AUST IN PEAY GOVERNO RS OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE
TA B L E OF CON T E N TS
1.
PRIMARY LOGO Full Color One Color
pg. 3 pg. 4
ALTERNATE PRIMARY LOGO Full Color One Color
pg. 5 pg. 6
STAND ALONE AP One Color
pg. 7
SECONDARY LOGO - Governor Head Full Color One Color
pg. 8 pg. 9
SECONDARY LOGO - Governor Head and Shoulders Full Color One Color
pg. 10 pg. 11
WORD MARKS Full Color One Color
pg. 12 pg. 13
PROGRAM LOGOS Full Color One Color
pg. 14 pg. 15
SPORT SPECIFIC MARKS - Option 1 Full Color One Color
pg. 16 pg. 17
SPORT SPECIFIC MARKS - Option 2 Full Color One Color
pg. 18 pg. 19
10.
PROPORTIONS
pg. 20
11.
COLOR INFORMATION
pg. 21
12.
TYPOGRAPHY
pg. 22
13.
UNIFORM ASSETS
pg. 23
14.
COMMON MISUSE
pg. 24
14.
CONTACT INFORMATION
pg. 25
2.
3.
4.
5.
6.
7.
8.
9.
2 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE
1 . PR IM ARY LOGO - F u ll Color
GOVERNORS
GOVERNORS
FULL COLOR on white or light backgrounds
FULL COLOR on red backgrounds
GOVERNORS
FULL COLOR on black or dark backgrounds
3 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE
1 . PR IM ARY LOGO - O ne Color
GOVERNORS
GOVERNORS
ONE COLOR on white or light backgrounds
ONE COLOR on red backgrounds
GOVERNORS
ONE COLOR on black or dark backgrounds
4 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE
2 . ALT E R N AT E P RIM A RY LOGO - Full Color
GOVERNORS
GOVERNORS
FULL COLOR on white or light backgrounds
FULL COLOR on red backgrounds
GOVERNORS FULL COLOR on black or dark backgrounds
5 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE
2 . ALT E R N AT E P RIM A RY LOGO - One Color
GOVERNORS
GOVERNORS
ONE COLOR on white or light backgrounds
ONE COLOR on red backgrounds NOTE: TM reverses to white
GOVERNORS ONE COLOR on black or dark backgrounds NOTE: TM reverses to white 6 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE
3 . STAN D A LONE A P - O n e Color
ONE COLOR on white or light backgrounds
ONE COLOR on red backgrounds
ONE COLOR on black or dark backgrounds
7 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE
4 . S ECON DA RY LOGO - G ove rnor Hea d - Full Color
FULL COLOR on white or light backgrounds
FULL COLOR on red backgrounds
FULL COLOR on black or dark backgrounds
8 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE
4 . S ECON DA RY LOGO - G ove rnor Hea d - One Color
ONE COLOR on white or light backgrounds
ONE COLOR on red backgrounds NOTE: TM reverses to white
ONE COLOR on black or dark backgrounds NOTE: TM reverses to white 9 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE
5. S ECON DA RY LOGO - G ove rnor Hea d a nd Shoulders - Full Color
FULL COLOR on white or light backgrounds
FULL COLOR on red backgrounds
FULL COLOR on black or dark backgrounds
10 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE
5. S ECON DA RY LOGO - G ove rnor Hea d a nd Shoulders - One Color
ONE COLOR on white or light backgrounds
ONE COLOR on red backgrounds NOTE: TM reverses to white
ONE COLOR on black or dark backgrounds NOTE: TM reverses to white 11 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE
6. WO R D M A R KS - F ull Color
GOVERNORS
FULL COLOR on white or light backgrounds
GOVERNORS
FULL COLOR on red backgrounds
GOVERNORS
FULL COLOR on black or dark backgrounds
12 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE
6. WO R D M A R KS - O n e Color
GOVERNORS
ONE COLOR on white or light backgrounds
GOVERNORS
ONE COLOR on red backgrounds
GOVERNORS
ONE COLOR on black or dark backgrounds
13 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE
7. P R O G RAM LOGOS - F u ll Co lor
GOVERNORS CLUB
FULL COLOR on white or light backgrounds
GOVERNORS CLUB
FULL COLOR on red backgrounds
GOVERNORS CLUB
FULL COLOR on black or dark backgrounds
14 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE
7. P R O G RAM LOGOS - O ne Color
GOVERNORS CLUB
ONE COLOR on white or light backgrounds
GOVERNORS CLUB
ONE COLOR on red backgrounds
GOVERNORS CLUB
ONE COLOR on black or dark backgrounds
15 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE
7. S P O R T S PEC IFIC M A R KS - Option 1 - Full Color
BASEBALL
BASKETBALL
CROSS COUNTRY
FOOTBALL
GOLF
TENNIS
SOCCER
SOFTBALL
TRACK & FIELD
VOLLEYBALL
SOFTBALL
DA N C E
L A DY G OVS FULL COLOR on white or light backgrounds
BASEBALL
BASEBALL
FULL COLOR on red or black backgrounds. NOTE: Follow color rotations specified above
16 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE
8. S POR T S P EC IFIC M A R KS - Option 1 - One Color
BASEBALL
BASKETBALL
CROSS COUNTRY
FOOTBALL
GOLF
TENNIS
SOCCER
SOFTBALL
TRACK & FIELD
VOLLEYBALL
CHEERLEADING
DA N C E
L A DY G OVS
BASEBALL
BASEBALL
ONE COLOR on red or black backgrounds. NOTE: Follow color rotations specified above
17 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE
9. S P O R T S P EC IFIC MA R KS - Option 2 - Full Color
BASEBALL
BASKETBALL
CROSS COUNTRY
FOOTBALL
GOLF
TENNIS
SOCCER
SOFTBALL
TRACK & FIELD
VOLLEYBALL
CHEERLEADING
DA N C E
FULL COLOR on white or light backgrounds
BASEBALL
BASEBALL
FULL COLOR on red or black backgrounds. NOTE: Follow color rotations specified above
18 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE
9. S P O R T SP EC IFIC MA R KS - Option 2 - One Color
BASEBALL
BASKETBALL
CROSS COUNTRY
FOOTBALL
GOLF
TENNIS
SOCCER
SOFTBALL
TRACK & FIELD
VOLLEYBALL
CHEERLEADING
DA N C E
ONE COLOR on white or light backgrounds
BASEBALL
BASEBALL
ONE COLOR on red or black backgrounds. NOTE: Follow color rotations specified above
19 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE
1 0. PR OP O RT IONS
The proportions of all marks in the identity must never be altered in any application under any circumstance.
TIP: If you know the height, multiply it by the widths percentage of X then divide by 100 to calculate the correct width. If you know the width, multiply it by 100 then divide it by it’s percentage of X to calculate the correct height.
91% of X 72% of X
GOVERNORS
GOVERNORS
X
X
123% of X
110% of X
73% of X
X
X
X
19% of X
28% of X
GOVERNORS X X
20 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE
1 1 . COLOR IN FOR M AT ION
R ED
B L ACK
SI LVER GRAY
Pantone 200
Black
Pantone 429
Process:
Process:
Process:
C:
3
C:
0
C:
21
M:
100
M:
0
M:
11
Y:
70
Y:
0
Y:
9
K:
12
K:
0
K:
23
RGB:
RGB:
RGB:
R:
196
R:
0
R:
173
G:
30
G:
0
M:
175
B:
58
B:
0
Y:
170
Madeira: 1184
Madeira: 1000
Madeira: 1011
HTML:
HTML:
HTML:
C41E3A
000000
ADAFAA
The color standards that apply to the Austin Peay Governors identity are detailed above. The color placement and specifications should never be altered.
NOTE: Due to the inconsistent nature of computer monitors, the colors depicted within this usage and style guide may not match the actual PANTONE® colors. When specifying colors please refer to the PANTONE® or MADEIRA® number for accurate color reproduction.
PANTONE® is a registered trademark of PANTONE® Inc.
21 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE
1 2. T Y P O G RA P HY
The preferred typeface for use in support and collateral materials used in association with Austin Peay athletics is Gotham. For Headlines and display type use Gotham Black, for subheads and secondary communications Gotham Bold, or Gotham Book are acceptable.
GOTHAM BLACK AB CDEF GHI J K L M N OP QR ST U VWXYZ a bcd efghijk lmno pq r st u vwxyz GOTHAM BOLD AB C D EFG HI J K L M N O P Q R ST U VWXYZ a bcdefgh ijklm n o pqr stu vwxyz GOTHAM BOOK AB C D EFG HI JKL M N O P Q R ST U VWXYZ a bcdefg h ijk lm n o p q rst uvwxyz
Example:
WELCOME TO RAYMOND C. HAND PARK T HE HOME OF G OV ER N OR S BASEBA L L
22 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE
1 3 . UN IF OR M ASSE TS
The word marks and number style shown here are the preferred assets for primary uniform applications. It is acceptable to use secondary logos in secondary applications on uniforms, i.e. shoulder patch, shorts, etc.
In applications where “Austin Peay” is too wide for the uniform, it is acceptable to stack the two. Example:
Number style for all uniforms, it is acceptable to trim the numbers in an accent color if such an effect is desired.
23 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE
1 4. COM M ON M ISUSE
Never outline the logo.
Never alter the color placement.
Never use unapproved colors.
Never alter the typography.
Never skew the logo.
Never rotate the logo.
Never alter the proportions.
Never combine logos.
Never add graphic device.
CHEMISTRY
example: drop shadow
24 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE
1 5. CON TACT IN FOR M AT ION
For more information regarding the Austin Peay athletic identity, or for specific details regarding use, please contact:
AUSTIN PEAY ATHLETICS Box 4515 Clarksville, TN 37044 (931) 221-7904
25 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE