Grasser Racing by Levent A

CREDENTIALS FIA GT SERIES NOVEMBER 1ST 2013

FIA GT SERIES | CREDENTIALS

EXECUTIVE SUMMARY SUMMARY On average, a minimum of 2.2 Mio. actual people per event are reached by each FIA GT Series event; by watching it on TV and viewing it online.

Thanks to a selection of circuits and events that favour spectators’ attendance, on average 20.000 spectators attend a FIA GT race.

It doesn’t include country news, <5min. duration magazine programmes, reach through printed media attendance and the growing spectators at events.

With the season final and a very big, governmentbacked event in Baku this figure is expected to increase.

On average, a minimum of 1.8 – 1.9 Mio. people per event have watched a FIA GT Series telecast (Live/ Same day or Highlights).

On average, 17,000 spectators per event have come and visited the circuit in order to enjoy a FIA GT race.

On average, 276,000 people per event have used an online medium to watch or retrieve information about the FIA GT Series.

On average, 48 international key media representatives have been accredited per event and have deliver an extensive, intern. coverage of the FIA GT Series.

PAGE 2

FIA GT SERIES | CREDENTIALS

OVERVIEW REPORT

TV-Viewer Analysis •  Global Distribution

1.8 – 1.9 Mio. people per event

•  Details on Germany

PAGE 3

FIA GT SERIES | PARTNER PRESENTATION

SUMMARY – GLOBAL TV-VIEWER ANALYSIS OVERVIEW

69%

12%

0.1%

6% 3% 2%

Same day/ LIVE

1.8 – 1.9 Mio viewers per event for Live/Same Day and Highlights;

Highlights (10 – 60 min)

Globally broadcasted in 75% of all existing countries;

News, Magazine (<5 min)

The telecast duration accumulates to 282:11:11 hours per event

source based on: Eurodata TV, BARB, AGF / GfK Fernsehforschung (Target group / Demographics: All Individuals), Estimations by REPUCOM

PAGE 4

FIA GT SERIES | CREDENTIALS

DETAILS – GLOBAL TV-VIEWER ANALYSIS in Thousands

Region Africa Pan-Africa Setanta Asia Thailand Grammy Hong Kong iCable Indonesia Telkom (Star Sports) Malaysia Astro SuperSport 2 Astro SuperSport 2 HD Astro SuperSport HD Europe Czech Republic Sport 5 Germany RTL RTL Nitro Greece Nova Sports 1 (GRC) Nova Sports 2 (GRC) Nova Sports 3 (GRC) Nova Sports 4 (GRC) Nova Sports 6 (GRC) Nova Sports HD Nova Sports Highlights (GRC) Portugal Sport TV 2 (PRT) Sport TV 3 (PRT) Sport TV 4 (PRT) Slovakia Sport 5 (CZE) United Kingdom Channel 4 Motors TV (GBR) Italy Dinamica LATAM Brazil SporTV SporTV2 SporTV3 Middle East Pan Middle East Al Jazeera Sports +1 (MENA) Al Jazeera Sports 1 (MENA) Al Jazeera Sports 2 (MENA) Al Jazeera Sports HD2 (MENA) North America Canada Speed 2 United States of America Speed 2 BeIN Sport (Espangol) Oceania Pan Oceania Speed TV EMEA+APAC Bloomberg Grand Total

#2 Zolder 39.3 39.3 39.3 111.3 34.0 34.0 20.3 20.3 30.4 30.4 26.6 19.0 5.6 2.0 1,503.4 6.4 6.4 1,270.5 1,158.8 111.7 87.9 36.3 32.4 3.8 10.5 0.1 1.1 3.7 49.7 15.7 0.5 33.5 3.7 3.7 79.2 45.9 33.3 6.0 6.0 42.2 42.2 26.7 12.7 2.8 2.0 2.0 0.5 0.4 0.9 0.2 214.9 26.7 26.7 188.2 162.8 25.4 54.5 54.5 54.5 100.0 100.0 2,067.5

#1 Nogaro 81.6 81.6 81.6 108.3 34.0 34.0 20.3 20.3 30.4 30.4 23.6 16.0 5.6 2.0 994.2 17.3 17.3 722.6 612.2 110.4 121.6 38.2 32.4 16.3 30.8 0.1 0.1 3.7 48.7 14.7 0.5 33.5 9.1 9.1 68.9 45.9 23.0 6.0 6.0 43.5 43.5 26.7 14.0 2.8 1.5 1.5 0.2 0.2 0.9 0.2 214.9 26.7 26.7 188.2 162.8 25.0 9.4 9.4 9.4 100.0 100.0 1,553.3

Grand Total 120.8 120.8 120.8 219.5 68.0 68.0 40.6 40.6 60.7 60.7 50.2 35.0 11.2 4.0 2,497.6 23.7 23.7 1,993.1 1,771.0 222.1 209.5 74.5 64.8 20.1 41.3 0.2 1.2 7.4 98.4 30.4 1.0 67.0 12.8 12.8 148.1 91.8 56.3 12.0 12.0 85.7 85.7 53.4 26.7 5.6 3.5 3.5 0.7 0.6 1.8 0.4 429.8 53.4 53.4 376.4 325.6 50.4 63.9 63.9 63.9 200.0 200.0 3,620.8

Average per Race 60.4 3% 60.4 3% 60.4 3% 109.8 6% 34.0 2% 34.0 2% 20.3 1% 20.3 1% 30.4 2% 30.4 2% 25.1 1% 17.5 1% 5.6 0% 2.0 0% 1,248.8 69% 11.9 1% 11.9 1% 996.5 55% 885.5 49% 111.1 6% 104.8 6% 37.3 2% 32.4 2% 10.1 1% 20.7 1% 0.1 0% 0.6 0% 3.7 0% 49.2 3% 15.2 1% 0.5 0% 33.5 2% 6.4 0% 6.4 0% 74.1 4% 45.9 3% 28.2 2% 6.0 0% 6.0 0% 42.9 2% 42.9 2% 26.7 1% 13.4 1% 2.8 0% 1.8 0.1% 1.8 0% 0.4 0% 0.3 0% 0.9 0% 0.2 0% 214.9 12% 26.7 1% 26.7 1% 188.2 10% 162.8 9% 25.2 1% 32.0 2% 32.0 2% 32.0 2% 100.0 6% 100.0 6% 1,810.4 100%

DETAILS

On average, a minimum of 1.8 – 1.9 Mio. people per event have watched telecasts of a FIA GT Series event (Live/ Same day or Highlights). The average time which is telecasted globally sums up to more than 282 hours per event. It is distributed across 75% of all existing countries. In addition, News and Magazine Shows with clips of < 5 min are distributed over 4 global networks (Mobil 1 The Grid, Race Max, AutoSpeed/GP Racing, Eurovision ) * see details in Appendix

*source based on: Eurodata TV, BARB, AGF / GfK Fernsehforschung (Target group / Demographics: All Individuals), Estimations by REPUCOM

PAGE 5

FIA GT SERIES | CREDENTIALS

DEMOGRAPHICS â&#x20AC;&#x201C; GLOBAL TV-VIEWER ANALYSIS DEMOGRAPHIC

DTM / Formula 1

5% 33%

11%

22% 54%

67%

36%

19%

Women > 14 y Men > 14 y

Indication only; both with similar proportion

53%

Unemployed/ retired

Manual Worker

Employee/Civil Servant

Self-employed

Adults > 14 y, Net Income < 1000 Euro Adults > 14 y, Net Income 1000-1750 Euro Adults > 14 J, Net Income > 1750 Euro

9% 39%

23%

82%

17%

61%

22%

38%

Women > 14 y

Unemployed/ retired

Manual Worker

Adults > 14 y, Net Income < 1000 Euro

Men > 14 y

Employee/Civil Servant

Self-employed

Adults > 14 y, Net Income 1000-1750 Euro Adults > 14 J, Net Income > 1750 Euro

The FIA GT viewer differs from other racing series; typically he is a male Businessman, Worker, or Employee with a higher income level. Source: AGF/GfK-Fernsehforschung / TV Scope / media control

PAGE 6

FIA GT SERIES | CREDENTIALS

BENCHMARKING – GLOBAL TV-VIEWER ANALYSIS BENCHMARK

in Millions

Average Global Viewers Per Event of Dedicated Programmes 4.0 3.5 3.0 2.5 2.0 1.5 1.0 0.5 0.0

To benchmark – Average global viewers per Event of dedicated programmes only : 1.  2.  3.  4.

DTM FIA GT Series FIA WTCC GT Masters

*Source: Eurodata / REPUCOM calculations

3.5 Mio per event (in 2012) 1.8 Mio per event 1.5 Mio per event (in 2012) 1.0 Mio per event

* Total viewers per season would need to take into account the number of events, of course.

PAGE 7

FIA GT SERIES | CREDENTIALS

SUMMARY – DETAILS ON GERMANY ENGLISH

•  2.0 million real viewers on the RTL Group (RTL & RTL Nitro) across both races of the FIA GT broadcast (Nogaro + Zolder) •  A superb market share of 16.3% on RTL has proven the excellent quality of FIA GT racing •  Enhanced cross-promotion during F1 for RTL Nitro‘s „GT-Series“ programme (eg. by presenter Nicki Lauda and Florian König) •  Additional 6.5 million real viewers watched the News bit about FIA GT, embedded in RTL Aktuell and n-tv News •  The real viewers on RTL Nitro have nearly doubled from Nogaro to Zolder. •  8.4 million is the overall number of actual reached people on the RTL Group for the 1st and 2nd event of the FIA GT Series

DEUTSCH

•  2,0 Millionen tatsächliche Zuseher bei der RTL Gruppe (RTL & RTL Nitro) für die beiden ersten FIA GT-Übertragungen •  Ein ausserordentlicher Marktanteil von 16.3% auf RTL bestätigt die exzellente Qualität des FIA GT Racings •  Verstärkte Cross-Promotion bei der Formel1 für das „GT-Serie“ Porgramm auf RTL Nitro (u.a. Nikki Lauda & Florian König) •  Zusätzliche 6,5 Millionen echte Zuseher haben die FIA GT im Rahmen der Nachrichten RTL Aktuell und n-tv News gesehen •  Die Anzahl der Zuseher auf RTL Nitro hat sich von Nogaro auf Zolder fast verdoppelt. •  Im Gesamten sahen 8.4 Millionen Zuseher der RTL-Gruppe das 1. und 2. Rennne der FIA GT Serie Source: AGF/GfK-Fernsehforschung / TV Scope / media control

PAGE 8

FIA GT SERIES | CREDENTIALS

GRAPH – DETAILS ON GERMANY 7.0 6.0 5.0

2.5

TV-Viewers in D-A-CH: Dedicated GT-PROGRAMME Thousands

Millions

TV-Viewers in D-A-CH: NEWS 1,400 1,200 1,000

4.0

800

3.0

600

2.0

3.4

400

1.0

200

0.0

RTL AKTUELL Sa,29.03, 19:54

RTL AKTUELL Sa,20.04, 19:55

N-TV NEWS Sa,20.04, 18:20

N-TV NEWS So,21.04, 07:25

N-TV NEWS So,21.04,09:26

N-TV NEWS So,21.04, 10:25

1,160

1,230

610 aired on RTL 7th Sept

#1 France

#2 Belgium

#3 #4 Slovakia Netherlands RTL

aired on RTL 26th Oct

#5 Spain

#6 Azerbaijan

RTL Nitro

•  The first FIA GT race in Nogaro has been watched by 70,000 viewers on RTL Nitro and 610.000 viewers have watched the Highlight on RTL. Despite this early broadcasting time and not being representative for the rest of the season, the figures of the first two races have still been used in this presentation for benchmarking and others. It sums up to a total of 680.000 viewers for the premier and first ever GT-race on the RTL network. •  In addition, 3.35 mio people watched the news edit about the Nogaro Qualifying Race as part of RTL‘s main news „RTL Aktuell“ on Sunday 31st. •  From Nogaro to Zolder, the real viewership on RTL Nitro has nearly doubled to 120,000; People watching the FIA GT Zolder race summary on RTL accounted for 1.16 Mio, which results in a total of 1.28 Million people who have seen the FIA GT Zolder event on the RTl Group. •  On top, 3.1 mio. people have watched the news edit of Zolder Qualifying Race as part of „RTL Aktuell“ and n-tv News, which was repeated 4x times. •  The overall number sums up to 8.41 Million people, who have seen any picture of the first two rounds of the FIA GT on the RTL Group. Source: AGF/GfK-Fernsehforschung / TV Scope / media control

PAGE 9

FIA GT SERIES | CREDENTIALS

FIA GT SERIES (EVENT #1 AND #2)

Channel

Title

Day

Date

Start

Duration

Nogaro (Race #1)

Z3+ Mio. MA %

4.03

NITRO

GT SERIES 2013 NOGARO - LIVE

01.04.13

14:32:50

01:20:16

0.07

0.5

RTL

GT-SERIES 2013 NOGARO

13.04.13

07:20:37

00:10:27

0.61 0.68

16.3

RTL

RTL AKTUELL

31.03.13

18:45:00

00:00:30

3.35

16.0

NITRO

GT SERIES 2013 ZOLDER

21.04.13

19:50:18

00:54:41

0.12

0.4

RTL

GT SERIES 2013 ZOLDER

11.05.13

13:25:19

00:08:51

1.16 1.28

12.4

RTL

RTL AKTUELL

20.04.13

19:55:00

00:00:30

2.54

13.1

n-tv n-tv n-tv

N-TV NEWS N-TV NEWS N-TV NEWS

Sa So So

20.04.13 21.04.13 21.04.13

18:20:00 07:25:00 09:26:00

00:00:30 00:00:30 00:00:30

0.10 0.10 0.18

0.6 3.7 2.7

n-tv

N-TV NEWS

21.04.13

10:25:00

00:00:30

0.18

2.1

Zolder (Race #2)

4.38

3.10

TOTAL

Nogaro & Zolder ( Race #1 and #2 )

Source: AGF/GfK-Fernsehforschung / TV Scope / media control

8.41

PAGE 10

FIA GT SERIES | CREDENTIALS

EXAMPLE: DETAILS OF GT MASTERS (EVENTS #1 AND #2) Please note: 1)  The GT-Masters Highlights do not exclusively include GT-content, but also single seaters and others. 2)  The figures show the race weekends (= event), so 4x races (2x Oschersleben + 2x Spa) for GT Masters. Channel

Title

Day

Date

Start

Duration

Oschersleben (Race #1 and #2)

1) 1) 1)

Z3+ Mio. MA % 2.11 0.32

KABEL 1

ADAC GT Masters: Das Rennen

27.04.2013 12:10:35

01:01:28

KABEL 1 KABEL 1 N 24 SPORT1

ADAC GT Masters: Das Rennen ran Racing - ADAC Masters Magazin ADAC GT Masters Magazin, N24 Magazin Folge 1 ADAC GT Masters, Highlight-Magazin, Oschersleben

So So Mo Fr

28.04.2013 28.04.2013 29.04.2013 10.05.2013

12:10:31 02:04:18 18:27:41 12:46:06

00:59:53 00:10:02 00:21:47 00:43:05

0.39 0.16 0.10 0.08 1.06

3.0 4.9 0.6 0.9

KABEL 1

kabel eins news

28.04.2013 16:10:04

00:00:30

0.69

4.8

KABEL 1

kabel eins news

27.04.2013 15:36:50

00:00:30

0.35 1.05

2.8

Spa-Francochamps ( Race #3 and #4 ) KABEL 1 KABEL 1 KABEL 1 1) N 24 1) SPORT1 1)

3.4

ADAC GT Masters: Das Rennen

So 12.05.2013

12:08:29

00:59:26

2.35 0.44

3.3

ADAC GT Masters: Das Rennen ran Racing - ADAC Masters Magazin ADAC GT Masters Magazin, N24 Magazin Folge 2 ADAC GT Masters, Highlight-Magazin, Spa / BEL

Sa So Mo Mi

12:07:44 02:12:45 18:26:49 15:28:44

01:01:12 00:15:00 00:22:05 00:42:55

0.28 0.20 0.06 0.02

3.4 7.1 0.3 0.2

11.05.2013 12.05.2013 13.05.2013 15.05.2013

1.00 KABEL 1 KABEL 1

kabel eins news kabel eins news

Sa 11.05.2013 So 12.05.2013

15:35:33 16:07:04

00:00:30 00:00:30

0.61 0.74

4.9 4.7

1.35 2)

TOTAL

Oschersleben & Spa ( Race #1 , #2 , #3 and #4 )

Source: AGF/GfK-Fernsehforschung / TV Scope / media control

4.46 PAGE 11

FIA GT SERIES | CREDENTIALS

OVERVIEW REPORT

Web-Analysis •  Live-Stream

126,000 viewers per event

•  Social Media

110,000 people per event

•  Website

40,000 visitors (unique) per event

PAGE 12

FIA GT SERIES | CREDENTIALS

WEB â&#x20AC;&#x201C; Web-TV Web-TV

200,000

2,500,000

180,000 160,000

2,000,000 Average

140,000 120,000

1,500,000

100,000 80,000

1,000,000

60,000 40,000

500,000

20,000 0

0 #1 France

#2 Belgium

#3 Netherlands

on-demand Viewers

#4 Slovakia

Live Viewers

#5 Spain

#6 Azerbaijan

Channel-Viewers (accumulated)

On average, 126,000 viewers per event have watched a FIA GT event online during the race week. Please note, due to existing TV right agreements there is a geo-blocking in following countries: Greece, Cyprus, Middle East, North Africa, Australia, Portugal, Brasil and USA (2 weeks delay for watch again on Youtube).

Source: Youtube Inc., Dailymotion, Ustream

Note: VoD-observation period +/- 7 days of the race.

PAGE 13

FIA GT SERIES | CREDENTIALS

WEB – SOCIAL MEDIA SOCIAL

Facebook Weekly Reach per Event 160,000 140,000 120,000 100,000 80,000 60,000 40,000 20,000 0

Average

Facebook Fans 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0

+25%

Source: Facebook Inc., Twitter Inc.

Twitter Follower 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0

Average

•

The total reach (averg. ) during the race week are 100,000 (FB) + 10.000 (Twitter ) people per event

•

The FB fans are growing on average +25% per event.

•

Due to legal requirements, we had to hand back to FIA the FB-account of FIA GT1 World Championship. Thereof, this year we had to start over again with a new account for the FIA GT Series beginning at Zero. PAGE 14

FIA GT SERIES | CREDENTIALS

WEB â&#x20AC;&#x201C; WEBSITE VISITORS Website

70,000 60,000 50,000 Average

40,000 30,000 20,000 10,000 0 #1 France

#2 Belgium

#3 Netherlands

#4 Slovakia

#5 Spain

#6 Azerbaijan

On average, 40,000 (unique) visitors per event have gathered information on the official FIA GT Series website www.fiagtseries.com

Source: Google Analytics/ SRO

Note: Observation period +/- 7 days of the race

PAGE 15

FIA GT SERIES | CREDENTIALS

OVERVIEW REPORT

Event-Analysis •  Spectators On-site

17,000 per event

PAGE 16

FIA GT SERIES | CREDENTIALS

EVENT-ANALYSIS â&#x20AC;&#x201C; SPECTATORS On-Site Spectators at the Races 35,000 30,000 25,000 Average

20,000 15,000 10,000 5,000 0 #1 France

#2 Belgium

#3 Netherlands

#4 Slovakia

#5 Spain

#6 Azerbaijan

On average, 17,000 spectators per event have come and visited the race track in order to enjoy a FIA GT race on-site.

Source: Local Promoter

PAGE 17

FIA GT SERIES | CREDENTIALS

OVERVIEW REPORT

Print Coverage •  Journalists •  Coverage (Sample)

PAGE 18

FIA GT SERIES | CREDENTIALS

JOURNALISTS AND COVERAGE (SAMPLES) Media Accredited Media by Events Countries Permanent AUT BEL BRA CZE ESP FRA GBR GER HUN ITA JAP LUX NDL POL SLO USA ZAF Grand Total

Source: SRO

#1 Nogaro

2# Zolder

3# Zandvoort

4# Slovakia 1

3 5 1 3

1 2 5

2 1 1 1 4

1 24 1 1

2 3 14 1 1 1 13

52 1 22

2 1 17

Grand Total 1 10 2 12 1 27 9 26 6 6 1 1 67 1 22 2 1 195

On average, 48 international key media representatives have been accredited per event and have delivered an extensive, international coverage of the FIA GT Series.

PAGE 19

FIA GT SERIES | CREDENTIALS

APPENDIX

PAGE 20

FIA GT SERIES | CREDENTIALS