Sun-activated Serum from Esse Skincare™ - Les Nouvelles Esthetiques Spa Magazine #105

Sun-activated Serum from Esse Skincare™

More Vitamin D for skin … with less time in the sun We're constantly told that we should avoid the sun, but what if we need some healthy sun exposure to optimise skin health and prevent premature ageing?

The sun's UV rays accelerate ageing and increase your chances of skin cancer, but they also allow you to make Vitamin D, which has been shown to slow the ageing process and protect you from cancer.

For years, many scientists have been advocating for healthy sun exposure, pointing out that the benefits outweigh the risks.

Esse has launched a product that offers a balance. The Pro-Sun D serum contains the natural starting material - Provitamin D - which is activated by UV rays to boost Vitamin D levels in skin. More Provitamin D means more Vitamin D production with less time in the sun.

As we age, we produce less Provitamin D. 70-yearolds produce half what they did when they were 20. The Pro-Sun D serum allows clients to regain

their natural ability to use the sun to its full potential. Your first response might be to take a pill. Oral supplementation of Vitamin D is potentially toxic at levels that deliver optimal skin health.

For aeons, humans have synthesised Vitamin D on skin, and we have evolved mechanisms that prevent toxicity. Pill-form synthetic Vitamin D has only been a strategy for the last 100 years, so we haven't had time to adapt. Vitamin D has multiple benefits for skin. It improves barrier function resulting in hydrated skin. It regulates cell differentiation which plumps skin by increasing skin thickness and it calms inflammation by modulating the skin's immune response.

“Provitamin D has its own benefits, even in the absence of sun.”, says founder Trevor Steyn. “It boosts skin's ability to withstand harsh conditions by increasing levels of heat shock proteins.”

More info: www.esseskincare.com