Les Nouvelles Esthetiques Spa Magazine #104

Unveiling ISPA's 2024 Consumer Snapshot: Understanding Spa-Goers' Behaviors and Preferences.

The spa industry, known for its commitment to relaxation and rejuvenation, continually evolves to meet the dynamic needs and preferences of consumers. In this ever-changing landscape, datadriven insights are vital for shaping strategies and offerings that resonate with spa-goers. Recently, the International Spa Association (ISPA) Foundation, in collaboration with PricewaterhouseCoopers (PwC), released the 2024 edition of its Consumer Snapshot research initiative. This comprehensive report provides valuable insights into the behaviors and preferences of regular spa-goers in the United States, offering a nuanced understanding of evolving trends in the spa industry, both in the United States and Internationally.

Commissioned Research for Industry Insights

Commissioned by the ISPA Foundation, the Consumer Snapshot research series serves as a cornerstone for understanding consumer habits, attitudes, and expectations within the spa industry. By delving deep into the psyche of spa-goers, this research equips spa leaders with crucial data to evaluate their offerings, refine marketing strategies, enhance customer satisfaction, and ultimately drive business growth. Crystal Ducker, Vice President of ISPA, emphasizes the operational value of consumer research, highlighting its role in adapting offerings to meet the evolving needs of consumers and enhancing the overall guest experience.