Case Study
See Much More A campaign to drive awareness and enrollment for VSP Vision Care
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Background and goals Key Facts:
Client: VSP Vision Care
Date: August to November 2009 Campaign: See Much More: 2009
Fall Open Enrollment Social Media www.vsp.com
“The See Much More campaign proved that social media can have a real impact on our business. LEWIS guided us expertly through the process and helped us implement an innovative campaign that reaped tangible benefits.”
SP Vision Care is the largest vision benefits company in the United States, covering one in six Americans. Working exclusively with its network of 26,000 private practice doctors, VSP provides affordable, high-quality eyecare plans that promote visual wellness and improve its members’ quality of life. The majority of members enroll for VSP benefits during the Fall Open Enrollment period, which occurs between August and November every year. For Fall 2009, VSP decided to adopt a new approach for its enrollment marketing efforts. The company appointed LEWIS to devise and implement a comprehensive social media campaign specifically targeted at potential members. The goal was to engage with consumers directly in order to promote the benefits of proactive vision care in general and VSP’s plans, in particular. Overall, the aim was to increase enrollments over the previous year.
Ken Stellmacher, Director of Client and Member Marketing
The campaign used statistics in a video to educate consumers
SOCIAL MEDIA 360