Business Profile June 2010

A MONTHLY PUBLICATION OF THE LEWISTON TRIBUNE  MONDAY, JUNE 21, 2010

An Interview with

#PCCJF BOE %BWF #FVLF Owners of Dave’s Auto and Truck Center in Clarkston _ 1"(&

small talk

CALENDAR  July 2 — Lewiston Chamber of Commerce gerneral membership, 7 a.m., Red Lion, (208)743-3531.  July 7 — Grangeville Chamber of Commerce, 1:30 p.m., Oscar’s (208) 983-0460.  July 7 — Orofino Chamber of Commerce, noon, Ponderosa (208) 476-4335.  July 7 — Kamiah Chamber of Commerce, 7 p.m. chamber building (308) 935-2290).  July 8 — Port of Whitman County, 10 a.m., (509) 3973791.  July 8 — Cottonwood Chamber of Commerce general membership, 8 a.m., Coffee Mill Creations, (208) 962-3231.  July 13 — Port of Lewiston, 1:30 p.m., (208) 743-5531.  July 13 — Pullman Chamber of Commerce, noon, location TBA, (509) 334-3565.  July 13 — Grangeville GEM Team, 7 a.m., Oscar’s, 7 a.m., (208) 983-0460.  July 14 — Clarkston Chamber of Commerce general membership, noon, Quality Inn, (509) 758-7712.  July 20 — Lewis-Clark Association of Insurance and Financial Advisors, noon, Elk’s Temple, Al Reagan, (208) 7435441.  July 21 — Lewis-Clark Association of Realtors, 11:30 a.m., (208) 746-2019.  July 21 — Orofino Chamber of Commerce, noon, Ponderosa, (208) 476-4335.  July 22 — Lewiston Chamber of Commerce Business After Hours, 5 to 7 p.m., (208) 7433531.  July 22 — Port of Whitman County, 10 a.m., (509) 397-3791.

2

Companies juggle rebuilding, consolidating employee vacations NEW YORK — Small business owners may feel in a bit of a bind this summer.

Just as many companies are recovering from the recession and making do with fewer staffers, it’s high season for employee vacations.

Owners may feel anxiety and resentment when workers say they want time off.

They may be afraid of losing customers just when the business is picking up some momentum.

The fact is, it’s pretty hard to ban all employee vacations. The only companies that can realistically do that make most of their money during the summer months, such as restaurants that cater to beach-goers.

Management consultants say owners should deal with this summer’s vacation requests as they would in any year. That means managing staffers’ expectations about how much time they can take and when they can take it. It also means planning now for how an employee’s work will be done when he or she is away.

Think Beyond The Summer A business owner who’s tempted to say no to staffers’ vacation requests needs to think about what impact that response will have on workplace morale. Also, whether it might make employees think about finding other jobs as the labor market improves.

“Don’t take a hasty position that solves a problem in the short run but in the long run burns a bridge,” said

commentary

Joyce Rosenberg Leslie Yerkes, president of Catalyst Consulting Group in Cleveland.

Yerkes noted that employees will especially remember how the boss treats them during the summer, when even the most dedicated staffer will want time off. They’ll also hold on to their anger if they’ve had to make other sacrifices, such as not getting raises and having heavier workloads due to layoffs.

Explain The Situation If you do have to limit vacations, workers need to hear that now, when they’re making their plans. Spring it on them at the last minute and you’ll have an unhappy staff.

Throughout the recession, management and human resources consultants have encouraged business owners to be up-front with workers about how the company is doing. Similarly, the staff needs to know why there might be limits on vacations.

Yerkes warned that this isn’t the sort of news to

Business Profile

be delivered by e-mail or posted on a bulletin board.

It needs to be part of a conversation, she said.

“Talk about business volume, the clients’ needs, the current state and the anticipated or future state” of business,” she said.

If the current business climate means changing the company’s policy (for example, how many staffers can be on vacation at the same time), that also needs to be discussed as part of a conversation. But it also needs to be written down, as all employee-related policies should be.

Many management consultants will suggest owners bring the staff into the decision-making process.

In other words, rather than issue a ruling, ask staffers for their ideas about how to balance vacations and the important work that needs to be done.

You may find they’re willing to take on extra work if it means everyone gets some time off. And you’ll earn some respect and appreciation rather than bitterness.

Get Some Help Many companies are already thinly staffed, and many aren’t ready to take on new workers even though business is showing some signs of improving. And many employees are already on overload and can’t take on co-workers’ responsibilities during a vacation.

But it’s possible to get some

 See ROSENBERG, Page 5 MONDAY, JUNE 21, 2010

June 2010

 VOLUME 11, ISSUE 6 Business Profile is compiled by Target Publications of the Lewiston Tribune. Business Profile is inserted in the Lewiston Tribune the third Monday of every month.

 Editors

ROBERT JOHNSON bjohnson@lmtribune.com 848-2243 MARY TATKO mtatko@lmtribune.com 848-2244

 Advertising Contact your Lewiston Tribune sales representative or call (208) 848-2292 for advertising information

 Your comments

Please write to us at: Business Profile Target Publications Lewiston Tribune 505 Capital St. Lewiston, ID 83501 or e-mail us at: businessprofile@lmtribune.com

 On the cover

Bobbie and Dave Beuke of Dave’s Auto Body By KYLE MILLS of the Lewiston Tribune

 Our favorite quote

“If you’re going to stay in business, you have to be involved in the chamber of commerce and local activities. You have to give back as much as you possibly can to the community.”

— Dave Beuke (story Page 8)

MONDAY, JUNE 21, 2010

47 years, same location Dave and Bobbie Beuke share the load  PAGE 8  Regular departments

2 SMALL TALK: How to mix vacations and rebounding economy 4 BUSINESS ON THE GO: Who’s doing what 5 WORKPLACE WELLNESS: Feds offer money to help small businesses 6 BETTER BUSINESS BUREAU: It’s a matter of trust 7 THE NEXT LEVEL: Not everyone learns the same way 7 BUSINESS ANSWERS: Power of attorney can protect your assets 15 ASK IDAHO LABOR DEPARTMENT: Help with health care information 15 RECORDS: May by the numbers BUSINESS PROFILE

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business on the go Life Care nurse wins company-wide award Carol McIver, the Care’s seven dividirector of nursing at sions who demonLewiston’s Life Care strate outstanding Center, was named qualities in staff Life Care’s Director of development.

Nursing of the Year for In McIver’s the company’s northcase, that included west division, which accommodating comprises 31 centers scheduling needs Carol in Idaho, Washington of staff who are atMcIver and Oregon. tending school and giving her home The award was given during Life Care’s annual phone number to residents’ Directors of Nursing meet- families.

McIver has been with Life ing in Nashville.

It is presented to the direc- Care 10 years, all of them as tor of nursing in each of Life director of nursing.

Kiwi Air hires new helicopter pilot Chris Pysz has joined Kiwi Air Helicopter Flight Seeing Tours as a pilot. He took his flight training in southern Idaho and now lives in Clarkston.

Most recently, he flew helicopters for the Maryland State Police, primarily as an emergency medical services pilot, but he also flew search and rescue and observation flights for Homeland Security.

 Business on the Go

We want to know what you’re doing. Promotions, new hires, new products — we want to know.

Please call Business Profile at (208) 848-2243.

Send information to: Business Profile P.O. Box 957 Lewiston, ID 83501 OR businessprofile@lmtribune.com

ATTENTION EMPLOYERS!

Pysz has worked as a helicopter flight instructor and as a pilot in various environments, from glacier and tundra and mountain flying in Alaska to news flights in the continental United States.

He has more than 2,200 hours of commercial flying time.

Before he began his career as a helicopter pilot, Pysz was a successful graphic artist.

Patti Brockman joins Lewiston Assist-2-Sell

Looking for Human Resource assistance?

We have the solution!

Patti Brockman

• Hiring handled right • Productivity maximized • Turnover minimized • Profitability Increased

Lewiston native Patti Brockman has joined Assist-2-Sell Discovery Real Estate as a Realtor.

Brockman is licensed in Idaho and Washington and has been a Realtor for six years.

She is serving a term as president of the Lewis Clark Association of Realtors, which in 2009, named her Realtor of the Year.

Professional Machine Quilting and

Custom Piecing

Call for prices & availability

208-743-6507 Respecting People. Impacting Business.SM

4

Snake River Quilt and Design Co.

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624 Bryden Ave. Lewiston

Debby Hupp (509)758-3794 272085FU-10

Business Profile

quiltshoppe@clearwire.net

MONDAY, JUNE 21, 2010

business on the go

WORKPLACE WELLNESS Health reform incentives are in the works

Valley native is new Windermere Realtor Candy Baker has been hired as a Realtor

by Windermere All Star Realty.

Baker is licensed in both Washington and Idaho.

Previously, she worked as a Realtor in the Coeur d’Alene area.

Baker was raised in the valley and worked in the Asotin school system.

There is good project does. news for small Qualifying probusinesses thinkgrams must include: ing about startl Health awareing a workplace ness initiatives wellness program. (such as health If you have fewer education, preventhan 100 emtive screenings and ployees and no health risk assessworkplace wellments) ness program as l Efforts to of March 23, you maximize employee may be able to commentary engagement (such get federal health as mechanisms to care reform dolencourage employee lars to begin such participation) a program. l Initiatives to The rules for change unhealthy that and other behaviors and lifereform provisions style choices (such are still being as counseling, seminars, onwritten, and the money has line programs and self-help yet to be appropriated. But materials) as passed by Congress this l Supportive environyear, the Patient Protecment efforts (such as worktion and Affordable Care place policies to encourage Act authorizes $200 million healthy lifestyles, healthy in grant funding for fiscal eating, increased physical years 2011-2015 specifically activity and improved menfor small business worksite tal health) wellness.

Employers will have to apply for the grants under More Incentives procedures yet to be develOther PPACA provisions oped by the Department of also make workplace wellHealth and Human Services. The program will end ness attractive to business. if the $200 million runs out before the five-year pilot  See JONES, Page 6

Candy Baker

Local Assist-2-Sell office wins Top 10 award Assist-2-Sell Discovery Real Estate of Lewiston won the Top 10 award for small markets and the Top 10 percent award for 2009. The awards were presented by Assist-2-Sell Inc. The Lewiston office placed in the top 10 percent of all Assist-2-Sell offices in 2009;

there are more than 450 franchises in North America. In the small market category, the Lewiston franchise rose from No. 4 to No. 2.

Assist-2-Sell Discovery Real Estate opened in Lewiston in 2003. It is owned by Debbie Lee.

ROSENBERG

Lighten Things Up

help without hurting your cash flow too much.

Yerkes noted that there are many people looking for internships this summer.

Young people who are eager to learn and build their resumes may be able to help you get through the vacation period.

Owners might also want to consider hiring freelancers or contract workers when specialized skills or talents are needed.

This does, of course, mean an added expense. But it may be worth it if you can maintain a high level of customer service, or if you can keep rebuilding your business.

While You’re At It, MONDAY, JUNE 21, 2010

Yerkes has some advice beyond being flexible and open about vacations. Try to have some fun this summer.

She has some suggestions to lighten the atmosphere during the next few months: l Order in lunch for everyone one day a week. l Bring in ice cream on hot days. l Hold a company picnic or baseball game.

Yerkes recalled a company that brought in an ice cream truck for a whole day one summer. When employees filled out evaluations of their work experience for the year, that got the highest marks.

“Don’t forget to do these little things that in their book have really high value,” she said.  Rosenberg covers small business issues for the Associated Press.

FCI No FEE In-House Designer Inspiration At Your Feet FLOORING FOR YOUR LIFE

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From page 2

Justin Jones

Business Profile

2337 3rd Avenue, Lewiston, ID 83501

208-743-7858

Vicky Butler

5

BETTER BUSINES BUREAU

Whom can you trust? BBB accreditation Last week, a consumer called our office upset because the dream home he and his wife had purchased was turning into a nightmare.

After his experiences with bad jobs redone by someone who made things worse than before, he said, “I want to hire another painter — but we can’t trust anyone!”

Surveys repeatedly show that consumers share this lack of trust. They are more suspicious and quicker to assume that a business that doesn’t return calls promptly or commits other minor pec-

JONES

From page 5

commentary

Holly Doering cadilloes is an untrustworthy business.

Effective Jan. 1, 2014, employers will be able to use employee wellness program rewards and/or penalties of up to 30 percent of the cost of individual health coverage,

Go Green and Save $$$ LocaLLy

Remanufactured Toner Cartridges for Fax, Copier and Laser Printers.

Natures Friend Toner Service 1231 13th Street, Clarkston

(208) 305-9550 271387FU-10

6

The Better Business Bureau is concerned with these issues. That’s why our organization, which celebrates its 100th birthday in 2012, uses Start With Trust as its motto.

BBB accreditation cannot be bought.

When you hire a BBB Accredited Business, you are getting a company that has signed a contract committing it to uphold our standards, including transparency, truth, reliability and the safeguarding of sensitive information. It’s cleared a BBB background check. It

doesn’t have any unanswered or unresolved complaints and it’s been in business long enough that we’re reasonably confident it’s not going to pack up and leave overnight.

If you’re a small business struggling to stay afloat, particularly if you sell over the Internet or have a website, I urge you to consider BBB accreditation. Our encrypted trust logo on your site reassures consumers that you’re legitimate, you’re ethical and that if they run into a prob-

up from the current limit of 20 percent. So, in layman’s terms, that means if you set criteria that employees who hit healthy cholesterol ranges get a 20 percent discount on their premium, that can be raised to 30 percent.

That provision alone prompted 60 percent of employers surveyed to respond that they are likely or very likely to create or expand their wellness programs.

The findings, by Business Insurance, in conjunction with Chicago-based Midwest Business Group on Health, were presented last month.

tures, including such factors as productivity, absenteeism, changes in employees’ health status, and the medical costs incurred. l What works and what doesn’t. Government agencies with their own wellness programs will evaluate them to determine which elements work to reduce absenteeism, injury and actually lower medical costs. They will then report those results to Congress. l Surveying best practices. There will be periodic workplace wellness surveys aimed at learning about and improving prevention, in particular for chronic disease, which takes about 75 cents of every health care dollar.

To keep up with evolving details on how health care reform will affect your business and employees, consult: www.healthreform.gov www.hr.blr.com, a human resources website, or your health insurer.

Promoting Wellness The health care reform bill will spend millions of dollars to promote both community and worksite health. Experts say there will be more support for worksite programs, such as: l Technical assistance.

Through government websites and call centers, businesses will get help developing standard measures to assess the impact of the program on employees’ health and health care expendi-

Business Profile

 See DOERING, Page 7

 Jones is the Wellness Program Coordinator for Regence BlueShield of Idaho. He may be contacted at justin.jones@ regence.com.

MONDAY, JUNE 21, 2010

THE NEXT LEVEL

There’s more than one way to communicate

COMMENTARY

Rene JohnstonGingrich

DOERING

From page 6

lem you will address it with them and not blow them off once you have their money.

Recently, the BBB published the following statistic: The 27 million small businesses in the United States serve as the backbone of our economy and provide 60 percent to 80 percent of new jobs. The following are some free resources available online for small business owners to help them stay afloat in a tough economy.

BBB Data Security — Made Simpler BBB partners with data security experts at Symantec Corporation (www.symantec.com), Visa Inc. (www. visa.com), Kroll’s Fraud Solutions (www.krollfraudsolutions.com) and NACHA — The Electronic Payments Association (www.nacha. org) to produce free, easyto-understand data security guidelines, with checklists MONDAY, JUNE 21, 2010

The cause of most misunderstandings is ineffective communication.

Therefore, one of the most fundamental concepts of communication in the work environment is making sure your message is audienceoriented. This means not only communicating what is most important to the audience but also communicating it in such a way that the audience gets the most out of the information. As an instructor, I spend a lot of time with students on the topic of commu-

nication in the workplace.

In our organizations, communicating information is an ongoing, vital component of daily operations. Whether information is being communicated through a written memo, a formal presentation or a structured training session, business owners and managers must be mindful that we all take in and process information differently. Understanding learning styles is one tool that can help facilitate effective communication. To communicate

successfully and with the most impact, you must know if your audience needs to see, hear or touch the concepts you are presenting to really absorb the information.

What are the three basic types of learning styles?

and links to data security resources that make sense for small businesses. BBB’s Data Security — Made Simpler (www.bbb.org/data-security) arms small business owners with the information they need to protect their customers — and their business.

Business.gov

designed to support female business enterprises at all stages of development in the public and private sector.

BBB TrustBrief The BBB TrustBrief is a free weekly e-mail for small business owners to help them stay on top of the recent headlines and get the best guidance and expert advice on running a business. You can sign up for a free subscription at www.smartbrief. org/bbb.

Business.gov (www.business.gov) is the U.S. government’s official website for small businesses and helps small business owners comply with laws and regulations, and to take advantage of government programs and services to help them start, expand and run their businesses.

The National Women’s Business Council A bi-partisan federal advisory council (www.nwbc. gov) to promote bold initiatives, policies and programs

Visual Learners Visual learners like not only to see the information being presented (handouts,

 SEE GINGRICH, PAGE 4

More advice for small business owners can be found online from the Better Business Bureau at www.bbb. org/us/Business-Resources.

To apply for BBB accreditation, please call Mariah Dietz at (509) 232-0590 or e-mail mdietz@spokane.bbb.org.  Doering is a charity review and grants coordinator for the BBB serving eastern Washington, northern Idaho and Montana. She may be contacted at hdoering@spokane.bbb.org or (800)248-2356.

Small Business Development Centers SBDCs (www.sba.gov/ sbdc/aboutus) provide management assistance to current and prospective small business owners. The program is a cooperative effort of the private sector, the educational community and federal, state and local governments.

BUSINESS PROFILE

7

cover story

Tribune/Kyle Mills

Dave and Bobbie Beuke have owned and operated Dave’s Auto and Truck Center in Clarkston for 47 years.

Aligned for the long haul The owners of Dave’s Auto and Truck Center have been involved with their community for as long as they’ve been in business 8

By Mary Tatko

growth and development just can’t afford.

“If you’re going to stay in Dave Beuke has learned business, you have to be inplenty of lessons in his nearly volved in the chamber of com50 years as a small business merce and local activities,” Beuke said. “You have to give owner.

One of those lessons is back as much as you possibly that steering clear of politi- can to the community.”

Looking back, he takes cal issues is a luxury those who care about the valley’s pride in his efforts on behalf of Target Publications

Business Profile

of the local chambers of commerce, particularly the Lewiston Chamber of Commerce’s natural resources committee.

He was chairman of the committee when the chambers were studying the issue of dam breaching and the effects it might have on the

 See ALIGNED, Page 9 MONDAY, JUNE 21, 2010

cover story “Small businesses aren’t really moneymaking businesses.

They (regulators) just ding you to death.”

— BOBBIE BEUKE

ALIGNED

From page 8

area’s economy. Most people don’t realize, Beuke said, that even without the dams being breached the specter of that possibility hurts the valley by discouraging new industries from locating here.

Ensuring the community is one where businesses can thrive is the responsibility of every business owner, insists Beuke and his wife and business partner, Bobbie.

Taking a brief break at their business, Dave’s Auto and Truck Center, they described how regulations imposed by legislators in Olympia who have little understanding of small towns in eastern Washington are a constant threat to the livelihood of business owners in places such as Clarkston.

“Small businesses aren’t really money-making businesses,” Bobbie said. “They (regulators) just ding you to death.”

Mighty Machines Big vehicles make up a large portion of the Beukes’ business.

You’d have to travel to Spokane or Boise to find a shop that offers comparable frame work and alignment for motor homes, school buses and construction vehicles, Bobbie said.

MONDAY, JUNE 21, 2010

Tribune/Kyle Mills

Bobbie Beuke takes a call while Dave reflects on nearly 50 years in business.

In the mid-1980s, they installed a front-end rack for heavy duty alignment work, primarily for local contractors such as Poe Asphalt, Atlas Sand and Rock, and DeAtley Construction. “(They) have kept us pretty busy over the years,” Dave said.

He also works on equipment owned by the county and buses from local school districts.

Descending into the pit in the shop floor where the alignments take place, he pointed out the various components of the system, including a 100-ton ram, that allows him to straighten axles on heavy equipment.

There’s a constant need for such alignment work, he said, in part because most axles have never been tuned to a particular vehicle.

Another segment of the heavy duty clientele is motor

Dave’s Auto and Truck Center Owners: Dave and Bobbie Beuke Location: 522 Third St., Clarkston Products/services: alignment, bodywork and painting for both passenger cars and commercial vehicles, specializing in heavy duty truck and bus repair; used car sales Employees: Two full time, one part time History: Dave opened the business at its present location in 1963 with his father, Vincent Beuke.

Vincent had run the body shop for a Chevrolet dealership in Potlatch, then did the same for Lorenz Motors, the Pontiac dealership in Lewiston, with Dave. Vincent retired in 1977 and died in 1993. homes, though that portion of the business took a hit when gas prices surged a few years ago.

“We were booked solid for a month in the summers (with motor homes and fifth wheel trailers),” until gas prices hit $4 a gallon, Bobbie said.

Business Profile

The dip in motor homes is just one of many changes they’ve seen over the years.

High diesel prices put a dent in the heavy duty alignment part of the operation, for example, but other areas of the

 See ALIGNED, Page 12 9

“Sightings on the Web” BUSINESS SERVICES

.

ASSISTED LIVING & DEMENTIA CARE

Guardian Angel Homes www.guardianangelhomes.com

ATVS - MOTORCYCLES Guy's Outdoor Equipment www.guysoutdoor.com

AUTO DEALERS Chipman Taylor Chevy Olds www.chipmantaylor.com Herres Chevrolet www.herreschevy.com James Toyota www.jamestoyota.com Vern Eide Motorcars www.verneide.com

BEAUTY SCHOOLS - SALON

Headmasters School of Hair Design www.headmastersschoolhairdesign.com

BOOKS

...and BOOKS, too! http://andbookstooonline.com/

DENTISTS (CONT.)

Valley Vision, Inc. www.lewis-clarkvalley.com

James E. Pierce, D.D.S. www.LewistonDentist.com

CAMERAS - PHOTOGRAPHY

Dr. David Wilkinson, DDS, MS www.wilkinsonortho.com

Wasem's Drug www.wasems.com

CAMPERS - RVS

Krueger's RV www.Kruegers-rvs.com Travelland R.V. & Canopy www.travelland-rv.com

CERTIFIED PUBLIC ACCOUNTANT

Su Brown & Associates, PLLC www.subrown.com

CHAMBER

OF

COMMERCE

Lewiston, ID Chamber of Commerce www.lewistonchamber.org

CHURCHES

Abundant Life Church www.abundantlc.org Orchards Community Church www.lewistonocc.org Warner Avenue Alliance Church www.warneralliance.com

CREDIT UNIONS

Potlatch No. 1 Federal Credit Union www.p1fcu.org

DENTISTS

Dentistry "4" Children, LLP www.wigginsd4c.com John J. Johnson D.D.S., P.C. Making Valley Smiles Brighter since 1997 www.yourvalleysmile.com

FINANCIAL INSTITUTIONS Banner Bank www.banrbank.com

FLOORING Floor Coverings™ International lewiston.floorcoveringsinternational.com

FUNERAL HOMES Mt. View Funeral Home www.MtViewFuneralHome.com Merchant Funeral Home www.MerchantFuneralHome.com

FURNITURE Sylvan Furniture www.sylvanfurniture.net

GRAIN DEALERS Almota Elevator http://users.colfax.com/almota

HARDWARE Erb Hardware www.aceretailer.com/erbslewiston

HOSPITALS St. Joseph Regional Medical Center www.SJRMC.org

INTERNET SERVICES Cable One.net www.cableone.net

255918EQ-10

10

Business Profile

MONDAY, JUNE 21, 2010

Website Directory of Area Businesses and Organizations LIBRARY FOUNDATION

Lewiston Library www.lewistonlibraryfoundation.org

NEWSPAPERS

Lewiston Tribune www.lmtribune.com Moscow Pullman Daily News www.dnews.com

PORTS

Port of Clarkston www.portofclarkston.com Port of Lewiston www.portoflewiston.com

PUBLIC LIBRARIES

Lewiston City Library www.cityoflewiston.org/library

REAL ESTATE - SERVICES Alliance Title & Escrow Corp. www.alliancetitle.com Assist-2-Sell www.lewistonclarkstonhomes.com Cindy Perttu www.CindyPerttu.com

Re/Max River Cities www.HomesAtRiverCities.com Rock-n-Roll Realty www.Rock-n-RollRealty.com Price Right Real Estate www.PriceRightRealEstate.com Results Realty www.ResultsRealty.net Windermere www.WindermereAllstar.com

RECREATION CENTER

Orchard Lanes www.orchardlanesbowling.com

REHABILITATION SERVICES Opportunities Unlimited www.oui.org

RVS

Lewiston RV Center www.lewistonrvcenter.com

SEWING MACHINES/SERGERS Nelson’s Sewline www.sewline.com

SPAS

YB Tubless - 216 Thain Road www.ybtubless.com

TAX SERVICES

TaxMaster Income Tax www.itaxmaster.com

TELEVISION STATIONS KLEW News www.klewtv.com

TRAVEL - OREGON

Ocean Terrace Condominiums Lincoln City, Oregon www.oceanterrace.com

USED AUTOS

Clarkston Auto Sales, Inc. www.clarkstonautosales.com

WEB DEVELOPMENT First Step Internet www.fsr.com

WINDOWS

Windows, Doors & More www.wdmsstore.com

Coldwell Banker Tomlinson Associates www.cbtvalley.com Joyce Keefer www.joyceKeefer.com Judy Higgins www.HigginsTeam.com Kathy Parsells www.KparSELLS.com

.

Realty Executives www.RE-TP.com Marilyn Wilson www.wilsonsell.com Parkview Real Estate www.parkviewrealestate.com

Call 208-848-2246 for Advertising Information

255919EQ_10

MONDAY, JUNE 21, 2010

Business Profile

11

cover story

ALIGNED

From page 9

business, such as truck and bus repair, took up the slack.

The fact Dave, who started in the auto-body business in the mid 1950s and painted his first car in 1957, not only owns the business but always has taken a hands-on role in its day-to-day operation has helped them weather such changes, Bobbie said.

“He works in the shop every day.”

For her part, Bobbie keeps the books, answers the phone, orders parts and waits on customers, including taking photos of car damage and helping rough out estimates.

Tribune/Kyle Mills

The Disposable Auto Over the decades, Dave Beuke said, the technology that has made cars safer has changed the auto repair business.

“We used to do an awful lot of body work,” he said, explaining it comprises an increasingly smaller percentage of the business.

With the cost of repairs easily eclipsing the value of many vehicles, Beuke fixes fewer of the front ends and sides of cars that used to be a staple of the business.

Modern vehicles are designed with crush zones that absorb impact during a collision, leaving people safer but the body of a car badly damaged sometimes even in small accidents.

What once would have caused minor — or at least repairable — damage today often will total a vehicle.

Many newer cars are made with thin, high-strength material that can’t be welded in any conventional way. In the factory, those materi12

Dave Beuke moves vehicles outside his Clarkston shop.

Bobbie Beuke

Dave Beuke

Occupation: coowner, office manager, Dave’s Auto and Truck Center Age: 69 Residence: Lewiston Family: husband Dave; children Mike and Lisa; six grandchildren; one great-granddaughter Education: Lewiston High School, 1959 Civic/professional: Clarkston Chamber of Commerce past member

Occupation: co-owner and operator, Dave’s Auto and Truck Center Age: 70 Residence: Lewiston Family: wife Bobbie; children Mike and Lisa; six grandchildren; one great-granddaughter Education: Potlatch High School, 1958; attended University of Idaho in 1961-62 Civic/professional: Clarkston Jaycees (now Clarkston Chamber of Commerce); Clarkston Chamber of Commerce past member and past vice president; Lewiston Lions Club member and past president; American Legion Baseball committee past member and past president; chamber of commerce’s natural resources committee past member and chairman; Clarkston Rotary member; Asotin County Regional Landfill advisory committee past member; Asotin County Critical Areas Ordinance committee past member; Lewis-Clark State College advisory board automotive committee past member

als are bonded using lasers.

In a body shop, an adhesive can be used for repairs, but, Beuke said, in many cases such vehicles are “almost unrepairable.”

“It’s like putting your food in a microwave,” he said. “It doesn’t cook it, it just scares

it to death.”

That’s not to say no car is worth repairing. Last year, Beuke made $20,000 worth

Business Profile

of repairs to a new Mercedes that had been damaged in an

 See ALIGNED, Page 13 MONDAY, JUNE 21, 2010

business answers

A power of attorney can protect business owners Question: How can I protect my personal and business property if a medical emergency arises?

Answer: A document that allows family members (or anyone for that matter) to be set up as an agent to handle another’s affairs when he or she is unable to do so is called a power of attorney. There are many types, including a general power of attorney that authorizes the agent to act on a person’s behalf in a wide variety of situations such as handling bank transactions, buying and selling property, entering into contracts and even filing tax returns. These types of powers of attorney are generally used when the individual needs an agent to handle all his or her affairs for a period of time when he or she is unable to do so.

Additionally, there is a special power of attorney that provides for specific powers to be delegated to the agent, such as when a person wants someone to sell specific real estate for him or her or to collect a debt. This type of

ALIGNED

From page 12

accident. And he and Bobbie drive a pickup they rescued after it had been declared totaled.

And while the system isn’t perfect, with so many ve-

commentary

Randy Eriksen power of attorney can be used for a variety of tasks and is great when the person wants to provide his or her agent the necessary authority to handle specific tasks but does not want the agent to handle all his or her affairs.

Health care power of attorney allows individuals to designate an agent to make health care decisions for them. The document provides the necessary authority for the agent to act on a person’s behalf to make any variety of health care decisions he or she may be unable to do at the time. hicles that years ago might have been fixed now destined for the scrap yard, changes in vehicle construction ultimately have been positive.

“Most cars today are built pretty safe,” Beuke said.

On The River Owning a business and par-

Many states allow a person to express his or her wishes as to whether he or she wants to receive life- sustaining procedures in this document.

This is different from a living will because it allows a person to appoint an agent to make these decisions for him or her should he or she become incapacitated. Even if a person has executed a health care power of attorney, he or she does not lose his or her rights to make medical decisions on a person’s behalf as long as he or she has the ability to do so; the document only comes into play when a person no longer has the capacity to make these decisions on his or her own.

In order for any of these powers of attorney to be legally valid, the individual must be mentally competent when he or she signs it. What this means is that he or she must understand the powers he or she is granting and the implications of having the agent make decisions for him or her.

Unfortunately, this may not be the case for many. A durable power of attorney allows these

documents to stay in effect until they are needed; this allows individuals to prepare for the possibility they may become unable to handle their affairs sometime in the future. This can be accomplished by specifying the power of attorney does not go into effect unless a doctor certifies them incompetent. Usually a doctor would find a person mentally incompetent if he or she no longer understood the subject area covered by the power of attorney and whether the person understood the importance of the matter and whether he or she could communicate the person’s reasoned choices.

Power of attorney is an important tool that should be used by anyone wanting to protect herself and her loved ones if something should happen.

Always consult a professional when deciding which power of attorney a person may need and for help writing the document.

ticipating in a host of local organizations, including Lions, Rotary and the chambers of commerce, hasn’t left a lot of free time for the Beukes, but one leisure activity they’ve enjoyed throughout their careers is boating.

Dave and Bobbie, who will celebrate their 50th wedding anniversary in July, bought their first boat, a mahogany

hull, for which Dave built the top, in the early 1960s, not long after they were married.

“That was a passion of Dave’s,” Bobbie said. “He always wanted a boat.”

Dave enjoys camping and creek fishing, but their family’s best memories are of being together on the water.

“Our kids grew up on the river,” Bobbie said.

 Eriksen is an associate professor in the business division at Lewis-Clark State College on the Lewiston campus.

The Lewiston Tribune: complete and compelling. All the news you need.

MONDAY, JUNE 21, 2010

Business Profile

13

PACHTER ON BOOKS

GINGRICH

From page 7

charts, slides, etc), they need to see the person who is presenting it. They like to see the facial expressions and body language of the presenter. These learners learn best from visual displays such as videos, illustrations and diagrams. And they will often sit in the front of the room and take copious notes.

Auditory Learners Auditory learners like to get into discussions. They want to hear what someone knowledgeable has to share, and they want to participate in discussing it further.

These learners may wish to tape record the information being presented, and they also benefit from reading it aloud. They are typically tuned into what is not said as well. They seek to interpret underlying meanings based on the sound or tone of the presenter’s voice.

Kinesthetic Learners Kinesthetic learners prefer the hands-on approach.

They like to be active participants in learning and get the most from moving and doing. A demonstration goes a long way with this type of learner, but being physically involved in the process is their preference.

As business owners and managers, we are part of a complex network of relationships. We strengthen our Look for the next issue of

team and promote organizational development by recognizing our differences and playing to our strengths.

It is also beneficial for all team members, managers and employees alike, to understand their own learning styles. This can be a fun and powerful exercise. Consultants and trainers can help you and your staff discover your style. There are also great resources available from books and online. Once we have an understanding of our own learning style and the fundamentals of the others, we use this information to work more productively and efficiently. Neither all employees nor all managers process information or learn in the same manner.

Using a multi-dimensional delivery method is not always the easiest way to educate and communicate information. It is important to recognize these differences in ourselves and our employees and communicate in ways that recognize this diversity of learning styles.

Communication and learning in the workplace will be much more successful if we know who we are and who our audience is as well as a little about how they perceive and process information.  Johnston-Gingrich has been a business owner in the Lewis-Clark Valley for 15 years. She works as an independent trainer and consultant and is an adjunct faculty member with Lewis-Clark State College’s business division. She may be contacted through her website at www. rjitac.com.

Business Profile 14

Monday, July 19

Zappo’s CEO went from attending dance raves to winning customers’ raves

By RICHARD PACHTER OF THE MIAMI HERALD

“Delivering Happiness: A Path to Profits, Passion, and Purpose” by Tony Hsieh; Business Plus, 272 pages ($23.99).

The success of Tony Hsieh’s present enterprise, Zappo’s, an online retailer of shoes and clothes, is based on its commitment to customer service and company culture. Though the latter is an ephemeral thing bordering on meaninglessness, the former is a real issue for most companies. Given the high cost of customer acquisition, it’s astounding that most organizations still seem to treat product and service support as onerous and a drain on resources.

Often, it’s outsourced to the lowest bidder, with customers complaining bitterly about the experience. Hsieh recognized early on that any opportunity for customer interaction could serve as a means to engender loyalty and build business.

Hsieh (pronounced “shay”), a son of Taiwanese immigrants, had a relatively typical (and stereotypical) Asian-American upbringing. But he demonstrated an early proclivity for entrepreneurism and recounts how he started several youthful businesses. He was accepted into several prestigious universities and decided upon Harvard.

After forming and selling an Internet advertising company for beaucoup bucks, Hsieh sought purpose and meaning through investing and partying. He gained insights through raves, he reports with a

BUSINESS PROFILE

straight face. The sense of community appealed to him.

He brought this newfound sensibility with him when he eventually joined a company he’d put some money into — online shoe retailer Zappo’s.

Hsieh wound up as the company’s CEO, a position he retains today. The company was struggling when he took over.

Zappo’s became known for its sterling customer service, returns policy and paying for shipping — as well as its offer of $2,000 for trainees who don’t buy into the company line and opt to leave — Hsieh doesn’t get into the nuts and bolts of its customer interactions.

Regardless, I enjoyed this glimpse into Tony Hsieh’s world, a pretty cool place to be.

INDIVIDUAL BANKRUPTCIES FOR MAY 2010,

BY COUNTY 24 20

20

16 12 8 4 4 0

3

5 1

3 0

2

A B C D E F G H A — Asotin E — Latah B — Clearwater F — Lewis C — Garfield G — Nez Perce D — Idaho H — Whitman MONDAY, JUNE 21, 2010

RECORDS: MAY

 C&S DISCOUNTS — Theresa and Wesley Walters, new and used office furniture, 909 Preston Ave., Lewiston.  CHAMPAGNE DESIGN STUDIO — Vickie Cafferky, interior design, space planning, 1016 Fair St., Clarkston.  CLEARWATER POOL SERVICE LLC — Royce and Teresa L. Wolf, retail pool supplies, 1120 Bryden Ave., Lewiston.  DOD VENDING LLC — Shirley and Rocky A. Davis, vending, 3320 15th St., Lewiston.

 EVIL GENIUS CUSTOM TATTOOS — Paul White, tattoo shop, 835½ Sixth St., Clarkston.  GAME PLAY — Cameron Eisele, video game and movie rental, 838 Sixth St., Clarkston.  GLOBAL WIRELESS — Scotty Lindell, telecommunications, 142 Thain Rd., suite A, Lewiston.

No. 22, Lewiston.  THE HOMEMEDIC — John Leonard, repair/handyman, 3814 13th St. C, Lewiston.

 ROSIE SIERRA — Rosie Sierra, massage therapist, 1049 21st St., Lewiston.

 TINK INK — Terri Evett, ice cream sales, 1118 Burrell Ave., Lewiston.

 SUPERIOR TRANSMISSION — Brian Thornton, automotive transmission, 245 Thain Rd., Lewiston.

 WE LOVE TRANSMISSIONS — Abe Bergamo, transmission repair, 1110 21st St., Lewiston.

 SUSAN R. WHITLOW — Susan R. Whitlow, medical transcription, 928 Warner Ave.

FREE Pre-Sale Home Inspection for sellers Call ME for details!

 KLEIN MOVING — Matt Klein, Hidie Barker, moving company, 218 18th Ave., Lewiston.

Steve Donovan

 NEAT FREAKS CLEANING — Hidie Barker, Matt Klein, janitorial/cleaning, 218 18th Ave., Lewiston.  RENO & ASSOCIATES —

ASK IDAHO DEPARTMENT OF LABOR Question: Where can I find information that will help me begin to understand how the new health care legislation will affect my business?

Answer: There are several places on the Internet where you will find information on the new health care legislation, including the Idaho Department of Labor’s webpage.

The Department has compiled a four-page document that provides a summary for general education purposes and will give businesses an overview of what the new legislation means for Idaho employers.

To access this document, please visit the Idaho Department of Labor’s website, www.labor.idaho.gov/publications/ HealthCareReformReport.pdf or contact the nearest Idaho Department of Labor office.

 Business on the Go

208-413-0494

LCHomeSearch.com

HOUSING MARKET UPDATE LEWISTON, CLARKSTON AND ASOTIN 1. Number of homes on the market as of June 8: 513.

2. Number of homes sold in the last six months (Dec. 1 to May 31): 258.

3. Average sales price of those homes sold in the last six months: $170,388.

4. Average days on the market in the last six months: 139.

MOSCOW

We want to know what you’re doing. Promotions, new hires, new products — we want to know.

Please call Business Profile at (208) 848-2243.

Send information to: BUSINESS PROFILE P.O. Box 957 Lewiston, ID 83501 OR businessprofile@lmtribune.com MONDAY, JUNE 21, 2010

Eugene Reno, civil process service, 901 Sixth St., Clarkston.

250092kP-09

 AN EVENT TO REMEMBER — Adrianne Grieve, event planning, 112 Shiloh Drive, Lewiston.

 EILEEN NAPIER — Eileen Napier, retail eggs, 1027 Grelle Ave., Lewiston.

271944FU-10

NEWLY LICENSED BUSINESSES

1. Number of homes on the market as of May 31: 164.

2. Number of homes sold in the last six months (Dec. 1 to May 31): 80.

3. Average sales price of those homes sold in the last six months: $166,181.

4. Average days on the market in the last six months: 139.

Source: Multiple Listing Service Sponsored by: Steve Donovan (208) 413-0494

BUSINESS PROFILE

15

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Business Profile

MONDAY, JUNE 21, 2010