Les Nouvelles Esthetiques Spa Magazine #108

Singapore • South Africa • Spain • Taiwan • Turkey • Ukraine • USA • Yugoslavia Doc: Leeu Spa by

Celebrity Spa Experiences 2

Travelling Well: Recent Insights into

Wellness Tourism Trends 4

Elevating the Spa and Wellness Experiences 6

Creating a Happier, Healthier Future with Wellness 8

Growing Demand for Mobile Spa Services 10

Exploring Wellness Retreats 12

Les Nouvelles Esthetiques Spa Awards 2024 20

Best Marketing Practices 50

Revisiting Spa Retail: Unlocking New Opportunities 54

The Growing Importance of Soft Skills 56

Key Performance Indicators not Moving 58

Proactive Warnings 60

The Future of Hospitality 62

Editors

Congratulations to All Finalists and Winners of the 2024 Les Nouvelles Esthetiques Spa Awards !

This issue of Les Nouvelles Esthetiques Spa Magazine proudly celebrates the annual Les Nouvelles Esthetiques Spa Awards, a prestigious event held by Les Nouvelles Esthetiques in South Africa and France. We extend our heartfelt congratulations to all finalists and winners for their remarkable contributions to the Spa and Wellness Industry. The Spa Awards program not only recognizes excellence but also sets a high benchmark for spas across Southern Africa. In today’s dynamic industry, distinguishing oneself in the spa and wellness sector requires innovation and adaptability to emerging trends and consumer expectations. With the global spa market projected to grow from $104.5 billion in 2022 to $156.1 billion by 2027, there is substantial potential for businesses to enhance their offerings and carve out unique niches.

As we celebrate this year’s Spa Awards, it is essential to recognize that the journey toward wellness excellence is ongoing. Embracing innovation, prioritizing sustainability, and enhancing customer experience are crucial to elevating the standards of the spa an d wellness industry. Enjoy the read !

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Celebrity Spa Experiences

Celebrities' share their deep connections to their favourite spa experiences, emphasizing the transformative power of wellness and relaxation in their lives.

Jennifer Aniston - Maya Chia Spa, Los Angeles: Jennifer swears by Maya Chia for its innovative facial treatments and calming ambiance. Known for its use of natural, high-quality ingredients, she says, “It's where I go to feel rejuvenated.” The spa's inviting atmosphere makes every visit a pampering escape.

Gwyneth Paltrow - Four Seasons Spa, Maui: Gwyneth often features this spa in her Goop brand. With its stunning beachfront views and diverse wellness offerings, she exclaims, “It's a beautiful escape.” From rejuvenating facials to ocean-side yoga sessions, it embodies the perfect blend of relaxation and wellness.

Rihanna - Banyan Tree Spa, Seychelles: Rihanna endorses Banyan Tree for its heavenly massages and stunning ocean views. She describes it as a personal paradise, where luxury meets nature, making every treatment feel like a dream getaway.

Maya Angelou - The Ritz-Carlton Spa, New Orleans: Maya cherished this spa for its tranquil atmosphere, which she felt allowed for deep selfreflection. She described it as a place that “connects you with your innermost thoughts,” making it a haven for peace and clarity.

Kate Hudson - The Greenhouse Spa, London: Kate loves this eco-friendly spa for its commitment to sustainability. Each treatment leaves her “refreshed and in harmony with nature.” The use of organic

products aligns with her values, making her visits meaningful.

Sharon Stone - The Spa at Hotel Bel-Air, Los Angeles: Sharon appreciates the personalized service at this luxurious spa. She says, “The serene environment makes it a top choice for unwinding,” praising the calming ambiance and attention to detail that enhances her relaxation experience.

Beyoncé - The Spa at Mandarin Oriental, New York City: Beyoncé speaks highly of this luxurious urban retreat. Her favorite treatment is the deep tissue massage, which helps her recover from her busy schedule. The opulent setting and skilled therapists make it a staple in her wellness routine.

Naomi Campbell - One&Only Spa, Cape Town: Naomi adores this spa for its unique treatments that celebrate local wellness traditions. “It resonates deeply with my spirit,” she shares, appreciating the cultural authenticity and rejuvenating therapies that leave her feeling refreshed.

Julia Roberts - The Golden Door, San Marcos, California: Julia calls this spa “magical,” highlighting its personalized care and serene hiking trails. The emphasis on holistic wellness allows her to reconnect with nature and herself during each visit.

Rita Moreno - The Spa at The Langham, Pasadena: Rita treasures her experiences at The Langham, where warm service and delightful massages create a joyful atmosphere. “It's a place of laughter and joy, where I feel cherished,” she notes, emphasizing the nurturing environment.

Alicia Keys - Sojo Spa Club, New Jersey: Alicia loves the blend of modern and traditional treatments at Sojo Spa. She calls it “a holistic haven,” where diverse offerings cater to her wellness needs, leaving her feeling inspired and renewed.

Lindsay Lohan - The Detox Spa, Palm Springs: Lindsay often speaks about her detox experiences at this spa, saying, “It's the best place to reset my mind and body.” The focus on detox programs makes it an essential part of her wellness journey.

Emma Watson - The Spa at The Savoy, London: Emma praises this spa for its calming atmosphere, where every treatment feels like a luxurious escape. “It allows me to reconnect with myself,” she reflects, valuing the pampering and peaceful environment.

David Beckham - The Spa at Four Seasons, Dubai: David appreciates the world-class massages and attention to detail at this spa. “It helps me unwind after a long week,” he states, emphasizing its importance in his wellness routine.

Katy Perry - The Spa at the Fontaine, Kansas City: Katy loves the charming setting and exceptional service at this spa. She describes her experiences as “pure bliss,” especially enjoying their signature body treatments that rejuvenate her spirit.

Cindy Crawford - The Spa at the Ritz-Carlton, Laguna Niguel: Cindy endorses this spa for its ocean-inspired therapies. “It captures the essence of relaxation with stunning coastal views,” she remarks, enjoying the tranquil atmosphere that enhances her spa visits.

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Travelling Well: Recent Insights into Wellness Tourism Trends

According to the Wellness Tourism Association's (WTA) latest consumer survey, travellers are consistently expressing their desires for wellnessfocused travel experiences. The 2023 'Wellness Travel Consumer Survey' reveals key trends and preferences that can help hospitality and tourism stakeholders, including spas, hotels, and tour operators, better cater to the needs of the wellnessminded traveller.

The Essence of Wellness Travel

The WTA defines Wellness Travel as “travel that allows the traveller to maintain, enhance, or kickstart a healthy lifestyle and support or increase one's sense of wellbeing.” The survey, conducted online from June to September 2023, marks the fifth edition of the 'Wellness Travel Consumer Survey' and reflects responses from nearly 700 participants across 46 countries. With 59% of respondents based in the US, the survey indicates a strong inclination towards incorporating wellness activities into travel, with nearly 90% of respondents already integrating such activities and 70% having previously embarked on a wellness vacation. This represents a 5% increase from the 2022 survey, highlighting the growing interest in wellness travel.

Top Takeaways from the Survey

1. Nature and Healthy Food as Top Priorities

Nature and outdoor activities continue to be a top priority for wellness travellers. Since 2018, nature has consistently ranked high in the WTA's surveys, and the 2023 survey confirms this trend. A notable 76% of respondents indicated that “accessible nature and outdoor activities” are essential for their wellness travels. This preference is tied with “a variety of healthy food options” as the top must-have. Beyond

By Dr Nadine de Freitas - Les Nouvelles Esthetiques

natural attractions like lakes, thermal springs, and mountains, travellers are also valuing quiet indoor or outdoor garden spaces as key components of their wellness experience.

2. Optimal Length of Stay

When it comes to the ideal length of a wellness stay, more than half of the respondents favoured a stay of three to five nights. This duration appears to be the sweet spot for travellers seeking a meaningful but manageable wellness retreat.

3. The Continued Importance of Spas

Spas remain a significant element of wellness travel. In the 2023 survey, “access to spa treatments” was rated as a top priority. The interest in spa treatments has risen by 4% compared to the 2022 survey. Notably, respondents aged 60 to 70 showed the highest demand for spa services, with nearly 80% considering them essential. Among male respondents, 40% expressed interest in spa treatments, demonstrating that the appeal of spas spans across demographics.

4. Preference for Self-Guided Programmes

When asked about their preferred type of wellness vacation, 75% of respondents favoured a “selfguided programme with the opportunity to choose from a menu of options.” This preference remains consistent with the 2022 survey, underscoring a desire for customizable and personalized wellness experiences. In contrast, only 24% preferred a “structured programme guided by hosts and experts.” Wellness providers are responding to this demand by offering flexible packages and customizable programs that cater to individual goals and interests.

5. Top Motivations and Goals

The primary motivation for wellness travel continues to be a “general, overall reboot,” which was also the top reason in 2022, chosen by 40% of respondents. The second and third most common motivations were “meditation/mental wellness/wellbeing” and “recovering from a stressful time or personal loss.” These insights suggest that travellers are seeking wellness experiences that offer both mental and emotional rejuvenation.

Additionally, respondents rated several offerings as “very important.” Over 40% of travellers valued “opportunities to support a destination's local economy through its hotels, restaurants, small businesses, and tourist attractions.” Close behind was the importance of “local offerings,” include indigenous or authentic experiences and locallymade guest amenities.

Implications for the Industry

The data from the 2023 survey is consistent with previous years, reinforcing the notion that personal wellness remains a top priority for travellers. To attract and satisfy the modern wellness traveller, spa operators, retreat programmers, tour leaders, and other wellness professionals must embrace flexibility in their offerings. This involves providing options that cater to individual preferences, emphasizing natural and healthy experiences, and creating environments that support both physical and mental rejuvenation.

The wellness tourism landscape continues to evolve, with travellers increasingly seeking experiences that align with their wellness goals. By understanding and responding to these trends, the hospitality and tourism industry can better serve the wellness-minded traveller and enhance their overall experience.

Elevating the Spa and Wellness Experiences

In an ever-evolving industry, the key to standing out in the spa and wellness sector lies in the ability to innovate and adapt to emerging trends and consumer expectations. With the global spa market projected to grow from $104.5 billion in 2022 to $156.1 billion by 2027, it's clear that there's significant potential for businesses to enhance their offerings and carve out a distinctive niche.

But what exactly makes a spa or wellness experience exceptional, and how can businesses ensure they are not just keeping pace but leading the way?

Understanding Evolution and Innovation

The wellness industry has undergone a remarkable transformation over the past decade. Initially, spas and fitness centres operated as separate entities, but they have increasingly merged to offer more integrated wellness solutions. By 2015, the spa industry was growing at a rate of 12 percent annually, driven by the rising momentum of the 'wellness' narrative. During this period, new independent fitness concepts began emerging in major cities, and group fitness started to dominate the market. Technology, design, and user experience became critical drivers of success, shaping the way consumers interacted with wellness services.

As the industry evolved, sustainability emerged as a core principle. Consumers began to demand transparency and accountability regarding environmental impact, prompting businesses to focus on fair trade, sustainable practices, and local sourcing.

By Dr Nadine de Freitas - Les Nouvelles Esthetiques

The skincare market also saw significant growth, with consumers gravitating towards holistic treatments, ancient wisdom, and organic ingredients. Simultaneously, there was a convergence between medical and wellness practices, leading to an increased demand for advanced treatments like infrared and red light therapy.

Strategies for Elevating Spa and Wellness Experiences

To stand out in this competitive landscape, spa and wellness businesses need to go beyond conventional approaches. Here are some strategies to elevate the customer experience and drive innovation:

1. Leverage Business Intelligence: Understanding your market intelligence, data, and consumer insights is crucial. Analyze demographic trends, consumer values, and competitive benchmarks to identify what your target audience truly desires. This knowledge will help tailor your offerings to meet specific needs and preferences.

2. Forge Unique Partnerships: Collaborate with other brands or experts to create distinctive programs that combine different areas of expertise. Strategic partnerships can enhance your visibility, credibility, and the uniqueness of your offerings.

3. Innovative Design Touchpoints: Invest in the design and development of your spa or wellness environment. This includes creating aesthetically pleasing and functional spaces that enhance the overall experience. Pay attention to details such as lighting, acoustics, and layout to create a harmonious and immersive atmosphere.

4. Explore Smart Synergies: Think outside the box and seek creative ways to integrate diverse elements into your wellness offerings. Avoid conventional approaches and strive for originality in your services and experiences. For example, consider blending traditional spa treatments with modern wellness technology to create a unique experience.

5. Curate a Team of Experts: Attract a diverse group of practitioners and experts who bring different skills and perspectives to the table. A well-rounded team can offer a variety of specialized treatments and insights, setting your business apart from competitors. Look for individuals who are passionate about wellness and bring innovative approaches to their practice.

6. Integrate Technology Thoughtfully: Evaluate the role of technology in your business and explore how it can be used to enhance the customer experience. Whether it's through advanced treatment devices, virtual consultations, or personalized wellness apps, technology can facilitate innovation and improve service delivery.

By embracing these strategies, spa and wellness businesses can elevate their offerings and create exceptional experiences that resonate with today's discerning consumers. As the industry continues to grow and evolve, staying ahead of trends and maintaining a commitment to innovation will be key to achieving long-term success and differentiation in the marketplace.

Creating a Happier, Healthier Future with Wellness

By Global Wellness Institute

Have you ever wondered if spending on wellness really makes a difference in our lives? New research from the Global Wellness Institute (GWI) suggests it absolutely does! For every approximate $800 increase in wellness spending per person each year, happiness levels rise by 7%, and life expectancy increases by 1.26 years. These findings emphasize the importance of wellness policies in our society, as highlighted in GWI's groundbreaking report, “Defining Wellness Policy.”

With wellness spending growing into a multi-trilliondollar market, many people are asking: Is this money genuinely improving our physical and mental health?

The Connection Between Wellness Spending and Happiness

To understand how wellness spending relates to our health and happiness, GWI teamed up with Dr. Shun Wang, a leading statistician for the World Happiness Report. They analyzed data from various sources, including GWI's wellness economy reports, which measure spending across more than 200 markets, and Gallup's World Poll for happiness data.

The results are striking! For every $844 increase in wellness spending per person, average happiness levels jump by nearly 7%. Plus, an increase of about $769 in wellness spending correlates with an extra 1.26 years of life expectancy. While correlation doesn't mean causation, these findings strongly suggest that investing in wellness brings tangible benefits to our health and well-being.

Yeung, a senior research fellow at GWI, says, “This is the first comprehensive analysis of wellness economy spending alongside data on happiness and life expectancy. Our research clearly links investment in wellness to positive outcomes. We believe that wellness policies are vital for ensuring these benefits reach everyone, especially those facing barriers to a healthy lifestyle.”

Why We Need Comprehensive Wellness Policies

GWI's wellness policy series aims to create a shared language and framework that governments, industries, and communities can use to promote wellness for all. The report explains why wellness is often the missing piece in current health policies and how it can help tackle existing health crises.

Defining Wellness Policy: GWI defines wellness policy as “a set of cross-cutting actions that encourage healthy lifestyles and create supportive environments for human health and well-being.” This approach focuses on prevention, lifestyle changes, and the various environmental factors that influence our overall well-being.

Closing the Gaps in Wellness Access

The modern wellness movement has made impressive strides in promoting a holistic view of health and reducing the stigma around mental health issues. However, there are still significant gaps in accessibility and affordability, meaning that many people can't access these wellness resources. In 2020, only 6% of the $4.4 trillion spent in the wellness economy was allocated to lower-middle and low-income countries.

Wellness is a powerful concept that can inspire policy action, addressing consumer needs while ensuring everyone has access to wellness resources.

Enhancing Happiness and Well-Being in Policy

While conversations about happiness and well-being have gained traction, their impact on actual policies remains limited. Currently, only a few smaller, wealthier nations, like New Zealand, Wales, and Scotland, have integrated happiness and well-being into their national budgeting priorities.

The challenge is that happiness and well-being policies often require top-down approaches, which can complicate how governments allocate resources. In contrast, a wellness policy approach focuses on immediate, grassroots changes that can be made within existing frameworks. This strategy can lead to more significant improvements in health and wellbeing than merely enhancing subjective feelings of happiness.

A Call to Action

The Global Wellness Institute's research clearly shows that increasing spending on wellness correlates with improved happiness and longevity. As we navigate a world filled with health challenge s, the need for comprehensive wellness policies becomes increasingly urgent. By embedding wellness into our policy frameworks, we can address existing gaps, promote equitable access to wellness resources, and create healthier, happier communities for everyone.

Ophelia

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Growing Demand for Mobile Spa Services

The demand for mobile spa services is rapidly increasing, particularly among upmarket and niche clients. This trend is reshaping the spa industry, providing convenience, personalisation, and luxury experiences right in the comfort of clients' chosen environments. As lifestyles evolve and the pursuit of wellness becomes a priority for many, mobile spa services offer an innovative solution that caters to diverse client needs.

Upmarket Appeal

Mobile spa services specifically target a clientele that values exclusivity and high-quality service. Wealthier individuals are consistently seeking unique and luxurious experiences that align seamlessly with their lifestyles. Whether it's receiving a rejuvenating massage in a private villa, indulging in a facial aboard a yacht, or enjoying spa treatments at an exclusive event, the allure of personalised service in a familiar environment is undeniably appealing.

The luxury aspect of mobile spa services is crucial. High-end clients expect not just treatments, but experiences that are memorable and bespoke. This market is characterised by a preference for highquality products, expert therapists, and personalised care that aligns with their specific desires. For instance, a mobile spa might offer signature treatments infused with local botanicals or adapt rituals from different cultures to create a unique experience that resonates with the client.

Niche Clients

The rise of mobile spa services is also gaining traction in boutique hotels and high-end resorts. These establishments increasingly recognise the value of offering mobile spa services to enhance their guests' experiences. By providing bespoke wellness experiences tailored to individual preferences, hotels can elevate their brand and attract discerning clientele.

Niche clients-such as busy professionals, new mothers, or individuals recovering from surgeryare particularly drawn to the convenience of mobile spa services. For busy executives, a quick massage

By

or facial during a lunch break can alleviate stress and promote productivity. New mothers may find it challenging to visit a spa, so having services brought to their home can provide essential selfcare during a demanding time. For those recovering from surgery, mobile spas can offer gentle treatments that support healing in a comfortable environment.

Corporate Clients

The corporate sector is increasingly incorporating mobile spa services into their employee wellness programs. Companies are recognizing the benefits of prioritizing their employees' health and well-being by offering on-site massages, facials, or wellness workshops. This initiative can significantly boost employee morale and reduce stress, leading to enhanced productivity and job satisfaction.

Additionally, mobile spa services can be a unique feature for team-building retreats, providing a perfect blend of relaxation and professional development. Incorporating wellness not only fosters a culture of well-being but also positions the company as one that values its employees. As remote work continues to gain traction, companies can utilize mobile spa services to create wellness-focused initiatives that enhance employee engagement and retention.

Incorporating Home Spas

The rise of home spas represents an exciting extension of mobile spa services. Many clients are transforming their homes into personal wellness retreats, seeking spa-quality treatments without leaving their premises. By offering packages that include not only treatments but also guidance on creating a spa-like atmosphere at home, service providers can tap into this growing trend.

Home spa packages may include a selection of treatments, such as aromatherapy massages, detoxifying facials, or holistic therapies, all designed to promote relaxation and well-being. Providers can also offer advice on setting the right ambiance with soothing music, calming scents, and appropriate décor, ensuring that clients enjoy a truly immersive experience.

Stylish and Professional

In a competitive mobile spa market, operators must maintain a stylish and professional image. This means using high-quality products, employing skilled therapists, and ensuring seamless service delivery. A well-designed mobile spa setup-complete with luxurious linens, soothing ambiance, and appropriate branding-can significantly enhance the overall client experience.

Stylish branding is essential to communicate the luxury of the service. This could involve custom uniforms for therapists, beautifully designed promotional materials, and a strong online presence that showcases the unique offerings. Providing an aesthetic and luxurious experience will help build a reputation that attracts upscale clientele.

Key Benefits

• Convenience: Clients can enjoy spa treatments at home, in hotels, or at corporate events without the need to travel.

• Personalization: Services can be tailored to meet individual needs, preferences, and schedules.

• Luxury Experience: The exclusive nature of mobile spas elevates the overall wellness experience. Clients can indulge in high-end services in a familiar setting, reinforcing a sense of luxury.

As the wellness industry continues to evolve, the growing demand for mobile spa services presents significant opportunities for spa owners and entrepreneurs. By targeting upmarket and niche clients, aligning with boutique hotels, and incorporating home spa offerings, mobile spas can thrive in this dynamic market. Emphasizing stylish and professional service will enhance their appeal, ensuring they capture the attention of clients seeking luxury and convenience in their wellness routines.

In a world where personalized experiences are increasingly valued, mobile spas stand ready to lead the charge in the next chapter of wellness and self-care.

Dr Nadine de Freitas - Les Nouvelles Esthetiques

Exploring Wellness Retreats: A Journey of Transformation

By Dr Nadine de Freitas - Les Nouvelles Esthetiques

There's something deeply alluring about the idea of a wellness retreat - a chance to step away from the chaos of everyday life and immerse myself in tranquility. I've always been drawn to transformative experiences, the kind that beckon you to remote, peaceful destinations, promising not just stunning views, but a connection to something deeper within yourself.

Imagine waking up to the sound of gentle waves or the rustle of leaves in a serene forest. This is the essence of wellness retreats, where healing geothermal waters and alternative therapies await, inviting exploration and introspection.

Wellness retreats form a significant part of the booming wellness tourism market, which is valued at a staggering US$563 billion. Each retreat offers unique experiences tailored to diverse needs, making them an enticing option for anyone seeking to enhance their well-being.

The Many Faces of Wellness Retreats

Wellness retreats come in a variety of forms, each designed to cater to specific interests and goals.

Here are some that particularly caught my eye:

Detox Retreats: Imagine a place where the focus is entirely on cleansing the body of toxins. Detox retreats emphasize practices like fasting, juicing, and sometimes colonics, guiding participants through workshops on nutrition. The goal? Holistic detoxification that refreshes both body and mind, and lessons to easily introduce to a healthy lifestyle and maintain my well-being long after I return home.

Yoga Retreats: The thought of a yoga retreat sends a wave of calm over me. These retreats blend physical

activity with mindfulness, allowing guests to deepen their practice in tranquil settings. Daily yoga classes, meditation sessions, and wellness workshops can enhance not just physical fitness but also mental clarity and emotional stability. An opportunity to connect with like-minded individuals, fostering friendships that extend beyond the retreat itself.

Fitness Bootcamps: For those looking to kickstart their physical health, fitness bootcamps offer a structured environment filled with intense workouts, nutrition plans, and motivational coaching. Highintensity interval training (HIIT), coupled with personalized fitness assessmentsm, and opportunity for participants to challenge themselves and support one another in this invigorating atmosphere.

Silent Retreats: The allure of silent retreats, like Vipassana meditation, captivates me. These experiences provide the chance to disconnect from the outside world and focus inward. Spending extended periods in meditation,often without speaking, creates a profound space for self-reflection, particularly appealing to anyone seeking significant life changes or a greater sense of inner peace.

Luxury Resorts: Where ancient healing traditions meet modern comforts. Imagine indulging in spa treatments, wellness consultations, and gourmet, health-focused cuisine, all while surrounded by breathtaking scenery. Personalized wellness plans cater to individual health goals, merging luxury with holistic practices. It's a dream come true for those of us who crave both relaxation and rejuvenation.

The Rising Interest in Wellness Retreats

In our fast-paced lives, the demand for wellness retreats is skyrocketing. More and more people are recognizing the importance of self-care and seeking

ways to escape their routines. Retreats provide immersive environments that allow guests to focus on their physical, mental, and emotional well-being without the constant distractions of daily life.

The Beauty of Tailored Experiences

One of the most appealing aspects of wellness retreats is their ability to offer personalized experiences. Whether seeking a weekend getaway or a month-long immersion, these retreats can provide customized health assessments, meal plans, and personal coaching. The idea that each guest can receive the attention and care they deserve adds to the allure of these experiences.

The Transformative Potential of Wellness Retreats

The prospect of personal transformation is a significant draw for many participants. I often wonder about the lasting benefits that come from a stay at a wellness retreat. Improved health practices, better stress management, and increased emotional resilience are just a few outcomes that guests often report. Leaving a retreat feeling rejuvenated and equipped with practical tools to implement positive changes in daily life is an enticing thought.

While some critics argue there's a lack of rigourous scientific research supporting certain wellness practices, the anecdotes of those who have attended these retreats are compelling. Many share stories of reduced stress, improved mental clarity, and a renewed sense of purpose. The holistic approach encourages individuals to reassess their priorities and commit to healthier lifestyles.

Bridging the Gap with Traditional Healthcare

Despite the numerous benefits, it's worth noting that

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many wellness retreats operate outside conventional healthcare systems. However, I see a bright future where wellness retreats and traditional healthcare can collaborate. Integrating these two worlds could enhance the overall benefits, creating a more holistic approach to health.

Emphasizing Sustainability and Ethics

As wellness tourism expands, the importance of sustainability and ethics becomes increasingly clear. Many retreat centres are adopting eco-friendly practices, like sourcing organic food, utilizing renewable energy, and minimizing waste. I find comfort in knowing that guests are often drawn to retreats that align with their values, prioritizing environmental responsibility and the ethical treatment of local communities.

Researching the Benefits of Wellness Retreats

A growing body of research backs up the benefits of wellness retreats, showcasing their positive impacts on health and personal transformation. Here are a few key findings that resonated with me:

Physical Health Benefits

•Stress Reduction: Studies show wellness retreats can significantly lower stress levels. For instance, a study in the Journal of Health Psychology found that participants reported reduced cortisol levels after engaging in activities like yoga and meditation.

•Improved Sleep Quality: Many attendees experience better sleep following their retreat. A study in the International Journal of Behavioral Medicine indicated that relaxation techniques positively influenced sleep patterns.

•Weight Management and Healthy Eating: Detox and fitness retreats emphasize nutrition and activity, with research suggesting that structured programs lead to weight loss and healthier eating habits.

Mental Health Improvements

• Anxiety and Depression Reduction: Retreats that incorporate mindfulness and meditation can alleviate symptoms of anxiety and depression. A meta-analysis in JAMA Internal Medicine highlighted significant reductions in these symptoms among participants.

• Increased Emotional Resilience: Participants often report enhanced emotional resilience after attending retreats. Research indicates that mindfulness practices can help individuals cope with stress more effectively.

Building Community and Support

• Social Connections: Wellness retreats foster connections among participants, creating supportive networks. Research shows that shared experiences can lead to lasting friendships and a sense of belonging.

• Enhanced Motivation: The communal atmosphere often boosts motivation to maintain healthy habits. Studies indicate that social support is crucial for sustaining lifestyle changes, with attendees feeling inspired to adopt healthier behaviours.

Spiritual and Personal Growth

•Increased Mindfulness: Many retreats promote practices that enhance self-awareness and

mindfulness. Studies suggest that these practices lead to greater life satisfaction, with notable increases in mindfulness levels.

• Personal Transformation: Participants frequently gain profound insights during retreats. Research indicates that immersive environments foster selfdiscovery and personal growth, leading to clearer goals and renewed purpose.

In a world that often prioritises productivity over well-being, wellness retreats emerge as essential sanctuaries for those seeking balance and healing. By blending ancient practices with modern innovations, these retreats cater to the diverse needs of today's travelers, making them integral to the wellness tourism landscape.

As we increasingly recognize the importance of selfcare, the allure of wellness retreats will likely remain strong. Whether through detoxification, physical fitness, spiritual exploration, or luxury pampering, these retreats offer countless paths to healing. They ensure that each guest can embark on their unique journey in serene and supportive environments.

Looking ahead, the future of wellness retreats appears bright. More individuals are seeking immersive experiences to reclaim their health and happiness, and these retreats will play a vital role in promoting holistic health practices around the globe. For me, the thought of diving into this world of wellness is both exhilarating and comforting, a chance to rejuvenate, reflect, and reconnect with myself.

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SPA THERAPY:

An African Journey to Wellness

Spa Therapy embodies holistic well-being by integrating Africa's natural treasures into a transformative wellness experience for the mind, body, and soul. Our philosophy is grounded in the belief that nature is a powerful healer. We harness the continent's aromatic botanicals to create products that not only promote relaxation but also awaken the senses and rejuvenate the spirit.

The African Journey

Africa's diverse flora and ancient wisdom serve as the foundation of our offerings. From the iconic baobab and marula trees to the healing properties of aloe, rooibos, and Kalahari melon, the continent is a treasure trove of beneficial botanicals. We honour these traditional practices by combining them with contemporary wellness techniques, ensuring that each product reflects Africa's heritage.

Our journey starts in the heart of Africa, where we source the purest ingredients. Every product tells a unique story, transporting clients to sun-soaked savannahs and lush landscapes through an aromatic and rejuvenating experience.

The Spa Therapy Experience

The Spa Therapy experience is designed to envelop clients in tranquility. Our product range features distinctive plant-based formulations enriched with high-quality natural seed oils, creating a sanctuary for relaxation. Clients can customize their experience

through a variety of treatments that nourish both skin and spirit.

Our standout offering, Take-Home Journeys, allows clients to prolong their spa experience at home, promoting a lifestyle of wellness and self-care.

Body Care: We believe body care should be both indulgent and beneficial. Our luxurious body care products, inspired by the raw essence of the African landscape, are formulated to nourish the skin and provide a sensory escape. From rich body butters infused with marula oil to soothing scrubs that utilize Kalahari melon, our line revitalizes and pampers, reminding clients of nature’s restorative power.

Face Care: Our face care range combines luxury with efficacy, featuring products that leverage the healing properties of African botanicals. Each formulation includes natural fragrance oils and active compounds, ensuring stress reduction and improved skin health. From rejuvenating serums to hydrating masks, our face care products offer a holistic experience that nurtures both beauty and spirit.

Commitment to Sustainability

At Spa Therapy, sustainability and environmental responsibility are paramount. We believe true wellness encompasses the health of our planet and its communities. Our commitment is evident in our ingredient sourcing and community partnerships.

Empowering Local Communities

Collaborating with rural areas to collect fallen African rosewood seeds not only generates income but also fosters environmental conservation. This initiative honors the natural cycles of the forest while supporting families.

Environmental Responsibility

Our dedication to sustainability extends to our ingredient choices. Spa Therapy prioritizes renewable resources and supports fair trade practices, through sourcing ingredients ethically.

Ingredient Safety and Ethical Practices

Transparency and safety are central to our operations. We ensure that every ingredient is ethically sourced, cruelty-free, and environmentally friendly. Clients can indulge in our products with peace of mind, knowing that their health and well-being are our top priorities.

With each product, we invite you to experience the transformative power of nature. Join us on this path to rejuvenation, where the essence of Africa surrounds you in a symphony of aromas and healing touches.

For more information

www.spatherapy.co.za info@spatherapy.co.za

The results of 19th annual Les Nouvelles Esthetiques Spa Awards hosted by Les Nouvelles Esthetiques, Southern Africa in association with Les Nouvelles Esthetiques Paris, were announced on the 28th July 2024.

The Les Nouvelles Esthetiques Spa Awards Gala Dinner evening was filled with excitement and glamour as some of the industries most respected and well-known names and media came together to acknowledge their peers. The Les Nouvelles Esthetiques Spa Awards Gala Dinner was a night brimming with excitement and glamour. The evening was elevated by the captivating sounds of the band, Simply for Entertainment, led by the dynamic duo Godfrey and Nash. Their performance added an extra layer of sophistication to the event, enhancing the overall atmosphere of celebration and recognition.

The Les Nouvelles Esthétiques awards programme encourages the highest standards within the Spa & Wellness Industry. The awards have been designed to stimulate a desire for service excellence among Southern African Spas.

The 2024 Spa Awards consisted of 6 Categories, namely Day Spa, Hotel Spa, Boutique Hotel Spa, Safari Spas, Unique Spa Concept, and Aesthetic Insitutes.

Days Spa Category

Winner: Spa de la Veille. Embellished in French elegance, Spa de la Veille in Centurion offers a sanctuary of tranquility, where guests are pampered with personalized treatments tailored to their individual needs. The spa features seven private treatment rooms, two double treatment suites, a manicure and pedicure lounge, a relaxation area, and a heated Roman bath.

Finalists: Casalea Spa. Nestled in the heart of Northcliff, Casalea Spa is a serene luxury lifestyle retreat with Frenchinspired elegance and modern eclectic touches. The spa offers a range of exceptional treatments and facilities, including their signature Vichy shower and complimentary heated salt chamber. Dolce Vita Beauty Centre . A luxurious, exclusive destination for women in Rand Park Ridge, Johannesburg, providing high-end services in a sophisticated spa environment. Rifumo Boutique Spa Located in the heart of Mbombela, Rifumo Boutique Spa offers a serene retreat of luxury and relaxation. Guests can enjoy a variety of services tailored to their needs, including private treatment rooms, a dedicated manicure and pedicure lounge, and a tranquil relaxation area.

Hotel Spa Category

Winner: Leeu Spa by Healing Earth. Leeu Spa nestled at the five-star Leeu Estates in the scenic Franschhoek Valley, represents a sophisticated collaboration with the prestigious Leeu Collection. The Spa is a modern sanctuary of relaxation, seamlessly integrating Healing Earth's highdesign products and therapies with the estate's natural elegance.

Finalists: Kievits Kroon Winelands Spa. Rejuvenation awaits at Kievits Kroon's luxurious Winelands Spa, just north of Pretoria. This spa boasts one of the most advanced thermae treatment facilities, including well-designed steam rooms, saunas, Jacuzzis, Swiss showers, a Rasul room, mud massage & scrub room, herbal baths with exfoliation, and indoor plunge pools. The Grotto Wellness Spa The Capital 15 on Orange. The Capital 15 on Orange in Cape Town offers a blend of contemporary luxury and

modern convenience. A standout attraction is The Grotto Wellness Spa, with its unique underground design that enhances its tranquil ambiance. The spa provides an array of treatments, including a night spa experience, and a rejuvenating thermal symphony. Mount Grace Hotel & Spa. Nestled in the heart of Magaliesburg, Mount Grace Spa offers an idyllic retreat where luxury meets natural beauty. The Hydrotherapy Gardens, are a standout feature, provide a sanctuary of therapeutic water experiences, including heated pools, a jacuzzi, and a floatation pool, all set amidst breathtaking landscapes.

Boutique Hotel Spa Category

Winner: Healing Earth Transformative Wellness at Brahman Hills. An exquisite retreat in KwaZulu-Natal's breathtaking rolling hills. Upon arrival at the Spa, a team of skilled therapists welcomes you, dedicated to harmonizing your mind, body, and spirit for profound rejuvenation. The bespoke treatments and wellness experiences at are tailored to your unique needs, towards reconnection and revitalization.

Finalists: The Featherhill Boutique Hotel & Spa. Located in Potchefstroom, South Africa, the hotel and spa offers a tranquil escape with luxurious amenities, complemented by the renowned Vista's Restaurant. The Feather Hill Spa offers a diverse range of treatments and extensive hydro facilities designed for ultimate relaxation. Palm House Boutique Hotel & Spa. Discover Cape Town's grandeur at Palm House Boutique Hotel & Spa. Set in Wynberg, a 1920s mansion offers stunning views of Table Mountain and opulent luxury amid lush gardens. Enjoy a blend of historic charm and modern comforts, and experience bespoke spa treatments, using Healing Earth's premium natural products. The Turbine Hotel & Spa. The Turbine Hotel & Spa in Knysna is a stunning transformation of an old power station into a unique 5-star boutique hotel. The restored machinery now enhances the hotel's distinctive aesthetics, including the Turbine Spa, which features a range of relaxing treatments from massages to facials, and a Rasul Steam Room. Fordoun Hotel & Spa, nestled in Nottingham Road, Kwa-Zulu Natal Midlands, offers a unique fusion of leisure and spa facilities set against a backdrop of serene, bygone-era tranquility. The spa features a floatation pool, heated swimming pool, sauna, steam room, Rasul, and treatment suites. Unique to Fordouns is the expert team including Reiki and Bio-energy specialists for holistic healing and a traditional African Healer for indigenous wellness.

Safari Spa Category

Winner: LionSands - Ivory Lodge Spa. Lion Sands' Ivory Lodge offers an exclusive retreat, with only eight luxurious suites situated along the river, each provides a private vantage point to observe the reserve's wildlife in its natural habitat. The lodge is part of the MORE Family Collection, founded in the early 1930s by Guy Aubrey Chalkley and now led by its fourth generation. Ivory Lodge's spa experience blends modern luxury with natural tranquility. The spa facilities are designed to integrate seamlessly with the lodge's surroundings, reflecting a modern, yet rustic aesthetic.

Finalists: Thanda Safari Private Game Reserve, in Kwa-Zulu Natal features a lodge with nine luxurious suites, each boasting spacious living areas, a heated plunge pool, and an outdoor 'sala' with sweeping views of the reserve. The suites' circular design honours the region's Zulu culture, echoing traditional homesteads. The spa

offers a range of treatments in tranquil therapy rooms or outdoors in the sala, with therapists adept in both Western techniques and ancient Zulu holistic practices. Veldhaven Spa at Bona Bona Game Lodge in North West, offers a serene and beautiful retreat. The mission is to provide a space of complete relaxation and sensory delight. During your treatments, you can choose fragrances and music from three categories - CALM, SOOTH, and UPLIFT - to create a personalized experience that invigorates your senses. The natural aromas from the locally produced RUAH range, combined with exclusive aroma oils, enhance your wellness journey.

Unique Spa Concept Category

Winner: Die Stalle Spa at BOSJES . BOSJES is a captivating destination where history meets modern luxury in the scenic Breedekloof Valley. The restored Cape Dutch homestead offers luxury accommodation and the gardens are a visual delight, complemented by award winning dining options. Die STALLE Spa, is housed in the remodeled original farm stables. It boasts six treatment rooms, a hydro pool with both indoor and outdoor access, and serene relaxation areas with panoramic mountain views.

Finalists: Yadah Castle - Hammam Turkish Spa & Bath. Yadah Castle - Hammam Turkish Spa & Bath offers guests a warm welcome into an exotic journey. With candles, Persian carpets, and plush pillows, you can relax and escape to an enchanting foreign land, engaging all the senses. Oyana Spa. Based in Pretoria and the surrounding areas, Oyana Spa is a premier luxury mobile spa, specializing in mobile events and services for boutique hotels, guesthouses, lodges, and private venues without in-house spa facilities. Verde Vita Spa at Hotel Verde Hotel Verde offers a carbon-neutral stay with a 100% offset, and a green setting, just 400 meters from Cape Town International Airport. As Africa's Greenest Hotel, it has earned numerous sustainability awards. The Verde Vita Spa & Wellness Centre, initially a modest relaxation space, has evolved into a state-of-the-art facility, exemplifying a commitment to environmental stewardship.

Aesthetic Institute Category

Winner: SCINMed Wembley Square, Cape Town: The award-winning SCINMed Aesthetic Clinic offers a blend of luxury and modern sophistication. Operated by qualified medical doctors and skilled aestheticians, this facility merges high-end anti-ageing treatments with preventative medicine to deliver exceptional results.

Finalists: Avara Wellness Spa, situated in Century City, Cape Town, is celebrated for its luxurious and holistic wellness approach. Directed by Dr. Navasha Sewraj, an esteemed aesthetic doctor, the spa offers cutting-edge treatments tailored to enhance both relaxation and wellbeing. Revive Skin and Body Clinic, in Featherbrook, Johannesburg, delivers exceptional holistic skincare and wellness. Guided by Jaaminique Mooi, the clinic offers advanced treatments to rejuvenate both skin and body. The Laser Beautique in Linksfield, Johannesburg, is a beautiful, new franchise dedicated to helping clients achieve effortlessly smooth, radiant skin. Specializing in advanced skin treatments and permanent hair removal, they combine the latest technology with expert training to deliver stunning results.

We look forward to hosting the Spa Awards in 2025, as Southern African Spas continue to flourish in an internationally growing market place.

Les Nouvelles Esthetiques

L Leeu Spa by Healing Earth

eeu Wine Estate boasts a rich history dating back to the 17th century. Renowned for its exceptional wines, it plays a significant role in South Africa's wine heritage. The estate actively engages with local artists, hosting exhibitions and events that celebrate creativity and culture. Featuring beautifully designed accommodations and a gourmet restaurant, Leeu Estate is set against stunning vineyards and mountain vistas, creating an enchanting atmosphere enjoyed by local and international travelers and celebrities.

Leeu Spa stands as a modern sanctuary of relaxation, seamlessly blending Healing Earth’s high-design products and therapies with the natural elegance of the Leeu Wine Estate in Franschhoek. Surrounded by meticulously designed herb gardens, flourishing orchards, and lush vineyards, the spa harnesses Africa’s rich natural resources—minerals, flowers, herbs, and oils, to create rejuvenating wellness experiences that reflect the beauty of the region.

Leeu Spa offers a range of immersive wellness packages that go beyond luxurious treatments. These carefully curated experiences are designed to foster a profound connection between mind and body, promoting holistic well-being. Whether it’s an invigorating body scrub, a deeply relaxing massage, or a revitalizing facial, each treatment is tailored to meet the unique needs of the guest, using products that celebrate the healing properties of African botanicals.

The spa’s contemporary decor exudes sophistication, featuring clean lines, calming colours, and natural materials that evoke a sense of tranquility. Each treatment room is designed to provide an intimate and serene atmosphere. The outdoor areas of Leeu Spa further enhance the experience, inviting guests to stroll through the herb gardens or relax by the tranquil water features.

The natural beauty of the surrounding vineyards creates a picturesque backdrop, allowing visitors to reconnect with nature as they embark on their wellness journey.

Finalists: Spa Awards 2024

Mount Grace Hotel & Spa

Nestled in the heart of Magaliesburg, Mount Grace Hotel and Spa offers an idyllic retreat where luxury meets natural beauty. The hotel invites guests to indulge in its upscale accommodations, savor gourmet dining, and experience unparalleled amenities. At the renowned spa, visitors can escape into a world of serenity with a selection of sumptuous treatments, soothing massages, and revitalizing therapies. The Hydrotherapy Gardens, a standout feature, provide a sanctuary of therapeutic water experiences, including heated pools, a jacuzzi, and a floatation pool, all set amidst breathtaking landscapes. Each element of Mount Grace is designed to enhance relaxation and rejuvenation, making it the perfect destination for those seeking an exquisite blend of comfort and tranquility.

The Grotto Wellness Spa The Capital 15 on Orange

TCapital 15 on Orange in

offers a blend of contemporary luxury and modern convenience in the heart of the city. The hotel features sophisticated accommodations with stunning views and a range of amenities, including a rooftop pool and a state-of-theart fitness center. A standout attraction is The Grotto Wellness Spa, with its unique underground design that enhances its tranquil ambiance. The spa provides an exceptional array of treatments, including a distinctive night spa experience. Guests can enjoy a rejuvenating thermal symphony, seamlessly transitioning from the soothing heat of the steam room and sauna to an invigorating polar plunge pool immersion. This harmonious blend revitalizes the senses and ensures a deeply relaxing and transformative experience.

he

Cape Town

Category: Hotel Spa

Kievits Kroon Winelands Spa

ievits Kroon is a luxurious country estate just outside Pretoria, renowned for its stunning gardens and tranquil atmosphere. The estate offers elegant accommodations, the Kievits Kroon Winelands Spa, and fine dining that highlights local flavours. Hosting various events, including weddings and corporate gatherings, with a commitment to exceptional service, Kievits Kroon ensures a memorable experience in a picturesque setting.

The Kievits Kroon's luxurious Winelands Spa boasts one of the most advanced thermae treatment facilities, including well-designed steam rooms, saunas, Jacuzzis, Swiss showers, a Rasul room, mud massage & scrub room, herbal baths with exfoliation, and indoor plunge pools. The heated indoor swimming pool offers stunning views of the estate, enhancing the superior facilities.

In line with contemporary spa trends, the Kievits Kroon Winelands Spa features a unique arrival and relaxation lounge. This tranquil space allows clients to unwind with a complimentary selection of refreshments, providing a true sense of hospitality and relaxation before, after, and between treatments.

Les Nouvelles Esthetiques

Spa de la Veille

Embellished in French elegance, Spa de la Veille in Centurion offers a sanctuary of tranquility where guests are pampered with personalised treatments tailored to their individual needs. From the moment you step into this luxurious spa, you are enveloped in a serene ambiance that invites relaxation and rejuvenation. The decor, inspired by classic French aesthetics, features soft hues, intricate chandeliers, and plush furnishings that create an inviting atmosphere, making it the perfect escape.

The spa provides an extensive range of indulgent packages, aesthetic services, and beauty treatments designed to cater to every guest’s requests. Each treatment is meticulously designed to not only pamper but also address specific skin concerns and wellness goals.

The spa features seven private treatment rooms, two double treatment suites, all complete with soothing music and candlelight. The manicure and pedicure lounge is a chic oasis where guests can indulge in nail care while enjoying refreshing beverages.

A standout feature of Spa de la Veille is its relaxation area, a serene space where guests can unwind before or after treatments. Here, you can sip herbal teas, listen to soft music, and let the peaceful ambiance wash over you. The heated Roman bath adds an extra touch of luxury, inviting guests to soak in warm, mineral-rich waters that promote relaxation and enhance well-being.

Among the array of treatments, the signature “Le Voyage de Vie” experience is a must-try. This holistic journey begins with a mineral-based body exfoliation, followed by a therapeutic mineral mask in an exclusive steam room, allowing the minerals to penetrate deeply for maximum rejuvenation. Next a refreshing shower, and guests can indulge in the warmth of the sauna or rejuvenate in the Himalayan Salt Room, known for its purifying properties. The journey culminates in a sumptuous milk bath, which leaves the skin satin-soft and radiantly healthy.

At Spa de la Veille, every detail is designed to provide an unforgettable experience.

Finalists: Spa Awards 2024

Casalea Spa

estled in the heart of Northcliff, Casalea Spa is a serene luxury lifestyle retreat with French-inspired elegance and modern eclectic touches. The spa offers a range of exceptional treatments and facilities, including their signature Vichy shower-a lavish full-body exfoliation where warm water streams from five outlets, followed by a soothing aromatic oil massage. All treatments include access to a complimentary heated salt chamber, where you can re-energize and experience the healing benefits of pure salt. Casalea Spa blends tranquility with indulgence, providing a truly revitalizing experience.

Dolce Vita Beauty Centre

olce Vita Beauty Centre, specialises in highend aesthetics treatments that enhance your natural beauty and promote skin health, within a serene spa space. The skilled professionals offer personalised services, from revitalizing facials to advanced therapies. including effective slimming programs and body contouring to help clients achieve their ideal silhouette.

Complete your visit in our professional hair salon, where talented stylists craft stunning looks tailored to your unique style.

Category: Day Spa Rifumo Boutique Spa L

ocated in the heart of Mbombela, Mpumalanga, Rifumo Boutique Spa offers a serene retreat of luxury and relaxation. This boutique spa provides personalized care and indulgent treatments in an elegant setting. Guests can enjoy a variety of services tailored to their needs, including private treatment rooms, a dedicated manicure and pedicure lounge, and a tranquil relaxation area. With a focus on excellence and customer satisfaction, Rifumo Boutique Spa delivers a refined atmosphere where exceptional service meets comfort.

In addition to our regular services, we host special events and offer mobile spa facilities for ultimate convenience.

Les Nouvelles Esthetiques

L Ivory Lodge Spa at Lion Sands

ion Sands' Ivory Lodge offers an exclusive retreat deeply connected to nature. With only eight luxurious suites situated along the river, each provides a private vantage point to observe the reserve's wildlife in its natural habitat. Guests can savor uninterrupted views of Africa's pristine landscape from their bed, deck, or plunge pool. The lodge is part of the MORE Family Collection, founded in the early 1930s by Guy Aubrey Chalkley and now led by its fourth generation. As a familyowned and managed organization, the MORE Family Collection emphasizes personal, private service while maintaining a deep commitment to guest satisfaction. Driven by a passion for continual learning and growth, the collection delivers exceptional experiences through the dedicated efforts of its remarkable team.

Ivory Lodge's spa experience blends modern luxury with natural tranquility. The spa facilities are designed to integrate seamlessly with the lodge's surroundings, reflecting a modern yet rustic aesthetic. Treatments are crafted to enhance relaxation and rejuvenation, using natural resources and innovative techniques to create a unique experience. The serene setting of the spa offers a perfect balance of adventure and relaxation, ensuring an exceptional escape into the heart of the African wilderness.

Finalists: Spa Awards 2024

Veldhaven Spa at Bona Bona Game Lodge

Veldhaven Spa at Bona Bona Game Lodge in North West, South Africa, offers a serene and beautiful retreat. Our mission is to provide a space of complete relaxation and sensory delight. During your treatments, you can choose fragrances and music from three categories - CALM, SOOTH, and UPLIFT - to create a personalized experience that invigorates your senses. The natural aromas from the locally produced RUAH range, combined with exclusive aroma oils, enhance your wellness journey. Guests are invited to explore a wide array of treatments, including facials, grooming, and unique thermae options. At Veldhaven, we are dedicated to delivering the most extraordinary and rejuvenating spa experience.

Thanda Safari Private Game Reserve

Thanda Safari Private Game Reserve, in Kwa-Zulu Natal features a lodge with nine luxurious self-contained suites, each boasting spacious living areas, a heated plunge pool, and an outdoor 'sala' for relaxation with sweeping views of the reserve. The suites' circular design honors the region's Zulu culture, echoing traditional homesteads. Designed for privacy, the layout also fosters a deep connection with the surrounding landscape. Thanda Safari Lodge's spa offers a range of treatments in tranquil therapy rooms or outdoors in the sala, with stunning reserve views. Therapists are adept in both Western techniques and ancient Zulu holistic practices, ensuring a thorough and rejuvenating experience.

Les Nouvelles Esthetiques

N Die Stalle Spa at Bosjes

estled in the breathtaking Breedekloof Valley, BOSJES is a captivating destination where rich history harmonizes with modern luxury. This Boland family farm has been thoughtfully transformed into a picturesque retreat, perfect for family getaways, weddings, and special events. Surrounded by lush vineyards, flourishing orchards, and indigenous fynbos, BOSJES is framed by the stunning Waaihoek and Slanghoek mountains, creating an idyllic backdrop for relaxation and rejuvenation.

At the heart of this enchanting setting lies the beautifully restored Cape Dutch homestead, which offers luxury accommodation in contemporary rooms that seamlessly blend historical charm with modern comforts. Guests can immerse themselves in the serenity of meticulously landscaped gardens, featuring an array of succulents, Renosterveld plants, and tranquil water features. A striking monolithic water sculpture serves as the centerpiece of the gardens, further enhancing the visual delight. Complementing this natural beauty, BOSJES boasts award-winning dining options from the Kombuis to the Spens, ensuring a holistic wellness experience that tantalizes both the palate and the senses.

Die Stalle Spa, housed in the remodeled original farm stables, serves as a sanctuary of relaxation and tranquility. This unique spa space features six elegantly designed treatment rooms, each meticulously appointed to provide a serene atmosphere for guests. The hydro pool, accessible both indoors and outdoors, invites guests to unwind while soaking in the breathtaking mountain views. The relaxation areas are designed to foster a sense of peace, encouraging visitors to pause and reconnect with themselves amidst the stunning natural surroundings.

The spa also offers a rejuvenating sauna and a modernized Rasul chamber, where guests can indulge in traditional body treatments infused with natural ingredients. Emphasizing elegance and meticulous attention to detail, Die Stalle Spa ensures a rejuvenating experience, guided by a team of experienced therapists dedicated to enhancing your well-being.

Finalists: Spa Awards 2024

Verde Vita Spa at Hotel Verde

Hotel Verde Cape Town Airport offers a carbon-neutral stay with a 100% offset, featuring modern guestrooms, versatile conference facilities, and a green setting just 400 meters from Cape Town International Airport. As Africa's Greenest Hotel, it has earned numerous sustainability awards for its eco-friendly design and operations. The Verde Vita Spa & Wellness Centre, initially a modest relaxation space, has evolved into a state-of-the-art facility. Its design and construction, guided by South African firm Ohkre Collective, construction company Phase Three, green consultant André Harms of Ecolution, and spa consultant Jacoline Wentzel of Spa Warehouse, emphasize sustainability. This collaborative effort ensures that Verde Vita adheres to eco-friendly principles, exemplifying Hotel Verde's commitment to combining luxury with environmental stewardship.

Oyana Spa

Based in Pretoria and the surrounding areas, Oyana Spa is a premier luxury mobile spa offering exceptional relaxation and rejuvenation.

Specializing in mobile events and services for boutique hotels, guesthouses, lodges, and private venues without in-house spa facilities. Oyana Spa delivers the ultimate spa experience directly to guests, by bringing a high-end spa experience to their doorstep, with effortless elegance and care.

Category: Unique Spa Concept

he Hammam also known as the Turkish Hammam or Turkish Bath, is the middle eastern variant of the steam bath. Although the first hammams originated in Arabia and bath culture was a central part of Roman life, Turkey popularised the tradition.

Yadah Castle - Hammam Turkish Spa & Bath offers guests a warm welcome into an exotic journey. With candles, Persian carpets, and plush pillows, you can relax and escape the stresses of everyday life. The spa creates a unique ambiance that transports you to an enchanting foreign land, engaging all the senses. The adjoining A'la Turka restaurant offers guests a true exotic middle-eastern experience with subtle Turkish music and food on offer: meze, shish kebab, falafel, dolmades and other Middle Eastern fare. Most décor and artworks throughout the property, imported from Turkey by owners Vanessa and Gokhan Hacisuleyman, enhance the experience, complemented by skilled therapists and gracious hospitality.

Les Nouvelles Esthetiques

Healing Earth

Transformative Wellness at Brahman Hills

rahman Hills is an exquisite retreat set against the breathtaking backdrop of KwaZulu-Natal's rolling hills. Nestled within meticulously curated gardens, it serves as the ultimate destination for those seeking a restorative escape.

Officially recognized as a Royal Horticultural Society Partner Garden, the renowned Brahman Hills Garden is a sensory delight. Lush green foliage is complemented with the gentle splash of water, creating an idyllic atmosphere.

At the Healing Earth Transformative Wellness Spa, guests are warmly greeted by skilled therapists dedicated to harmonizing mind, body, and spirit. Their commitment to well-being sets the tone for a transformative experience. The spa offers a diverse menu of services, from soothing massages to invigorating facials. Holistic therapies blend traditional practices with modern techniques, allowing guests to explore various modalities designed to restore balance.

Healing Earth’s commitment to eco-consciousness is evident in its use of cosmetics made from pure, sustainably sourced ingredients. Each treatment is infused with nature’s best offerings, ensuring a beneficial experience for both the individual and the environment.

Finalists: Spa Awards 2024

The Featherhill Boutique Hotel & Spa

Located in Potchefstroom, South Africa, the hotel and spa offers a tranquil escape out of the city with luxurious amenities. The renowned Vista's Restaurant, a hidden gem, boasts breathtaking hilltop views of Potchefstroom. Its menu is crafted to be both visually stunning and delicious, whether you're savouring breakfast, enjoying a poolside lunch with a cocktail, or relishing a carefully planned dinner. The Feather Hill Spa complements this experience with a diverse range of treatments and extensive hydro facilities designed for ultimate relaxation.

The

Turbine

THotel & Spa

he Turbine Hotel & Spa in Knysna is a stunning transformation of an old power station into a unique 5-star boutique hotel. The restored machinery now enhances the hotel's distinctive aesthetics. Despite its historical charm, The Turbine offers modern 5-star amenities, including the Turbine Spa, which features a range of relaxing treatments from massages to facials, and a Rasul Steam Room.

Guests can also enjoy the Island Café, a pool with scenic views on the wooden deck, and a variety of engaging Knysna activities.

Category: Boutique Hotel Spa

Palm House Boutique Hotel & Spa

iscover Cape Town's grandeur at Palm House Boutique Hotel & Spa. Set in Wynberg, our 1920s mansion offers stunning views of Table Mountain and opulent luxury amid lush gardens. Enjoy a blend of historic charm and modern comforts, and experience our bespoke spa treatments, crafted by internationally qualified therapists using Healing Earth's premium natural products. Indulge in holistic wellness ceremonies that harness Africa's rich natural resources to nurture both body and soul. Immerse yourself in the timeless allure of Palm House and let its unique offerings captivate your imagination.

estled in Nottingham Road, Kwa-Zulu Natal Midlands, offers a unique fusion of leisure and spa facilities set against a backdrop of serene, bygone-era tranquility. The spa features a floatation pool, heated swimming pool, sauna, steam room, Rasul, and a couples' treatment suite. The expert team includes skilled masseurs, Reiki and Bioenergy specialists for holistic healing, a traditional African Healer for indigenous wellness, and aestheticians for beauty treatments. Guests can also enjoy leisurely walks, dine at the renowned Sky Bistro Restaurant, or explore the surrounding natural beauty. Fordoun Hotel & Spa provides a memorable experience for relaxation, rejuvenation, and holistic wellness.

Fordoun Hotel & Spa

Aesthetic Institute 2024 Category Winner

Spa Awards S

CINMed Aesthetic Clinic, located in the vibrant Wembley Square of Cape Town, is an awardwinning facility that epitomizes luxury and modern sophistication. Operated by a dedicated team of qualified medical doctors and skilled aestheticians, SCINMed seamlessly merges high-end anti-aging treatments with preventative medicine to deliver exceptional results tailored to each client's needs.

Among the esteemed team is Dr. Kamlen Pillay, a prominent figure in aesthetic medicine known for his expertise and holistic approach. With a focus on personalized care, Dr. Pillay plays a crucial role in guiding guests through their journeys of complete rejuvenation. His commitment to holistic excellence is reflected in the clinic’s offerings, where each treatment plan is strategically customized to ensure natural-looking, long-lasting outcomes.

The clinic’s dedication to longevity science is evident in the scientifically-proven treatments administered in their state-of-theart facilities. From advanced skin rejuvenation techniques to comprehensive dermatological care, SCINMed prioritizes client well-being and satisfaction. Dr. Pillay, along with his colleagues, ensures that each procedure is performed with meticulous precision and professionalism, upholding the clinic's esteemed reputation.

SCINMed Wembley Square

Finalists: Spa Awards 2024

Avara Wellness Spa

vara Wellness Spa, situated in Century City, Cape Town, is celebrated for its luxurious and holistic wellness approach. Directed by Dr. Navasha Sewraj, an esteemed aesthetic doctor, the spa offers cutting-edge treatments tailored to enhance both relaxation and well-being. Guests enjoy a comprehensive spa menu, featuring rejuvenating treatments in a serene environment that reflects the spa's commitment to excellence and holistic care.

Revive Skin and Body Clinic

Revive Skin and Body Clinic, in Featherbrook, Johannesburg, delivers exceptional holistic skincare and wellness. Guided by Jaaminique Mooi, the clinic offers advanced treatments to rejuvenate both skin and body. Emphasizing personalized care and innovative techniques, Revive provides clients with effective solutions for radiant skin and enhanced well-being in a serene environment.

Category: Aesthetic Institute

The Laser Beautique - Linksfield T

he Laser Beautique in Linksfield, Johannesburg, is a beautiful, new franchise dedicated to helping clients achieve effortlessly smooth, radiant skin. Specializing in advanced skin treatments and permanent hair removal, they combine the latest technology with expert training to deliver stunning results. Whether you need to eliminate unwanted hair or rejuvenate your skin non-surgically, The Laser Beautique enhances self-confidence and offers exceptional customer service.

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Spa Awards Winners & Finalists: Aesthetic Institute Category

2022 2021 2023

Winner -

Chique Skin Technology

Winner -

SCINMed Wembley Square

Finalists -

Fabu-Health Aesthetics

Amelioré Wellness & Aesthetics

Skinlogic Smart Skin Centre

JUST SKIN Aesthetic Clinic

Winner -

SCINMed Wembley Square

Finalists -

Pulse Dermatology & Laser

Anti-Aging Art

Senses Wellness Institute

Spa Recognition Winners 2024 Spa Awards

The Les Nouvelles Esthetiques Spa Awards are proud to celebrate the outstanding efforts of individuals and spas driving the exceptional standard of excellence of the Southern African Spa Industry.

“We focus a large amount on the actual spas, however there are a number of individuals, who go above the call of duty and through their work or innovation, the entire industry is inspired and benefits” Dr Nadine de Freitas

SPA Ambassador

The Spa Ambassador Award goes to a person who has made the industry proud and whose presence in the industry is noted internationally.

Miranda Forrester, Founder and Director of MF Spa & Beauty Placements, is a champion of standards in the recruitment landscape. With over a decade of experience, she is dedicated to connecting top talent with innovative companies. Her commitment to excellence and personalized approach have set new benchmarks for the industry, ensuring lasting success for clients and candidates alike.

SPA Humanitarian

The Spa Humanitarian Award is awarded to a person who by definition is actively concerned in promoting human welfare and / or ecological sustainability within the spa industry.

Hermarie Prozesky, founder of Liposculpt, is a humanitarian dedicated to transforming lives through her innovative wellness approach. She goes beyond the basics, offering personalized support to every client who walks through her doors, creating a holistic environment that integrates physical, emotional, and mental well-being. With a focus on compassion and innovation, she not only transforms bodies but also uplifts spirits, making a significant impact in the wellness community.

SPA Visionary

The Spa Visionary Award goes to a person whose ideas over the past year have lead to a change in spa industry thinking.

Tebogo Thoka, recipient of the Spa Visionary Award and founder of Fabu-Health & Co., is dedicated to empowering therapists and entrepreneurs in the wellness landscape. Through her inspirational speaking rngagements and targeted business development workshops, she equips individuals with essential tools for success in the spa industry. Tebogo’s commitment to innovation is transforming the wellness sector for future generations.

SPA Management Excellence

The Spa Management Excellence Award acknowledges the dynamic spa manager who best keeps the balance between a motivated team, good working environment, superb guest experience, profitability, and efficient spa operations, with appreciation of the role of the spa manager is one of the most challenging.

Lina Phetla exemplifies spa management excellence at Kievits Kroon Wellness Spa. She inspires her team daily to pursue personal growth while contributing to the spa’s success. Lina fosters a culture of collaboration and continuous improvement, ensuring that each team member feels valued and empowered. Her leadership and vision are instrumental in elevating the overall wellness experience for guests.

30th Anniversary

Nimue Skin Technology

Founded in 1994, Nimue revolutionised skincare with breakthrough treatments. Today, a leader in dermacosmeceutical skincare, renowned for world-class formulations and continuous innovation.

Experience skin excellence with Nimue - pioneering skincare for 30 years and counting!

For more information. Visit www.nimueskin.com email info@nimueskin.com

INTRODUCTION TO NIMUE

Nimue is a derma-cosmeceutical brand that was developed in 1994, in South Africa, by leading skincare scientists. Originally aimed at the medical market for pre- and post-operative application, Nimue has since evolved into a brand used and loved by skincare professionals and professional skincare consumers in over 29 countries globally.

Nimue's range of professionally administered treatments and prescribed homecare products can be used to treat the majority of skin concerns including:

• Fine lines

• Wrinkles

• Sagging

• Pigmentation

• Uneven skin tone

• Dryness

• Oiliness

• Acne

• Sensitive and sensitised skin

WHAT MAKES NIMUE UNIQUE? SMART SKINCARE TECHNOLOGY.

It's one thing having the right ingredients, it's another making sure they get to where they need to be. Nimue's unique delivery system technology ensures targeted delivery of active ingredients to the areas in the skin where each ingredient is needed the most. By working in, not just on, the skin, Nimue successfully treats the root cause of skin problems, giving clients the results they have been searching for.

•Nimue uses a unique triple combination AHA concept that delivers maximum stimulation and visible results with minimum irritation.

• Nimue's refill system saves the client a minimum of 25% on each top-up purchase and reduces environmental impact.

Nimue products:

•Are free of artificial colourants and fragrance, resulting in less recurrence of skin sensitivity.

• Also build a stronger barrier by replacing biolipids.

• Are free of lanolin, mineral oil and parabens _ safe preservative system used.

• Are kind enough for use during pregnancy and breastfeeding.

• Are not tested on animals.

FOUR TREATMENT PRINCIPLES

Rejuvenation

Active ingredients are used to improve the state of skin health by accelerating, boosting or stimulating a physiological function and creating a structural improvement, e.g. Alpha Hydroxy Acids, Vitamin A Ester, Peptides and DMAE. The triple combination of AHA's is more effective than any other combination, owing to the synergistic action, enhancing and boosting the efficacy of the individual acids. The AHA's are buffered to an optimal pH, which results in maximum penetration and stimulation.

Anti-oxidation

Powerful Vitamin E and C Esters, L-Ascorbic Acid and the super anti-oxidant, Alpha Lipoic Acid, share a synergistic relationship capable of neutralising or inhibiting the destructive effects of free radicals thus protecting the skin from premature ageing. Alpha Lipoic Acid also has powerful anti-inflammatory properties, which help to reduce inflammation. New technology includes a revolutionary anti-oxidant that stops free-radical formation.

Sun Protection

Sun protection forms an important part of Nimue's skin health programme, reducing or preventing the harmful effects of UV rays on the skin. Nimue's scientific research and development in this area has resulted in safe, high quality sunscreens that are based on a synergistic combination of ingredients that provide optimal protection against the damaging effects of UVA and UVB rays, together with hydrating and anti-ageing properties. Nimue has advanced its skin protection by including infra-red, blue light and pollution protection (Sun-C Environmental Shield SPF 50).

Restoration

Nimue's products incorporate scientifically advanced ingredients derived from biotechnological and natural sources that are able to improve and balance the functions of the skin.

spa business

Spa and Wellness Best Marketing Practices

Hotels featuring wellness spas and spaces are seeing higher bookings lately, due to the increased importance of health, wellness, fitness, nutrition, and managing stress and sleep. In a recent survey of 2,500 people by the Wellness Tourism Association, 84% of respondents said they participate in wellness activities when they travel, and 61% reported that they're currently planning a wellness vacation.

Here are five ways to boost your marketing efforts and get more customers while you're working to provide the best spa experience to your guests as possible!

1. Focus on What Makes Your Spa Special

It is vital to understand what differentiates your spa from the competition. Do you focus on holistic health, guest privacy, customer service, or something completely different? No matter what your spa specializes in, it is imperative that you understand how you stand out. With this knowledge in hand, you will be able to communicate your spa's value much more clearly to your customer. And when your customer understands your value, bookings will follow.

EHL Insights explains that many luxury hotels and spas have been struggling to adapt to guests' changing demands, and thus, keeping their competitive edge. Being able to differentiate yourself allows guests to look past pricing, and even treatments offered, and instead focus on the overall brand. Your brand signals the type of experience your guests will have while at your spa.

2. Bolster Your Digital Presence

There's no better way to communicate your brand than by having an integrated digital presence. According to Forbes, a strong digital presence is

more important than ever before, as it is typically the first, and most used, touchpoint a customer has with the company. By creating a strong network of digital channels, you will create a strategic prospect journey.

You must have social media platforms (Instagram, Facebook, X, TikTok, etc) and a well-functioning and beautifully designed website, as these are the most important digital channels to customers. Through strategic use of these platforms, you will be able to communicate and market your brand.

3. Reward Loyalty

Loyalty programs can be extremely beneficial when trying to create rapport with guests in order to gain repeat customers. Not only do loyalty programs offer your guests an added perk to persuade them to book your services over another spa, but you can use loyalty programs as a way to expand your customer base. Customer engagement with your company across multiple digital channels is essential.

4. Close the Loop

When you fail to ask your guests about their experience, you're leaving business growth on the table. Collecting data from your guests is especially important in an industry that ebbs and flows with trends and consumer demand. Through feedback, you are not only able to better engage with your guests, but you are also able to better serve them.

RetentionForce explains that some of the best ways to collect feedback is through online surveys, paper forms, asking directly, and reaching out via Whatapp/email.

The more chances you give your guests to give feedback, the more likely you will actually get

informative, actionable feedback. It's all about gauging how you are performing in the eyes of your guests. This information is invaluable and if you are not already collecting feedback, you should start now!

5. Have an Integrated Marketing Ecosystem

Create an innovative and holistic marketing strategy that utilizes design elements, brand identity, targeted marketing analytics, and search engine optimization (SEO) to improve your spa's online advertising and revenue. Here is a checklist to make sure you're curating each touch point in the marketing ecosystem:

• DESIGN: A cohesive package of logo, branding, website, product packaging, and brochures

• PUBLIC RELATIONS: Strategically communicating new services and news with the media and industry

• SOCIAL MEDIA: With a sound strategy, goals, and consistent execution

• SEO: Search Engine Optimization to make sure your website is working with Google and other search engines for a first page listing

Putting It All Together

While all of these components can help boost your spa bookings individually, through creating a synergy between them all, you will exponentially increase your competitive advantage.

The best and most memorable experiences are grounded in a theme or "journey" which is unique to a particular locale and its user population. Given the number of choices that consumers have today, having a brand to complement your narrative will assist in making your spa more compelling to future customers.

Anti-aging with MONTEIL ProGGen Complex

From the house of Monteil comes a groundbreaking Anti-Aging concept - the ProCGenComplex.

An active ingredient combination, that protects cells, stimulates the formation of collagen and elastin and restores the the skin's hormonal balance.

The combination with 24K-Gold vitalizes the complexion and provides the skin with a unique reflexion and a radiant expression. Selected substances stimulate the cell metabolism and at the same time reduce the collagen reduction.

The highly effective formulation of ACTI-Vita provides demanding and mature skin down to the depths. Exquisite ingredients reduce the skin ageing process and even out wrinkles and lines.

ACTI-VITA GOLD PROCGEN

This pleasantly soft Lotion with 24-carat gold leaf provides a silky soft feeling to the skin. The ProCGen complex provides intensive moisture and reestabblishes the natural balance of the skin. The skin's structure is stabilized and receives new vitality and resilience. Gold particles provide a radiant expressiveness.

Gold ProCGen Crème: This gentle, non-greasy luxurious 24-hour cream provides intensive moisture and turns even the dryest skin soft and smooth. The high amount of the ProCGen complex smoothes the skin structure visibly and renders the complexion smooth and even, already after the first application. The valuable 24K Gold provides a radiant, fresh complexion.

Gold ProCGen Serum: This effective anti-aging serum provides the skin intensively with moisture and gives new vitality and freshness. The Gold ProCGen Serum contains a high amount of the ProCGen complex which combines independent Anti Aging ingredients. It has a vitalizing effect on cellls, is intensively smoothing and has a skin rejuvenating effect. The skin is protected against cell damage and free radicals. In combinationwith 24K Gold provides a fresh and radiant appearance to the skin.

Additional Products Include The Acti-vita Day Care/24H-care. Night Care. Eye Care Décolleté Care. Special Care Concentrate and Hand Care

ACTI-VITA ACTIVE INGREDIENTS

ProCGen Protective Complex

Genistein an isoflavon/phytosterol from the soya bean

•Genistein can penetrate deep into the skin.

•Counteracts free radicals and protects the skin against cellular damage.

•Accelerates division rate of the supporting cells.

• Stimulates collagen production and supports the hormonal balance of the skin.

• Is an effective anti-aging substance.

Pepha® Protect: A cell protection and DNSprotection factor

• Forms a cellular protective shield.

• Prevents damage to the genetic material of the skin cells.

Stabilised Vitamin C

•Has a rejuvenating effect on the skin as the pro- duction of tightening collagen and elastin is stimulated.

• Reduces pigment shifts and creates an even appearance of the skin.

Plant-based Care Complex

Jojoba oil

• Turnes the skin soft and has a calming effect..

• Nourishes, protects and smooths the skin.

• Increases the moisture retention capacity.

Wheat germ oil

• Counteracts skin dryness and increases its elasticity.

Almond oil

• High skin nourishing, softening properties..

• Contains Vitamin A, B and E and is rich in minerals.

Multi-vitamin-complex

The complex brimming with vitamins of

• Pro-Vitamin A (sour cherry)

• Vitamin A + E (Anti-Oxidans, light protection)

• Vitamin F (2 essential fatty acids) provides the skin with intensive moisture and nutrients. Free radicals are repelled and skin irritation is prevented.

For more information visit: www.lcn.co.za

spa business

Revisiting Spa Retail: Unlocking New Opportunities

The retail landscape within spas is evolving, revealing a treasure trove of opportunities that can significantly enhance the client experience. As a spa enthusiast, I've come to appreciate how the diverse selection of products and services can transform a visit into a holistic wellness journey. In an industry now valued at $4.5 trillion, spas have the unique potential to capitalize on this growth by reimagining their retail offerings.

Understanding Consumer Expectations

Today's spa-goers are seeking more than just a relaxing massage or a rejuvenating facial; they want an integrated wellness experience that resonates with their lifestyles. Clients are increasingly looking for products that extend the spa's ambiance into their daily routines-whether it's luxurious skincare, stylish activewear, beach wear, accessories or soothing aromatherapy. These retail offerings can elevate a spa visit from a simple treatment to a comprehensive wellness journey.

Moreover, the modern consumer is discerning. We expect transparency regarding product ingredients, ethical sourcing, and overall brand ethos. Spas must proactively communicate their values and the integrity of their offerings to meet these heightened expectations.

Curated Product Lines

One of the most exciting avenues for spas lies in curating exclusive product lines. Imagine entering a spa where unique skincare and wellness items are showcased, products that aren't available anywhere else. This curated approach creates a sense of discovery, making it easier for clients to find products that genuinely enhance their well-being.

For example, I visited a spa that offered a line of handcrafted skincare products made from locally sourced ingredients. When I tried their body oil, it became a cherished part of my self-care routine at home, transforming a simple purchase into a lasting memory.

Personalised Recommendations

By Dr Nadine de Freitas - Les Nouvelles Esthetiques

Sustainable and Ethical Offerings

Personalisation is crucial in today's retail landscape. When spa staff take the time to understand individual client needs and recommend products tailored to those needs, it transforms a routine purchase into a meaningful experience.

Engaging Workshops and Events

Hosting workshops and events centered around wellness themes can significantly enhance the spa experience. From skincare tutorials to guided meditation sessions, these events foster a sense of community among clients. I recall attending a wellness talk where an spa consultant discussed the benefits of natural ingredients in skincare, which deepened my appreciation for the products, I purchased.

These engaging experiences not only promote retail offerings but also create an atmosphere where clients feel connected and educated. Imagine monthly workshops that allow clients to learn about holistic health practices while trying new products-this approach fosters loyalty that goes beyond mere transactions.

E-Commerce Expansion

In our increasingly digital world, establishing an online retail presence is a game-changer for spas. The convenience of purchasing spa products from home cannot be overstated. A well-designed ecommerce platform allows clients to explore new items, read about their benefits, and even subscribe for regular deliveries.

This digital expansion broadens the spa's reach and creates a consistent revenue stream. If a client discovers a skincare line during a visit, being able to reorder it online simplifies maintaining their selfcare routine. Additionally, a robust online presence can enhance customer engagement through newsletters, product highlights, and wellness tips.

Conscious consumer, are increasingly attracted to spas that prioritise sustainability. Knowing that products are ethically sourced and eco-friendly is a requirement. Spas have an opportunity to highlight these attributes, appealing to clients who share these values.

Incorporating sustainability into retail strategies extends beyond products to packaging and operations. Offering refill stations for popular items can minimise waste and attract environmentally conscious consumers. Highlighting these efforts builds a loyal customer base that feels aligned with the spa's mission.

Membership and Loyalty Programs

Loyalty programs can be highly effective in building lasting relationships with clients. Exclusive discounts, early access to new products, or complimentary treatments can create a sense of belonging. Personally, I appreciate feeling valued as a member of the spa community, which motivates me to return. These programs not only encourage repeat visits but also foster word-of-mouth recommendations.

The spa retail landscape is brimming with potential. By diversifying offerings to include lifestyle itemssuch as stylish clothing, beach gear, and wellness products-spas can transform their retail spaces into vibrant shopping experiences, which will not only create significant revenue streams but also enhance overall customer satisfaction.

As the wellness industry continues to flourish, spas that adapt and revamp their retail strategies will be well-positioned to meet evolving client needs. Done right, spa retail can become an essential part of our wellness journeys, blending self-care with style and sustainability. So, the next time you step into your favourite spa, keep an eye out for these exciting changes-there's a whole new world of wellness waiting to be explored!

The Growing Importance of Soft Skills

The global soft-skills training market has experienced significant growth, reaching a size of US$26.5 billion in 2022, with projections indicating it will more than double to US$53.1 billion by 2028. This growth reflects a broader recognition of the importance of soft skills across various industries, including the spa and wellness sector.

The Relevance of Soft Skills in the Spa Industry

Soft skills encompass essential areas such as communication, sales, negotiation, and customer relationship management. In the spa industry, these skills are critical not only for enhancing the client experience but also for driving revenue and ensuring long-term business success. Every interaction, from the moment a client walks through the door to their final goodbye, presents an opportunity for relationship building that can significantly impact the spa's bottom line.

Revenue Impact

It is estimated that 20% of a spa's potential revenue is lost due to ineffective client interactions. This statistic underscores the importance of training staff - whether they are receptionists, managers, or therapists - in the art of communication and relationship management. Without the ability to connect meaningfully with clients, the knowledge gained from technical training on human anatomy, treatment protocols, and product ingredients may not translate into actual sales.

The Need for Comprehensive Training

1. Building Trust: Trust is the foundation of any successful client relationship. Spa employees must

develop skills that allow them to engage clients effectively, making them feel valued and understood. This requires training that goes beyond technical expertise to include active listening, empathy, and interpersonal communication.

2. Understanding Client Needs: Training programs should emphasize the importance of asking the right questions to uncover clients' specific needs and preferences. Understanding what drives a client's choice can lead to tailored recommendations that enhance their experience and increase the likelihood of additional sales.

3. Enhancing the Client Experience: By focusing on soft skills, spas can create a more welcoming and enjoyable environment. Employees trained in customer relationship management are better equipped to handle difficult situations, provide personalized services, and foster a loyal clientele.

4. Boosting Sales: The ability to upsell or cross-sell services and products relies heavily on the employee's ability to connect with the client. Soft-skills training should include strategies for effectively suggesting additional treatments or products that align with the client's needs, thereby increasing revenue per visit.

Opportunities in the Soft-Skills Training Market

As the spa industry acknowledges the importance of soft skills, it can tap into the burgeoning soft-skills training market. By investing in tailored training programs, spas can enhance their service quality and operational efficiency.

Workshops and Seminars: Hosting workshops

focused on communication, emotional intelligence, and customer service can equip staff with the necessary tools to excel in client interactions.

Online Training Modules: Leveraging online training platforms allows for flexible learning opportunities for staff at all levels, ensuring that training can occur without disrupting operations.

Mentorship Programs: Implementing mentorship initiatives can provide newer employees with guidance and support from more experienced staff, fostering a culture of continuous learning and improvement.

Conclusion

The spa industry stands at a pivotal moment where investing in soft skills can significantly enhance client relationships and drive revenue growth. As the softskills training market expands, spa owners and managers have an opportunity to integrate these essential skills into their business model. By doing so, they not only improve client satisfaction and retention but also position their establishments for sustainable success in a competitive market.

Embracing this shift towards soft-skills training is not just beneficial; it is imperative for those looking to thrive in the evolving landscape of the wellness industry.

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My Key Performance Indicators Are Not Moving! Why?

Janine Vester, a spa owner, is facing a common challenge in the wellness industry: her Customer Experience (CX) efforts aren't translating into improved Key Performance Indicators (KPIs). If you're experiencing similar frustrations, you're not alone. Let's explore some key factors that could explain why Janine's numbers aren't moving and what actionable steps she can take to turn things around.

Understanding Reference Points

A vital concept in customer behavior is Reference Points. Customers evaluate their experiences by comparing them to something else. No experience is inherently good or bad without a benchmark for comparison.

For Janine, it's crucial to identify what reference points her customers are using. This can include:

• Past Experiences: How do her spa services compare to previous visits?

•Competitors: How does her spa stack up against similar establishments in the area?

•Industry Standards: Are customers comparing their experiences to those from different industries, such as hotels or resorts?

Understanding these reference points is essential because they can significantly influence how customers perceive improvements in her spa. Many spa owners neglect to assess how their Net Promoter Score® (NPS) compares to that of competitors. Even if Janine sees internal improvements, customers may still feel dissatisfied if they perceive better experiences elsewhere.

Simplifying Decision-Making:

Another important concept is the Evaluability Heuristic, which explains how customers simplify complex decisions by focusing on easily assessable metrics. For instance, when choosing between spas,

a customer might select one based on visual appeal or staff friendliness rather than a detailed evaluation of services.

In Janine's case, if her team has made enhancements that are difficult for customers to recognize or evaluate, these improvements may not positively impact NPS or other KPIs. Simplifying the customer experience and making it easier for clients to assess the value of services could lead to better feedback and higher scores.

Measuring the Right Metrics

Janine's team might also be measuring the wrong things. If her KPIs are too basic or focused on irrelevant aspects of the customer experience, critical areas for improvement could be overlooked. For example, measuring whether clients received a clean treatment room or friendly service may yield positive responses but won't necessarily boost NPS because these are expected standards in the spa industry.

Instead, she should focus on metrics that gauge emotional engagement and overall satisfaction. For instance, tracking customer sentiments around relaxation, rejuvenation, and personal attention can provide deeper insights. Adding elements that genuinely enhance customer perceptions-like unique treatments, personalized services, or loyalty rewardscan significantly impact satisfaction scores.

Flawed Methodology

Another possibility is that the methodology used to measure performance is flawed. If Janine's team is tracking the wrong aspects of the customer journey, it won't yield an accurate picture of what needs improvement. It's vital to ensure that the metrics being monitored reflect what truly matters to spa clients.

For instance, if resources are being directed toward improving appointment scheduling based on

customer feedback but fail to address emotional engagement, satisfaction scores may stagnate.

Identifying Customer Needs

To effectively tackle her challenges, Janine should focus on the following strategies:

Understand Customer Reference Points:

Identify what benchmarks customers use when comparing their spa experiences. This will help highlight specific areas for improvement.

Measure Relevant Metrics:

Ensure that the metrics tracked align with customer expectations and experiences. This might involve shifting from basic operational metrics to those reflecting emotional engagement and overall satisfaction.

Prioritize Meaningful Improvements:

Focus on enhancements that genuinely matter to customers. If improvements are made in areas that don't significantly influence customer perceptions, valuable resources could be wasted.

Janine's situation is not uncommon in the spa industry, where customer expectations are high and competition is fierce. By understanding reference points, simplifying decision-making, ensuring the right metrics are in place, and identifying customer needs, she can begin to move her KPIs in a positive direction.

Taking these steps will not only enhance the customer experience but also lead to improved business performance overall. By addressing these areas, Janine can shift customer perceptions and ultimately pave the way for a brighter, healthier future for her spa.

Proactive Warnings: Ensuring Safety with the booking.site innovation

In the wellness industry, the use of advanced equipment and innovative treatments often enhances therapeutic outcomes. However, to maximize benefits and minimize risks, implementing proactive warnings about potential contraindications is essential. These warnings safeguard both practitioners and clients by identifying and addressing potential issues before treatments begin. Accurate client records and informed data play a crucial role in this preventive strategy.

Understanding Contraindications in Wellness Therapies

Contraindications are specific conditions or factors that necessitate withholding certain therapies due to potential harm. They can relate to an individual's health status, pre-existing conditions, or interactions with other treatments. In the wellness sector, where a variety of therapies-such as massage, hydrotherapy, cryotherapy, ozone therapy, and infrared treatmentsare employed, managing contraindications is critical for delivering safe and effective care.

Implementing Proactive Warnings

To ensure safety, proactive warnings should be integral to any wellness practice. Here's how to effectively implement them:

1. Accurate Client Records:

Maintaining detailed and current client records is fundamental:

• Medical History: Collect comprehensive information about past and present health conditions, allergies, operations, vaccinations, previous treatments and their outcomes, etc.

• Current Medications: Document medications that might interact with certain therapies.

• Lifestyle Factors: Include details about exercise,

habits, diet and stress levels, as these can impact treatment outcomes.

• Wearable technology and other devices: Data captured beyond the spa environment ensures holistic overview of effects and potential side effects of treatments.

2. Informed Data Collection

Beyond individual records, theBooking.site gathers and analyze broader data:

• Industry Standards: Keep abreast of the latest research and standards regarding contraindications for various therapies.

• Equipment-Specific Guidelines: Adhere to manufacturer guidelines and safety recommendations for various pieces of equipment.

• Client Feedback: Regularly review client feedback to detect any patterns or issues that may suggest potential contraindications.

3. Risk Assessment Protocols

theBooking.site develops risk assessment protocols, automatically implemented, thus ensuring safety before administering treatments, through a combination of details:

• Interactive Health Profiling: Through an expanding library of health data to understand each client's health profile and identify potential contraindications.

• Pre-Treatment Questionnaires: Use detailed and pre-populated questionnaires to gather essential last minute client information to screen for potential contraindications.

•Ongoing Monitoring: Continuously monitor clients during and after treatments to identify and address any adverse reactions promptly.

•Artificial Intelligence: Using big data sources,

predictive analytics and artificial intelligence to prevent harm and increase therapy efficacy.

Conclusion

In the wellness industry, proactive warnings about potential contraindications are vital for ensuring the safety and effectiveness of therapies and theBooking.site is the only platform that does that. By leveraging accurate client records, informed data, and robust risk assessment protocols, practitioners can protect both themselves and their clients. Additionally, implementing comprehensive training, clear communication, and meticulous documentation supports a culture of safety and enhances the overall therapeutic experience. As wellness practices evolve, prioritizing proactive safety measures will be essential in delivering highquality, effective, and secure care.

Why the Booking.site?

theBooking.site is an enterprise level booking system and marketplace for all clinics, spas and salons. Whether you are a single owner-therapist business or a multi location spa group, theBooking.site adds a professional, legal, accounting and medical layer to your operations.

Clients keep control of their health and their information, and data is easily shared with any outlet when making a hassle free booking on the system.

Tel: +27 (0) 72 422 1967

Email: info@salvagente.co.za

https://thebooking.site

Transformative Trends Shaping the Future of Hospitality

Based on an interview with Emlyn Brown, Global SVP of wellbeing for Accor Hospitality Group with 5,300 properties throughout 110 countries.

As we look towards the coming years, it is clear that the hospitality industry is undergoing a profound transformation. The shift from a mere "wellness trend" to a deeply ingrained societal value is reshaping how travellers and consumers engage with their health and wellbeing. Today's travellers are no longer content with just a comfortable stay; they seek experiences that nurture their physical, mental, and emotional health. This shift has significant implications for the hospitality sector, as it adapts to meet the evolving demands of its clientele.

The Rise of Social Wellbeing

In 2024, one of the most notable trends in hospitality will be a focus on social wellbeing. The concept of 'we over me' is gaining traction, as travellers increasingly seek experiences that foster community and collective wellness. Younger demographics, in particular, are gravitating towards communal bathing experiences and group activities that emphasize shared health and connection. Hotels are responding to this trend by creating spaces and experiences that encourage social interaction and collective wellbeing. By offering communal wellness activities and designing spaces that facilitate social connections, hotels can cater to this growing demand for community-focused experiences.

Active Nutrition

The emphasis on health and wellness is also driving a shift towards better nutritional offerings in the hospitality sector. As guests become more aware of food sensitivities and the importance of balanced nutrition, hotels are prioritizing outstanding, healthconscious cuisine. The global market for healthy food and beverages is projected to reach $586 billion by 2030, reflecting a growing consumer

preference for diet-diverse menus. Hotels are adapting by offering menus that cater to various dietary needs and emphasize the use of wholesome, sustainable ingredients. This shift not only benefits guests but also supports broader environmental goals, aligning with the increasing consumer demand for sustainability in food sourcing and preparation.

Optimizing Sleep for Wellbeing

Sleep is a critical component of wellness, and hotels are increasingly focusing on creating environments that enhance guests' ability to rest and rejuvenate. With the global sleep technology market expected to reach $36 billion by 2027, hotels are investing in innovations to address common sleep disruptors such as electromagnetic waves, uncomfortable bedding, and noise. By redesigning guest rooms and incorporating advanced sleep technologies, hotels can create spaces that promote restful sleep and overall wellbeing.

Aging Well

As the global market for wellness tourism is projected to reach $1.2 trillion by 2027, hotels are increasingly integrating advanced wellness practices to help guests age gracefully. The fusion of technology with traditional wellness methods is becoming more prevalent, with services such as infrared saunas, IV therapy, and advanced skincare treatments gaining traction. The integration of medi-tech and wellness practices offers guests personalized, effective treatments that address aging concerns and contribute to long-term health and vitality.

Athlete-Inspired Wellness

The growing demand for comprehensive sports recovery experiences is reshaping spa and wellness offerings in the hospitality sector. Guests are seeking to replicate the regimens of professional athletes by incorporating cutting-edge practices such as cupping,

cryotherapy, and sports massage into their wellness routines. This trend represents a fusion of sports science and holistic wellness, allowing guests to enhance their physical performance and optimize recovery. The global cryotherapy market, valued at $7.45 billion is projected to reach $12 billion by 2030, reflecting the increasing popularity of these advanced recovery techniques. Hotels are exploring innovative ways to integrate these practices into their wellness offerings, creating bespoke experiences that cater to guests' high-performance lifestyles.

Mindfulness Enhanced by Technology

The rise of mindfulness and meditation is another significant trend in the hospitality industry. The global market for mindfulness meditation apps is expected to reach $4.2 billion by 2027, highlighting the growing interest in mental wellness. Hotels are capitalizing on this trend by incorporating mindfulness practices and technologies into their wellness programs. Research from Booking.com indicates that 44 percent of global travelers are interested in meditation and mindfulness trips, while 42 percent are keen on health-focused retreats that address mental health and life milestones such as menopause or pregnancy. By providing relaxation and time for self-reflection, hotels can support guests' mental wellbeing and enhance their overall travel experience.

The hospitality industry is navigating a transformative period as it adapts to the evolving needs and preferences of travelers. By embracing trends such as social wellbeing, active nutrition, optimized sleep, aging well, athlete-inspired wellness, and mindfulness enhanced by technology, hotels can differentiate themselves and offer exceptional, holistic experiences. As societal values continue to shift towards a greater emphasis on health and wellness, the ability to innovate and cater to these changing demands will be crucial for success in the future of hospitality.

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