using
social media to BUILD a brand
social media risk or reward? It could be argued that social media represents equal risk and reward to a business. One thing is certain though – it shouldn’t be overlooked. With mainstream media outlets declining in readership and influence, and the ability for anyone to use the web to create their own publishing channel, social media can present a massive opportunity, as well as a threat. LEWIS is a public relations consultancy with a highly integrated approach to digital PR and social media. To find out more about our approach and services visit www.lewispr.com If you enjoyed reading this, why not:
Attend one of our digital training courses Get in touch and speak to one of our digital experts Check out more resources at www.lewispr.com/ socialmediaresources
Communication is more global than ever. It is faster, more prolific and more direct. In the fight to be first, information can be less accurate and the impact, whether positive or negative, will be more acute for a company. This booklet provides some basic guidance on how social media can build or break a brand.
using social media to build your brand Did you know that more than 1.5 billion people have access to the Internet? According to Nielsen, two-thirds of the Internet population visit social networking or blogging sites. With web technologies now empowering people to communicate, collaborate and consume in new and revolutionary ways, it’s no surprise that you’re looking to get involved. As the web gets more social and diverse, and stakeholders increasingly move online, social media will become a critical part of achieving business goals. A poorly thought-out plan won’t help you join in the conversations. You’re going to need to approach this with a proactive, yet measured and controlled mindset, to ensure you get the best from your social media strategy. Here are ten tips to get you started…
notes
do your homework Ost quat et volut mosto quiataturest eremq uamus iducit et es nonem quia dentios idus. Vele ssintium facid qua tiunt lam culpar cim lam esa reh endit de mpel ium eicipsa estior arum il mofse lupdtatio dolescius mo bea voluptas niet dsaut re lab ip san dipsam rem qui si ommolor ereperit aut in nobis volore quisquo quas dolupta suscium ut volorum quis audi taspis mo berkumgh haribjus consen, htem veligenda velia ell gllatur a volora .
1
1 Ost quat et volut mosto quiataturest eremq uamus iducit et es nonem quia dentios idus. Vele ssintium facid qua tiunt lam culpar cim lam esa reh endit de mpel ium eicipsa estior arum il mofse lupdtatio dolescius mo bea voluptas niet dsaut re lab ip san dipsam rem qui si ommolor ereperit aut in nobis volore quisquo quas dolupta suscium ut volorum quis audi taspis mo berkumgh haribjus consen, htem veligenda velia ell gllatur a volora .
just jump in
do your homework Ost quat et volut mosto quiataturest eremq uamus iducit et es nonem quia dentios idus. Vele ssintium facid qua tiunt lam culpar cim lam esa reh endit de mpel ium eicipsa estior arum il mofse lupdtatio dolescius mo bea voluptas niet dsaut re lab ip san dipsam rem qui si ommolor ereperit aut in nobis volore quisquo quas dolupta suscium ut volorum quis audi taspis mo berkumgh haribjus consen, htem veligenda velia ell gllatur a volora .
2
2 Ost quat et volut mosto quiataturest eremq uamus iducit et es nonem quia dentios idus. Vele ssintium facid qua tiunt lam culpar cim lam esa reh endit de mpel ium eicipsa estior arum il mofse lupdtatio dolescius mo bea voluptas niet dsaut re lab ip san dipsam rem qui si ommolor ereperit aut in nobis volore quisquo quas dolupta suscium ut volorum quis audi taspis mo berkumgh haribjus consen, htem veligenda velia ell gllatur a volora .
just jump in
do your homework Ost quat et volut mosto quiataturest eremq uamus iducit et es nonem quia dentios idus. Vele ssintium facid qua tiunt lam culpar cim lam esa reh endit de mpel ium eicipsa estior arum il mofse lupdtatio dolescius mo bea voluptas niet dsaut re lab ip san dipsam rem qui si ommolor ereperit aut in nobis volore quisquo quas dolupta suscium ut volorum quis audi taspis mo berkumgh haribjus consen, htem veligenda velia ell gllatur a volora .
3
3 Ost quat et volut mosto quiataturest eremq uamus iducit et es nonem quia dentios idus. Vele ssintium facid qua tiunt lam culpar cim lam esa reh endit de mpel ium eicipsa estior arum il mofse lupdtatio dolescius mo bea voluptas niet dsaut re lab ip san dipsam rem qui si ommolor ereperit aut in nobis volore quisquo quas dolupta suscium ut volorum quis audi taspis mo berkumgh haribjus consen, htem veligenda velia ell gllatur a volora .
just jump in
do your homework Ost quat et volut mosto quiataturest eremq uamus iducit et es nonem quia dentios idus. Vele ssintium facid qua tiunt lam culpar cim lam esa reh endit de mpel ium eicipsa estior arum il mofse lupdtatio dolescius mo bea voluptas niet dsaut re lab ip san dipsam rem qui si ommolor ereperit aut in nobis volore quisquo quas dolupta suscium ut volorum quis audi taspis mo berkumgh haribjus consen, htem veligenda velia ell gllatur a volora .
4
4 Ost quat et volut mosto quiataturest eremq uamus iducit et es nonem quia dentios idus. Vele ssintium facid qua tiunt lam culpar cim lam esa reh endit de mpel ium eicipsa estior arum il mofse lupdtatio dolescius mo bea voluptas niet dsaut re lab ip san dipsam rem qui si ommolor ereperit aut in nobis volore quisquo quas dolupta suscium ut volorum quis audi taspis mo berkumgh haribjus consen, htem veligenda velia ell gllatur a volora .
just jump in
LEWIS is a public relations consultancy with a highly integrated approach to digital PR and social media. To find out more about our approach and services visit www.lewispr.com If you enjoyed reading this, why not:
Attend one of our digital training courses Get in touch and speak to one of our digital experts Check out more resources at www.lewispr.com/ socialmediaresources
social media risk or reward? It could be argued that social media represents equal risk and reward to a business. One thing is certain though – it shouldn’t be overlooked. With mainstream media outlets declining in readership and influence, and the ability for anyone to use the web to create their own publishing channel, social media can present a massive opportunity, as well as a threat. Communication is more global than ever. It is faster, more prolific and more direct. In the fight to be first, information can be less accurate and the impact, whether positive or negative, will be more acute for a company. This booklet provides some basic guidance on how social media can build or break a brand.
using
social media to BREAK a brand