Les Nouvelles Esthetiques Magazine Issue #79 2021

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spa therapies

How to Capture your Youth with Collagen

By Tawa Labs

Aging is associated with unwanted images of chronic physical and mental diseases and Alzheimer’s is one. Western culture is accused of its obsession with ageism: the unfair discrimination against and stereotyping of older people. We can and will be judged. A fact of Western life. Positive emotional triggers are youth, vitality, attractiveness, smooth skin, and athletic appearance. Negative emotional triggers are wrinkles, slow movement, and overall lack of fitness. The media you will notice, continues to promote positive images.

Code Up on Collagen Does your DNA profile give you important insights? If you could prevent early aging and the disorders that often accompany it, would you be interested? Most people say yes. Personalised, prevention medicine, aka functional, integrated medicine. Functional medicine aims at preventing disease with informed decisions. It is the hottest subject around the globe today and it is finally being offered as a university subject. A DNA profile test may help you. One drug or treatment does not fit all says Dr Jeffrey Bland. You are born an original so do not die a copy. You have a unique genetic structure. With a personalized DNA profile, a registered practitioner can help you design your own perfect diet and lifestyle.

Is this you? Sandy is a financial advisor. Her pay packet deal with her company is a basic salary with high commission. It worked for her in the past and most of her two-hour meetings with clients were conducted face to face, over leisurely meals in destination restaurants. Regular gym visits toned her body. She could power dress to impress, sport her all year healthy tan and send messages of accomplishment and credibility to potential investors. Documents could be spread on the table for an allround sensate experience – a particularly important strategy in sales. Then Covid-19 came along. Tech savvy Sandy now thinks it is business as usual with some minor adjustments. Why? ‘I can master the very shortened functional meetings’ she says. ‘It is digital stuff. Suddenly it is not only about content because you are the message too. Sandy does not have the benefit of a TV makeup artist. Fine lines and fatigue on her face are highlighted. Lockdowns exact a price. Her diet and exercise regime have changed as has her previously alluring body image. Her posture lacks oomph, and her hair lack lustre. Sandy is not alone. How you look has become a dramatized event. Did you know that sociologist, Irving Goffman predicted this cultural ideal 60 years ago and you guessed right – it is not going away.

Let a little Collagen in your Life. Creating a positive identity and image is more than vanity – it is a reality. Use collagen with confidence. Supplements are part of lifestyle medicine combined with the new science of healthy aging. ‘Collagen’ says Dr. Shereene Idriss a board-certified dermatologist, speaking to Forbes, supports the use of supplements. ‘ Collagen…is the holy grail of

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healthy skin which is why it’s crucial to take care of collagen in your skin—no matter what age you are. Dr Shari Marchbein also backs the use of supplements in her regular column for the New York Times but with one strong proviso. Be prepared for long term use. Select supplements such as collagen are a golden thread throughout your genetic and physical framework, lifestyle choices, brain, and gut health. This golden thread promises to add to quality of life, both mental and physical.

Let’s take a trip down memory lane. ‘Today is the oldest you have ever been and the youngest you’ll ever be again. ’Those are the words of Eleanor Roosevelt during her tenure as First Lady to USA President Franklin D Roosevelt. Today she would be our best advertisement for collagen. She radiates. ‘Act today’ was her ensuring message which places a spotlight on the combo of youth and healthy aging. She was known for her inspirational wisdom and as a positive instrument for change. Today’s 7 step message for men and women is about looking and feeling younger. Your daily dose of collagen may be the secret ingredient to promote all round wellbeing and a healthier bank balance. Square up with collagen and reality. If you are like most people, squaring up to the aging process is avoided – maybe, because it seems a long way off. Wrong approach. Facing up to the ‘now’ prevents a clean-up job later. A clean up means revitalisation of your body and not cleaning out your bank account to pay a host of clinical experts to do repair jobs: plastic surgeons, psychologists, cardiologists, neurologists, and dermatologists to name a few. Regular supplementation of pure collagen is essential for change.

Les Nouvelles Esthetiques no’79

Live Up with Collagen

The way you synthesise collagen is your own. Your nutrition needs may be totally different from a sibling or a friend. With the help of a trained professional,

you can discover a personal code for longevity and perfect health. Reputable laboratories are now affordable and available. Correctly analysed, they may help you learn about your personal dietary or supplementary needs. Genetic tests belong to clinical medicine and they in turn provide insights into understanding our collagen needs. Once again – only consult a registered DNA profiler who can pinpoint what you need to know to maintain health and a youthful appearance, how to prevent disease and how to slow down the aging process. Know your own body structure and its responses. Here is good news. You are only 10% of your genes. Helplessly blaming your DNA for your aches and pains is bad science and a cop-out even if you have genetic evidence for weight, poor metabolism, heart disease, and arthritis. The secret is to stop ‘bad’ genes expressing themselves. ‘Genetics loads the gun, and the environment pulls the trigger’ has become a meme because it is true. 90% of the disorders that can impact on your unmanaged life are caused by the environment. Because you can control your environment you can switch your genes on or off. You have choices. Collagen steps up to the plate for you as a valuable aid.

Clean up your act with Collagen Never use age as an excuse.

Look good with collagen. Stop right there if you think looking good is about beauty, because that ideal varies from culture to culture. It is however about how we project a healthy look. Radiated health causes an unconscious response, making us a safe bet for those who want to engage with us for their own survival. But you cannot stop there. Western ideals about appearance and image may not be desirable but for a century it has held fast because there is an evolutionary bias to healthy looks. Enter the enticing field of neuroscience. The cosmetic industry is worth trillions of dollars because of aesthetic appeal. Listen to the market. A quick look at health and sport magazines will show you that the male self-care product industry is the fastest growing market with more men conscious of their body image, health, and body sculpting than ever before. Here’s why. Anything associated with aging gets an unfair rap because it has strong cultural roots, and it is resistant to change. Life is different in the East. The aging process, and the wisdom of the aged are both respected. Digging deeper, did you know that less than 3% of China’s population is obese and maybe that is a secret ingredient of their positive view of each other. Slimmer people are viewed differently. In the West, the subject of aging is avoided in good company. Slimness is also seen as a sign of emotional intelligence: self-discipline. Daniel Goleman has much to say about this. Deep seated fears of aging triggered by physical signs lie within your psyche, like it or not. Wellness expert, Dr Frank Lipman’s favourite subject is obesity and aging.

TAWA

That is the mantra of 105-year-old Ida Keeling, American track and field athlete who was still doing push ups at the age of 100, her message of perpetual health has earned her global media coverage. Good visibility brings in the business – you should know that. Richard Branson, Virgin Group founder is his best and only PR agent. 85-year-old Gary Player does 1200 push ups a day. He freely shares his lifestyle choices with all who want to listen and learn. Gary publicly stresses the value of nutrition. He couples his dietary requirements and supplements to resistance training. If you want resilience, visible body tone, a youthful appearance and vitality clean up your act. In a perfect world you would not have to use supplements. Centuries ago, soil quality was more nutrient dense. It was not contaminated by pesticides or affected by the ravages of climate change. Genetics loads the gun, and the environment pulls the trigger. You need access to rich sources of Vitamin C for collagen health. Vitamin C is consumed in the collagen manufacturing process and that is why large quantities of Vitamin C are required in the diet daily. More information on Collagen and it health benefits it avaialble from Tawa Labs and information on becoming a stockist. Visit: www.tawalabs.co.za


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