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My name is Lesley Drouin, I am Spanish and American. In 2008, I decided to attend a course of Graphic Design, equivalent to the secondary, in“ Escola Artística e Profissional Árvore”, Porto, Portugal. During my two years of studies, and lately, while concluding the third year, I have done many projects for the school, some of which were included in international and national competitions, for instance: ESN, Anespo, TNSJ and “Retrato”. I have also made many drawings conveying messages with forms, with the objective of breathing these ideas into life.. Enjoy and “Bon Apetit”!
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Logomark
Eye
In the subject of Graphic Design, for the final project of the 2nd year,
As for the logomark, I created a symbol with the shape of a sun,
we were asked to choose a national or universal day in order to create
to symbolize consciousness, and inside the sun there holds an eye
a campaign where the student had to relate that chosen day with
to symbolize different perspectives. I also created the typography in
Intangible Heritage. In my case, I decided to create a campaign called
order to be graphically coherent with the sunrays. I used the color
“Eye” relating it to the universal day of poverty and social exclusion,
green so that the logo can have an organic expression that would lead
17th October.
us to thinking of our ecosystem, and the color orange to symbolise the consciousness and the energy to change. I invented the slogan for the
My concept has to do with the creation of a future where people live
campaign, “Change Vision”. I think this might motivate the public to
and think in communion. It is necessary that the society knows that
change their way of thinking or simply remind them that it is our duty to
this problem of poverty and social exclusions has to do with everyone,
maintain justice and equality and therefore evolve in a sustainable way.
not only with the less fortunate. In a more and more materialistic world, with economical problems and unemployment as well as low salaries,
After some research, studies and long reflections, I developed an idea
it is important that we understand that this individuality is completely
that consists of an illustration containing a “Mandala”, which is a
unsustainable. We need to change and be more conscious of our actions,
circle with a structure integrated and organized around a unified cent-
consume less and give more, take our actions to a global perspective and
er. The “Mandala” for the poster is divided in five parts, representing
be more conscious that we are all the same, what matters is the union.
the continents Africa, Asia, America, Europe and Oceania. Each
With this sense, my objective is to talk about many different customs,
continent contains three countries which are represented with
analyzing many cultural characteristics from different nationalities, cre-
a symbol to identify each one of those countries. In the middle of the
ating a union to demonstrate with these examples of identifications how
“Mandala” is the sun with the form of a human’s face to represent the
we are all the same. We have to be more conscious of the present(which
human race and the essence of life. Basically, the only way to unite is
is what is real) and live and think as one, because all the perspectives and
by opening our minds, and realize how we are all the same and we are
illusions we have are making us think as an individual and not as one,
all one part of the universe, because when thoughts, memories, beliefs,
even though we all come from the same nature - Life.
are left aside we realize what is there, and not the illusion or perspective our minds tend to create. We are all beings, humans, who have the capability
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The “main target” are youngsters (10-30 years old), because they are
to be able to use our minds to evolve in a sustainable way of life. If we
always the ones that make a change. The youngsters have daring
are conscious that we are not the symbols but yes the sun, it will mean
creativity and energy, they have natural feelings for justice and peace
that we will think as one and simply realize all the perspectives and
that can make tomorrow a better day than today.
have the ability to use them, and not actually be them. 3
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Leaflet
Eye
Eye
Poster (A2)
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Flyer (A5)
Eye
Eye
Leaflet/ 2 colored version
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Flyer/ 2 colored version
T-shirt
Eye
Eye
No mundo mundo moderno, moderno, cada cada vez vez mais mais materialista, materialista, com com problemas problemas No económicos como como aa falta falta de de emprego, emprego, oo endividamento endividamento exagerado exagerado económicos ou os os salários salários baixos, baixos, éé necessário necessário compreender compreender que que oo individualindividualou ismo éé completamente completamente insustentável. insustentável. ismo necessário mudar, mudar, ou ou seja, seja, consumir consumirmenos menoseeajudar ajudarmais, mais,agir agirem em ÉÉ necessário conformidade com comuma umaperspectiva perspectivaglobal globaleesermos sermosconscientes conscientesque que conformidade somos todos todos iguais. iguais. Não Não importa importa aa quantidade quantidadede dedinheiro dinheiroque queuma uma somos pessoa tem tem ou ou aa cor cor da da pele, pele,ooque querealmente realmenteimporta importaééaaunião. união. pessoa O objectivoé falar é falar os costumes, nossos costumes, O objectivo sobresobre os nossos destacandodestacando caracteríscaracterísticas culturais de nacionalidades criando união ticas culturais de nacionalidades diferentes,diferentes, criando união e demonestrando demonstrando isto comotodos somos todos iguais. com istocom como somos iguais. O O objectivo objectivo do do evento eventoééconvidar convidaras aspessoas pessoasaavender venderobjectos objectosem em2ª 2ª mão mão que que já já não não querem querem ou ou não não são são necessários. necessários. Todo Todo oo dinheiro dinheiro angariado angariado será será para para contribuir contribuir para para aa construção construção de de uma uma melhor melhor sociedade, sociedade, defendendo defendendoaaideia ideiade deconsumir consumirmenos menoseeajudar ajudarmais. mais.Em Em Serralves Serralves estará estará instalada instaladauma umapequena pequenafeira feirade deobjec objectos tosem em2ª 2ªmão mão para para as as pessoas pessoas venderem venderem ee comprarem comprarem oo necessário necessário ee útil. útil. Todos Todos estão estão convidados convidados aa ajudar ajudar ee participar! participar!
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Collection of postcards (150 mm x 100 mm)
Eye
Eye
Postcard ( 150 mm x 100 mm)
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Eye
Sketches
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Mandala and different types of paper
We see it as a balance, we think it’s ok... but it’s really just another illusion
Eye
Eye
Other ideas
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Typeface
Eye
Symbols (black pen and colored pencils)
Eye
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Logomark
Think before you Print
In the subject of Graphic Design, for the final project of the 1st year, we
The campaign is directed to the school, and the main target are the
were asked to develop an idea for the campaign “Think before you Print”.
students and the teachers.
In the beginning of the project, I thought of all the problems that were
For the production of the logotype, I made a geometrical form with a
related to the excessive consumption of paper and printing. I started
very simplified leaf from a tree, with a background of smashed up paper
to observe around me and realized that one of the main problems that
in order to demonstrate how we are wasting paper. The idea is to relate it
has to do with me and the school, was the excessive use of paper every
with the natural sources, leaves and trees, with paper, because we might
year: notebooks, books, photocopies, tests and worksheets.
forget the place from where it is coming from and how we are destroying trees and are not able to replace them. I used the color green to represent
My solution for this problem is to substitute paper for laptops, computers
nature, our ecosystem. I chose the font “cooper black” because I thought
and beamers, instead of printing, using notebooks, buying books for
that the typeface had a very organic form, which ends up having a
school, and all the rest of the things that you usually need to carry around
connection with the symbol. The slogan that was invented for this
with you when you go to school. The same goes for the teachers. They
campaign is “Embrace the Earth”. I think it will motivate the public to
can also use the beamer when they want to show something to the class,
respect the ecosystem more.
instead of printing worksheets all the time. It is much more practical and it is only a matter of time to replace paper. We need to help our ecosystem
As for the poster, I created an illustration that contains an “ecological“
because we depend on it. Replacing paper is one way to go. We have to
laptop, which gives the idea of how we will help the ecosystem using
stop the excessive use of paper. Think before you print. When using paper
laptops instead of printing and wasting paper. I also created a typog-
be responsible and use it wisely. Sooner or later, there will be none left.
raphy for “think before you print” using leaves with a variety of colors to represent the trees which are more valuable alive than cut down. I
My concept, graphically, is to relate paper with nature so that no one
used warm colors to make a huge contrast with the background and
forgets that, when consuming paper, we are consuming a fundamental
it is also an example of the multiple colors and forms that nature can
source, the ecosystem.
give us. Finally, for the background, I used the same idea of smashed up paper, so that it can be graphically coherent.
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Leaflet (A4) / Postcard (150 mm x 100 mm )
Think before you Print
Poster (A2)
Think before you Print
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Stationary
Think before you Print
Think before you Print
Flyer (A5) / T-shirt
Passeio das Virtudes 14 4050-629 Porto Tel.: 223394820 Fax: 223394820 http://www.embracetheearth@hotmail.com
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Ecological computer
Think before you Print
Think before you Print
Temptations
B4
YOU PRINT
THIN K
THINK
THINK B4 U PRINT
B4 U
FORE PR I
K IN
B4 u
PR T IN
ING
TH
BE
NT
THINK
THINK B4 U PRINT THINK BEFORE U PRINT
THINK B4 U PRINT
THINK B4 U PRINT
THINK B4 U PRINT
THINK B4 U PRINT THINK B4 U PRINT
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Logomark
Chás Aroma
For this project, developed in the beginning of the 2nd year for the
The logotype has a simplified cup with a spiral to symbolise the tea and
international on going project “Man and the Tree”, we were asked to
create this sort of dynamism, using also three stripes to give it a warm
make a campaign of an organic farm or product having to do with
expression.. The color I chose was green to give it a fresh sensation. I used
sustainability. I decided to make a campaign for an organic product
a type with this expression to go with the idea of it being wild and exotic.
called “Chás Aroma”. The idea of my poster is to illustrate the four flavors of tea from this brand, My concept has to do with demonstrating the two sensations of tea,
by using four transparent sheets to symbolise the water, with the appro-
which means, tea is a dry element which is consumed when mixed
priate color of each flavor. For the background I also made a spiral, which
with water. This tea was made by an unknown African chef, so I also
is coherent with the logo. This way I am able to show the two sensations,
wanted to give it a wild and exotic style, using a lot of dynamism.
dryness and wetness. The logo is intended to create dynamism as well, therefore being coherent with the rest of the elements in the poster.
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Cartaz
Desdobrรกvel e Postal
Leaflet (A4) / Postcard (150 mm x 100 mm)
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Chรกs Aroma
Poster (A2)
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Chรกs Aroma
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Tea pot and cups
Chรกs Aroma
Sketches
Chรกs Aroma
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Spiral
Chรกs Aroma
Transparent sheets
Chรกs Aroma
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For this project, we were asked to create three packages (a prototype, a display, and a kit) for the product that was invented in the last proposal, “Chás Aroma”. After several sketches, I came up with the idea for each package. For the prototype, I created four packages, for each flavor of fruit (strawberry, kiwi, raspberry and orange), with the form of a tea cup. Each of these packages has an illustration of a tree growing from the cup with the respective fruit. Basically, it is the essence of the tea growing the ingredients. This way I am able to represent the different types of tea in each package, using the appropriate color of each fruit. I also use a spiral as part of the illustration in the packages, labels and teabags in order to be coherent with the symbol of “Chás Aroma”. For the kit, I made an illustration with the same basis as the prototype, but this time the tree contains all the ingredients. Inside the kit I made five boxes, one for each flavor, and an extra box for a t-shirt. I also made four leaflets that give out information about the tea (one for each ingredient). For the display I made a replica of the illustration showing the essence of the tea growing the ingredients, but this time, it will be growing the prototype packages. I used fimo clay to create the form of a tea cup with a spiral on top of it, painted with Chinese ink, also using wires to make the tree. All this with the intention of being coherent with the prototype and also the kit. 36
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Kiwi prototype Chรกs Aroma
Chรกs Aroma
Rasberry prototype
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Strawberry prototype
Chรกs Aroma
Orange prototype
Chรกs Aroma
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Tea packages
Tea bags and labels
Chรกs Aroma
Chรกs Aroma
Saquetas Saquetas
Etiquetas
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Kit por dentro
Kit por fora Kit por dentro
Kit (inside)
Chรกs Aroma
Kit
Chรกs Aroma
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Kit (inside) / packages for the tea and panphlets
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Caixas dentro do Kit
Kit (inside) / package for the t-shirt Chรกs Aroma
Chรกs Aroma
Caixas dentro do Kit
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Display
Panphlets and t-shirt
Chás Aroma
Chás Aroma
Ingredientes: framboesa, raízes do gengibre e alho.
Ingredientes: kiwi, raízes do gengibre e alho.
Ingredientes: laranja, raízes do gengibre e alho.
Ingredientes: morango, raízes do gengibre e alho.
Sem cafeína.
Sem cafeína.
Sem cafeína.
Sem cafeína.
Conselhos de utilização: utilizar uma saqueta por chávena. Deitar a água a perver e deixar em infusão 3 a 5 minutos, conforme a intensidade desejada.
Conselhos de utilização: utilizar uma saqueta por chávena. Deitar a água a perver e deixar em infusão 3 a 5 minutos, conforme a intensidade desejada.
Conselhos de utilização: utilizar uma saqueta por chávena. Deitar a água a perver e deixar em infusão 3 a 5 minutos, conforme a intensidade desejada.
Conselhos de utilização: utilizar uma saqueta por chávena. Deitar a água a perver e deixar em infusão 3 a 5 minutos, conforme a intensidade desejada.
Conservar em local fresco e seco e a uma temperatura inferior a 25ºC. Proteger da luz.
Conservar em local fresco e seco e a uma temperatura inferior a 25ºC. Proteger da luz.
Conservar em local fresco e seco e a uma temperatura inferior a 25ºC. Proteger da luz.
Conservar em local fresco e seco e a uma temperatura inferior a 25ºC. Proteger da luz.
do Kit Elementos do Kit
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Chรกs Aroma
Sketches
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Morango Laranja
Framboesa
Kiwi
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Logomark
ANESPO
This is the first project that was proposed in the subject of Graphic
As for the poster, we kept the idea of personal evolution with “ANESPO”,
Design, in the 3rd year. This proposal was for a national competition
so we used a sunflower to represent the person’s knowledge which will
to renew the logotype of “ANESPO”, which is a national association of
finally blossom after working hard and climbing up the opportunities
vocational schools.
of the professional life. To express this we used a branch with spikes, which was drawn with a black pen in order to explain that we are the
For this project, I worked together with one of my classmates, Chelsea
ones that have to create the branch, but “ANESPO” will offer us the
Drouin. We came up with the idea of representing the logo as if it were
pot, being us, the ones that have to choose sowing the seed.
growing, to give the idea of evolution while attending a professional school, using the color pink which gives it a serious, professional and
The slogan we chose to use is “Cresce com ANESPO”, which means
modern expression. The logo also contains a circle representing the
“Grow with ANESPO”, which creates a huge connection with the
head of a person, to be coherent with the last logo of “ANESPO” which
concept of the poster.
also had a person.
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59 Email: geral@anespo.pt Fax: (+351) 217 970 824 Telf: (+351) 217 818 320 1050-063 Lisboa Portugal Avenida 5 de Outubro, 176 - 1º Esq. srofi na , sP ola 1991 só sc o e E o de o nã ir am ld na ere poiad existi cio Fev Na o a e já nto m ss ão da e qu nju o e ce is iaç co a ro ã p ç na oc m cri ss no e foi e um fissio por u duca A a ais, d E d am n Pro ém tor s à e vir . cia sio fac ade ên colas tamb ada u lq g qu nte alid as Es se s li saria rta qu las ra, m dade po da pre pe u im li to alt na e em um as en l na d rso ad pe nida siona olvim iori às u de s nv ma s de a om profi se nte ieda de àc oje nce o oc is , sin cia e ah rte a s a ri a en n reg pe as d s e ng is erê co iona rivad m p re uias s co O p s E utarq rente SP rofiss des õe A e NE a P ia ç as, dif tid A A olas v en s s o c as c rati as n tes A Es n pe e íd oo ere e s d lei. dif d , C nstitu pela es il , co as c iv daçõ s, itid n de Fu ieda perm c s So ente rt ve
s fi n s m s e eixo o ç ã omo c c ia m so a s e te a d u m vida é cti is; P O uja a na c ES sio ino fis A N vos, s: ns A Pro oe rati ore las od lu c ntad s co çã vé e ca Es a tr ori nifi às s, a stitu dig oio in ore l; ap oe ad com çã siona -O ov iza s s in rias am profi cto rce ; las din e roje e pa nais co - A tico Es d ep cio ís d s to o na art da ; en çã ns or s liza lecim e tra ad s de e rea is da miz ida - A stab iona o ina mun e c ld sin con pe as co do s na en e te pa e do men ios d o do nto d içõ e a ã íp ju rço ad ead nc icaç lid if pri refo nais om ua rt q , n o de - O fissio ce da nais e ã Pro ão ssio efiniç e d ua oç fi a d tín n ic rom Pro ra a co óg a - P las ag ão co ed op aç Es uind o p s rm ã fo da trib ntaç al; to da n e ju n to ori fissio en to r cu lvim ; pro r lo s vo en sore in te es fes mo - D co ões. se ir tu iç u m in s ti ss s - A rsa e d iv de
pro
ANESPO
ANESPO
Leaflet (A4) / Postcard (150 mm x 100 mm)
Poster (A3)
Merchandising
ANESPO
ANESPO
Flyer (A5)
A associação Nacional de Escolas Profissionais, foi criada em Fevereiro de 1991, na sequência de um processo apoiado não só pelas Escolas Profissionais que já existiam na altura, mas também por um conjunto
Avenida 5 de Outubro, 176 - 1º Esq.
de personalidades ligadas à Educação e
Fax: (+351) 217 970 824
à comunidade empresarial que viram no
1050-063 Lisboa Portugal Telf: (+351) 217 818 320 Email: geral@anespo.pt
ensino profissional um importante factor de coerência e desenvolvimento da qualidade. A ANESPO congrega hoje a maioria das Escolas Profissionais pertencentes às diferentes entidades privadas da sociedade civil, desde Associações Empresariais, Fundações, Cooperativas, Autarquias e Sociedades, constituídas nas diferentes vertentes permitidas pela lei.
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Stickers and envelope / Pin
ANESPO
ANESPO
Stationary
Avenida 5 de Outubro, 176 - 1ยบ Esq. 1050-063 Lisboa Portugal Telf: (+351) 217 818 320 Fax: (+351) 217 970 824 Email: geral@anespo.pt
Avenida 5 de Outubro, 176 - 1ยบ Esq. 1050-063 Lisboa Portugal Telf: (+351) 217 818 320
Avenida 5 de Outubro, 176 - 1ยบ Esq.
Fax: (+351) 217 970 824
1050-063 Lisboa Portugal
Email: geral@anespo.pt
Telf: (+351) 217 818 320 Fax: (+351) 217 970 824 Email: geral@anespo.pt
Avenida 5 de Outubro, 176 - 1ยบ Esq. 1050-063 Lisboa Portugal Telf: (+351) 217 818 320 Fax: (+351) 217 970 824 Email: geral@anespo.pt
Muito Obrigado! 62
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ANESPO
Sketches
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PO
ANES
ANESPO
PO
ANES
ANESPO
AN ES PO
AN ES PO
SPO
ANE
AN ES PO
ANESPO
nespo
ANESPO
ANESPO
ANESPO ANESPO 66
ANESPO
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Other elements / Typeface
ANESPO
ANESPO
Sunflower for the poster
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Logomark
ESN
This project, during the 2nd year, was involved in the competition for the creation of the logotype for ESN ( European School Network). The idea of my logotype is to convey a certain connection between all the European schools, and for that reason, the “E”, “S” and “N” are
Logo
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connected with one another. The target audience are the students, so I chose a typography which has a playful expression to it and by using the circle it is also possible to play with it, for example, using it as a sign post. To support this concept I created a poster and a leaflet explaining how the logo works.
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Leaflet (A4)
ESN
ESN
Poster (A3)
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W chool a roves y and bo finitely imp ign s w kills at de a fore d of time ication s rience th tally ne t in g yin rt perio ommun an expe ou a to ee wha d tu S y s ho ural c ll, it is s s e re. to a iv d g ortunity er cultu st even intercult bove a la p w an th A your endence. orld vie azing op in ano mstances w e indep es your is an am are lik such circu g s t n e I in liv ts cha ective. . day ir roo persp 's every t have the a lifetime ted le for selec al peop ships tha d on n efully ? ie r F ESN are car internati ach y h e W chools and meet ces. y k s ters e r h o en T Netw mas t ally. onfer hool se head er person l ESN C antee tha c S n a r o a ol a u th h e u n o p w An hools g the scho ch a e Euro tions e th sc in by now institu inators k ce a year tween the n care of n coord at least o nships be well take . s o e other nal relati dents ar rdinator o tu s coo r e P nge s a h c all ex ria
Aust
Finland
Italy
Po lla
nd
ary
Hung
France
Ne th
erl
an
ds
Germany
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Certificate
ESN
Sketches
ESN
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LogĂłtipo
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Logomark
OWL
The proposal that was given for this project, during the 1st year of
The typography I used has a very wild expression, and has traces that
Graphic Design, has to do with building a campaign, using any type of
end up being coherent with the symbol.
animal with the purpose of turning it into an identification. As for the poster, I made an illustration of an owl giving the informaThe animal I chose to use was an owl, and the idea of the campaign is
tion to the public on the side of the road, which gives information
about making a camping center with outdoor activities, which I called
about the camping center and its activities.
“Outside in the Wild Life�. So I chose the owl because it is a species that lives through the night, so people would think of the night, and, at the same time, owls always live around nature, which is the reason why I chose green. I also made the contrast with the two greens to give the idea of competition.
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Cartaz
Pin / T-shirt
OWL
Poster (A3)
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OWL
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Illustration
Poster (A2) Dia Internacional do Livro Infantil
This is a proposal that was given to me during the 2nd year
As for the bookmarks, I made one for each three categories, changing
in our intership, that lasted for three weeks. I was working at
the color of the background to be more coherent with the expression
the studio called “Indigo�, and my monitor was Marta Borges, a
of each door.
graphic designer. I also created a typography with tiny details to also make a connection I had to create a poster and bookmarks for the international day
with the door that leads you to the other doors.
of children’s books festival. My idea was to illustrate three doors
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to represent three categories of books: horror, adventure and
The supports that were used were a black pen, colored pencils, and
fantasy. The kids are elements that I inserted, but were created
then all the elements were scanned to the computer and put together
by Marta Borges.
in Adobe Photoshop. 83
Terror / Fantasy / Adventure
Dia Internacional do Livro Infantil
Bookmarks
Dia Internacional do Livro Infantil
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Dia Internacional do Livro Infantil
Typeface Door / Stairs
Dia Internacional do Livro Infantil
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Intervention
Bodoni
For this project, accomplished during the 3rd year, we were asked to pick a typography and develop an intervention and a site. Bodoni is the typeface I chose to work with. Giambattista Bodoni during his life created a book known as “the typographic manual”, and his wife, Margarita Dall’agilio, published the book five years after he passed away. The type Bodoni was created between the Neoclassical and Romantic time, the age of Enlightment. So the type is very influenced by the time it was made in, as you can see, it holds many neoclassical characteristics, for instance, it is very symmetrical and pure, with thin and thick contrasts very consciously structured. Many revolutions occurred during this Neoclassicism period. After researching and brainstorming, I decided to make many characters representing Giambattista Bodoni and Margarita Dall’Agilio. The characters were constructed using the type Bodoni itself, creating a certain dynamism by positioning the letters in many ways, thus representing the time of revolutions, of movement, using classical expressions. For the intervention, I chose to make a book holding some information about Giambattista Bodoni and the type Bodoni, using the characters throughout the book. I created a small timeline explaining some aspects of Bodoni and the typographic manual that also was inserted in the book.
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Bodoni
Sketches
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Poster (A1)
TNSJ
This project, given in th 2nd year, was part of a competition “A Escola
As for the second element, we used a mask, which is divided in 6 to
no Teatro, o Teatro na Escola” promoted by “Teatro Nacional S.João”,
represent the evolution of the theater since the primitive times until
which is a theater that is located in Porto. The objective of this project
the times of Greek theater, each one holding a sentimental value.
was to promote the interaction between the “TNSJ” and the schools and sensitize the public towards theater. This was a group project,
As for the typography, used for the slogan “Agarra o Sonho” which
which I did with my partner Chelsea Drouin, and we were asked to
means “Capture the Dream”, it was created using tiny rocks, because
make a poster.
the theater exists since the Stone Age, and because of this it represents a huge part of us, because it is important and necessary to communi-
The elements that we used were, first of all, the dream catcher, with
cate and to express ourselves since we have been here on planet Earth.
the purpose of having the ability to capture people’s dreams and only
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letting the dreams and positive visions, eliminating all the negativity.
This poster was chosen as the winner of this contest, which was then men-
In this case the dream is theater.
tioned in the presentation and presented in the exhibition (A1 poster). 99
TNSJ
Process
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Slogan
TNSJ
TNSJ
Typeface
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Mask
TNSJ
TNSJ
Dreamcatcher
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Pangram/ Cartaz
45 Poster (A3)
Change
For this project, which was made during the 2nd year, we were asked to create a poster, with the theme “Reduce, Reuse and Recycle”, conveying the concept by simply using a typography and creating a pangram. The message I want to give here is that the human beings are destroying Nature and, because of this fact, things should change and we should take a bigger responsibility upon our actions. For the poster I invented a typography by getting together broken sticks to give the idea that we are destroying Nature. I also used an illustration with many branches of a tree, also conveying the same idea, making it more coherent to the form of the typography that was created. I used a black pen to give that same idea of Nature that is rotting, therefore, dying. Finally, for the pangram, I came up with a phrase that has to do with the theme. The words “Change” and “World” are the ones that call the most attention to the poster, because it is basically the point I am trying to make with this concept... The world has to change.
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Change
Sketches
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Pangram
Change
Typeface
Change
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Poster (A2)
Renaissance
Renaissanse This project, proposed in the 2nd year, involved the whole class, so we were divided in five groups. I worked with Chelsea Drouin and Tatiana Costa, and we were asked to make an illustration for the book which would have three chapters and the poster. We came up with the idea of making a geometrical shape of the plant of the center of the church, which then we divided in four, and three of those divisions would contain an illustration from each member of the group, having to do with this theme. As for the fourth division, we used it to insert the information of the exhibition of this project, in the school library.
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Illustration
Renaissance
Process of the renaissanse central plant
Renaissance
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Poster (A3)
Casa de Santa Isabel
This was a voluntary work, created during the 3rd year, which I made
As for the poster, the idea was to make something creative with wool,
co-working with Chelsea Drouin. The goal was to publish a poster
and we invented a rope holding a box, which was also hand made,
supporting a donation to help reconstruct a house that was destroyed
using the same type of paper as we did for the typeface we invented,
in a fire in a therapeutical community in Serra da Estrela-�Casa de
that has a very organic and vivid expression, with the purpose of using
Santa Isabel�.
it as the donation box. The hands are there with the intention of representing the public itself, showing how it depends on our contribution
Casa de Santa Isabel is a home school for people with mental illnesses,
to help, and by making organic forms, showing dynamism, to express
which live in a very peaceful atmosphere and learn with creative exercises.
the action of doing.
They use wool to create many interesting things, for instance handbags. Their houses are surrounded by Nature, and they live a very sustainable life. 116
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Casa de Santa Isabel
Process
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Typeface
Casa de Santa Isabel
Different types of paper
Casa de Santa Isabel
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Ilustração do poema “Retrato” de Nuno Júdice
43 Illustration
“Retrato”
“Retrato” This Project, given in the 1st year, entered a competition with the objective of making illustrations for the book “Pedro lembrando Inês” by Nuno Júdice. Every student had to pick one poem and create an illustration according to the concept of the chosen poem, which in my case was “Retrato”. I thought that the poem “Retrato” described a magical scenario, because in his poem he mentions one moment where he describes Pedro pulling Inês out of the frame that was trying to take her away. So my idea was based on that moment, where I decided to use an optical art style to give it the impression of agitation and magic.
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“Retrato”
Sketches
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Insect (A3)
Words
Words This is a proposal from the 1st year, in which we were given a variety of words, from which we could not pick more than three. The idea was to illustrate the word itself. I chose the words insect, freedom and cat. For the first poster I chose the word insect. The idea was to use forms of insects and transform them into letters. I used tertiary colors, which have warm and cold colors, to represent all the different emotions that insects can reflect on us. For the second poster, I chose the word freedom. With this word I tried to transmit the idea of letting go of a butterfly in a trapped room through a window leading you to the great outdoors. I used tertiary colors in order to represent the dark and the bright side. I also used the garden filled with colors to give the sensations of peace and tranquility with warm colors, and the human being freeing the butterfly, trapped in a small dark room, are the cold colors. As for the typography, I had the intention of making it coherent with the outdoors. Finally, the last word I chose was cat, which I found interesting because it reminded me right away of a national animal symbol of Egypt, which was once considered a god. So I created an illustration which contains a cat with the form of a human body following Egyptian ideas, for instance, the structure of the forms usually are just showing one side of the face and the full body. The cat is situated in a temple, with statues with the form of mummy crates with a cat’s face. The typography I created had the purpose of being coherent with the temple’s walls.
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Ilustração da palavra Liberdade
Ilustração da palavra Gato
37 Cat (A3)
Words
Freedom (A3)
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Words
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Words
Sketches
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Illustration
Sensorial map
Sensorial map For this proposal, in the 1st year, we were asked to reflect a moment of a field trip we had in Lisbon and creating a sensorial map. The moment I chose to illustrate for my sensorial map represents two sides, the dark side and the bright side, with a road that will lead you to one side or the other. The dark side is representing the atmosphere inside the city of Lisbon, and the bright side represents the atmosphere that is apart from the city, Nature. This is one moment we had in the field trip, which took place around lunch time.
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Sensorial map
Sketches
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Postcards ( 150 mm x 100 mm) / T-shirt
Postal e T-Shirt de Yoga
41 Yoga
For this project, elaborated in the 1st year, the objective was to choose a
When you look at the symbol, even knowing that it is a pentagram,
symbol and transform it into a graphic symbol. The symbol has to have a
you will automatically relate it to the form of a human being. The font I
function and conditions to be accepted as a new graphic element.
used is also appropriate for the theme of Yoga because it is also a type of font that you relate to a natural and simple atmosphere. For the t-shirt
The form that I chose was the pentagram, which I was able to transform
I made even more positions of Yoga. I used the main form (tree pose)
into a symbol that would represent Yoga. So I made a typical position of
in the front of the t-shirt. For the back of the t-shirt, I put the rest of the
Yoga, the tree pose. Yoga´s series of postures and controlled breathing
other forms representing other Yoga positions (“asanas�).
exercises have become a popular means of stress management and relaxation. I chose these colors to give the idea of relaxation, and to make this impression I used natural colors, blue and brown, with the intention of, while looking at the symbol, it will give you the awareness of balance and stillness.
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Yoga
Sketches
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Poster (A3)
Densmore
For this proposal, given in the 1st year, the purpose was to pick a typeface to create a poster having to do with something related to the typeface the student had picked. I chose the font Densmore, which is the typeface that the 60’s band “The Doors” used for themselves, which is why it is better known as the font of “The Doors” instead of Densmore, even though that is its true identification. So, I developed my idea from this fact and invented a concert advertisement for “The Doors”. The advertisements of their concerts were usually published with Jim Morrison, the name of the band and the date, place and price of the concert. The background color of the posters in those days were usually yellow, which is why I chose this color. The words that are black contain the information of who, when, where and the price of the ticket. The words in green give out lyrics of some of their songs, and indicate the type of music they play.
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Carry The energy to change, to make a difference. Being different is realizing that everyone is the same. Being the same is thinking you are different. Be different, and realize how everyone is the same.
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Grass People Life expressing itself through different forms. It is shining through. Forms are what creates the illusions from what actually is real. Realize, look beyond the form, the truth that lies within. See the form, do not judge it, for it is not the truth, life is. Every being on this planet is one living organism within the universe. At the deepest level of being, you are one with all that is.
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Enlightment Enlightment is the truth that will make you free. Free of self, free of illusion created by self, free of fear which are the results of the illusions created by self, and free of sin, which is the suffering you unconsciously conflict on yourself and on others as long as this illusion of sense of self controls what you think say and do, making us believe that we are nothing more than our mind and phisical body.
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Vibrations One point is always connected to the other, even if you are in the other side of the world. Beings communicating, beings in communion.
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Long Way ....one step at a time.
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Wind We cannot see the wind, but we realize it is there, because we feel it. The wind sometimes blows itself against sand, rain, or even snow, creating many forms, it is infinite!...But the wind will always be the wind, even though when blown against the sand, the rain or the snow, it might take its form but we still realize it is wind simply expressing itself through different forms. The stronger the wind is, the more sand, rain or snow it will take, but the sand, the rain and the snow will not be blown with the wind forever, it will end. But the wind will continue blowing, and the cycle will go on, whenever it cruises through sand or water, again the wind will be expressing itself through a different form.
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Seek. Reach. Create. Creation.
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Perspectives You will only see what you want to see, unless you choose to have a choice. See what lies beyond all identifications, the realization of the truth to unfold the universe. The noise or the silence, something or nothing, destruction or creation.
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Ganesha The Hindu god of good fortune and wisdom, appears here with the head of an elephant.
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Tear “Everyone knows there’s a drop in the ocean, but only a few realize there’s an ocean in the drop”- Kabir This was drawn on a wall with oil, pastel crayons and gouache with the size of 1,5 meters tall.
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Bridge The bridge, the river that will lead you to the source, the unmanifested, but we must know that it is not separated from the manifested, it is all part of the same essence, Life.
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Words The words we may use sometimes may not make much sense, but still there is always a point that will lead you to the truth. For example, this composition is filled with letters with no direct meaning, but beyond those forms, the idea was to explain how letters and words can get mixed up all the time leading to no purpose, creating misunderstandings.
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Flower These are experiences I did using gouache and different types of paper, using the form of a flower. I basically painted on top of a plastic glass and smashed it to the paper, and these are the results.
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Let it Rise Turn the lights off, for I am no longer blind, through the forms I see the real truth that reveals inside, expressions are only real when they are coming from emptiness, nothing exists, and it is the only true joy you will find. Presence is the key to reveal the “secret�. Seek for it and you will realize.
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Realize You must change yourself before changing the world. Let us free ourselves from our own thoughts, so we can give. Take a look out of the window and see what is out there.
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Philosophy The timeless dimension, the nothing of all things. I believe that the only limitations that exist are from the mind itself, the egoistic identified self, that has the tendency of keeping us from seeing the “now”, only holding images from the past which creates images trying to project the future. If there is a problem, it would be the
Reasons for choosing Gerrit Rietveld Academy During these past three years I have grown a huge interest for illustration and typography. I am very interested in the subjects that will be taught in the Academy, as challenging as they can be, so that I can keep permanently evolving in diversified ways within Arts and Design.
part of not realizing it. But it is there. Problem or not, it is not life, just a life situation. Now, with this peace in our hands, the question is what are we going to do with it, and how are we going to use it. But before anything else, we must realize. There is probably too much noise, it is considered normal in society, it always has been. Let us say it is the unconsciousness imperfection. What about silence? I do not mean something, I mean nothing, peace. Our thoughts have their dark side and also the bright side. One cannot exist on ones own, if not there would not be such a thing as balance. But one thing is true, light can always see dark but dark can never see light. Be conscious of the “consciousness” and “unconsciousness”. If you are one of those points, you will not see the other one because you became one of them. If you see the points then you will be free to choose. How can you read the book if you are the book? But it exists so there must be a reason for it being there and maybe it
Preference Foundation year, to be more conscious of all the types of design and art that is out there. I have a huge interest in Graphic Design, but I find it important to always have an open mind towards other creative strategies.
is because they are connected to one another, so that means that whatever our state of mind is in, it does not me and you have to be in it too, instead there is the choice to be the silent watcher. We are never alone, it just tricks you in believing that you are it, it uses you, completely controls everything you do and say. But we are the ones who unconsciously created it. That just tells us the we have the ability to dissolve it. Nothing makes sense, with nothing there exists space and in between that space there is always the possibility to create something. But if there was not anything there, there would not be space, and if there is no space there cannot be something. So if you are something, then you are nothing, and nothing is everything and that is how everything is connected to one another. The forms are what creates the illusion of separation. If we were alone, then we would not exist in the first place, but we do exist, therefore we are. Nothing, peace, stillness, silence. It is all coming from the same source, the essence of our being. Then again, do not pay too much attention to the words for they are just
Objectives: To help create the balance, consciousness perfection. There are infinite ways to do it, but I choose to create a balance with Graphic Design. I would like to gather a team and convey ideas related to sustainability, with the power of illustration.
signposts trying to point out to you to the truth that lies within and without.
Interests Lately I have been reading books from Eckhart Tolle, “The Power of Now” and “New Earth”. He introduced me to the moment called “now”, the timeless and everlasting dimension. In one of his books he mentions that “Only if you are able to be conscious without thought can you use your mind creatively, and the easiest way to enter that state is through your body. Whenever an answer, a solution, or a creative idea is needed, stop thinking for a moment by focusing attention on your inner energy field. Become aware of stillness. When you resume thinking it will become fresh and creative.” This made me realize by doing, you are creating, and when creating you are connecting with being and then you will see the results of true evolvement. In the area of Design I mostly interested in illustration. 176
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Experiences involving graphic design I had the opportunity to visit a Graphic Company called “Norprint”(www.norprint.pt), in the first and also in the second year. On the 11th October, we participated in an AGI Open 2010 (www.agiopen2010.com) a conference for young students with the theme “Process is the Project”, where many international designers shared their approach to the creative process through a series of presentations that map out their own personal channels of inspiration and methods of research and execution. The designers that were part of the presentation were: Lizá Ramalho and Artur Rebelo, Paula Scher, Abbott Miller, Henrik Kubel, Marian Bantjes, Ahn Sang-Soo, Peter Knapp, Sara Fanelli, Pierre Bernard, Cyan, Stefan Sagmeister, Bruno Monguzzi and Michael Bierut. The designer, typographer and artist Ahn Sang Soo is whom I chose to talk about for the report asked by the Graphic Design teacher after analysing the conference. Ahn Sang Soo started off by asking the audience to cover their right eye to add to a collection of photographs that he has been doing for years, and then began the presentation by mentioning a sensorial map he created from his trip since Korea until the arrival in “Casa da Música”, showing us this way, how his life situation is Graphic Design, it is the process of the project itself. He demonstrated some of his typographic work. Ahn Sang Soo was able to make a typeface from pure creation, no past and no future reference. His typefaces have radical visual impacts. After many years, he was able to
During the 2nd year, each student had to do an internship for three weeks in a studio, which in my case was in “Indigo Design”, for aproximately 120 hours. The internship ocurred between the 25th of February and the 19th of March 2010, in Porto. The schedule was of 8 hours per day, from 10 a.m. until 19 p.m. My monitor for the internship was Marta Borges, communication designer and CEO of the company. During the process of internship I was asked to do two projects: the book “Ponte 4 de Abril”, where it was necessary to convert all the photographs to CMYK, do the color correction(final arts), redimention the images, applying the correct dimensions and insert them in the approved location; a graphical image for the International Day of Children’s Books festival, that would adapt to the proportion of a poster, and the execution of bookmarks . In the company “Indigo”, Marta Borges and Rita Abrunhosa Mendes work as graphic designers. During those three weeks of intership, I elaborated the projects that were asked successfuly, concluding with 102 photographs, using, as a digital tool, Adobe Photoshop 5.0. This book was promoted by the construction companies “Mota Engil” and “Soares de Costa”, having an editorial coordenation by Barbara Azenero. This book is about the new bridge on top of the river Catumbela in Angola. The content of the book is about the story and surroundings of the province of Catumbela, and the process of the construction between the years of 2007 and 2009.
revolutionize it (the traditional Hangul, the Korean alphabet) into a functional medium for today, with all its digital demands and interpretations. You can play with this typeface and make so many different words using different positions and rotations (3000 characters were made), sometimes it is not very possible to understand the meaning for having too much meaning to it, and therefore he is able to show the nothing. The design was such a success that it gave rise to a whole new form of expression in Korea and its creator was recognized for his work nationally. There are many examples of his work when he redesigned the Korean alphabet, Hangul, by creating new typographic characters. An underground magazine, in which he addresses art and culture, is one of the examples of the use in typography. Ahn also represented a poster about the Bomb fishes. This poster is very interesting as the words are spread throughout the whole page. The concept of the poster has to do with an unreasonable situation that is actually happening, there is no reason for this to happen, all it points out to is the unconsciousness imperfection. So if this situation is not understandable, because there is no reason for it as it is completely illusionary, so are these unreal fish. If the situation is happening so the fish are also real. He mentions “If fish are happy then we are too”. All life is connected to one another so we depend on our lives to sustain everyone else’s lives. Another project that he showed to us was a logotype he created for life and peace. This logotype has a very interesting structure, also having to do with the circulation of life, nothing is not separate of anything. He is a poet of a visual medium.
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