TRADEMARK OF THE WEEK- MCDONALD’S Originating from the streets of the United States of America, McDonald’s Corporation famously connoted as McDonald’s is one of the largest fast-food chains worldwide. It has its headquarters placed at in Oak Brook, Illinois. ‘McDonald’s’; acclaimed for its hamburger opened its first outlet in the year 1948 by Brothers Maurice(Mac) and Richard McDonald at San Bernardino, California. On April 15, 1955, it was successful in opening the first McDonald’s franchise in ’Des Plaines’, Illinois, following the launching of the McDonald’s Corporation.
The public insignia of McDonald’s was designed in the year 1963 with the launching of the double-arch “m” signed clown named Ronald McDonald, which became the identification tag in 1962. With this, McDonald’s bifurcated its commence with several other products and symbols, including the Big Mac(1968), the Egg McMuffin (1973), Happy Meals (1979), and Chicken McNuggets (1983).