“BEAUTY FOR THE FOREVER BLOOMING”
for marketing & sales promotion brand standards
Founded by Alyson Hoag, a seasoned beauty veteran, makeup artist, and brow expert, Genuist Beauty embodies the principles of simplicity, efficacy, and clean, sustainable beauty. With over 30 years of experience working in the trenches of the beauty industry who saw first hand the damage that has been done to hundreds of thousands of women in pursuit of impossible standards of beauty that don't apply after a certain age and more importantly, don’t allow your authenticity to shine through.
Founded on the principles of simplicity, efficacy, and clean, sustainable beauty, Genuist Beauty focuses on smart, innovative, clean beauty solutions that cater to the needs of generations of women, particularly women 40 and up.
All of Genuist Beauty’s products are designed to enhance your natural beauty with minimal time investment using clean and effective products in sustainable packaging promoting a philosophy of evolving, natural beauty and self-confidence.
As to our name, no, Genuist is not a typo. Genuist is the most extra form of being genuine, and through our cosmetics line, we are industry disruptors that seek the downfall of unrealistic standards of beauty, as we embrace a more intentional standard of beauty that sees your beauty from the inside and out and illuminates that for the world to see.
it is genuist beauty’s mission to deliver smart, innovative, and clean beauty solutions that cater to the needs of generations of women, particularly those 40 and up. our goal is to redefine beauty standards by empowering women to enhance their natural beauty with simple, effective, and sustainable products.
The primary Genuist Beauty logo includes the Genuist Beauty monogram and outer embelleshments.
The primary color is one of Genuist Beauty’s colors, called “Primrose”. The logo may also be presented in black or white.
Do not crop the logo.
Do not change the color of the logo.
Do not change hue, saturation, etc.
Do not cut off logo.
The secondary Genuist Beauty logo is the version bordered with Genuist Beauty’s custom perennial icons.
Do not crop the logo.
Do not rotate or distort the logo.
Do not change hue, saturation, etc.
Do not display in black & white
The Genuist Beauty brand is inspired by
primary colors
HEX #FCFAEC
RGB 252, 250, 237
CMYK 1%, 1%, 7% ,0%
secondary colors
HEX #FAB5C7
RGB 247, 180, 198
CMYK 0%, 36%, 6%, 0%
HEX #E673A0
RGB 230, 114, 160 CMYK 5%, 69%, 9%, 0%
HEX #B40C67
RGB 180, 31, 105
CMYK 27%, 100%, 33%, 4%
HEX #F4B938
RGB 243, 185, 53
CMYK 4%, 28%, 90%, 0%
HEX #F1864A
RGB 240, 133, 73
CMYK 2%, 58%, 79%, 0%
HEX #C61A2E
RGB 198, 32, 47
CMYK 15%, 100%, 91%, 5%
HEX #BE9ADB
RGB 187, 154, 200 CMYK 26%, 42%, 0%, 0%
HEX #80BCED
RGB 131, 187, 230
CMYK 46%, 14%, 0%, 0%
HEX #184BAF
RGB 38, 80, 163
CMYK 94%, 79%, 0%, 0%
HEX #75A442
RGB 117, 164, 65 CMYK 60%, 17%, 100%, 2%
for headers and subheaders
URWGroteskSCLigWo3-Regular
URWGroteskSCLigWo3-Regular is approved for letter and number use. headers should be in uppercase and subheaders should be in lowercase. title case is never to be used.
outline/stroke of the same color can be added to increase boldness. letter spacing can be increased but not decreased.
for body text
Arubtus Slab Regular
Arubtus Slab Regular is approved for letter and number use. Uppercase, lowercase, and title case are approved.
Outline/stroke of the same color can be added to increase boldness. Letter spacing can be increased but not decreased.
how to combine fonts. GENUIST BEAUTY
this is a subheading
This is an example of a body text paragraph.
