PRODUCT CATALOG VODKA IMPORTED FROM UKRAINE
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Today spirits and liquor market is saturated with products, particularly vodka. A variety of new vodka brands are appearing on the shelves of liquor stores and supermarkets virtually everyday. As a result, A.B.A. International LLC is decidedly entering the vodka market with a strategically different marketing approach.
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PRODUCTS Currently, Score Vodka is available in three types of glass bottles. Vodka is made and bottled in Ukraine. 4
PRODUCT LARGE BOTTLE The 1.75 Liter bottle is the largest legal size allowable for sale in retail stores. Large glass bottle also comes with the Easy-Pour Cap. Bottle has two groves on the backside allow or easy handling and prevent slippage when pouring. The bottle is encased in white-gray matte, and labeled with black and red lettering and symbols. The bottle measures 32.6 inches tall, and 4.3 inches in diameter at the bottom.
1,75 ml
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The bottle measures 12.25 inches tall, and 2.75 inches in diameter at the bottom.
1,75 PRODUCT
ml
MEDIUM BOTTLE The 750 ml bottle is the traditionally standard and most popular size. This bottle is also equipped with an easy-pour cap. The shape of the bottle is straight, tall and narrow enough for an easy grip. The base of the bottle is slightly wider than the rest of the body, which gives this bottle a unique look.
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PRODUCT SMALL BOTTLE The 375 ml bottle is the smallest bottle we offer. It measures 9.5 inches tall and 2.4 inches in diameter, and has a traditional screw-on aluminum cap. This lightweight bottle fits easily in the palm of one’s hand and is conveniently small enough for the consumer to carry.
0, 375 ml
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EASY-POUR CAP Score Vodka’s fascinatingly practical pourer comes with a safe-pour stopper mechanism in the cap, for an easy pour with less leakage. Our bottle spout with flip-top means you keep the air out and extend the life of your vodka. Score Vodka’s design comes highly recommended over most bottle tops, and means no over-pouring or under-pouring.
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Unlike many generic vodkas on the market, we have created a unique methodology for our product. We feature our own recipe that cannot be replicated by any other vodka manufacturer. Unique taste, exceptional quality, and satisfactory drinking experience starts with proper grain, clean water, advanced filtration system, purification of distilled spirit, and unmatched quality control.
ORIGINAL METHODOLOGY AND RECIPE The result is an ultra-smooth, premium Score Vodka along with classic rich flavors. Each batch is created in the truest traditional style of an era defined by grace and promise.
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Wheat is a base for distilled spirit. It is important to pick the right grade of wheat. We grow our own wheat specifically for production of Score Vodka. It grows naturally on mineral-rich soil called “chernozem�. Such soil is unique to Ukraine and is known for its fertility. Pure water is another essential element to producing a smooth tasting vodka. Our artesian spring water is filtered through limestone and through advanced filtration system designed by leading European brands. Those filters that remove heavy metals and harsh minerals from the water. Finally, our meticulous distillation method produces unmatched quality spirit. We use continuous column distillation process with seven separate distillation systems setup exclusively for our vodkas. It removes fusil oils (congeners) which are poisonous to human body.
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DISTILLATION AND BOTTLING From field to bottle, we oversee every step in the creation of our vodka. From selecting the finest ingredients to designing an innovative process, we ensure that our vodka’s natural characteristics are captured in the final spirit. A.B.A. International LLC has direct authority over the entire process of Score Vodka’s production. We control the wheat planting, harvesting and processing. We also have authority over the distillery in which the alcohol is produced, water supply channel, as well as, the bottling distribution plant. We are directly involved in entire process to ensure that all aspects of the final product are above industry standards.
The entire process undergoes 90 quality checks, from the wheat harvesting to the final bottling and shipping. Production of Score Vodka starts with our own finest, softest, highest grade winter wheat harvested annually in the regions of Ukraine. The rich Ukrainian mineral-saturated soil “chernozem” is considered to be the most ideal land for growing grain.
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The distillation of our grain occurs exclusively at our very own distilleries. Our spirits are distilled using a continuous column distillation process to ensure the quality of the wheat remains uncompromised. During the complex finishing process, our spirits go through seven separate distillations, producing a rare mixture of the desired qualities of each ingredient.
At the final stage, this wheat spirit is then perfected and blended with spring water which is naturally filtered through limestone, adding to its unique and refreshing taste. Our quality-controlled bottling and packing factory produces the final product ready to be shipped for wholesale distribution.
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MARKET CONSIDERATION Score is produced like a top shelf vodka but will be priced to compete with middle shelf spirits. Our pricing strategy intends to give the middle-income consumer the comfort of buying a better quality spirit at an affordable price. Because of this marketing strategy, we will be able to reasonably discount wholesale prices for the distributors, while continuing to grow our brand presence and consumer loyalty. Currently, we are planning to import 20 containers (~300,000 bottles) per month, with the intent of spreading through all non-state regulated states.
BRANDING AND MARKETING To successfully reach a large audience, we are planning to implement several unique marketing strategies to assume a certain niche in the liquor market.
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Score will be most effectively marketed to consumers with average incomes around $20,000 - $40,000. This income bracket is composed of consumers with terminal education levels below that of a college degree or still in college. Retail and distribution channels should reflect this targeting strategy with lower income neighborhoods as key points of sale. Additionally, branding and reputation articles written and created with a focus on appealing to less educated consumers will drive sales and allow for the formation of the affordable luxury perspective. The vodka industry has experienced a rise in the demand for premium vodkas. Score’s unique packaging coupled with its smooth palatability allows for the ability to market it as a premium vodka at a non-premium price. Vodka consumers are becoming more and more health conscious whilst demanding more and more flavored vodkas. Since Score vodka is not penetrating the market with flavored vodkas, a suggested marketing strategy would be to host in store promotion and onsite trials with emphasis of low calorie and low carbohydrate mixing ingredients.
TARGET AUDIENCE 14
TARGET AUDIENCE
Score Vodka imported by A.B.A. International LLC 3136 John P. Curci Dr, Suite 5 Hallandale Beach, FL 33009 / scorevodka 954.842.4097 corporate.scorevodka.com inquire@scorevodka.com