My name is Lesley Drouin, I am Spanish and American. In 2008, I decided to attend a course of Graphic Design, equivalent to the secondary, in“ Escola Artística e Profissional Árvore”, Porto, Portugal. During my three years of studies I have done many projects for the school, some of which were included in international and national competitions, for instance: ESN, Anespo, TNSJ and “Retrato”. I have also made many drawings conveying messages with forms, and some collective pictures.
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190
282
2
In the subject of Graphic Design, for the final project of the 2nd
As for the logomark, I created a symbol with the shape of a sun,
year, we were asked to choose a national or universal day in
to symbolize consciousness, and inside the sun there holds an eye
order to create a campaign where the student had to relate
to symbolize different perspectives. I also created the typography
that chosen day with Intangible Heritage. In my case, I decided
in order to be graphically coherent with the sunrays. I used the
to create a campaign called “Eye” relating it to the universal
color green so that the logo can have an organic expression that
day of poverty and social exclusion,17th October.
would lead us to thinking of our ecosystem, and the color orange to symbolise the consciousness and the energy to change. I
My concept has to do with the creation of a future where
invented the slogan for the campaign, “Change Vision”. I think
people live and think in communion. It is necessary that the
this might motivate the public to change their way of thinking
society knows that this problem of poverty and social exclusions
or simply remind them that it is our duty to maintain justice and
has to do with everyone, not only with the less fortunate. In a
equality and therefore evolve in a sustainable way.
more and more materialistic world, with economical problems and unemployment as well as low salaries, it is important that
After some research, studies and long reflections, I developed
we understand that this type of individuality is completely
an idea that consists of an illustration containing a “Mandala”,
unsustainable. We need to change and be more conscious
which is a circle with a structure integrated and organized
of our actions, consume less and give more, take our actions
around a unified center. The “Mandala” for the poster is divided
to a global perspective and be more conscious that we are
in five parts, representing the continents Africa, Asia, America,
all the same, what matters is the union. With this sense, my
Europe and Oceania. Each continent contains three countries
objective is to talk about many different customs, analyzing
which are represented with a symbol to identify each one of
many cultural characteristics from different nationalities,
those countries. In the middle of the “Mandala” is the sun with
creating a union to demonstrate with these examples of
the form of a human’s face to represent the human race and
identifications how we are all the same. We have to be
the essence of life. Basically, the only way to unite is by opening
more conscious of the present and live as one, because all
our minds, and realize how we are all the same and we are all
the perspectives and illusions are creating misunderstandings
one part of the universe, because when thoughts, memories,
and separations between us all, even though we all come
beliefs, are left aside we realize what is there, and not the illusion
from the same nature - Life.
or perspective our minds tend to create. We are all beings, humans, who have the capability to be able to use our minds
The “main target” are youngsters (10-30 years old), because they
to evolve in a sustainable way of life. If we are conscious that
are always the ones that make a change. The youngsters have
we are not the symbols but yes the sun, it will mean that we will
daring creativity and energy, they have natural feelings for justice
think as one and simply realize all the perspectives and have
and peace that can make tomorrow a better day than today.
the ability to use them, and not actually be them.
3
Reflect
Logomark
4
Poster (A0)
Reflect
5
6 Criação de uma galeria de artes com projectos criativos e O objectivo é coleccionar várias ideias criativas e sustentáveis, sustentáveis comunicando com o público através da Arte, para expor, e passar a ideia de fazer as coisas com alegria, que pode ser expresso de várias formas criativas por exemplo, com consciência, usando a mente para fazer melhor, criando design gráfico, fotografia, cinema, música, artes plásticas e novas ideias e novas possibilidades de entretenimento com artesanato. Assim, demonstra-se e revela-se que a Arte é uma atenção forte ao detalhe, para, de forma engenhosa, comunicação.
criar conscientemente. Criar com alegria, com sentimento e não com os pensamentos, deixar esta parte criativa nascer
A ideia é informar as pessoas de que todos temos um ser usando os pensamentos para libertar estas ideias. criador dentro de nós. Ajudar a alertar as pessoas para a criatividade e assim permitir que elas expressem as suas O público-alvo são artistas a partir dos 15 até aos 30 anos ideias transformando-as em realidade criativa.
que querem partilhar as suas ideias criativas e sustentáveis com o público em geral.
Basicamente a ideia é pôr em prática, para levar as pessoas a repararem as ideias infinitas e criativas que um ser humano é capaz de ter ao fazer as coisas com alegria e tranquilidade. É importante estar em contacto com as suas raízes e depois actuar. Assim, estaremos sempre a criar com alegria, com o ser, contigo mesmo.
Reflect
Leaflet (A4)
Flyer (A5)
Reflect
C r i a ç ã o de uma galeria de artes com projectos criativos e sustentáveis comunicando com o público através É importante estar em
da Arte, que pode ser expresso de
contacto com as suas raízes e depois
várias formas criativas por exemplo,
actuar. Assim, estaremos sempre a criar
design gráfico, fotografia, cinema,
com alegria, com o ser, contigo mesmo.
música, artes plásticas e artesanato. Assim, demonstra-se e revela-se que a
O objectivo é coleccionar várias ideias
Arte é comunicação. A ideia é informar
criativas e sustentáveis, para expor, e
as pessoas de que todos temos um ser
passar a ideia de fazer as coisas com
criador dentro de nós. Ajudar a alertar
alegria, com consciência, usando a
as pessoas para a criatividade e assim
mente para fazer melhor, criando novas
permitir que elas expressem as suas ideias
ideias e possibilidades de entretenimento
transformando-as em realidade criativa.
com uma atenção forte ao detalhe, para, de forma engenhosa, criar de forma
Basicamente a ideia é levar as pessoas a
consciente. Criar com alegria, com
repararem as ideias infinitas e criativas que
paixão e não com os pensamentos, para
um ser humano é capaz de ter ao fazer
deixar esta parte criativa nascer usando
as coisas com alegria e tranquilidade.
os pensamentos para libertar estas ideias.
O público-alvo são artistas a partir dos 15 até aos 30 anos que querem partilhar as suas ideias criativas e sustentáveis com o público em geral.
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www.reflect.com
Reflect
Postcard (150mm x 100)
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Collection of postcards (150mm x 100mm)
Reflect
9
Reflect
T-shirt
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Merchandising
Reflect
11
Reflect
Calender
12
CD album
Reflect
13
14 Isto é um a id rep eia ara rem para vem na para dife da ra renç inco hum inco ae nsc ana nsc ntre iênc iê , o o nc ia sofr que . Se ia c ime ée m te ole nto ctiv oq Eu r um do ue nã ae acr a p mun edito faze oé rofu do pre r as rea que nda não ciso lida pess a so mud aca act de. oas da uar, luçã bará anç Tod me não o e a na oo . nte st m há á pre , c a na m ons a ne l sent as pess Em ciê cess pod e. N ncia rela oa, conc ida e-se este ção a co de eito para resp de esta ao nsci ond ter de me exp cart ênc do, uma nte não er lica az, ia p ac a m à sit -vio estiv rea r que crie riativ rese ent uaçã cçã lênc i um er nte ida e e som o co fora ia. me . Se o a de, dia stá os sm Q m tra O p m a fo do nó ua liv a a a q r vés s que re ndo essê nte ual cond úblic cam dia de da po nc de a iç m o in te d ia c -a part ã id a ho c c m e o o , nt ons artã lvo ent nce a vi os d ser , a e. V ilha ciê ifica che são oc da, exp itos, ea verd r as isua ncia gar om ção ress que artist brir inclu sua liza ade de port ad as p é sim com r um as a s id ira ind ver e vá as eia ort o a b c p o a a o a ria o s a lu o b liz c s e m cria rtir erta z no ons s fo para stad ada unic Foi dos tiva rma ciê s, o inte co a d ut nc s ç d e 15 s m ili ã e a sp rio se ia zad o in oa sust até erta mp ré no tipo oc luz ent icia re vi om aos seu r artã gra vind áve rá. ndo ais esta 30 fias, op is c ad pert ano se fo da do om oc ara de oq s que ma ent ssem op cart dar ue is p ro d úblic ão a se que uro cons as úl o pa o . re ns e tim e ra m g a mg uim ção as g o tít era Para os ota ulo de l. , s se o e que s o r ra de utro cart scun caíra tinta s e az e ho, md para lem tam cria no o ra ent a in bém kit, ndo os scun form no pub , em dua ho. ele açã licitá s alg me o c un rio , nt o in s ut s, ut om o form ilize ilize i i a os a fo tivo me rma (de smo sdo do s e dia brá lem ma vel) ent nte e no os , po do cand r exe eeiro mp lo, .
Para o úl tim tem o p a “P roje ens cto cam ar G de panh lob Desig alm a in c n e to o te Grá mo life”. , Ac fico nom tu a , r e PA Lo “Re P, fo calm flec i-n e t” A id nt o s d eo e”. eia ado slog Dec é in an idi c o dent form “Bre riar ro d ar a ath um e nó s pe ing a assim the s. A ssoa perm jud ide s de ar a as em itir q que ale rea ue to rt lid e d a la o r a s te de as p s exp cria mo ess re s tiv ss o um a em a. s pa ser as su ra a cria as id dor cria eia tivid s tra ade nsfo e rma ndo -as
Faze r um ag cria ale tiva ria s e num com sust ac ent asa ale áve gria aba cria is, , nd p c nd a o o ra e m c o no nad xpo ons a. um va C c r. s a a iênc o ide Pass lec tenç ias ia, cio ar a fo ã e na us rm o no a r id fort a c ndo vária eia vas e a ons de a s id po p o c m e ss ie fa eia ns d e ib nte zer eta nte am ilida s . C lhe as ent para des riar para coisa os, para de com faze deix libe s , de ent ar e r m ale rtar rete form elho sta gria esta nim part a e r, , co s id ent ng e m o c e riativ se nh com ntim osa a na , cria ent sce o e r de r us não and com oo s pe os nsa me nto s eia s.
Basic am ent as id ea eias ideia infin coisa ép itas ôr e s co e cr mp m a mom rátic legria iativas ento a, p que e e ser, a tranq um foca ra vai leva ser -se uilid est r hu to a a a seu m d s r d aa pess cons ano e. Q corp ate oas cient é ca uan nçã o. E, com a re do paz ed o no dep para se e um um de ca o p im te rem is, a m a uma p ra r p quie qua ulso ao od de resp faze ndo e en tud ma pen e, g osta is cr r as erg cont volta sa r iativ anh ia no , um act ra por and o. Ist a o in p co te so um com o e o rio ns luçã ma assim ajud r de ar, aleg s su o o ará am cons cad as ra ria, u um sem ent a ciê com ízes pre e va a id ncia ed o se qua eia i est epo no ndo r, co cria ar fre is act ntig for tiva sca ua ne o . m É ce r. e esm Assim imp ssário o. orta , est dar nte are esta mo s se r em mp re a cria r
Na rea liza ção sim bólic da log od e te om ac arc r vá am a, a panh rias dive ide fac a ia rs . e D a é s s te ecid usa eâ a id nta r um ngul i us tiv e a ia d d o a r s iam s em este de ec com ant pe re ele ons e la rs o m c tr p ç esta o uir ectiv ent ão mo o p od à fo op cam oe as. úb ia o rm le r m p D lic m se ad anh epo ant o va ent r tra od estru ec ap is d o i-s ns ia re o e e tu p m m c a ra d vá sent a isa rent op nte rios verm a fo ir re do róp ,a e esb p fle rm c rio e úb o lha ct o a nclu lico ços nom ido com com são para e nas ed o um o fo a s olh id c i eias cam “stro ons esta os d egui da ke” , pa o nh ca r se p re re a. Ta r hu mp flec to p ma anh tir a l ara no a s . ca ideia vêe Tam usa ma s, bém r um s fo tem forte rma a s. U imp sei a act oa cor op úblic o.
Reflect
CD album leaflet (A3)
Stationary
Reflect
Rua Sá da Bandeira, 784 - 6º Esq.
Website: www.reflect.com
4000 - 432 Porto Portugal
Email: info@reflect.com
Telf: (+351) 223 171 171
Rua Sá da Bandeira, 784 - 6º Esq.
Website: www.reflect.com
4000 - 432 Porto Portugal
Email: info@reflect.com
Telf: (+351) 223 171 171
Rua Sá da Bandeira, 784 - 6º Esq. 4000 - 432 Porto Portugal Telf: (+351) 223 171 171
Website: www.reflect.com Email: info@reflect.com
15
Sketches
Reflect
Reflect
“Breathing the ideas into life”
Reflect
“Breathing these Ideas into Life”
16
Sub-tema: daArte Arteeeexplicar explicar Sub-tema:Comunicar Comunicar através da . como a Arte é comunicação como a Arte é comunicação.
Objectivos:Fazer fazeruma umagaleria galéria numa numa casa casa abandonada Objectivos: abandonada paracolecionar colecionarvárias váriasideas ideas criativas criativas ee sustentáveis. sustentáveis. para
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Reflect
Temptations
Reflect
“Breating these ideas into life”
18
REFLECT
19
Reflect
Typeface
Processo
20
21
Reflect
Lamp
22
23
24
In the subject of Graphic Design, for the final project of the 2nd
As for the logomark, I created a symbol with the shape of a sun,
year, we were asked to choose a national or universal day in
to symbolize consciousness, and inside the sun there holds an eye
order to create a campaign where the student had to relate
to symbolize different perspectives. I also created the typography
that chosen day with Intangible Heritage. In my case, I decided
in order to be graphically coherent with the sunrays. I used the
to create a campaign called “Eye” relating it to the universal
color green so that the logo can have an organic expression that
day of poverty and social exclusion,17th October.
would lead us to thinking of our ecosystem, and the color orange to symbolise the consciousness and the energy to change. I
My concept has to do with the creation of a future where
invented the slogan for the campaign, “Change Vision”. I think
people live and think in communion. It is necessary that the
this might motivate the public to change their way of thinking
society knows that this problem of poverty and social exclusions
or simply remind them that it is our duty to maintain justice and
has to do with everyone, not only with the less fortunate. In a
equality and therefore evolve in a sustainable way.
more and more materialistic world, with economical problems and unemployment as well as low salaries, it is important that
After some research, studies and long reflections, I developed
we understand that this type of individuality is completely
an idea that consists of an illustration containing a “Mandala”,
unsustainable. We need to change and be more conscious
which is a circle with a structure integrated and organized
of our actions, consume less and give more, take our actions
around a unified center. The “Mandala” for the poster is divided
to a global perspective and be more conscious that we are
in five parts, representing the continents Africa, Asia, America,
all the same, what matters is the union. With this sense, my
Europe and Oceania. Each continent contains three countries
objective is to talk about many different customs, analyzing
which are represented with a symbol to identify each one of
many cultural characteristics from different nationalities,
those countries. In the middle of the “Mandala” is the sun with
creating a union to demonstrate with these examples of
the form of a human’s face to represent the human race and
identifications how we are all the same. We have to be
the essence of life. Basically, the only way to unite is by opening
more conscious of the present and live as one, because all
our minds, and realize how we are all the same and we are all
the perspectives and illusions are creating misunderstandings
one part of the universe, because when thoughts, memories,
and separations between us all, even though we all come
beliefs, are left aside we realize what is there, and not the illusion
from the same nature - Life.
or perspective our minds tend to create. We are all beings, humans, who have the capability to be able to use our minds
The “main target” are youngsters (10-30 years old), because they
to evolve in a sustainable way of life. If we are conscious that
are always the ones that make a change. The youngsters have
we are not the symbols but yes the sun, it will mean that we will
daring creativity and energy, they have natural feelings for justice
think as one and simply realize all the perspectives and have
and peace that can make tomorrow a better day than today.
the ability to use them, and not actually be them.
25
Eye
Logomark
26
Poster (A1)
Eye
27
Eye
Leaflet
28
Leaflet/ 2 colored version
Eye
29
Eye
Flyer (A5)
No mundo moderno, cada vez mais materialista, com problemas económicos como a falta de emprego, o endividamento exagerado ou os salários baixos, é necessário compreender que o individualismo é completamente insustentável. É necessário mudar, ou seja, consumir menos e ajudar mais, agir em conformidade com uma perspectiva global e sermos conscientes que somos todos iguais. Não importa a quantidade de dinheiro que uma pessoa tem ou a cor da pele, o que realmente importa é a união. O objectivo é falar sobre os nossos costumes, destacando características culturais de nacionalidades diferentes, criando união e demonstrando com isto como somos todos iguais. O objectivo do evento é convidar as pessoas a vender objectos em 2ª mão que já não querem ou não são necessários. Todo o dinheiro angariado será para contribuir para a construção de uma melhor sociedade, defendendo a ideia de consumir menos e ajudar mais. Em Serralves estará instalada uma pequena feira de objec tos em 2ª mão para as pessoas venderem e comprarem o necessário e útil. Todos estão convidados a ajudar e participar!
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Flyer/ 2 colored version (A5)
Eye
No mundo moderno, cada vez mais materialista, com problemas económicos como a falta de emprego, o endividamento exagerado ou os salários baixos, é necessário compreender que o individualismo é completamente insustentável. É necessário mudar, ou seja, consumir menos e ajudar mais, agir em conformidade com uma perspectiva global e sermos conscientes que somos todos iguais. Não importa a quantidade de dinheiro que uma pessoa tem ou a cor da pele, o que realmente importa é a união. O objectivo é falar sobre os nossos costumes, destacando características culturais de nacionalidades diferentes, criando união e demonstrando com isto como somos todos iguais. O objectivo do evento é convidar as pessoas a vender objectos em 2ª mão que já não querem ou não são necessários. Todo o dinheiro angariado será para contribuir para a construção de uma melhor sociedade, defendendo a ideia de consumir menos e ajudar mais. Em Serralves estará instalada uma pequena feira de objec tos em 2ª mão para as pessoas venderem e comprarem o necessário e útil. Todos estão convidados a ajudar e participar!
31
Eye
Postcard (150mm x 100)
32
Collection of postcards (150mm x 100)
Eye
33
34
35
Eye
T-shirt
36
Stationary
Eye
Lesley Drouin Alvarez (+351) 918 951 211
Rua Elísio nº748 6ºDt
info@eye.com www.eye.com 4000-432 Porto
Lesley Drouin Alvarez (+351) 918 951 211
info@eye.com www.eye.com
Rua Elísio nº748 6ºDt
4000-432 Porto
(+351) 918 951 211
info@eye.com www.eye.com
Rua Elísio nº748 6ºDt
4000-432 Porto
Lesley Drouin Alvarez
(+351) 918 951 211
info@eye.com www.eye.com
Rua Elísio nº748 6ºDt
4000-432 Porto
Lesley Drouin Alvarez
37
Sketches
Eye
Eye
Sketches
14
38
15 39
Other ideas
Eye
Eye
Other ideas
16
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We see it as a balance, we think it’s ok... but it’s really just another illusion
Mandala and different types of paper
Mandala and different types of paper
Eye
Eye
17
41
Symbols (black pen and colored pencils)
Eye
Eye
Symbols (black pen and colored pencils)
18
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Typeface
Typeface Eye
Eye
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43
44
In the subject of Graphic Design, for the final project of the 1st
The campaign is directed to the school, and the main target are
year, we were asked to develop an idea for the campaign
the students and the teachers.
“Think before you Print”. For the production of the logotype, I made a geometrical In the beginning of the project, I thought of all the problems
form with a very simplified leaf from a tree, with a background
that were related to the excessive consumption of paper and
of smashed up paper in order to demonstrate how we are
printing. I started to observe around me and realized that one
wasting paper. The idea is to relate it with the natural sources,
of the main problems that has to do with me and the school,
leaves and trees, with paper, because we might forget the
was the excessive use of paper every year: notebooks, books,
place from where it is coming from and how we are destroying
photocopies, tests and worksheets.
trees and are not able to replace them. I used the color green to represent nature, our ecosystem. I chose the font “cooper black”
My solution for this problem is to substitute paper for laptops,
because I thought that the typeface had a very organic form,
computers and beamers, instead of printing, using notebooks,
which ends up having a connection with the symbol. The slogan
buying books for school, and all the rest of the things that you
that was invented for this campaign is “Embrace the Earth”. I think
usually need to carry around with you when you go to school.
it will motivate the public to respect the ecosystem more.
The same goes for the teachers. They can also use the beamer when they want to show something to the class, instead of
As for the poster, I created an illustration that contains an
printing worksheets all the time. It is much more practical and it
“ecological“ laptop, which gives the idea of how we will help
is only a matter of time to replace paper. We need to help our
the ecosystem using laptops instead of printing and wasting
ecosystem because we depend on it. Replacing paper is one
paper. I also created a typography for “think before you
way to go. We have to stop the excessive use of paper. Think
print” using leaves with a variety of colors to represent the
before you print. When using paper be responsible and use it
trees which are more valuable alive than cut down. I used
wisely. Sooner or later, there will be none left.
warm colors to make a huge contrast with the background and it is also an example of the multiple colors and forms that
My concept, graphically, is to relate paper with nature so that no
nature can give us. Finally, for the background, I used the
one forgets that, when consuming paper, we are consuming a
same idea of smashed up paper so that it can be graphically
fundamental source, the ecosystem.
coherent.
45
Think before you Print
Logomark
46
Poster (A2)
Think before you Print
47
Think before you Print
Leaflet (A4)
48
Flyer (A5)
Think before you Print
49
Think before you Print
Postcard (150mm x 100mm)
50
Stationary
Stationary Think before you Print
Think before you Print
Passeio das Virtudes 14 4050-629 Porto Tel.: 223394820 Fax: 223394820 http://www.embracetheearth@hotmail.com
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Think before you Print
T-shirt
52
Keyshane/ Pin/ Sticker Think before you Print
53
Temptations Think before you Print
B4
YOU PRINT
THIN K
THINK B4 U
FORE PR I
K IN
B4 u
PR
ING
T IN
NT
BE
TH
THINK
Think before you Print
Temptations
THINK B4 U PRINT THINK BEFORE U PRINT
THINK B4 U PRINT
THINK B4 U PRINT THINK B4 U PRINT
26
54
THINK B4 U PRINT
THINK B4 U PRINT
Ecological computer
Ecological computer
27 55
Think before you Print
Think before you Print
THI NK B4 U PRI NT
56
For this project, developed in the beginning of the 2nd year for
The logotype has a simplified cup with a spiral to symbolise the
the international on going project “Man and the Tree”, we were
tea and create this sort of dynamism, using also three stripes to
asked to make a campaign of an organic farm or product hav-
give it a warm expression.. The color I chose was green to give it
ing to do with sustainability. I decided to make a campaign for
a fresh sensation. I used a type with this expression to go with the
an organic product called “Chás Aroma”.
idea of it being wild and exotic.
My concept has to do with demonstrating the two sensations
The idea of my poster is to illustrate the four flavors of tea
of tea, which means, tea is a dry element which is consumed
from this brand, by using four transparent sheets to symbolise
when mixed with water. This tea was made by an unknown Afri-
the water, with the appropriate color of each flavor. For the
can chef, so I also wanted to give it a wild and exotic style, using
background I also made a spiral, which is coherent with the
a lot of dynamism.
logo. This way I am able to show the two sensations, dryness and wetness. The logo is intended to create dynamism as well, therefore being coherent with the rest of the elements in the poster.
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Chรกs Aroma
Logomark
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Poster (A2)
Chรกs Aroma
59
Chรกs Aroma
Leaflet (A4)
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Postcard (150mm x 100mm)
Chรกs Aroma
Frente
Postal
Verso
Frente
61
Sketches
Chรกs Aroma
Chรกs Aroma
Sketches
32
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Tea pot and cups
Tea pot and cups
Chรกs Aroma
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Chรกs Aroma
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Transparent sheets
Chรกs Aroma
Chรกs Aroma
Transparent sheets
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Spiral
Spiral
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Chรกs Aroma
Chรกs Aroma
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66
For this project, we were asked to create three packages (a
For the kit, I made an illustration with the same basis as the proto-
prototype, a display, and a kit) for the product that was invent-
type, but this time the tree contains all the ingredients. Inside the
ed in the last proposal, “Chás Aroma”.
kit I made five boxes, one for each flavor, and an extra box for a t-shirt. I also made four leaflets that give out information about the
After several sketches, I came up with the idea for each pack-
tea (one for each ingredient).
age. For the prototype, I created four packages, for each flavor of fruit (strawberry, kiwi, raspberry and orange), with the form of
For the display I made a replica of the illustration showing the
a tea cup. Each of these packages has an illustration of a tree
essence of the tea growing the ingredients, but this time, it
growing from the cup with the respective fruit. Basically, it is the
will be growing the prototype packages. I used fimo clay to
essence of the tea growing the ingredients. This way I am able
create the form of a tea cup with a spiral on top of it, painted
to represent the different types of tea in each package, using
with Chinese ink, also using wires to make the tree. All this with
the appropriate color of each fruit. I also use a spiral as part of
the intention of being coherent with the prototype and also
the illustration in the packages, labels and teabags in order to
the kit.
be coherent with the symbol of “Chás Aroma”.
67
Morango
68
Strawberry prototype
Chรกs Aroma
69
Laranja
70
Orange prototype
Chรกs Aroma
71
Kiwi
72
Kiwi prototype
Chรกs Aroma
73
mboesa
74
Rasberry prototype
Chรกs Aroma
75
Chรกs Aroma
aquetas
Tea packages
Saquetas
76
Tea bags and labels
Chรกs Aroma
Etiquetas
77
Panphlets and t-shirt
Chás Aroma
Chás Aroma
Panphlets and t-shirt
Ingredientes: framboesa, raízes do gengibre e alho.
Ingredientes: kiwi, raízes do gengibre e alho.
Ingredientes: laranja, raízes do gengibre e alho.
Ingredientes: morango, raízes do gengibre e alho.
Sem cafeína.
Sem cafeína.
Sem cafeína.
Sem cafeína.
Conselhos de utilização: utilizar uma saqueta por chávena. Deitar a água a perver e deixar em infusão 3 a 5 minutos, conforme a intensidade desejada.
Conselhos de utilização: utilizar uma saqueta por chávena. Deitar a água a perver e deixar em infusão 3 a 5 minutos, conforme a intensidade desejada.
Conselhos de utilização: utilizar uma saqueta por chávena. Deitar a água a perver e deixar em infusão 3 a 5 minutos, conforme a intensidade desejada.
Conselhos de utilização: utilizar uma saqueta por chávena. Deitar a água a perver e deixar em infusão 3 a 5 minutos, conforme a intensidade desejada.
Conservar em local fresco e seco e a uma temperatura inferior a 25ºC. Proteger da luz.
Conservar em local fresco e seco e a uma temperatura inferior a 25ºC. Proteger da luz.
Conservar em local fresco e seco e a uma temperatura inferior a 25ºC. Proteger da luz.
Conservar em local fresco e seco e a uma temperatura inferior a 25ºC. Proteger da luz.
entos Elementos do Kit do Kit
48
78
Display
Display
79
Chรกs Aroma
Chรกs Aroma
49
Kit por fora Kit
Chรกs Aroma
Chรกs Aroma
Kit
44
80
Kit por dentro Kit por dentro
Kit (inside)
Kit (inside)
Chรกs Aroma
Chรกs Aroma
45
81
Kit (inside)/ packages for the tea nd panphlets
Kit (inside) / packages for the tea and panphlets
Chรกs Aroma
Chรกs Aroma
Caixas dentro do Kit
46
82
Caixas dentro do Kit
Kit (inside) / package for the t-shirt
Kit (inside) / package for the t-shirt
83
Chรกs Aroma
Chรกs Aroma
47
Sketches
Sketches
50
84
Chรกs Aroma
Chรกs Aroma
Chรกs Aroma
Sketches
50
51
51 85
52
52 86
53
87
88
This is the first project that was proposed in the subject of Graph-
As for the poster, we kept the idea of personal evolution with
ic Design, in the 3rd year. This proposal was for a national com-
“ANESPO”, so we used a sunflower to represent the person’s
petition to renew the logotype of “ANESPO”, which is a national
knowledge which will finally blossom after working hard and
association of vocational schools.
climbing up the opportunities of the professional life. To express this we used a branch with spikes, which was drawn with a black
For this project, I worked together with one of my classmates,
pen in order to explain that we are the ones that have to create
Chelsea Drouin. We came up with the idea of representing the
the branch, but “ANESPO” will offer us the pot, being us, the ones
logo as if it were growing, to give the idea of evolution while at-
that have to choose sowing the seed.
tending a professional school, using the color pink which gives it a serious, professional and modern expression. The logo also
The slogan we chose to use is “Cresce com ANESPO”, which
contains a circle representing the head of a person, to be co-
means “Grow with ANESPO”, which creates a huge connec-
herent with the last logo of “ANESPO” which also had a person.
tion with the concept of the poster.
89
Logomark
ANESPO
ANESPO
Logomark
57
90
Poster (A2)
ANESPO
91
ANESPO
Leaflet (A4)
srofi s P 1, na ola 9 Esc de 19 só de não m iro nal o re d io e c tia ev oia Na xis m F so ap já e ção s ae que njunto ocia criad proce s is s o i e a c A a is, fo um ssion um cação de fi na or no sio ência Pro ém p à Edu b u las de iram s tor sco tam gada seq ev fac as sE li l qu de. pela ura, m dades aria rtante alida u lt o res li q a p p a a on na em m im nto d u ers de l p a e a as de unid ssion volvim ad m ri fi o aio s àc pro desen sà am e ino e nte oje dad ens ncia a h rtence socie rê , reg a a is pe coe ong sd is c a a s a ri e d ion va PO p re ES fiss es pri s E m rquias s N ro d e A A las P nte uta tida c ia ç õ A re n , o e e s c dif Es tes s s o rativa as ren eA e sn dife d e s d Coop ída i. il , s, stitu ela le c iv çõe p con as nda des, itid Fu da rm ie e c sp So ente vert
92
s fi n s e m ixos oe ção o c ia m com ass te de ma a u é vid O acti SP ; uja NE ,c nais A A tivos s: ssio o ra re rofi nsin lu c tado sP n oe ola c od s orie E açã às ific és io n o ig trav ap e d l; o s, a stitu-O ã a re ç in do ion iza fiss om ova am sc pro din s in cto rceria - A tico e je pro e pa nais; s artís de d ola ção ento snacio Esc liza im das an rea lec e tr dor es; - A stabe ais iza d e ion am ida do das nac l din omun s e o e p in npa das c içõ ens te co do to do rço de en jun de am ípios refo ais lida ão c ead - O ssion qua , nom e prin ificaç fi ro a P d d ert ais ão de c ção ssion iç o n defi a e rom rofi ic - P las P ra a g nua pa co agó ontí Es indo ped o c u o açã trib taçã l; form n a s da orie ssion da fi n to ento pro r ju lvim nvo res; c u to rl o ese so in te - D rofes o p com es. de õ -s e m ir s ti tu iç ssu in - A rs a s e d iv
Postcard (150mm x 100mm)
ANESPO
Avenida 5 de Outubro, 176 - 1ยบ Esq. 1050-063 Lisboa Portugal Telf: (+351) 217 818 320 Fax: (+351) 217 970 824 Email: geral@anespo.pt
93
ANESPO
Flyer (A5)
A associação Nacional de Escolas Profissionais, foi criada em Fevereiro de 1991, na sequência de um processo apoiado não só pelas Escolas Profissionais que já existiam na altura, mas também por um conjunto de personalidades ligadas à Educação e à comunidade empresarial que viram no ensino profissional um importante factor de coerência e desenvolvimento da qualidade. A ANESPO congrega hoje a maioria das Escolas Profissionais pertencentes às diferentes entidades privadas da sociedade civil, desde Associações Empresariais, Fundações, Cooperativas, Autarquias e Sociedades, constituídas nas diferentes vertentes permitidas pela lei.
94
Notebook/ Pen
Merchandising
ANESPO
ANESPO
Avenida 5 de Outubro, 176 - 1ยบ Esq. 1050-063 Lisboa Portugal Telf: (+351) 217 818 320 Fax: (+351) 217 970 824 Email: geral@anespo.pt
95 61
Stickers and envelope / Pin
ANESPO
ANESPO
Stickers/ Pin
62 96
Stationary
Stationary
ANESPO
ANESPO
Avenida 5 de Outubro, 176 - 1ยบ Esq. 1050-063 Lisboa Portugal Telf: (+351) 217 818 320 Fax: (+351) 217 970 824 Email: geral@anespo.pt
Avenida 5 de Outubro, 176 - 1ยบ Esq. 1050-063 Lisboa Portugal Telf: (+351) 217 818 320
Avenida 5 de Outubro, 176 - 1ยบ Esq.
Fax: (+351) 217 970 824
1050-063 Lisboa Portugal
Email: geral@anespo.pt
Telf: (+351) 217 818 320 Fax: (+351) 217 970 824 Email: geral@anespo.pt
Avenida 5 de Outubro, 176 - 1ยบ Esq. 1050-063 Lisboa Portugal Telf: (+351) 217 818 320 Fax: (+351) 217 970 824 Email: geral@anespo.pt
Muito Obrigado! 63
97
Sketches
ANESPO
ANESPO
Sketches
64
98
65
99
PO
ANES
ANESPO
PO
ANES
ANESPO
AN ES PO
AN ES PO
SPO
ANE
AN ES PO
ANESPO
nespo
ANESPO
ANESPO
ANESPO ANESPO 66
100
ANESPO
67
101
Sunflower for the poster
ANESPO
ANESPO
Sunflower for the poster
68
102
Other elements / Typeface
ANESPO
Other elements / Typeface
ANESPO
69
103
This project, during the 2nd year, was involved in the competition for the creation of the logotype for ESN ( European School Network). The idea of my logotype is to convey a certain connection between all the European schools, and for that reason, the “E”, “S” and “N” are connected with one another. The target audience are the students, so I chose a typography which has a playful expression to it and by using the circle it is also possible to play with it, for example, using it as a sign post. To support this concept I created a poster and a leaflet demonstrating that the logo works.
104
Logomark
ESN
Color
Black & White
Color Negative
Color
105
ESN
Poster (A3)
106
Leaflet (A4)
ESN
ria
t Aus
Finland
an d
Italy
gary
Po ll
Hun
ols
scho
ary their cond SN? t is E upper se in which ey had h Wha
s
France
Germany
Ne t
he
rla nd
innis tion ich th ral ven F proposi with wh multilate n of se a a ls roup utlined n schoo form a udents c a g a ld o ig st u 06 gn re In 20 schools) ols, i.e. fo anges, wo twork the d they si eir n th e h o h a c n h s ig ek ther in (h ship sc and ex in this 8 we d o frien projects rk. With d of 1 to te each s. d o o d a share nge netw for a peri commod nge perio hool c a exch e schools ent to a the excha an Sc rope ility to g s, Eu chan al agreem es during ange e possib student h m tu c o x u h e th m -one embers nges and ne-to ese o es its m er excha id ch n to th ditio lso prov nges, tea ars. d a a In ork a exch semin Netw e group g arran for
y famil ge? chan in a host skills and g nt ex l r stude stayin r socia s you Why ool and es you d boost itely
sch prov skills an at defin ew reign me im th n in a fo riod of ti unication perience totally hat a ying x Stud short pe ral comm it is an e es you to see w re. a u , iv even intercultu bove all and g ortunity er cult last p w th A your endence. orld vie azing op in ano mstances w e indep es your is an am are lik such circu g chan ective. It ay lives roots in . d ir persp 's every t have the a lifetime d le for lecte peop ships tha lly se al d ? carefu rnation Frien ESN Why hools are and inte meet each sc rs s. y e rk rence ste two . Th l Ne headma ersonally N Confe e that choo S an S whose h other p nnual E guarante hool e p Euro tions eac in the A schools by the sc u now instit inators k ce a year tween the n care of n coord at least o nships be well take . o r e oth nal relati dents are rdinators u coo Perso hange st c all ex Austr
Finland
ia
nd
Italy
Po lla
ary
Hung
France
Ne th
erl an d
s
Germany
107
Sketches
ESN
ESN
Sketches
74
108
Certificate
ESN
109
This is a proposal that was given to me during the 2nd year in our
As for the bookmarks, I made one for each three categories,
intership, that lasted for three weeks. I was working at the studio
changing the color of the background to be more coherent with
called “Indigo�, and my monitor was Marta Borges, a graphic
the expression of each door.
designer. I also created a typography with tiny details to also make a I had to create a poster and bookmarks for the international
connection with the door that leads you to the other doors.
day of children’s books festival. My idea was to illustrate three
112
doors to represent three categories of books: horror, adventure
The supports that were used were a black pen, colored pen-
and fantasy. The kids are elements that I inserted, but were cre-
cils, and then all the elements were scanned to the computer
ated by Marta Borges.
and put together in Adobe Photoshop.
Poster (A2)
Dia Internacional do Dia Infantil
113
Dia Internacional do Dia Infantil
Bookmarks
114
Terror / Fantasy / Adventure
Dia Internacional do Dia Infantil
115
Dia Internacional do Dia Infantil
Door/ Stairs
116
Typeface
Dia Internacional do Dia Infantil
117
This project, given in th 2nd year, was part of a competition “A Escola no Teatro, o Teatro na Escola” promoted by “Teatro Nacional S.João”, which is a theater that is located in Porto. The objective of this project was to promote the interaction between the “TNSJ” and the schools and sensitize the public towards theater. This was a group project, which I did with my partner Chelsea Drouin, and we were asked to make a poster. The elements that we used were, first of all, the dream catcher, with the purpose of having the ability to capture people’s dreams and only letting the dreams and positive visions, eliminating all the negativity. In this case the dream 118
is theater.
As for the second element, we used a mask, which is divided in 6 to represent the evolution of the theater since the primitive times until the times of Greek theater, each one holding a sentimental value. As for the typography, used for the slogan “Agarra o Sonho” which means “Capture the Dream”, it was created using tiny rocks, because the theater exists since the Stone Age, and because of this it represents a huge part of us, because it is important and necessary to communicate and to express ourselves since we have been here on planet Earth. This poster was chosen as the winner of this contest, which was then mentioned in the presentation and presented in the exhibition (A0 poster).
Poster (A0)
TNSJ
119
TNSJ
TNSJ
Process Process
100
120
101
121
TNSJ
TNSJ
Typeface Typeface
122 102
Slogan
TNSJ
Slogan
TNSJ
103
123
Dreamcatcher
TNSJ
TNSJ
Dreamcatcher
104 124
Mask
Mask TNSJ
TNSJ
105
125
126
For this project, accomplished during the 3rd year, we were asked to pick a typography and develop an intervention and a site. Bodoni is the typeface I chose to work with. Giambattista Bodoni during his life created a book known as “the typographic manual”, and his wife, Margarita Dall’agilio, published the book five years after he passed away. The type Bodoni was created between the Neoclassical and Romantic time, the age of Enlightment. So the type is very influenced by the time it was made in, as you can see, it holds many neoclassical characteristics, for in-
After researching and brainstorming, I decided to make many characters representing Giambattista Bodoni and Margarita Dall’Agilio. The characters were constructed using the type Bodoni itself, creating a certain dynamism by positioning the letters in many ways, thus representing the time of revolutions, of movement, using classical expressions. For the intervention, I chose to make a book holding some information about Giambattista Bodoni and the type Bodoni, using the characters throughout the book. I created a small timeline explaining some aspects of Bodoni and the typographic manual that also was inserted in the book.
stance, it is very symmetrical and pure, with thin and thick contrasts very consciously structured. Many revolutions occurred during this Neoclassicism period.
127
Bodoni
Intervention (book)
128
“Beauty isis founded founded on on harmony, harmony, subordinate subordinate “Beauty to the the critique critique of of reason” reason” to
33
Index - Biography............................................................................................ 1 - Type Bodoni ....................................................................................... 3 - Type Anatomy .................................................................................... 6 - Typography Manual ........................................................................... 8 - Timeline .............................................................................................. 10
129
Biography
Born in Saluzzo and trained in Rome, he raised of printing to new heights as printer to the duke of parma. He was influenced by the fine arts, and designed new typefaces in pursuit of neoclassical perfection. Napolean Bonaparte rewarded him handsomely for prestige editions of the classics and other works of more immediate propaganda value. He left an important typographic manual.
1
6
Bodoni´s typefaces and typography were studied efforts meant to be seen as well as read. His books, royal announcements and pamplhets were large, regal efforts meant to be looked upon and appreciated as works of art, rather than mere pieces of communication. The typography Bodoni produced is still regarded as some of the most refined and structured printing ever produced. Bodoni´s lifestyle harmonized with his aristocratic typefacIn 1818, 5 years after Giambattista Bodoni’s death,
es and typograpy. History has given him the title
his wife Margherita Dall’Aglio published a second
of “the king of typographers”.
edition, which contained 373 alphabets.
2
130
3
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz The most “classic� and pompous letter ever - the unique design of the Italian master typographer. The Bodoni types were the
{*.;:?!}
result of 250 years of evolution in the design of Roman type, thin lines and subtle contrasts sharply with heavier rods. The characters of Giambattista Bodoni are also determined by its strong vertical accent.
5
4
Capline Meanline x-height Baseline Descenderline
Caracteristics of Bodoni: - easily recognizable Romantic typeface; - vertical stress; - slight serif bracketing; - cupped top serifs on b,h,l, not parallel to baseline in some versions; - top & bottom serifs on C; - vertical tail of Q; - small upper bowl of g;
Arm
- usually no middle serif on w; Ascender
Serif
Stem
- large ball terminal of c.
Modern -Thin or hairline
Stroke Crossbar
Terminal Bowl Ear
Arm Leg
Link
Counter Descender
6
7
131
“The characters created by Bodoni are characterized mainly by the passage now subtle and carefully studied from thin to thick dash or the coexistence of thin and thick stalks, a play of chiaroscuro that is also the game that is based bodoniana page.
Studied with an alternation of the body of the letter on the lines of titles and special care in choice of papers and inks, the page is large, simple, margins and generThe son of a master printer, Bodoni held to four princi-
est monument ever constructed to the art of printing from
ples from which a good typeface derives its beauty: uni-
metal types. The two-volume work contains a dazzling array
formity of design, smartness and neatness, good taste, and
of 142 roman alphabets (with corresponding italics), numer-
charm. At the time of his death Bodoni was working on
The search for clarity and luminosity of the page is en-
ous script and exotic typefaces, and a striking collection of
the first volume of this book, of which only 250 copies
hanced by the use of types with reduced x-height and
flowers and ornaments. These typefaces and decorative ma-
of the two-volume set were later published by his widow
long ascending and descending. This dialectic of white
terials were the culmination of more than forty years of devo-
Margherita. His books were coldly elegant, published to
and black characters is already clearly neo-classical. “
tion by Bodoni to the typographic arts, both in his capacity
be admired for the typeface and the layout. These books
as printer to the Duke of Parma, and as the owner of his own
were not to be studied, but to be featured and admired.
private press and typefoundry.
(The presentation of John Bicker to his translation of
9
Timeline
132
page.
Giambattista Bodoni Manual of Typography)
8
10
ous spacing between lines and large areas of the blank
The Typographic Manual of Giambattista Bodoni is the great-
10
1768 - 1818 Italian typographer. Son of a printer, he served an
In his life Bodoni designed and personally
After his death at Parma, 1813, h is w idow
apprenticeship at the press of the Roman Catholic
engraved 298 typefaces, and the various print-
published Il Manuale tipografico (The Manual of
Church i n Rome. I n 1768 h e assumed manage-
ing houses he managed produced roughly 1,200
Typography), presenting 373 characters, 34 Greek
ment of the Royal Press of the duke of Parma. By
fine editions.
and 48 Oriental or exotic ones.
the 1780s he was designing his own typefaces; the Bodoni t ypeface appeared i n 1790 and i s still i n use today.
“The beautiful contrast as between light and shade comes naturally from any writing done with a well-cut pen held properly in the hand�
13
13
133
Bodoni
Sketches
134
135
136
137
138
139
140
141
For this project, which was made during the 2nd year, we were asked tocreate a poster, with the theme “Reduce, Reuse and Recycle”, conveying the concept by simply using a typograFor this project, which was made during the 2nd year, we were asked to phy and creating a pangram. create a poster, with the theme “Reduce, Reuse and Recycle”, conveying the concept by simply using a typography and creating a pangram. The message I want to give here is that the human beings
are destroying Nature and, because of this fact, things The message I want to give here is that the human beings are destroying should change and we should take a bigger responsibility Nature and, because of this fact, things should change and we should upon our actions. take a bigger responsibility upon our actions. For the theposter posterI invented I invented a typography by getting For a typography by getting togethertogether broken broken toidea givethat thewe idea we are destroying Nature. sticks to sticks give the are that destroying Nature. I also used an I also usedwith an illustration withofmany of a the tree, also illustration many branches a tree,branches also conveying same conveying the same idea, making it more coherent to the idea, making it more coherent to the form of the typography that
was a black penthat to give that same ideaI of Nature that formcreated. of theI used typography was created. used a black is rotting, therefore, dying. idea of Nature that is rotting, therepen to give that same
fore, dying. Finally, for the pangram, I came up with a phrase that has to do with the theme. “Change” and “World” areathe ones that Finally, forThe thewords pangram, I came up with phrase thatcall has the most attention to the poster, because it is basically the point I am to do with the theme. The words “Change” and “World” trying to make with this concept... The world has to change. are the ones that call the most attention to the poster, be-
cause it is basically the point I am trying to make with this concept... The world has to change.
106 142
Pangram/ Cartaz
45 Poster (A2) Poster (A3)
Change
Change
107
143
Sketches
Change Change
Sketches
108144
109
145
Change Change
Typeface Typeface
110
146
Pangram
Change
Pangram
Change
111
147
Renaissanse
Renaissanse
This project, proposed in the 2nd year, involved the whole This project, proposed in the 2nd year, involved the whole class, so we class, so we were divided in five groups. I worked with were divided in five groups. I worked with Chelsea Drouin and Tatiana Chelsea Drouin and Tatiana Costa, and we were asked to Costa, and we were asked to make an illustration for the book which make an illustration for the book which would have three would have three chapters and the poster. chapters and the poster. We came up with the idea of making a geometrical shape of the plant Wecenter came up church, with the idea ofwemaking of the of the which then divided a in geometrical four, and three
shape of the plant the center of the church, which thenof of those divisions wouldof contain an illustration from each member divided andthis three of those would conthewe group, havingintofour, do with theme. As fordivisions the fourth division, we tain an illustration from each member of the group, having used it to insert the information of the exhibition of this project, in the school library. to do with this theme. As for the fourth division, we used it
to insert the information of the exhibition of this project, in the school library.
112 148
Poster (A1)
Poster (A2)
149
Renaissance
Renaissance
113
Process of the renaissanse central plant
Renaissance
Renaissance
Process of the renaissanse central plant
114
150
Illustration
Illustration
Renaissance
151
Renaissance
115
This was a voluntary work, created during the 3rd year, which I made co-working with Chelsea Drouin. The goal was to publish a poster supporting a donation to help reconstruct a house This waswas a voluntary work,increated the 3rd year, which I made in that destroyed a fire during in a therapeutical community co-working Chelsea Drouin. The Isabel”. goal was to publish a poster Serra da with Estrela-”Casa de Santa supporting a donation to help reconstruct a house that was destroyed in Casa a fire in therapeutical in Serrafor da people Estrela-”Casa de deaSanta Isabel community is a home school with menSanta tal Isabel”. illnesses, which live in a very peaceful atmosphere and
learn with creative exercises. They use wool to create many Casa de Santa Isabel is a home school for people with mental illnesses, interesting things, for instance handbags. Their houses are which live in a very peaceful atmosphere and learn with creative exercises. surrounded by Nature, and they live a very sustainable life. They use wool to create many interesting things, for instance handbags. Their houses are surrounded by Nature, and they live a very sustainable life.
152 116
As for the poster, the idea was to make something creative with wool, and we invented a rope holding a box, which was also hand made, using the same type of paper as we did for the typeface we invented, thattohas a something very organic andwith vivid As for the poster, the idea was make creative wool, expression, with the purpose of using it as the donation box. and we invented a rope holding a box, which was also hand made, The hands aresame there with intention offor representing pubusing the type of the paper as we did the typefacethe we invented, lic itself, showing how it depends on our contribution to help, that has a very organic and vivid expression, with the purpose of using and itby organic forms, showing dynamism, to express asmaking the donation box. The hands are there with the intention of reprethe action of doing. senting the public itself, showing how it depends on our contribution to help, and by making organic forms, showing dynamism, to express the action of doing.
Casa de Santa Isabel
117
153
Casa de Santa Isabel
Poster (A3)
Poster (A3)
Casa de Santa Isabel
Casa de Santa Isabel
Process
Process
118
154
119 119119 155
Different types of paper
Casa de Santa Isabel
Casa de Santa Isabel
Different types of paper
120
156
Casa de Santa Isabel
Casa de Santa Isabel
Typeface
Typeface
157
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158
This is a proposal from the 1st year, in which we were given a variety of words, from which we could not pick more than three. The idea was to illustrate the word itself. I chose the words insect, freedom and cat. For the first poster, I chose the word freedom. With this word I tried to transmit the idea of letting go of a butterfly in a trapped room through a window leading you to the great outdoors. I used tertiary colors in order to represent the dark and the bright side. I also used the garden filled with colors to give the sensations of peace and tranquility with warm colors, and the human being freeing the butterfly, trapped in a small dark room, are the cold colors. As for the typography, I had the intention of making it coherent with the outdoors.
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Be Flexible
Sketches
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T-shirt
Be Flexible
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Be Flexible
Process
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This is a proposal from the 1st year, in which we were given a variety of words, from which we could not pick more than three. The idea was to illustrate the word itself. I chose the words insect, freedom and cat. For the first poster, I chose the word freedom. With this word I tried to transmit the idea of letting go of a butterfly in a trapped room through a window leading you to the great outdoors. I used tertiary colors in order to represent the dark and the bright side. I also used the garden filled with colors to give the sensations of peace and tranquility with warm colors, and the human being freeing the butterfly, trapped in a small dark room, are the cold colors. As for the typography, I had the intention of making it coherent with the outdoors.
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Layout
“Memorial do Convento”
o trabalho do Convento, os quais abençoa a pedido. Procurando, ainda, Baltasar e Blimunda, é informado pelo pároco, que os casara em Lisboa, onde residem agora. Assim, o Padre decide visitar o casal. Ao chegar, Blimunda veio abrir a porta e reconheceu-o pelo vulto, quando desmontava. Beijou-lhe a mão. Marta Maria estranhou que a sua nora fosse abrir a porta a quem não batesse ainda.
Mais tarde, chegam Baltasar e o pai. O casal e o Padre discutem de seguida sobre a passarola. Após a conversa, Marta Maria lamenta nada ter a oferecer ao padre, nem comida, nem abrigo para passar a noite. Assim sendo, o padre Bartolomeu dorme na casa do pároco (Francisco Gonçalves) e, pela madrugada, chegam Blimunda e Baltasar. Ela sem comer ainda. Baltasar pergunta se o éter é a alma e o padre diz que não, que é da O padre Bartolomeu regressa da Holanda. Contudo, continua a
vontade dos vivos que ele se compõe. Blimunda espantou-se
dúvida sobre se trouxe ou não os segredos que procurava. Após se
e o padre pediu que ela o olhasse por dentro. Ela viu uma
terem passado três anos inteiros, Bartolomeu visita a Quinta de S.
nuvem escura, à altura do estômago. Era a vontade, difer-
Sebastião da Pedreira onde tudo estava abandonado. O material
ente da alma, o que faria voar a passarola. Bartolomeu mon-
com que trabalhara estava disperso pelo chão, indicando que
tou na mula, disse que ia a Coimbra aprofundar os estudos
“ninguém adivinharia o que ali se andava a perpetrar.” O padre
e que, quando voltasse a Lisboa, mandaria avisar os dois
vê rastos de Baltasar ao constatar que este cuidara da passarola,
para que lá estivessem. Baltasar ofereceu pão a Blimunda,
mas não vê os de Blimunda e julga que ela morrera.
mas ela pediu, primeiro, para ver a vontade dos homens que trabalhavam no convento. Por fim, Blimunda e Baltasar
Depois, abandonando a Quinta, decide partir para Coimbra,
deslocam-se até Lisboa: ela, para recolher as vontades; ele,
passando antes por Mafra, onde vê os homens que iniciam
para construir a passarola.
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“Memorial do Convento”
Illustration
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Sketch
“Memorial do Convento”
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Words
This is a proposal from the 1st year, in which we were given a variety of words, from which we could not pick more than three. The idea was to illustrate the word itself. I chose the words insect, freedom and cat. For the first poster, I chose the word freedom. With this word I tried to transmit the idea of letting go of a butterfly in a trapped room through a window leading you to the great outdoors. I used tertiary colors in order to represent the dark and the bright side. I also used the garden filled with colors to give the sensations of peace and tranquility with warm colors, and the human being freeing the butterfly, trapped in a small dark room, are the cold colors. As for the typography, I had the intention of making it coherent with the outdoors. For the second poster I chose the word insect. The idea was to use forms of insects and transform them into letters. I used tertiary colors, which have warm and cold colors, to represent all the different emotions that insects can reflect on us. Finally, the last word I chose was cat, which I found interesting because it reminded me right away of a national animal symbol of Egypt, which was once considered a god. So I created an illustration which contains a cat with the form of a human body following Egyptian ideas, for instance, the structure of the forms usually are just showing one side of the face and the full body. The cat is situated in a temple, with statues with the form of mummy crates with a cat’s face. The typography I created had the purpose of being coherent with the temple’s walls
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Ilustração da palavra Liberdade
35 Freedom(A3)
Freedom (A3)
Words
Words
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Sketches
Words
Words
Sketches
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131 173
“Retrato”
This Project, given in the 1st year, entered a competition with the objective of making illustrations for the book “Pedro lembrando Inês” by Nuno Júdice. Every student had to pick one poem and create an illustration according to the concept of the chosen poem, which in my case was “Retrato”. I thought that the poem “Retrato” described a magical scenario, because in his poem he mentions one moment where he describes Pedro pulling Inês out of the frame that was trying to take her away. So my idea was based on that moment, where I decided to use an optical art style to give it the impression of agitation and magic.
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Illustration Illustration
“Retrato”
“Retrato”
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Sketches
“Retrato”
“Retrato”
Sketches
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For this proposal, given in the 1st year, the purpose was to pick a typeface to create a poster having to do with something related to the typeface the student had picked. I chose the font Densmore, which is the typeface that the 60’s band “The Doors” used for themselves, which is why it is better known as the font of “The Doors” instead of Densmore, even though that is its true identification. So, I developed my idea from this fact and invented a concert advertisement for “The Doors”. The advertisements of their concerts were usually published with Jim Morrison, the name of the band and the date, place and price of the concert. The background color of the posters in those days were usually yellow, which is why I chose this color. The words that are black contain the information of who, when, where and the price of the ticket. The words in white give out lyrics of some of their songs, and indicate the type of music they play.
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Poster (A3)
Poster (A3)
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Densmore
Densmore
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Densmore
Other temptations
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Words
For this proposal, in the 1st year, we were asked to reflect a moment of a field trip we had in Lisbon and creating a sensorial map. The moment I chose to illustrate for my sensorial map represents two sides, the dark side and the bright side, with a
Sensorial map
road that will lead you to one side or the other. The dark side is representing the atmosphere inside the city of Lisbon, and the bright side represents the atmosphere that is apart from the city, Nature. This is one moment we had in the field trip,
For this proposal, in the 1st year, we were asked to reflect a moment of
which took place around lunch time.
a field trip we had in Lisbon and creating a sensorial map.
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The moment I chose to illustrate for my sensorial map represents two sides, the dark side and the bright side, with a road that will lead you to one side or the other. The dark side is representing the atmosphere
illustration
Sensorial Map
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Sensorial map
Sensorial Map
Sketches
Sketches
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For this project, elaborated in the 1st year, the objective was to
gram, you will automatically relate it to the form of a human When you look at the symbol, even knowing that it is a pentagram, being. The font I used is also appropriate for the theme of Yoga you will automatically relate it to the form of a human being. The font I because it isisalso type of font you relate a natural anda type of used alsoaappropriate for that the theme of Yogato because it is also
The form I chose the pentagram, was transThe form thatthat I chose was thewas pentagram, which I was which able to transform formed into a symbol that represents Yoga. So I made a typinto a symbol that would represent Yoga. So I made a typical position of
of Yoga. I used themore mainpositions form (tree pose) in the the(tree t- pose) I made even of Yoga. I used thefront main of form
icalthe position of Yoga´s Yoga, series the tree pose. Yoga´s series of postures Yoga, tree pose. of postures and controlled breathing and controlled breathing exercises a popuexercises have become a popular means ofhave stress become management and lar means of stress management relaxation. I chose relaxation. I chose these colors to give the and idea of relaxation, and to these to give thenatural idea of relaxation, to make this make thiscolors impression I used colors, blue andand brown, with the
intention of, while looking at the colors, symbol, blue it will give the awareness impression I used natural andyou brown, with the ofintention balance and of,stillness. while looking at the symbol, it will give you the awareness of balance and stillness.
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When you look at the symbol, even knowing that it is a penta-
choose a symbol and transform it into a graphic symbol. The For this project, elaborated in the 1st year, the objective was to choose a symbol has to have a function and conditions to be accepted symbol and transform it into a graphic symbol. The symbol has to have a as a new element. function andgraphic conditions to be accepted as a new graphic element.
simple atmosphere. For the even more positions font that you relate to a t-shirt naturalI made and simple atmosphere. For the t-shirt
shirt. Forinthe ofthe the t-shirt,For I put the rest oft-shirt, the other theback front of t-shirt. the back of the I putforms the rest of the representing otherrepresenting Yoga positions other forms other(“asanas”). Yoga positions (“asanas”).
T-shirt/ Postcard
Yoga
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Yoga
Yoga
Sketches Sketches
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The Portal
Living through this moment, being here, where the essence of the truth lies. Beyond all forms, concepts, thoughts, lies a portal that is always here and can not be avoided, tranforming through you, always functioning. Simply relinquishing energy from the mind to the body, to this moment, is the portal, which is no different then the inteligence that derives from the universe.
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Grow Grow through silence, the truth that will make you free. Free of self, free of illusion created by self, free of fear, your constant tormentor, which are the results of the illusions created by self, and free of unconsciousness, which is the consequence of being self, suffering you unconsciously conflict on yourself and on others as long as this illusion of sense of self controls what you think say and do, believing that we are nothing more then our mind and phisical body.
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Grass People
Life expressing itself through different forms. It is shining through.
Forms are what creates the illusions from what actually is real. Realize, look beyond the form, the truth that lies within. See the form, do not judge it, for it is not the truth, life is. Every being on this planet is one living organism within the universe. At the deepest level of being, you are one with all that is.
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Carry
The energy to change, to make a difference. Being different is realizing that everyone is the same. Being the same is believing you are different. Be different, and realize how everyone is the same.
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The Key ...is you.
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Long way ...one step at a time.
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Space
One point is always connected to the other, even if you are in the other side of the world. Beings communicating, beings in communion.
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