HELLO! I’M LEUNG HOI YAN, WINNIE.
C O N TA C T 聯絡方法
winnie.leunghoiyan@gmail.com
WORKING EXPERIENCE 工 作經 驗
2015 / 2017
DCG Display & Design Co., Ltd. - Designer
(852) 5644 1853
LANGUAGES 語言能力
Cantonese (Native) 流利廣東話
E D U C AT I O N 教 育程 度
2013 / 2015 視覺傳達設計系學士畢業 台灣朝陽科技大學
Visual Communication Design (Degree)
2011 / 2013 視覺傳達設計系副學士畢業 香港專上學院
Visual Communication Design (Associate Degree)
Chaoyang University of Technology
Putonghua (Good) 良好普通話 English (Good) 良好英語 * TOEIC 880/990
Hong Kong Community College
PROFESSIONAL SKILLS 相關專業技能
Ai
Id
Ps
Fl
Ms office
MAC OS / Windows
C O N T E N T S 目錄 Branding / Identity 品牌識別
04
Booth Design 展覽設計
08
Visual Merchandising / Display Design 視覺營銷 / 展示設計
12
Store Design 商店設計
18
Logo Design 標誌設計
21
Advertising Design 廣告設計
23
Typography 文字造型
26
BRANDING / IDENTITY 品牌 識 別
KOAT E C H
Business Card Design
Logo & Branding Design 2016 - 2017
Logo Design
Standard Colour C48 M100 Y100 K20 C0 M0 Y0 K80 C100 M100 Y100 K100
KOATech is a company specialised in customised graphic coating. Therefore, the logo design has a 3D effect on it to emphasis that, and used deep red to show the sophisticated feeling. KOATech是一家專門從事特殊印刷技術的公司。因此，在標誌設計上加入了立體 效果，並用深紅色顯示高貴感。
Logo Design
LOVE CAFE
Standard Colour
心之食 堂
C50 M70 Y80 K70 C0 M0 Y10 K0
Logo & Branding Design
C0 M0 Y45 K0
2017
C0 M25 Y0 K0 C20 M75 Y40 K0
Store Design
Love Cafe is an Japanese restaurant in Causeway Bay, purpose on working hard and making food that surprise you. The whole design is based on Japanese style. The yellow circle logo represents the moon and the negative space represents love. The outside of the restaurant is decorated with cherry blossom, to enhance the Japanese theme. 心之食堂是一家位於銅鑼灣的日式料理店，秉承「用心製作・令你驚喜的日常食事」的宗旨。故此，整體形 象以日系為主。標誌為圓形，選用淡黃色，以表達月亮的感覺；而負空間為心形，表達用心製作的宗旨。而 店舖外牆設計加入了櫻花，增添日式感覺。
Brand Identity
UI Design
W O O O D Y D A I LY ć—Ľĺ¸¸ćœ¨ ä˝œ
Branding & Identity Design 2014 - 2015 曞斟新一䝣č¨č¨ˆĺą•ă€ é?’ć˜Ľč¨č¨ˆçŻ€ĺą•čŚ˝ (2015)
Logo Design
Photos from Lookbook
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Standard Colour C39 M65 Y89 K35
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The founder of Wooodydaily is a father of two children; he created the very first handmade sliding tricycle based on the safety and healthy aspects. Differ from other woodcraft businesses; Wooodydaily includes the love of parenting. Only using fine raw materials to work on and be considerate in the whole producing procedures. This thoughtfulness would present in the overall branding design. 一ä˝?çˆśčŚŞĺžžĺŽ‰ĺ…¨ĺ’Œĺ Ľĺşˇč§’ĺşŚĺ‡şç™źďźŒĺŠ ä¸Šč‡Şĺˇąçš„ćœ¨ĺˇĽç&#x;Ľč˜ĺ‰ľé€ 了珏一ĺ?°ć‰‹ĺˇĽćť‘ćĽ ä¸‰čźŞčťŠďźŒä¸Śćˆ?çŤ‹äş†ć—Ľĺ¸¸ćœ¨ä˝œă€‚ćœ‰ĺˆĽć–źĺ…śäť–ćœ¨ä˝œĺ“ ç‰ŒďźŒçˆść„›ă€ ć‰‹ĺˇĽă€ ćşŤćš–ć˜ŻčŠ˛ĺ“ ç‰Œçš„ć ¸ĺżƒĺƒšĺ€źă€‚ĺ¸Œćœ›é€?é Žĺ“ ç‰Œč¨č¨ˆďźŒćŠŠĺ‰ľčžŚäşşçš„ç?†ĺżľĺ‘ˆç?žĺ‡şäž†ă€‚
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BOOTH DESIGN 展覽 設 計
Backdrop, Table & Chairs Design
SABERT
Front /
Side /
Booth Design 2016 1600mm
Sabert is a global food packaging company. This booth design is inspired by the cutlery and developed a pattern to modernise it. The backdrop, table and chairs are made by Re-board, a patented rigid paperboard with a unique engineered fluted core. The design required a calculated structure to support the weight.
200mm
3000mm
16mm
Top / 16mm 200mm
500mm w w w. s
aber t.
com
w w w. s a b e r t . c o m
w w w. s a b e r t . c o m
com
w w w. s a b e r t . c o m
aber t.
enter tain with more style
w w w. s
Sabert是一家全球性食品包裝公司。 這個展位的設計靈感來自餐具，並以此製成花 紋。 背板、桌子和椅子由Re-board製成，這是一種擁有專利的硬質紙板，帶有獨特 的工程波紋芯。 故此，設計需要計算支撐重量的結構。
, fashionable durable, , affordable disposable or resable
ware
Plastic
Structure
e
icwar
Plast
m
Photos of finished items
1
2 2 1 3 3
2 2
4 3 3 1
4 2 2
1 3 3
2 2
4 3 3 4
ik oza
bys
abe
r t.c
om
mo
zai
kby
sab
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R E TA I L A S I A E X P O
Photos of finished items
亞洲零 售博 覽
Booth Design 2016
This booth design is created by Re-board in the theme of France. Other than the visual of overall design, the structure of the booths, stands, tables and stools are all created from nothing. 這是一個以Re-board為材料的展覽設計，以法國為設計元素。從整體的視覺到屋子、展板和 桌椅的結構都是由零開始。
Design & Structure
650
1760
1800
PENDOTECH
Photos of finished items
磐度科技
Booth Design 2016
The booth design for PendoTech is based on the yellow and black colors of its logo, and create a modern classroom which outstand from the other booths. PendoTech的展覽設計是基於其標誌的黃色和黑色，創建一 個與眾不同的現代教室。
Side 1
Side 2
F31
250
570
745
Pendo Technology Limited ᆧ۹ޫҌτࠉʔ̇
Side 2 40in
250
40in
τࠉʔ̇
ᆧ۹ޫҌ
40in
750
750
40in
d
2000
1000 1150
40in
40in
2440
50
48in
ited
hnology Lim
Pendo Tec
48in
120
120
echnology Limited
Ҍτࠉʔ̇
2440
F31
570
1800
1760
48in
1000 1500
F31
ite nology Lim Pendo Tech ʔ̇ ޫҌτࠉ ᆧ۹
350
*Table 1000W x 500D x 750 H
1500
1150
37
27
1000 2000
1150
1000 1500
350 3000
650
750
750
2000
48in
550
120
120
Top
1500
*Table 1000W x 500D x 750 H 550 400
1500
600
2000
350
1150
350
400
950
6000
37
27 00
1500
950
40in
40in
VISUAL MERCHANDISING / D I S P L AY D E S I G N 視覺 營 銷 / 展 示 設 計
KELLOGG’S
Spring Design
Display Design 2017
These two display designs are made for Kellogg’s in Spring and Fall of 2017. The design for Spring is based on the red colour of its logo, and emphasised their selling point by using pop up effect. The Fall design created an illusion of school bus on one side, and emphasised their mascot on the other side. 這兩個家樂氏的展示設計分別是2017年春季與秋季完成。春季的設計以其標誌的紅色為主調，並通過突出效果 強調其賣點。 秋天的設計一側設計成校巴的錯覺，並在另一側強調了他們的吉祥物。
Fall Design 1200mm
1200mm
1800mm
1200mm
105mm
Foamboard Pillar: 50mmW x 30mmD x 380mmH x 2 pcs
400mm
400mm
400mm
400mm
FRONT VIEW
SIDE VIEW
These two display designs are made for Jurlique, a company selling natural cosmetic products. The ‘Nature’ struct card graphic matched the image of its packaging, to create harmony. The realistic leaf stand is made by plastic flim and heated to free shape.
JURLIQUE
這兩個展示設計是為銷售天然化妝品的公司Jurlique製作的。 ‘Nature’ 字樣卡上的圖案與其包裝形象相匹配， 創造和諧。 寫實的葉子架由塑料製成，加熱到自由狀態。
Display Design 2017
Leaf Stand
Nature Struct Card
220
281
150
Middle
350mm
157mm
Big
500mm Small
131mm
160mm 600mm
327mm
420x297mmH
380
950
2000
1500
950
6000
These are few display design for Wedgwood, a fine porcelain company from England. The designs are inspired by the collection of each series.
WEDGWOOD
以下是為了來自英國的陶瓷品牌Wedgwood所設計的展示設計。設計靈感來自於它們當期的陶瓷系列。
Display Design 2017
Arris
Sweet Plum
2080
307 517
591
Plate
2380
370
370
Gift Box
906
250 1478
591
30
穿
FRONT
SIDE
517
穿
底層板
1810 面層板
面層板
穿
底層板
底層板 面層板
250
1483 TOP 250
1483
THE PENINSULA
Photos of finished items
半島 酒 店
Display Design 2016
The theme of the Mid-Autumn display for The Peninsula is based on moon above lotus pond. 這個為半島酒店所做的展示設計以月亮及蓮花池為主題，突顯中秋的節日氣氛。
Artwork
1915mm
Main window front
1435mm
1440mm
1440mm
1435mm
Main window top 390mm
800mm
2970mm
260mm
100mm 410mm 860mm
620mm
500mm
100mm
4420mm
1310mm
OTHERS Display Design 2017
LCX Window The inspiration for the window of LCX is skateboard platform. The platforms made by Re-board to display shoes. 這個設計的靈感來自於滑板場，利用Re-board做的滑板台展示鞋子。
Watsons Window 2164
Front View 60
426
60
426
60
426
60
429
60
5
426
2160
5
2165
60
60
425
60
426
60
426
60
426
60
426
60
60
433
60 50
433
60
1450
433
60
2020 Door
433
60
433
80 60
426
60 Door
426
25 60
426
60
427
60
426
60
1155
60
1155
60
1156
60
425
60
426
60
426
60 25
426
60 Door
The Watsons window for Holland & Barrett is based on the theme of England. There are many layers in the design to create depth and 3D effect. 為Holland & Barrett而設計的櫥窗以英國為主題，設計分為好幾層來營造深度發突顯立體感。
426
60
STORE DESIGN 商店 設 計
Menu Design
K O R E T A LY Store Design 2017
Koretaly is a restaurant of Korean and Italian cuisines. The logo of Koretaly is basically typography, with colours representing Korea and Italy. Koretaly是一家混合韓國菜與意大利菜的餐廳。餐廳的標誌設計以文 字造型為主，配合韓國與意大利的代表顏色。
Photo of Koretaly
SALON ISLAND
Artwork
Signage Design 2017
The signages designed for Salon Island are based on the graphics of its logo, grey stripes and scissors. 這些為髮型屋設計的指示牌是根據本來的標誌所設計，利用標誌中的元素，如灰 色條紋底色與剪刀，使一系列的指示牌感覺統一。
Photo of Salon Island
LOGO DESIGN 標誌 設 計
擲界 Face to Face
Bunny Kingdom
Face to Face is a logo designed for a clothes brand, the unique typography creates characters which can be used as a pattern.
The logo design for Bunny Kingdom is calligraphy, and the letter B creates a bunny shape to match the brand’s name.
為了擲界，一個服飾品牌而設計的標誌是以中文名字為主 主，並以文字構成擬人角色。
這個標誌設計使用了書法文字，其中的B字母形成兔子 的摸樣，以配合品牌名稱。
Our Lantau Island
藍尼手工鞋 Laney
Dots and lines represent the tiny little detail and the connection between them. Linked together to create the unique Lantau Island.
The logo for Laney is an illustration of handmade shoe. Using only lines to show simplicity.
點與線代表連接大嶼山的大小事物。集合各個微細部份， 成就出獨特的大嶼山。
藍尼手工鞋的標誌設計使用了鞋子的圖像，單線條畫 風配合品牌簡約的風格。
#ED Warehouse #ED Warehouse is a shop selling motorbike stuff. The logo used arrows to represent speed. #ED Warehouse是一家售賣電單車周邊商品的店舖。標 誌設計加入了箭頭圖案來表達速度感。
ADVERTISING DESIGN 廣告 設 計
Signage
MARKS & SPENCER 馬莎
Advertising Design 2015 - 2017
Poster Hoarding
Lab Concept lightbox MS: 2060x2055mmH VS: 2005x2000mmH
mH H
Lightbox / Commercial
WAT S O N S 屈臣氏
Advertising Design W408 LB7 (size not confirm) MS 1080 x 1805mmH VS 1060 x 1785mmH
2016 W408 LB6 (size not confirm) MS 1080 x 1805mmH VS 1060 x 1785mmH
Scan
突破
1,300萬套 銷 售 紀 錄
TYPOGRAPHY 文字造型
DOT & LINE Typography 2014
Dot & Line is based on the idea of combinding round shapes and lines. The basic form are ¼ circle, straight line, oblique line and dot. Oblique lines add tentions to the main stroke, in order to enhance the degree of recognition. Dots not only decorate, but also balance the character. 以圓形跟線條的組合為發想，利用四分之一圓形的弧線、直線、 斜線及圓點作為基本形。 平行的斜線加強了字元的重要筆畫，提升辨識度。圓點的設計一 方面有裝飾作用，另一方面平衡重心。
O C TA G O N Typography 2014
Octagon is the basic shape of this font design. Monospaced characters are designed to enhance unity and readability. The stroke on the right gives the overall 3D feel. 以八角形為創作發想的基本形狀，做成等寬字，提高字母之間的 統一性和可讀性。字元的右方加上線條，增強它的立體感。八角 形的字元使整體感覺非常整齊，略粗的線條使字元更有重量感。
T Y P E - FA C E Typography 2014
Zapfino is created by Hermann Zapf in 1998. Two faces are created through combinding the characters together; one is a gentleman and the other is a woman wearing hat. Zapfino是一個由Hermann Zapf於1998年設計的西文手寫字典。 透過研究字型的筆畫跟空間，創作出兩個由該字型的字元組合而成 的人臉。兩個人臉分別是英倫紳士和戴帽子的女人。
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