Profile ° General Info About Me Qualifications Skills Speicalised Fields
Projects ° One Plus French Room Inspires Beauté Product Catalogue Seasonal Promotions Seasonal Greetings Booth Design Visual Communication
Side Projects° transForm PowerVac MultiUse Furniture 3D - Seagate Silicone Pot Mat/Coaster
Micellaneous ° Photography Print Making
Contents
Lesley Yu 째 Female Hong Kong DOB \ 25081987 Language \ English, Cantonese, Mandarin Hobbies \ Photography, Cafe hopping, Yoga, Skiing, Running, Travel
Profile
Just a little introduction A typical Virgo. A little sensitive, a little perfectianist, a little picky. Just a little. A little too aggressive in art and design, and I turn them into my passion in career, and also when I am out of work. I was major in Industrial Designer in Sydney, currently working as a graphic designer in Hong Kong and aroused great interest in branding and typograhic. Very comfortable working individually and with a team. Inpired by senses and things around. I believe design is not only lines and dots. It is about humanity and freedom.
Qualifications ° 1998 September – 2000 November True Light Middle School of Hong Kong
2001 February – 2005 November Pymble Ladies’ College of Sydney, Australia
2006 February – 2009 November University of New South Wales Faculty of Built Environment - Bachelor of Industrial Design
Skills° • • • • • • • • • • • • • • • • •
Lead and ink sketching Photography Adobe Photoshop Adobe Lightroom Adobe Illustrator Adobe InDesign Autodesk AutoCAD Adobe Flash (basics) Adobe Dreamweaver (basics) Rhinoceros SolidWorks Google Sketchup Bunkspeed Hypershot Rhino Flamingo Microsoft Office Suite including Microsoft, Excel, PowerPoint Fast English and Chinese typing Capable with Mac and Windows systems
Specialised Fields° • • • • • •
Industrial Design Graphic Design & Print Medias Exhibition & Booth Design Corporate Identity 3D Modeling & Rendering Photo Retouching
Projects
\One Plus was a project based in the heart centre of the city of Sydney. The client was at the start of setting up a salon which cooperates with a fashion retail, and I was required to design a logo and stationaries with a touch of Victorian style.
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Address: Shop 3 27 -33 Goulburn Street Sydney NSW 2000 Telephone: 02 92112552
One Plus ° Client\
One Plus Items\
Logo Business Cards Interior Design Store Signage Tools\
Photoshop Illustrator
Top\ Letter Head Middle\ C4 Envelop Bottom\ Compliments Slip
French Room 째 Client\ Items\
Logo Stationaries Web Design POS Tools\
Photoshop Illustrator
\French Room was a project that was assigned during study. The brief was to establish an unrealistic business and develope its cooperate identity. I have chosen to work on a luxury fashion department store which infused with a sense of lavishness and delicacy.
POP\
Press Ad\
A POP card for a fast message delivery of new promotions and updates
A clean and light toned style to promote a high end yet playful feeling
\Website Frontpage This style is to pursue a sense of mysterious and a atmosphere which immitates the classic fantacy novel - “Alice in the Wonderland”
Direct Mail\ The design is to draw the audience’s attention and imagination with the caption and “Alice” lying on grass having an enchanted dream
Inspires Beauté ° Client\
Inspires Beauté Items\
Logo Stationaries Cooperate Identity Photo Retouching Interior Design Store Signage Web Design POS Tools\
Photoshop Illustrator InDesign Pages
Address: Shop 1, G/F, Fuk Wah Building No. 137, Kwong Fuk Road, Tai Po, New Territories Telephone: 852 2651 0228
Product Catalogue 째 Client\
KJI Industrial Ltd Items\
Concepting Photography Photo Retouching Layout Printing Tools\
Photoshop Illustrator InDesign
Seasonal Promotions 째 Client\
KJI Industrial Ltd Items\
Decal Design Colour Alternating Photo Retouching Packaging Design Tools\
Photoshop Illustrator
eCard\ An electronic greeting card for Christmas
Seasonal eCards 째 Client\
KJI Industrial Ltd Items\
Xmas eCard CNY eCard Tools\
Photoshop Illustrator
eCard\ An electronic greeting card for Chinese New Year, the Year of Snake
HKTDC EF 2010 째 Client\
KJI Industrial Ltd Items\
Booth Design Booth Construction Large Scale Graphics Event Setup Photography Photo Retouching Tools\
Photoshop Illustrator Google Sketchup
Theme of Latin America\ Products toned in vibrant colours and patterns are hand painted with Latin America Style. The decorations are hand crafted.
Theme of Vintage\ Products are specially tuned into vintage colours., so are the stickers and display decorations .
HKTDC EF 2012 째 Client\
KJI Industrial Ltd Items\
Visual Communications Large Scale Graphics Event Setup Photography Photo Retouching Tools\
Photoshop Illustrator Google Sketchup
HKTDC Entrepreneur Day 2013/14 째 Client\
Roll Angle Items\
Large Scale Posters Event Setup Tools\
Photoshop Illustrator
branding\ restaurant logo
branding\ interior/exterior design
Pantone Colour
Terrace
Pantone 5487c
Pantone 7527c
at Lupa
Process Colour
Terrace
C=35 M=0 Y=15 K=55
C=0 M=2 Y=10 K=5
at Lupa
branding\ restaurant logo
branding\ interior/exterior design
branding\ drinks and food menu folder
branding\
branding\
coaster design
business card design
Christmas\ flyer
xmas_2013_menu_BELLBROOK.pdf
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21/12/13
10:31 am
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Christmas 2013\
Christmas\
e-flyer
printed menu
Christmas\ e-Christmas card
BLT XMAS BRUNCH MENU_2013.pdf
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20/12/13
Bistecca XMAS MENU_2013.pdf
2:29 pm
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16/10/13
4:02 PM
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Christmas\
Christmas\
Christmas\
Christmas brunch restaurant poster
printed Christmas brunch menu
printed Christmas menu
NYE2013_printmenu_Bistecca.pdf
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15/11/13
5:21 pm
New Years Eve\ printed menu
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New Years Eve\
New Years Eve\
e-flyer
small scale protmotion stand
Valentine’s Day\ restaurant poster
Valentine’s Day\ email signature
Valentine’s Day\
Valentine’s Day\
restaurant poster
table mat
seasonal promtion\
Thanksgiving\
flyers
restaurant poster
Bastille Day\
Halloween\
restaurant poster
e-flyer
BSK_NYE2014_menu_10122014.pdf
BSK_NYE2014_menu_10122014.pdf
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22/12/14
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22/12/14
11:32 am
11:32 am
New Years Eve\ BSK_NYE2014_BOOM_230x300mm.pdf
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28/11/14
die cut menu
3:36 pm
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New Years Eve\
New Years Eve\
magazine ad
table setting
New Years Eve\ large scale posters, foamboards
New Years Eve\ cut out foamboards, computer cut stickers
MANZO_AD_JAN2015.pdf
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magazine ads\ regular magzine ad
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3/2/15
10:54 am
Getaway Promotion_form_185x230mm.pdf
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25/8/14
2:19 pm
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Promotions\ Trip to Halong Bay Promotion Entry Form Getaway Promotion_postcard_210x110mm.pdf
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25/8/14
2:27 pm
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Promotions\ Trip to Halong Bay Promotion Poster Promotions\ Trip to Halong Bay Promotion Flyer
Side Projects
transForm 째 Items\
a fruit plate folds out of one piece of material Tools\
Aluminium Illustrator Photography
PowerVac 째 Items\
Portable Vacuum Machine Removeable Battery 3D Renderings Packaging CAD drawings Tools\
Photoshop Illustrator Solidworks Hypershot Autocad
\Packaging Design
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Nozzle Filter Fan Switch 12v Battery
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Assembly\ General Assembly shown via section view
multiUse Furniture 째 Items\
Multifunction Furniture 3D Renderings CAD Drawings Tools\
Photoshop Illustrator Solidworks Hypershot AutoCad
multiUse Furniture ° Items\
3D Renderings Hero Shots Tools\
Photoshop Illustrator Flamingo AutoCad Rhino
SeagateÂŽ
babyblu ° \babyblu was a 4th year project for the Industrial Design degree. My topic was air pollution and I’ve chosen to focus on infants and toddlers who are at high risk of facing health problems due to the effects of air pollution. The design is to cooperate a portable air purifier and a stroller which small chidren who are outdoor can be benefited from the product. It helps reducing the level of air pollutants to be inhaled by the babies in cities such as Beijing and Tokyo.
Items\
Portable Air Purifier Cushion for Stroller 3D Renderings Product Posters Tools\
Photoshop Illustrator Solidworks Hypershot AutoCad
silicone potmat/ coaster 째 Items\
Convertable Design 3D Renderings CAD drawings Tools\
Photoshop Illustrator Solidworks Hypershot AutoCad
Photography 째 Artworks 째
Miscellaneous
Brighton Beach Houses\ ISO 100 13mm f/3.5 1/640sec
meditation\
joy\
ISO 100 50mm f/1.8 1/4000sec
ISO 100 50mm f/2.8 1/800sec
Product Series Shot\ Varous Specs.
Afternoon Tea\ ISO 200 25mm f/4.5 1/60sec
more at: http://flic.kr/s/aHsjzvYhNK
Photography 째
Artworks 째 Printmaking - Lithography
mobile ° (+852) 9744 8837 email ° yu.lesley0825@gmail.com website ° http://issuu.com/lesleyu/docs/2013_portfolio_lyu
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