MEDIA KIT 2018-19 PRINT • WEB • SOCIAL • EXPO • VIDEO
The longest running hockey publication in the country
SPONSORSHIP PACKAGES BE A PRESENTING SPONSOR OF THE FOLLOWING: 2019 LET’S PLAY HOCKEY EXPO ››› more than 40,000 attend and tens of thousands more are reached through annual promotion of the event. LPH MORNING UPDATES ››› just about every morning Let’s Play Hockey tweets out what Minnesota players did the night before. These tweets get an enormous response in the hockey community. Be a presenting sponsor and increase your Twitter following through LPH’s 23K followers. MIKE RICHTER AWARD ››› presented to the most outstanding college goalie in the nation. Now in it’s sixth year, the Richter Award gives your brand national exposure. Each year we present the award with ESPN’s John Buccigross and Barry Melrose at the Frozen Four. MS. HOCKEY BANQUET ››› Let’s Play Hockey presents the all-state and Ms. Hockey and Senior Goalie of the Year Awards the Sunday following the MSHL Girls’ State Tourney. We have more than 450 guests attend the banquet annually. Keynote speakers in the past have included ESPN’s Erin Andrews, WCHA Commissioner Katie Million and KARE 11s Julie Nelson. LET’S PLAY HOCKEY RANKINGS ››› The rankings page in LPH is legendary and is the most popular page in our print product and one of the highest viewed pages on our website. By being a presenting sponsor, your brand will be heard all across Minnesota on a weekly basis. TOP 50 HS BOYS ››› This will be the third year we will name the top 50 boys’ HS players in Minnesota. This is the highest viewed page on our website that generates traffic throughout the entire season.
TOP 30 HS GIRLS ››› We will also be naming the top 30 girls in high school hockey in Minnesota. This is a great chance to market to the top players in Minnesota. HAT TRICK/PLAYMAKER WALL ››› The Hat Trick/Playmaker Wall recognizes youth players who score a hat trick or has three assists in a game during the season. Each week we pick a prize winner and send them prizes from our presenting sponsor. This wall appears in both print and online and is put out on our social media channels. SHUTOUT WALL ››› Like the hat trick wall, the Shutout Wall recognizes goalies who post a shutout during the season. SUMMER HOCKEY GUIDE ››› Printed in January, our Summer Hockey Guide is a comprehensive guide that features the top summer hockey opportunities in Minnesota and beyond. This guide is also online and put out on social media for maximum exposure. E-MAIL DIGEST ››› Sent out to more than 10,000 hockey enthusiasts around the country, the LPH E-mail Digest has an open rate well above industry standards. LET’S PLAY HOCKEY SPONSORED CONTENT ››› Would you like us to write a story about your product or business in Let’s Play Hockey? We offer sponsored content opportunities where you can tell your story to our tens of thousands of followers. SOCIAL MEDIA SPONSORSHIP ››› With 23K followers on Twitter and 10.5K on Facebook, we provide the opportunity to be a presenting sponsor of our social media posts on a weekly basis.
If interested in any of these opportunities, contact Bryan Zollman at 320-333-3279 or email bryan@letsplayhockey.com
2018-19 PRINT ADVERTISING RATES Rates effective May 1, 2018
DISPLAY ADVERTISING RATES (Per Ad Cost) Ad Size Col. Inches One Issue 2-9 Issues $ $ Full page 64 inches 975.00 900.00 $ $ 1/2 page 32 inches 525.00 450.00 $ $ 1/4 page 16 inches 295.00 275.00 $ $ Banner ad 12 inches 225.00 190.00 $ $ 1/8 page 8 inches 152.00 136.00 $ $ 1/12 page 6 inches 114.00 102.00 $ $ 1/16 page 4 inches 76.00 68.00 $ $ Classified 3 inches 57.00 51.00 Ad Design Rate (LPH will design your ad for you)
DISTRIBUTION
Normal print run = 7,563* State Tournament/ Expo Print Run = 10,563 *Some print runs may be larger due to more issues being distributed to certain events
9-16 Issues $ 850.00 $ 395.00 $ 240.00 $ 160.00 $ 120.00 $ 90.00 $ 60.00 $ 45.00
AD DIMENSIONS (width x height) 1/16 PAGE
FULL PAGE
5” x 2”
10.125” x 16.125”
1/4 PAGE 5” x 8”
1/8 PAGE
WHO GETS IT?
LPH is distributed to most hockey arenas in Minnesota, Wisconsin, North Dakota, South Dakota, Iowa, Illinois, and to some arenas in Nashville, Las Vegas and Indiana. It is also distributed to dozens of sporting good/hockey retailers throughout the Midwest.
WHO READS IT?
In our 46th season, Let’s Play Hockey is the longest running hockey newspaper in t he country. It is read by players both young and old, hockey parents, coaches, officials and fans.
WHO ADVERTISES?
Many of the top hockey brands in the world look to Let’s Play Hockey to help brand their products and services.
17+ Issues COLOR $ $ 750.00 200.00 $ $ 350.00 100.00 $ $ 200.00 75.00 $ $ 140.00 60.00 $ $ 104.00 50.00 $ $ 78.00 40.00 $ $ 52.00 35.00 $ $ 39.00 30.00 $ 25.00 (one-time cost)
5” x 4”
CLASSIFIED 2.5” x 3”
1/12 PAGE 5” x 3”
HALF PAGE 10.125” x 8”
BANNER AD 10.125” x 3”
To learn more about multi-media opportunities in Let’s Play Hockey, including digital, social, video and the Let’s Play Hockey Expo, email Bryan Zollman at
bryan@letsplayhockey.com or call Bryan at 320-333-3279
DIGITAL OPPORTUNITIES www.stateofhockey.com Let’s Play Hockey has partnered with The State of Hockey to create one go-to website that covers the landscape of hockey better than anyone else. Last year web traffic increased 174 percent!
Connect with more customers with these
ADVERTISING OPPORTUNITIES... BANNER ADS
BOX ADS
Premiere Site Wide Banner Ad...................................................... $500/mo.
Premiere Site Wide Box Ad.................................................................. $400/mo.
Regular Banner Ad
Regular Box Ad
(runs on specified pages).......................... $350/mo.
SPONSOR A WRITER Your digital ad can be seen on all articles from one of our writers/contributors. We will also hashtag you when we post these articles on Twitter and Facebook for additional exposure................ Rates start at $150/mo.
(runs on specified pages).......................... $250/mo.
SOCIAL MEDIA SPONSORSHIP With 23K followers on Twitter and 10.5K on Facebook, we provide the opportunity to be a presenting sponsor of our social media posts on a weekly basis.......................................Call for rates
To learn more about multi-media opportunities, contact Bryan Zollman at
320-333-3279 or email bryan@letsplayhockey.com
30th Annual
EXPO
MARCH 8-9, 2019
at the Saint Paul RiverCentre, St. Paul, MN
The largest consumer hockey show in the WORLD!
Register your booth now by e-mailing bryan@letsplayhockey.com or call 320-333-3279 Presented by
30th Annual
The largest consumer hockey show in the WORLD!
EXPO MARCH 8-9, 2019 Featuring the latest and greatest in the hockey industry! This is a can’t miss show and a destination for thousands of hockey enthusiasts that travel to the EXPO from around the country and the world. An estimated 40,000 attend each year!
BOOTH RATES New pricing with a multi-booth discount (Bigger is better!) $ One Booth* 850
Two Booths Three Booths Four Booths or more
825 ea. $ 800 ea. $
775 ea.
$
Register your space by Dec. 1 and save an additional $50!
THE EXPO WILL HELP YOU: ◆ Increase Your Brand Awareness ◆ Get In Front Of Your Target Market ◆ Provide Product Demonstrations ◆ Grow Your Customer Base Don’t miss this great opportunity. Reserve your spot before the show sells out!
Call Bryan Zollman at 320-333-3279 or email him at bryan@letsplayhockey.com
*Booth sizes are 10 feet by 10 feet and come with decorative pipe and drape, an 8-foot table and two chairs.
2018
Exhibitor List (as of 2-26-18 - subject to change)
2018 Men's Frozen Four/2018 Women's frozen Four 24/7 Active All Black Hockey Sticks Antarctica Hockey Axe Beauty Status Hockey Co. Becker Arena Products Beer League Sportswear Black Biscuit Bloomington Convention and Visitor's Bureau Breezy Point Sports Brian's Custom Sports Build Your Game Burggraf Skating.com Buttendz Carbon Sports Hockey Carroll Goalie School Customized Mats Dave Bonde Dave's Sport Shop Defend The Ice Designs By Dave DeSigns Unlimited Duluth Screenprinting Edge Power Trainer Edge Specialties Inc. EZ Sharp EZ-Ice FHIT Hockey Floorball Plus Fortis Academy Fred Degestrom Fun Sport Simulator Gametime Technologies Inc. Gatorarmor GELSTX Gems Up Gentry Academy Girl Power Hockey Camp GoodWood Hockey Grangroth Graphics Great lakes Hockey Greenbiscuit Herb Brooks Foundation Hidden Bay Graphics - Sports
Hockey Bike LLC Hockey Johns Johns Wear Hockey Minitries International Hockey Revolution Hockey Shot Hockey Wraparound Hockeyninja.com Horse and Hunt Howies Hockey Tape Insurance Advisors Integral Hockey Stick Repair Iron Sleek JackedIn Power JT's Slapshot Hockey Shop K1 Sportswear Ken Metz Kobe Sportswear Kwik Rink Laura Stamm Power Skating Le Nord Clothing/Auto Ice Lee County Sports Development Let's Play Hockey Lettermen Sports Little Locker Room LLC Lizard Skins Lutch MEGA Goaltending Minnesota Hockey Minnesota Warriors Minnesota Whitecaps Minnesota Wild MN Score Radio MN Vintage Hockey My Strap Tension Trainer NAHL NetKnight Shooter Tutor NetStars VR Trainer NICC Hockey Nice Rink No Name Hockey No Name Hockey No Sweat Noble Ion Northshore Inline Skating Marathon Novacare Rehabilitation Official Game Puck
On the Bench Pacific Rink Peet Dryers Perani's Pleasant Ridge Outdoors Premier Goaltender Development Pro Edge Power Prosharp Inc. Red Baron Arena & Expo Renewal By Andersen Revolution Sports Roenick/Barber Hockey Camps Rogue Wear Schwans Super Rink Scott Bjugstad Shooting School Second Season Hockey Shattuck-St. Mary's Shinny Skins by Toe Drag Apparrel Smarter Hockey Sniper Hockey Designs SPARX Sport Plaques State of Hockey Stauber's Goalcrease Streaker Sports Super Shooter Swannys Swot Hockey/Hero Hockey The Goalie Club The Hockey Beard The Original Hockey Sauce Kit The Penalty Box Therminn Travel Leaders- Apple Valley True Hockey Twin Cities Orthopedics Under Armour United Heroes League Utu Hockey Vamo Tech Visit Duluth Wissota Skate Sharpeners World's Finest Chocolate Xfinity Xtra Ice Home