Austin Peay Athletics Official Brand Identity Guide

AUST IN PEAY GOVERNO RS OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE

TA B L E OF CON T E N TS

1.

PRIMARY LOGO Full Color One Color

pg. 3 pg. 4

ALTERNATE PRIMARY LOGO Full Color One Color

pg. 5 pg. 6

STAND ALONE AP One Color

pg. 7

SECONDARY LOGO - Governor Head Full Color One Color

pg. 8 pg. 9

SECONDARY LOGO - Governor Head and Shoulders Full Color One Color

pg. 10 pg. 11

WORD MARKS Full Color One Color

pg. 12 pg. 13

PROGRAM LOGOS Full Color One Color

pg. 14 pg. 15

SPORT SPECIFIC MARKS - Option 1 Full Color One Color

pg. 16 pg. 17

SPORT SPECIFIC MARKS - Option 2 Full Color One Color

pg. 18 pg. 19

10.

PROPORTIONS

pg. 20

11.

COLOR INFORMATION

pg. 21

12.

TYPOGRAPHY

pg. 22

13.

UNIFORM ASSETS

pg. 23

14.

COMMON MISUSE

pg. 24

14.

CONTACT INFORMATION

pg. 25

2.

3.

4.

5.

6.

7.

8.

9.

2 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE

1 . PR IM ARY LOGO - F u ll Color

GOVERNORS

GOVERNORS

FULL COLOR on white or light backgrounds

FULL COLOR on red backgrounds

GOVERNORS

FULL COLOR on black or dark backgrounds

3 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE

1 . PR IM ARY LOGO - O ne Color

GOVERNORS

GOVERNORS

ONE COLOR on white or light backgrounds

ONE COLOR on red backgrounds

GOVERNORS

ONE COLOR on black or dark backgrounds

4 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE

2 . ALT E R N AT E P RIM A RY LOGO - Full Color

GOVERNORS

GOVERNORS

FULL COLOR on white or light backgrounds

FULL COLOR on red backgrounds

GOVERNORS FULL COLOR on black or dark backgrounds

5 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE

2 . ALT E R N AT E P RIM A RY LOGO - One Color

GOVERNORS

GOVERNORS

ONE COLOR on white or light backgrounds

ONE COLOR on red backgrounds NOTE: TM reverses to white

GOVERNORS ONE COLOR on black or dark backgrounds NOTE: TM reverses to white 6 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE

3 . STAN D A LONE A P - O n e Color

ONE COLOR on white or light backgrounds

ONE COLOR on red backgrounds

ONE COLOR on black or dark backgrounds

7 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE

4 . S ECON DA RY LOGO - G ove rnor Hea d - Full Color

FULL COLOR on white or light backgrounds

FULL COLOR on red backgrounds

FULL COLOR on black or dark backgrounds

8 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE

4 . S ECON DA RY LOGO - G ove rnor Hea d - One Color

ONE COLOR on white or light backgrounds

ONE COLOR on red backgrounds NOTE: TM reverses to white

ONE COLOR on black or dark backgrounds NOTE: TM reverses to white 9 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE

5. S ECON DA RY LOGO - G ove rnor Hea d a nd Shoulders - Full Color

FULL COLOR on white or light backgrounds

FULL COLOR on red backgrounds

FULL COLOR on black or dark backgrounds

10 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE

5. S ECON DA RY LOGO - G ove rnor Hea d a nd Shoulders - One Color

ONE COLOR on white or light backgrounds

ONE COLOR on red backgrounds NOTE: TM reverses to white

ONE COLOR on black or dark backgrounds NOTE: TM reverses to white 11 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE

6. WO R D M A R KS - F ull Color

GOVERNORS

FULL COLOR on white or light backgrounds

GOVERNORS

FULL COLOR on red backgrounds

GOVERNORS

FULL COLOR on black or dark backgrounds

12 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE

6. WO R D M A R KS - O n e Color

GOVERNORS

ONE COLOR on white or light backgrounds

GOVERNORS

ONE COLOR on red backgrounds

GOVERNORS

ONE COLOR on black or dark backgrounds

13 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE

7. P R O G RAM LOGOS - F u ll Co lor

GOVERNORS CLUB

FULL COLOR on white or light backgrounds

GOVERNORS CLUB

FULL COLOR on red backgrounds

GOVERNORS CLUB

FULL COLOR on black or dark backgrounds

14 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE

7. P R O G RAM LOGOS - O ne Color

GOVERNORS CLUB

ONE COLOR on white or light backgrounds

GOVERNORS CLUB

ONE COLOR on red backgrounds

GOVERNORS CLUB

ONE COLOR on black or dark backgrounds

15 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE

7. S P O R T S PEC IFIC M A R KS - Option 1 - Full Color

BASEBALL

BASKETBALL

CROSS COUNTRY

FOOTBALL

GOLF

TENNIS

SOCCER

SOFTBALL

TRACK & FIELD

VOLLEYBALL

SOFTBALL

DA N C E

L A DY G OVS FULL COLOR on white or light backgrounds

BASEBALL

BASEBALL

FULL COLOR on red or black backgrounds. NOTE: Follow color rotations specified above

16 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE

8. S POR T S P EC IFIC M A R KS - Option 1 - One Color

BASEBALL

BASKETBALL

CROSS COUNTRY

FOOTBALL

GOLF

TENNIS

SOCCER

SOFTBALL

TRACK & FIELD

VOLLEYBALL

CHEERLEADING

DA N C E

L A DY G OVS

BASEBALL

BASEBALL

ONE COLOR on red or black backgrounds. NOTE: Follow color rotations specified above

17 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE

9. S P O R T S P EC IFIC MA R KS - Option 2 - Full Color

BASEBALL

BASKETBALL

CROSS COUNTRY

FOOTBALL

GOLF

TENNIS

SOCCER

SOFTBALL

TRACK & FIELD

VOLLEYBALL

CHEERLEADING

DA N C E

FULL COLOR on white or light backgrounds

BASEBALL

BASEBALL

FULL COLOR on red or black backgrounds. NOTE: Follow color rotations specified above

18 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE

9. S P O R T SP EC IFIC MA R KS - Option 2 - One Color

BASEBALL

BASKETBALL

CROSS COUNTRY

FOOTBALL

GOLF

TENNIS

SOCCER

SOFTBALL

TRACK & FIELD

VOLLEYBALL

CHEERLEADING

DA N C E

ONE COLOR on white or light backgrounds

BASEBALL

BASEBALL

ONE COLOR on red or black backgrounds. NOTE: Follow color rotations specified above

19 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE

1 0. PR OP O RT IONS

The proportions of all marks in the identity must never be altered in any application under any circumstance.

TIP: If you know the height, multiply it by the widths percentage of X then divide by 100 to calculate the correct width.

If you know the width, multiply it by 100 then divide it by it’s percentage of X to calculate the correct height.

91% of X 72% of X

GOVERNORS

GOVERNORS

X

X

123% of X

110% of X

73% of X

X

X

X

19% of X

28% of X

GOVERNORS X X

20 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE

1 1 . COLOR IN FOR M AT ION

R ED

B L ACK

SI LVER GRAY

Pantone 200

Black

Pantone 429

Process:

Process:

Process:

C:

3

C:

0

C:

21

M:

100

M:

0

M:

11

Y:

70

Y:

0

Y:

9

K:

12

K:

0

K:

23

RGB:

RGB:

RGB:

R:

196

R:

0

R:

173

G:

30

G:

0

M:

175

B:

58

B:

0

Y:

170

Madeira: 1184

Madeira: 1000

Madeira: 1011

HTML:

HTML:

HTML:

C41E3A

000000

ADAFAA

The color standards that apply to the Austin Peay Governors identity are detailed above. The color placement and specifications should never be altered.

NOTE: Due to the inconsistent nature of computer monitors, the colors depicted within this usage and style guide may not match the actual PANTONE® colors. When specifying colors please refer to the PANTONE® or MADEIRA® number for accurate color reproduction.

PANTONE® is a registered trademark of PANTONE® Inc.

21 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE

1 2. T Y P O G RA P HY

The preferred typeface for use in support and collateral materials used in association with Austin Peay athletics is Gotham. For Headlines and display type use Gotham Black, for subheads and secondary communications Gotham Bold, or Gotham Book are acceptable.

GOTHAM BLACK AB CDEF GHI J K L M N OP QR ST U VWXYZ a bcd efghijk lmno pq r st u vwxyz GOTHAM BOLD AB C D EFG HI J K L M N O P Q R ST U VWXYZ a bcdefgh ijklm n o pqr stu vwxyz GOTHAM BOOK AB C D EFG HI JKL M N O P Q R ST U VWXYZ a bcdefg h ijk lm n o p q rst uvwxyz

Example:

WELCOME TO RAYMOND C. HAND PARK T HE HOME OF G OV ER N OR S BASEBA L L

22 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE

1 3 . UN IF OR M ASSE TS

The word marks and number style shown here are the preferred assets for primary uniform applications. It is acceptable to use secondary logos in secondary applications on uniforms, i.e. shoulder patch, shorts, etc.

In applications where “Austin Peay” is too wide for the uniform, it is acceptable to stack the two. Example:

Number style for all uniforms, it is acceptable to trim the numbers in an accent color if such an effect is desired.

23 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE

1 4. COM M ON M ISUSE

Never outline the logo.

Never alter the color placement.

Never use unapproved colors.

Never alter the typography.

Never skew the logo.

Never rotate the logo.

Never alter the proportions.

Never combine logos.

Never add graphic device.

CHEMISTRY

example: drop shadow

24 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE

1 5. CON TACT IN FOR M AT ION

For more information regarding the Austin Peay athletic identity, or for specific details regarding use, please contact:

AUSTIN PEAY ATHLETICS Box 4515 Clarksville, TN 37044 (931) 221-7904

25 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE