Instagram Influencer Marketing For Brand Marketing Instagram is one of the most powerful and popular social media platforms with more than a billion active monthly users. The photo and video sharing platform has become an integral part of brand marketing strategies all over the world. In fact, having an Instagram presence is considered as a staple ingredient in Brand Marketing. In the last few years, Instagram has also emerged as the primary platform for influencer marketing with both brands and influencers calling it their most preferred platform. The reason behind the rise of Instagram influencer marketing is the content-centric format and highly effective discoverability tools of Instagram. Instagram influencer marketing is a strategy that enables brands to promote their products and services organically and authentically to an influencer’s audience. It is effective for brand marketing because a good Instagram Influencer Marketing strategy uses a mix of macro influencers for reach and brand awareness and micro influencers for engagement and driving sales. Working with Instagram influencers also brings a frets perspective to the brand and the way it is promoted. Influencers understand what works best for their audience. They can integrate the brand smartly in their content, marketing the brand creatively.
Some of the most engaging Instagram Influencer Marketing campaign ideas include contests, challenges, giveaways and the most classic of all, sponsored posts. The use of branded hashtags is one of the key features of successful campaigns. They have been deemed excellent for achieving top of the mind brand recall often resulting in creative and memorable campaigns. Also worth noting is the format of posts and stories, specifically the videos. A 15s second story or a 1-minute video allows users to know the brand in quick and engaging ways instead of a long and intrusive advertisement. There are many creative ways in which brands can use influencer marketing to put themselves on the cutting edge of their industry and from the looks of it influencer marketing is the way forward for many years to come