The Lume Luxe Fur Playbook: Style, Care, and Myths Debunked

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A L E X A N D R O S

LUMÉ LUXE

20 WAYS TO KEEP YOUR STATEMENT PIECES LOOKING FABULOUS SEASON AFTER SEASON!

SHOP OUR FUNKY NEW STYLES! THESE AIN’T YOUR MAMA’S FURS PEEK INSIDE:

me to Lumé Luxe, where each of outerwear is not just designed eticulously crafted to embody the le of luxury and elegance. At Lumé we believe that luxury is more than esthetic; it’s a commitment to ence that influences every aspect r brand—from the sourcing of ite materials to the fine details of stitch.

eason, I am especially excited to nt a collection that not only ces your wardrobe but also es your lifestyle. Each garment- a ment to our dedication to quality and flection of our passion for mporary design blended with ss sophistication.

ok forward to accompanying you on ourney of elegance and distinction. e grow and evolve, our promise ns the same, to deliver not just cts, but experiences that are as rdinary and unique as each of our . her, let's redefine the essence of crafting an experience that ends the ordinary.

et's redefine the essence of ting an experience that the ordinary."

erfectly controlled environment to maintain their beauty and structure. Too much heat or humidity can cause irreversible damage like drying, cracking, or fading. Make sure to store these pieces in a cool, dry place where they can breathe comfortably ment? Your outerwear deserves the best, nsuring it.

BREATHABLE STORAGE FOR LASTING QUALITY

stic ildup and degradation over time. Opt for breathable cloth garment bags to ensure longevity. Store luxury outerwear without sacrificing its quality Let your

PROFESSIONAL CLEANING IS A MUST

the soul, professional cleaning revives your luxury outerwear Furs, leathers, and shearlings collect oils, dirt, and dust over time, dulling their natural sheen. A yearly professional cleaning ensures these items are restored to their original elegance. Unsure where to start? Find trusted professional cleaning services that cater to your prized possessions Trust us, your coats will thank you!

need conditioning. Both processes ensure your pieces maintain their lustrous finish Glazing adds a layer of protection to furs, keeping them silky, while leather conditioning prevents cracking and keeps your items supple. Glaze and condition your high-end outerwear here to ensure your investment remains show stopping for years to come

Direct sunlight is a silent destroyer of luxury outerwear. Prolonged exposure to UV rays can cause furs, leathers, and shearlings to fade, making them look tired and worn. Ensure your pieces retain their original richness by keeping them out of the sun. g y , they can actually harm your luxury outerwear. Chemicals in mothballs not only damage fabrics but can leave lingering odors. Instead, choose natural solutions like cedar blocks or lavender sachets to ward off pests without the risk. Get the lowdown on natural pest control options that protect your furs, hearlings and leathers without any side

g y, g your luxury outerwear the care it deserves Allow your furs, leathers, or shearlings to air out for a few hours before putting them back in storage. This prevents moisture buildup and helps them stay eathe.

g g y y a soft brushing for furs or a gentle wipe-down for leathers can make all the difference in its appearance and longevity This simple yet effective habit prevents matting and keeps your pieces in erves.

rs can distort the shoulders of furs, shearlings, and leathers, compromising their shape Instead, invest in wide, padded hangers that will preserve the form of your outerwear.

nts, timing is everything. Summer is the prime season for professional storage, offering ideal conditions to keep your coats in pristine shape. But if you missed that window, don’t worry - it’s not too late! Schedule a professional pickup now to have your coat treated, cleaned, and conditioned. Protecting your fur is about more than storage; it’s about preserving luxury, quality, and longevity. Give your coat the care it deserves.

s can cause irreversible damage to luxury fabrics These products can leave stains, cause discoloration, and

r in

r, professional repairs should be her damage and ensure top shape.

y p can transfer to your furs, leathers, or shearlings, potentially causing discoloration over time. Always handle your vibrant. Proper

one side doesn’t b fl tt d i h Thi i le habit will help each item maintain xury garments is a must.

STAND, DON’T SIT IN LUXURY OUTERWEAR

especially leather and fur, can lead to creasing or flattening of the fibers. To keep your outerwear in top condition, avoid sitting in it for extended periods

ce, you’re not just receiving a garment you’re becoming part of a legacy. These items were prestigious investments and now it’s your turn to care for them, preserving their beauty and rloom pieces.

outerwear, creating indentations i

th it ms before storing your

off excess moisture and let it air dry naturally. Never use direct heat, which can p. and shearling. Regularly inspect your items and use natural repellents to keep them pest-free. Prevention is key.

DEBUNKING COMMONMYTHS

1.Myth:FurisCruel

Truth:Responsiblefurfarming prioritizesanimalwelfare,ensuring ethicaltreatmentthroughouttheirlives. Manyfarmsadheretostrictregulations thatpromotehumanepractices, allowingconsumerstomakeinformed choices.

2.Myth:FursHarmthe Environment

Truth:Furisanatural,biodegradable materialwithasignificantlylower environmentalimpactcomparedto syntheticalternatives.Sustainablefur farmingsupportsbiodiversityandlocal ecosystems,promotingconservation.

3.Myth:FurisOutdated

Truth:Modernfurdesignsareanything butoutdated;theyareversatile,funky, andon-trend.Designerscontinuously innovatewithawidearrayofcolors, textures,andstyles,makingrealfura chicchoiceforfashion-forward individuals.Withitsstylishcomeback, furseamlesslyintegratesinto contemporarywardrobes,allowing wearerstoexpresstheiruniquestyle whileenjoyingthewarmthandluxury thatonlyfurcanprovide.

4.Myth:FurisWasteful

Truth:Realfurisincrediblydurable andcanlastfordecadeswiththe rightcareandmaintenance,making itasustainablefashionchoice. Investinginhigh-qualityfurpieces notonlypromoteslongevitybut alsoreducestheneedforfast fashion,encouragingamoreecoconsciousandresponsible approachtobuildingyour wardrobe

5.Myth:Year-Round

Truth:Furcanbestylishlyworn year-round,withlighteroptions availableforspringandfall.From chicveststofashionabletrimsand accessories,realfurenhancesany outfit,makingitaversatileaddition toyourwardrobethatallowsfor creativityandflairineveryseason.

Fur has long been synonymous with luxury and elegance, but today’s designers are pushing the boundaries, infusing it with a vibrant twist that challenges traditional perceptions. Gone are the days of solely browns and blacks; contemporary fur fashion is a canvas of bold colors and playful patterns that reflect individual style and personality.

Imagine slipping into a stunning multicolor fox coat, where rich hues dance together, creating a piece that is not just an outerwear choice but a statement of artistic expression Designers are experimenting with everything from bright yellows to deep blues, allowing fur to become a part of the wearer’s narrative. This reinvention makes fur accessible to a younger audience, transforming it from a classic staple into a modern fashion essential.

But it’s not just about aesthetics; this colorful evolution signifies a cultural shift. As consumers become more environmentally conscious, brands are stepping up by sourcing their materials ethically and sustainably

to animal welfare, proving that fashion can be both fabulous and responsible.

So, why not embrace the colorful side of fur?

By incorporating these lively pieces into your wardrobe, you’re not just staying warm; you’re making a bold statement. Whether it’s a bright fur jacket or a chic accessory, color can elevate your style and challenge the status quo. Step into the world of modern fur and let your wardrobe speak volumes about who you are!

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A L E X A N D R O S

E S ELEGANCEWITH CHINCHILLA,THEULTIM SYMBOLOFLUXURYIN FASHION.

AnIconofSophistication

When it comes to luxury fashion materials evoke a sense of soph and elegance like chinchilla its exceptional softness an appearance, this exquisite as one of the most coveted fashion enthusiasts and co It serves as a testament to a statement of refined tast

AUniqueAesthetic

Chinchilla boasts a distinct appearance that makes it t With its velvety texture and contrasting colors, this fur light beautifully, creating a catching shimmer that enh garment. Whether it’s a stu an elegant wrap, or luxurio accessories, chinchilla add glamour to any ensemble, stand out in any crowd.

The Craftsmanship Behind Renowned for its delicate n chinchilla requires meticulo craftsmanship Sourced fro chinchilla, a native to the A Mountains, this fur is incre

its a

luxurious choice for those who appreciate the artistry behind highfashion pieces.

TimelessElegance

One of the most compelling aspects of chinchilla is its timelessness Unlike many fashion trends that come and go, chinchilla transcends seasons, making it

a classic investment piece. A chinchilla coat can be passed down through generations, retaining its beauty and elegance. It’s a symbol of enduring style and sophistication that never goes out of fashion.

CaringforYourChinchilla

Given its delicate nature, proper care for chinchilla is essential to maintain its luxurious appearance. Regular professional cleaning and storage in a climate-controlled environment will ensure its longevity. By treating your chinchilla with the care it deserves, you’ll preserve its stunning texture and striking colors for years to come.

TheEthicalChoice

As with all luxury materials, it’s important to consider ethical sourcing. When investing in chinchilla, seek out reputable retailers who prioritize humane practices. Sustainable and responsible sourcing ensures that the animals are treated with respect and care allowing you to indulge in luxury without compromising your values

Conclusion

Chinchilla is not just a material; it’s a celebration of luxury, artistry, and timeless style. With its unique aesthetic, unparalleled softness, and enduring appeal, chinchilla offers a sophisticated choice for anyone looking to elevate their wardrobe. Embrace this icon of sophistication and make a statement that resonates with elegance and refined taste.

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Fur isn’t just for the ladies anymore-it's time for the modern man to make a statement! This season, we’re moving away from traditional furs and embracing funkier, eye-catching styles that redefine luxury fashion for men.

Imagine him turning heads in one of our multicolor full skin fox coats, available in stunning gray or a bold brown-black hue. These pieces are not just warm; they're works of art that add flair to any outfit.

For a truly standout look, consider our unique yellow and black bumblebee mink jacket with a detachable hood, perfect for those who love to stand out. Or check out our one-ofa-kind mink varsity jacket, designed for the fashion-forward man who wants to make an unforgettable impression. And let’s not forget the multicolor sheared mink with a fox collar, a statement piece that exudes style and sophistication.

These aren’t just coats; they’re expressions of individuality that let him showcase his unique style. Ideal for the urban gentleman who understands that true luxury is about standing out, our collection is perfect for the man in your life who deserves to feel extraordinary.

Let’s break the mold-because real men wear fur too! Treat him to a piece that combines comfort, charisma, and a bit of fun, and watch him embrace the allure of funky fur with pride

Grandma Had Style, But Make It Yours Sis!

Inherited furs carry a rich history and sentimental value, but they don’t always match your personal style Why let these timeless pieces gather dust when you can transform them into something uniquely yours? Remodeling your mother’s fur is not just a way to honor her memory; it’s an opportunity to express your individuality and breathe new life into a classic.

Start by assessing the fur’s condition. If it’s well-preserved, consider how you can modernize its look. A longer coat can be cropped into a chic jacket, while dated silhouettes can be reimagined into stylish vests or trendy capes. Adding a pop of color through dyed sections or vibrant linings can also infuse a contemporary twist, making it feel fresh and exciting.

Consult with a skilled furrier who specializes in alterations. They can help guide you through the process, offering suggestions based on the fur’s texture and structure. Not only can they alter the shape, but they can also add personal touches, like new buttons or embellishments, making it truly one-of-a-kind

Don’t forget about the accessories! Consider transforming leftover fur scraps into chic headbands, cuffs, or even bag accents. These small additions can enhance your wardrobe and ensure that your mother’s fur is a part of your everyday life.

Ultimately, remodeling your mother’s fur is a beautiful way to honor family traditions while embracing your unique style. With a little creativity and a vision, you can turn a cherished piece into a fashionable statement that resonates with your identity. Embrace the transformation and let your style shine!

LUMÉ LUXE | Fur Playbook Guide

Photo Credit AI Image by Marc Kaufman
Beyond Bolero: Fox Sleeves with Playful Pom-Poms $1275
Tangerine Mink Sheared Bomber w/ Fox Hood $1299
Sunshine Mink Sheared Bomber w/ Fox Hood $1299
Dyed Silver Fox Poncho MultiColor $1799
Black Fox Poncho with Leather Trim $1349
Red and Black Rex Cape with Fox Trim $1499
Your Majesty Luxury Chinchilla Vest $4499
Royal Indigo Mink Hoodie Class Meets Funk $1259
Neon Yellow Fox Reversible Jacket $899
Red Biker Rex Motorcycle Jacket $399

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