briefs flatter and contour your curves.
CK4401 Balcony Bra
Size Guide D DD E
CK4405 Brazilian
CK4401 / CK4405
Continuity
BLACK/CHAMPAGNE
CK4401 / CK4405
Available June 2016 LATTE
F FF G GG H HH J JJ K
28 30 32 34 36 38 40 42 44
8
10
12
14
16
18
20
22
CK4401 / CK4405
Available August 2016 CRIMSON
ELLACE
25
CK4001 Balcony Bra / CK4002 Thong
Portia
D - K cup
Features
Name
Size Guide
Criss cross embroidery with ribbon slot top cup detailing, the Portia bra is fun and flirty. Fully adjustable straps and semi-sheer fabric offer a classic and pretty look.
CK4001 Balcony Bra
D DD E
F FF G GG H HH J JJ K
28 30 32 34 36 38 40 42 44
CK4002 Thong
8
10
12
14
16
18
20
22
CK4003 Short
CK4003
Available June 2016 CHARTREUSE
CK4001 / CK4002
Available June 2016 CHARTREUSE
PORTIA
27
CK8001 Balcony Bra / CK8003 Short
Florence
D - J cup
Features
Name
With romantic floral embroidery, the Florence bra is a timeless piece with feminine styling. The semi-sheer fabric offers a classic, everyday look, with simple bows and buttons completing this elegant piece.
CK8001 Balcony Bra
Size Guide D DD E
CK8003 Short
CK8001 / CK8003
Continuity
BLACK
CK8001 / CK8003
Continuity
BLUSH
F FF G GG H HH J JJ K
28 30 32 34 36 38 40 42 44
8
10
12
14
16
18
20
22
CK8001 / CK8003
Available June 2016 POWDER BLUE
FLORENCE
29
CK5401 Balcony Bra / CK5402 Thong
Daydreamer
D - K cup
Features
Name
Size Guide
A graphic floral print dances across the lower laminated cup of the new Daydreamer balcony. An embroidered mesh top cup and complementing blue trimmings add to the charm of this whimsical piece.
CK5401 Balcony Bra
D DD E
F FF G GG H HH J JJ K
28 30 32 34 36 38 40 42 44
CK5402 Thong
8
10
12
14
16
18
20
22
CK5403 Short
CK5403
Available June 2016 FLORAL PRINT
CK5401 / CK5402
Available June 2016 FLORAL PRINT
DAYDREAMER
31
CK5301 Moulded Bra / CK5305 Brazilian
Smoothie Deluxe Features
D - J cup
Name
A new addition to the Smoothie family, sees Smoothie Deluxe, with soft, curve contouring smooth cups and an elegant lace band. The berry red colourway suits all skin tones, perfectly finished by a luxurious velvet bow.
Size Guide
CK5301 Moulded Bra
D DD E
F FF G GG H HH J JJ K
28 30 32 34 36 38 40 42 44
CK5305 Brazilian
8
10
12
14
16
18
20
22
CK5301
Available July 2016
ROSE (Back View - J Clip)
CK5305
Available July 2016 ROSE (Back View)
CK5301 / CK5305
Available July 2016 ROSE
SMOOTHIE DELUXE
33
CK5201 Moulded Bra / CK5203 Cheeky Short
Smoothie Spirit
D - J cup
Features
Name
Size Guide
Smoothie Spirit, for the young at heart, combines our popular moulded cup fit, unique shaping and uplift whilst a tone on tone leopard print on the band and short give a fashion fix to the versatile, daily wear product.
CK5201 Moulded Bra
CK5203 Cheeky Short
D DD E
F FF G GG H HH J JJ K
28 30 32 34 36 38 40 42 44
8
10
12
14
16
18
20
22
CK5201
Available August 2016 LATTE (Back View - J Clip)
CK5203
Available August 2016 LATTE (Back View)
CK5201 / CK5203
Available August 2016 LATTE
SMOOTHIE SPIRIT
35
CK2401 Moulded Bra / CK2403 Short
Smoothie
D - J cup
Features
Name
The Smoothie bra is a moulded t-shirt bra giving the perfect lift. Both bra and brief offer a smooth, seam free finish whilst the edgy two tone leopard print and crystal drop detail give a fashionable finish.
CK2401 Moulded Bra
Size Guide D DD E
F FF G GG H HH J JJ K
28 30 32 34 36 38 40 42 44
CK2402 Thong
8
10
12
14
16
18
20
22
CK2403 Short CK2415 Shaper Brief
CK2401
Continuity
WILD BLUSH (Back View - J Clip)
CK2403
Continuity
WILD BLUSH
CK2401 / CK2415
Continuity
WILD BLUSH
CK2401 / CK2402
Continuity
WILD BLACK
SMOOTHIE
37
CK4501 Padded Balcony Bra / CK4503 Cheeky Short
Daily Dream
D - K cup
Features
Name
Size Guide
With foam lined cups, the Daily Dream not only supports but its unique shaping and design will uplift you from day to night. Flat seams and a soft microfibre finish allow for a smooth silhouette. This season the piece is finished with a bright and lively print.
CK4501 Padded Balcony Bra
D DD E
CK4503 Cheeky Short
CK4503
Available July 2016
BLUEBERRY MIX (Back View)
F FF G GG H HH J JJ K
28 30 32 34 36 38 40 42 44
8
10
12
14
16
18
20
22
CK4501 / CK4503
Available July 2016 BLUEBERRY MIX
DAILY DREAM
39
CK4501 Padded Balcony Bra / CK4505 Brazilian
Daily Dream
D - K cup
Features
Name
A rewrite of the best-selling Daily Boost range, with Curvy Kate’s ‘upfront engineering’ and a new sport luxe styling – this everyday classic has a smooth foam lining, rounded shape and subtle tone on tone detailing. A mix of textures, with a smooth t-shirt fabric meet a diamond mesh on the brief completing the look.
CK4501 Padded Balcony Bra
Size Guide D DD E
CK4505 Brazilian
CK4505
Continuity
BLACK (Back View)
CK4501 / CK4505
Continuity
BLACK
F FF G GG H HH J JJ K
28 30 32 34 36 38 40 42 44
8
10
12
14
16
18
20
22
CK4501 / CK4505
Continuity
BISCOTTI
DAILY DREAM
41
CK2301 Balcony Bra / CK2305 Brief
Dreamcatcher
D - K cup
Features
Name
Size Guide
With an enchanting circular embroidered pattern, the Dreamcatcher bra is designed to lift and shape the breasts. A classic balcony style with contrast ribbons and bow like embroidery along the top cup.
CK2301 Balcony Bra
D DD E
F FF G GG H HH J JJ K
28 30 32 34 36 38 40 42 44
CK2302 Thong
8
10
12
14
16
18
20
22
CK2305 Brief
CK2305
Available July 2016 MAGENTA
CK2301 / CK2302
Available July 2016 MAGENTA
DREAMCATCHER
43
CK2601 Strapless/Multiway Bra / CK2603 Short
Luxe
D - J cup
Features
Name
Size Guide
The Luxe strapless multiway bra is a soft, smooth range with a tone on tone pinstripe running around the band. With an unparalleled lift, comfort and rounded shape, it is versatile with a range of outfits. Extended Back Sizes
CK2601 Strapless/Multiway Bra
D DD E
F FF G GG H HH J JJ K
*
28 30 32 34 36 38 40 42 44
CK2602 Thong
8
10
12
14
16
18
20
22
CK2603 Short
CK2601
Continuity
BISCOTTI (Back View - Multiway)
CK2601 / CK2602
Continuity
BLACK
*Extended sizes available from June 2016
CK2601
Continuity
BISCOTTI (Back View - Strapless)
CK2601 / CK2603
Continuity
BISCOTTI
LUXE
45
CK3211 Plunge Bra / CK3205 Brief
Daisie
D - J cup
Features
Name
Size Guide
A supportive yet pretty plunge with a subtle two tone floral print running over the cup. Designed for a rounded fit with the lower laminated cup providing strength and lift.
CK3211 Plunge Bra
CK3202 Thong
D DD E
F FF G GG H HH J JJ K
28 30 32 34 36 38 40 42 44
8
10
12
14
16
18
20
22
CK3205 Brief
CK3205
Continuity BLACK
CK3211 / CK3202
Continuity BLACK
DAISIE
47
CK5111 Plunge Bra / CK5104 Suspender / CK5102 Thong
Cabaret
D - J cup
Features
Name
Size Guide
A flirtatious sheer cupped range, Cabaret flaunts a plunge neckline set to make pulses race. The striking shape is complemented by stunning blush embroidery adorning the cups and bows.
CK5111 Plunge Bra
CK5102 Thong
D DD E
F FF G GG H HH J JJ K
28 30 32 34 36 38 40 42 44
8
10
12
14
16
18
20
22
CK5105 Brief CK5104 Suspender
CK5104
Available August 2016 BLACK/BLUSH
CK5102
Available August 2016 BLACK/BLUSH
CK5111 / CK5105
Available August 2016 BLACK/BLUSH
CABARET
49
SG3501 Balcony Bra / SG3503 Suspender Short
Belle
D - K cup
Features
Name
Be the Belle of the ball in the brand’s latest babydoll and balcony bra collection. A pretty pink mesh cup accompanies a criss-cross, kiss like embroidery. A black base, satin edges and bows romanticise the range.
SG3501 Balcony Bra
Size Guide D DD E
F FF G GG H HH J JJ K
28 30 32 34 36 38 40 42 44
SG3507 Babydoll
SG3502 Thong
8
10
12
14
16
18
20
22
SG3503 Suspender Short
SG3503
Available August 2016 BLUSH/BLACK
SG3501 / SG3502
Available August 2016 BLUSH/BLACK
SG3507
Available August 2016 BLUSH/BLACK
BELLE
51
SG3201 Balcony Bra / SG3205 Brazilian
Vixen
D - J cup
Features
Name
Vixen, a retro inspired balcony bra, boasts a tasteful lace overlay and complementing bows, this set will add flirt and fun to any lingerie drawer. The fit and shape is not to be missed up to a J cup.
Size Guide
SG3201 Balcony Bra
SG3205 Brazilian
SG3205
Available September 2016 BLACK/ALMOND (Back View)
D DD E
F FF G GG H HH J JJ K
28 30 32 34 36 38 40 42 44
8
10
12
14
16
18
20
22
SG3201 / SG3205
Available September 2016 BLACK/ALMOND
VIXEN
53
CK4811 Plunge Bra / CK4803 Short
Atomic
D - J cup
Features
Name
Size Guide
This eye-catching set comprises a deep plum base and dramatic black embroidery over a mesh cup. The Atomic’s contrast ribbon and deep plunge bring this piece to life, with a rounded shape offering the ultimate support.
CK4811 Plunge Bra
CK4802 Thong
D DD E
F FF G GG H HH J JJ K
28 30 32 34 36 38 40 42 44
8
10
12
14
16
18
20
22
CK4803 Short
CK4803
Available September 2016 PLUM
CK4811 / CK4802
Available September 2016 PLUM
ATOMIC
55
CK4701 Balcony Bra / CK4703 Short
Wild Cat
D - K cup
Features
Name
Size Guide
A wild leopard print dances across this mesh balcony shape, with complementing embroidery and contrast popping bows. The new Wild Cat is a feel-good piece promoting Curvy Kate’s upbeat attitude.
CK4701 Balcony Bra
CK4702 Thong
D DD E
F FF G GG H HH J JJ K
28 30 32 34 36 38 40 42 44
8
10
12
14
16
18
20
22
CK4703 Short
CK4703
Available September 2016 LEOPARD
CK4701 / CK4702
Available September 2016 LEOPARD
WILD CAT
57
SG2101 Padded Balcony Bra / SG2103 Short / SG2107 Babydoll / SG2102 Thong
Ritzy
D - J cup
Features
Name
Styled with a pinstripe overlay, top cup embroidery and diamantĂŠ drop pendant, the Ritzy collection is perfect for everyday wear whilst the babydoll adds glamour and sass to the evenings.
Size Guide
SG2101 Padded Balcony Bra
D DD E
F FF G GG H HH J JJ K
D DD E
F FF G GG H HH J JJ K
28 30 32 34 36 38 40 42 44
SG2107 Babydoll
28 30 32 34 36 38 40 42 44
8
SG2102 Thong
10
12
14
16
18
20
22
SG2103 Short
SG2103
Available September 2016 BERRY
SG2101 / SG2102
Available September 2016 BERRY
SG2107
Available September 2016 BERRY
RITZY
59
SG3317 Plunge Long-line Babydoll / SG3302 Thong
Kitty
D - J cup
Features
Name
The dazzling Kitty collection offers a tempting plunge bra and the brand’s first flattering long-line babydoll. The supportive foam lined cups boast intricate silver embroidery and matching briefs finish this stylish set.
Size Guide
SG3301 Plunge Bra
D DD E
F FF G GG H HH J JJ K
D DD E
F FF G GG H HH J JJ K
28 30 32 34 36 38 40 42 44
SG3317 Plunge Long-line Babydoll
28 30 32 34 36 38 40 42 44
8
SG3302 Thong
10
12
14
16
18
20
22
SG3303 Short
SG3303
Available October 2016 MERLOT
SG3301 / SG3302
Available October 2016 MERLOT
SG3317
Available October 2016 MERLOT
KITTY
61
SG2001 Padded Balcony Bra / SG2003 Short
Tease
D - J cup
Features
Name
Size Guide
A much-loved style brought back by popular demand. Tease features charming bows and pretty top cup ribbon, which complement this much loved style, whilst the balcony shape gives an incredible boost.
SG2001 Padded Balcony Bra
SG2002 Thong
D DD E
F FF G GG H HH J JJ K
28 30 32 34 36 38 40 42 44
8
10
12
14
16
18
20
22
SG2003 Suspender Short
SG2003
Available October 2016 BLACK/PLUM
SG2001 / SG2002
Available October 2016 BLACK/PLUM
TEASE
63
Swimwear JUNE 2016 - NOV 2016
65
66
67
CS3521 Halterneck Bikini / CS3565 High Waist Brief / CS3511 Padded Balcony Bikini / CS3525 Fold Over Brief
Jetty
D - K cup
Features
Name
A collection of holiday staples, perfect for all activities. Jetty is designed to complement and support your curves with a range of versatile pieces, including a tankini with built in bra. A sweet scalloping trims the fabric edge and the collection is completed with a range of mix and match briefs.
Size Guide
CS3511 Padded Balcony Bikini
D DD E
F FF G GG H HH J JJ K
D DD E
F FF G GG H HH J JJ K
28 30 32 34 36 38 40 42 44
CS3506 Balcony Tankini
CS3521 Halterneck Bikini
28 30 32 34 36 38 40 42 44
8
CS3525 Fold Over Brief
10
12
14
16
18
20
22
CS3555 Swim Skirt CS3565 High Waist Brief
CS3511 / CS3555
Available July 2016 BLACK
CS3521 / CS3565
Available July 2016 BLACK
CS3506 / CS3525
Available July 2016 BLACK
JETTY
69
CS2906 Balcony Tankini / CS2905 Ruched Back Brief / CS2921 Halterneck Bikini / CS2913 Adjustable Short
Instinct
D - K cup
Features
Name
An abstract print with neon highlights form this mix and match collection. The Instinct range offers a long-line tankini, halterneck top and flattering briefs designed to complement and support your curves.
Size Guide
CS2911 Padded Balcony Bikini
D DD E
F FF G GG H HH J JJ K
D DD E
F FF G GG H HH J JJ K
28 30 32 34 36 38 40 42 44
CS2906 Balcony Tankini
CS2921 Halterneck Bikini
28 30 32 34 36 38 40 42 44
8
CS2905 Ruched Back Brief
10
12
14
16
18
20
22
CS2913 Adjustable Short
CS2911 / CS2913
Available July 2016 CHERRY BERRY
LYCRA® XTRA LIFE™ is a trademark of INVISTA.
CS2921 / CS2905
Available July 2016 CHERRY BERRY
CS2906
Available July 2016 CHERRY BERRY
INSTINCT
71
CS3521 Halterneck Bikini / CS3525 Fold Over Brief / CS3511 Padded Balcony Bikini / CS3565 High Waist Brief
Jetty
D - K cup
Features
Name
A collection of holiday staples, perfect for all activities. Jetty is designed to complement and support your curves with a range of versatile pieces, including a tankini with built in bra. A sweet scalloping trims the fabric edge and the collection is completed with a range of mix and match briefs.
Size Guide
CS3511 Padded Balcony Bikini
D DD E
F FF G GG H HH J JJ K
D DD E
F FF G GG H HH J JJ K
28 30 32 34 36 38 40 42 44
CS3506 Balcony Tankini
CS3521 Halterneck Bikini
28 30 32 34 36 38 40 42 44
8
CS3525 Fold Over Brief
10
12
14
16
18
20
22
CS3555 Swim Skirt CS3565 High Waist Brief
CS3511 / CS3555
Available August 2016 BERRY
CS3521 / CS3565
Available August 2016 BERRY
CS3506 / CS3525
Available August 2016 BERRY
JETTY
73
CS3651 Plunge Bikini / CS3625 Fold Over Brief / CS3641 Bandeau Bikini / CS3615 Tie Side Brief
Hypnotic
D - K cup
Features
Name
Comprising a collection of fun, vibrant bikinis and brief options, Hypnotic is a fashionable range taking you from pool to party. Monochrome chevron stripes meet a black base, whilst a pop of zesty lime adds a summer kick. Gorgeous pieces to mix and match for all body shapes.
Size Guide
CS3651 Plunge Bikini
D DD E
F FF G GG H HH J JJ K
D DD E
F FF G GG H HH J JJ K
D DD E
F FF G GG H HH J JJ K
28 30 32 34 36 38 40
CS3641 Bandeau Bikini
28 30 32 34 36 38
CS3616 Padded Balcony Tankini
30 32 34 36 38 40
8
CS3625 Fold Over Brief
10
12
14
16
18
20
22
CS3615 Tie Side Brief
CS3651 / CS3615
Available August 2016 MONOCHROME/OLIVE
LYCRA® XTRA LIFE™ is a trademark of INVISTA.
CS3641 / CS3625
Available August 2016 MONOCHROME/OLIVE
CS3616
Available August 2016 MONOCHROME/OLIVE
HYPNOTIC
75
Unit 1 The Hawthorn Centre, Elmgrove Road, Harrow, Middlesex HA1 2RF United Kingdom Tel: +44 (0) 20 8861 3111 Email: sales@curvykate.com
www.curvykate.com