Graphic Standards Guide
Welcome to
THE POST APOCALYPSE. The Post Apocalyptic Press is a publisher that specializes in classic science fiction of the dystopian variety. The Post Apocalyptic Press publishes both traditional hardcovers, trade paperbacks, and audio books. Every item we publish is specially hand crafted and handled with care. The genre of science fiction evokes feelings of mystery, excitement, and adventure; this is why it is so important for our brand to reflect the same. The Post Apocalyptic Press offers our customers nothing but the best in publishing. We pay special attention to every single detail in our books and our brand look. Included inside this packet are essential guidelines for The Post Apocalyptic Press identity.
The branding process for The Post Apocalyptic Press was a well thought out and exciting project for our design team. Since The Post Apocalyptic Press specializes in classic science fiction of the dystopian variety, it was essential that the identity reflect a feeling of destruction, adventure, excitement and mystery, much like the printed titles available. The deteriorating books and city skyline convey the essence of Dystopia itself, run down and mysterious.
The Post Apocalyptic Press • Graphic Standards Guide
Logo Configuration The Post Apocalyptic Press logo is the face of our brand, it also plays a key role in our identity to the public. It is vital that the following guidelines be used at all times, in order to maintain consistency and recognition across all forms of media.
The logo text may be used in either vertical or horizontal format (shown opposite) or with just the image by itself (shown bottom right) ONLY for certain circumstances when the text version may be inappropriate.
The Post Apocalyptic Press • Graphic Standards Guide
POST APOCALYPTIC PRESS
POST APOCALYPTIC PRESS
MINIMUM SIZE REQUIREMENTS:
In order to maintain legibility and brand consistency, the logo must not be smaller than half an inch with or without text. If using the alternate logo, keep the logo text equal to the height of the image.
2 Inches
REVERSE APPLICATIONS:
The following are acceptable ways to display The Post Apocalyptic Press logo in a reverse format if needed. Do not use any other combination of reverse applications other than what is stated in this guide. The logo may be changed to fit certain colors if needed, as shown in the blue box.
The Post Apocalyptic Press • Graphic Standards Guide
1 Inch
.5 Inch
STAGING AREA:
X
It is essential that The Post Apocalyptic Press logo maintain a fixed amount of clear space surrounding the logo regardless of size and variation in order to maintain legibility. X is the width of the first two books in the logo. Use these two books as reference for the clear space around the logo. Guides should be followed from the edge of the books and the end of the C in apocalyptic.
X
POST APOCALYPTIC PRESS
Incorrect Use of Logo The following are examples of incorrect use of the Post Apocalyptic Press Logo. Please refer to the logo configuration section of this guide for proper instructions on how to use our logo. There may be additional ways to use the Post Apocalyptic Press logo incorrectly, not mentioned in our guidelines. Please refer to our guidelines for correct use, if you have any questions please contact our marketing department or communications department.
a. Do not change the color and/or font of the logo b. Do not remove or rearrange elements from the logo. c. Do not tilt or set the logo at an angle. d. Do not place in front of busy backgrounds or patterns. e. Do not add effects to the logo. f. Do not change the placement of the logo text. g. Do not change logo transparency h. Do not stretch the logo. i. Do use our logo appropriately, doesn’t that look nice?
The Post Apocalyptic Press • Graphic Standards Guide
a.
b.
c.
e.
f.
Post Apocalyptic Press d.
POST APOCALYPTIC PRESS
g.
h.
i.
Color & Typography Much like The Post Apocalyptic Press logo, the colors and fonts used in our identity also play a key role in our brand consistency. Font standards must be maintained at all times with appropriate sizing and weights. The colors used in The Post Apocalyptic Press logo are neutral and smoky, to represent earth elements and what is left behind after the apocalypse. This section will cover what font should be used in marketing materials, as well as color equivalents.
The font used in The Post Apocalyptic Press marketing is Gill Sans. The weights used are Semi-bold and Light. Both weights are used for contrast between the text, as well as recognition of identity and brand. The text in the logo, “Post Apocalyptic Press” should always be written in capital letters when used in the logo, as well as headers for promotional materials and releases.
The Post Apocalyptic Press • Graphic Standards Guide
PMS Solid Colors
7448U
7617U
CMYK Builds
c: 56, m: 56, y: 42, k: 14
c: 51, m: 56, y: 50, k: 18
RGB Colors
r: 115 g: 103 b: 114
r: 120 g: 102 b: 103
GILL SANS SEMI BOLD & LIGHT Gill Sans Semi-Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Gill Sans Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz