Eugene Tan CV + Portfolio

EUGENE TAN

NOT YOUR ORDINARY GRAPHIC DESIGNER CURRICULUM VITAE X PORTFOLIO

CURRICULUM VITAE

Eugene Tan

eugenetanwj.com

+447707764636

eugene@eugenetanwj.com

Hi! My name is Eugene, I am currently pursuing a degree in graphic design at Central Saint Martins and working as a freelance graphic designer for various organizations.

In short, I'm a creative that sees the world through a tinted lens. I have a love hate affair with graphics. I didn't want to get into something which was played out and narrow. I wanted to do as I liked, inventing my own interests. I don't believe in stereotyping my styles, I have an obsessive curiosity with design techniques, and I familiarize myself to different techniques and different styles, mixing and matching styles to create the unorthadox.

I am also a part of The Hive Studio, formed with an ecclectic group of designers involved with various disciplines of design, working with various international clients.

DESIGN SKILLS

EDUCATION

Branding & Identity

International School of Beijing - Beijing, China 1995 -1999 Anglo-Chinese School (Junior) - Singapore 2000 - 2001 Anglo-Chinese School (Independent) - Singapore 2002 - 2005 Nanyang Academy of Fine Art - Singapore 2007 - 2010 Central Saint Martins - London, United Kingdom 2012 - current

Print Design Interactive Design Moving Image Web & Coding

SOFTWARE SKILLS Adobe After Effects

EUGENE TAN Born 19 / 04 / 1989 Singapore / London

Adobe Illustrator Adobe InDesign

Able to speak, read and write fluently in English. Also able to speak basic Mandarin.

Adobe Photoshop Adobe Premiere Pro

www.eugenetanwj.com

EMPLOYMENT Starbucks - Barista (Singapore) 2006 Central Provident Fund - Customer Service (Singapore) 2007 Starbucks - Barista (Singapore) 2010 Singapore Armed Forces - Military Intelligence Specialist (Singapore) 2011-2012 The Chase - Design Internship (Manchester, United Kingdom) 2013

FREELANCE NOTABLE PROJECTS Tod’s No_Code Short Film Directed and produced performance art film for Tod’s.

Bexplorer Boat Interior & Exterior Designed and planned interior and exterior designs for expedition boat.

Tough Mudder Course Design Designed new obstacle course and worked on branding for 2014/15.

Thump Clothing Spring/Summer Designed the Spring/Summer clothing line 2014.

THE HIVE STUDIO The Hive Studios was formed in 2013, with the primary goal of designing unorthodox creative solutions for a wide variety of clients.

We consist of six members working across graphic design, photography, illustration, and moving image. Bespoke designs that allow you to stand out, an array of medium and limitless capabilities are what you can expect. We understand our clients' needs and don't do it for the money, we do it because we want to give an experience that will help encapsulate imagination.

NO PROBLEM CAN WITHSTAND THE ASSAULT OF SUSTAINED THINKING CLIENTS

Some of the brands and companies I have worked and collaborated with

TM

FEATURED IN Tod’s No_Code Short Film Featured in Vogue France Volkswagen Full page advertisement featured in magazines such as Automobile Filter Members Club Promotional material for American hip hop duo The Cataracs featured in newspapers in Singapore BASF Direct mailer sent to households across the UK

PORTFOLIO TOD’S NO_CODE PAPEROLOGY CLOUD 9 AIRWAYS PS CAFE TOUGH MUDDER THUMP CLOTHING VOLKSWAGEN POSTERS, POSTERS & POSTERS FILTER FEATURING THE CATARACS BELOW THE SURFACE

TOD’S NO CODE MOVING IMAGE

Along with Jai Bhatnagar and Jeremy Lin, we had the opportunity to create an art film with Italian fashion powerhouse Tod’s. We wanted to capture the essence of fine craftsmanship as well as the refinement of skill over many hours of practice that go into perfecting a skill.

We chose the Brazilian martial art Capoeira as it displays elegance, finesse and dedication, the same characters we wanted to reflect of Tod’s.

We worked with a talented group behind the scenes, with students from Central Saint Martins, London College of Fashion, Camberwell College of Art and performers from the London School of Capoeira.

To view films: http://tinyurl.com/todsfilm1 http://tinyurl.com/todsfilm2 http://tinyurl.com/todsfilm3

PAPEROLOGY INTERACTION & MOVING IMAGE

I grew up with a fascination for technology, be it computer games, coding or just simple flashing lights. I wanted to create an interactive platform for Super Mario fans to interact with each other through Mario himself.

I decided to pay tribute to the video game, on its 17th anniversary, by constructing a large scale game, featuring one of the symbolic terrains.

Through coding, people from around the world could then connect and control their own Mario character and move freely, with the same restrictions in the game. The twist? The entire terrain was created with post its. 3642 to be exact. The response was incredible.

To view film: http://tinyurl.com/paperology

CLOUD 9 AIRWAYS BRANDING & IDENTITY A collaboration with Viola Mitter, Sophie Khoury and Rebecca Thomson.

Our brief was to design the branding and identity for an airline that we were to create from scratch. Cloud 9 Airways was then born.

Who says the holiday only starts when you get to the destination? We wanted our airline to focus on the little details that would make the flight a more comfortable and memorable experience.

This is an airline that tailors to individual passengers. From the bespoke in-flight materials to the luggage tags to the mobile application, there is plenty for our passengers to choose from.

PS CAFE BRANDING & PACKAGING

In 2013, Singapore restaurant chain PS Cafe tasked me to brand and package their new line of fruit teas that were to be available for a limited period.

PS Cafe is known for their thoughtfully detailed interiors and lush surroundings. I gathered inspiration from their New York loft styled interior and chose a minimalist transparent bottle that allowed the vibrant colours of the tea to be seen by all.

I researched names for the tea that would not only appeal but also remembered. I wanted to incite feelings of love when customers viewed these products, and did so through the copy.

TOUGH MUDDER ILLUSTRATION, PRINT & WEB

Tough Mudder is an endurance event series with military-style obstacle courses. It tests the mental and physical strength of thousands of participants across 7 countries.

I worked closely with Dale Croft of The Hive Studios on a variety of material for Tough Mudder, including course maps and signages as well as web banners.

Recently, Tough Mudder announced that they were to start designs on a new obstacle course under an affiliated name. We were tasked to help with the planning and design of the new course, working closely with the headquarters in New York. We were also tasked with the branding and identity for this project.

THUMP CLOTHING ILLUSTRATION & WEB

The Hive Studios was asked to take a new budding clothing label to the next level. A team of three, Isabelle Andarakis (photographer), Dale Croft (illustrator/graphic designer) and I, were to design the Spring/Summer line for 2014, as well as create promotional material for both print and web.

VOLKSWAGEN ILLUSTRATION & ADVERTISING

I was tasked to design an illustrative full page advertisement for Volkswagen Singapore, with the aim of representing the experience driving their cars.

A car is not simply a mode of transport, but an experience, and a good one it should be. With a younger target audience in mind, I felt the need to use imagery and colours that people saw everyday.

POSTERS, POSTERS & POSTERS ILLUSTRATION & PRINT

My love for design started as soon as I was able to hold a pen. I would draw for anyone who wanted it, and enjoyed it thoroughly.

I had the opportunity to work with a number of clients from across the globe, allowing my illustrations to be a medium in which their messages were conveyed.

Clockwise from top left: Nanyang Academy of Fine Arts Graduation Show 2012 Safety At Work Singapore 2011 Voltaged Canvas Shepherds of God Exhibition Chupa Chups 50th Anniversary

FILTER FEATURING THE CATARACS PRINT & WEB

Filter Members Club is an intimate night club experience in Singapore, with access limited to the invited.

American hip hop/electronic music maestros The Cataracs were flying in to play an exclusive one night only set. I was tasked to create promotional material for night through posters and electronic advertisements.

BELOW THE SURFACE INTERACTIVE & INSTALLATION

We were asked to select a message we wanted to deliver based on an issue we felt strongly about, and then deliver it with a ‘supergraphic’.

With all the ruckus over governments hiding important facts and information to the public, there was a pressing need for a source for this information.

I created an independent whistle-blower website to provide the public with information, but still needed an eye catching method of advertising it.

I used the metaphor ‘not everything is what it seems’ as inspiration and called the campaign Below The Surface. I then constructed a set of staircase railings out of cardboard, set a QR code within the copy, for quick access to the site, and placed it in location that experienced heavy foot traffic.

THANK YOU