T H E F L U F F Y B R O W G U I D E
even if you have sparse, thin, or patchy brows or were told you could never grow your brows back after over-plucking in the 90s, this guide will walk you through simple steps and a handful of products to get blooming, beautiful brows once more. in the words of award-winning brow guru, alyson hoag, “brows aren't just arches over our eyes; they're the frame to our expressions, the punctuation to our emotions, and the silent storytellers of our faces." your eyebrows are the silent champions of your face, performing a multitude of tasks. they frame your features, amplify your expressions, and should serve as the cornerstone of your daily makeup routine. despite their crucial role, eyebrows often go unnoticed or receive insufficient attention. perhaps this oversight stems from a lack of understanding about proper eyebrow care, and the importance of nurturing one’s brows with the care they deserve. but it can be an easy and minimal time commitment if you follow a simple brow method created by alyson hoag.
I N T R O D U C T I O N
welcome to a new era of beauty, where your brows take center stage in your makeup routine. whether your brows are naturally bushy or barely-there and patchy, achieving and maintaining fluffy brows is within reach. in just three simple steps, you can unlock the secret to lush, voluminous brows that enhance your natural beauty.
in 2024, fluffy brows reign supreme as the epitome of effortless elegance and natural beauty. embraced by celebrities and influencers alike, as we saw at the oscars, fluffy brows graced the faces of countless actors with this timeless, natural-looking brow aesthetic that complements any face.
as celebrity makeup artist, ashunta sheriff-kendricks said on the today show, "you can’t have fluffy brows if you don’t have brows to start with." brows create balance and for the minimalist makeup looks seen on the red carpet this year you can clearly see the importance that brows play. they frame, define, create balance, and help to provide overall significance to the face.
S T E P 1 : K I C K S T A R T B R O W B L O O M I N G N A T U R A L L Y
if you have thinning brows, damaged brows, and brows that have been overwaxed, over-threaded, over-tweezed, or even thinning brows, roller brow is the perfect antidote to get your brow game back on track!
the roller brow is a revolutionary brow derma roller from genuist beauty that comes infused with a clean, effective, brow-enhancing serum that can elevate your brow game to new heights and get dormant brows blooming again.
join us in celebrating a breakthrough innovation in brow care to kickstart brow blooming beginning with the brow roller, as seen on the today show.
A S O L U T I O N F O R S P A R S E A N D
P A T C H Y B R O W S
sparse and patchy brows can be a source of frustration for many individuals,
but genuist beauty's roller brow, a dynamic infusion brow derma roller, combines the power of skin needling with a power-packed serum made with natural ingredients that stimulates the hair cycle. with routine use (four to five times a week), the roller brow addresses brow hair damage through this groundbreaking brow derma rolling tool and serum in one. the roller brow’s innovative design allows for the brow-enhancing serum to come through the roller as you glide it gently over your brows. in addition, the serum inside the roller brow is made with all-natural ingredients and is powered with a high percentage of capixyl that is derived from red clover extract and acetyl tetrapeptide-3, a biometric peptide, which is known to strengthen, lengthen, and stimulate the hair follicles to increase the appearance of brow fullness.
the roller brow acts as the cornerstone of your brow care routine, providing the essential stimulation needed to awaken dormant hair follicles and encourage natural blooming. unlike traditional methods that solely focus on superficial solutions, the roller brow penetrates deeper, addressing the root cause of sparse brows for long-lasting results. by incorporating the roller brow into your weekly beauty regimen, you lay the foundation for healthier, fuller brows from the very beginning.
plus, the derma roller is housed inside a vial that can be recycled and repurposed through genuist beauty’s makeup recycling program.
H O W T O U S E T H E R O L L E R B R O W F O R
B L O O M I N G B R O W S
using the roller brow is simple yet incredibly effective. watch this video here on how to assemble and use the roller brow, and why it works.
evening routine
incorporate the roller brow into your evening skincare routine 4 to 5 times a week for optimal results.
best practices
when using the roller brow, remember to apply gentle pressure and avoid excessive force.
after each use, spray your roller brow and spoolie brush with 70% isopropyl alcohol. let dry and store in a clean container. lastly, it is not recommended to use the roller brow with retinols, or vitamin c. use of sunscreen is recommended during the period of usage due to increased sun sensitivity.
consistency is key
to achieve blooming brows, incorporate the roller brow into your nightly routine four to five times a week, allowing it to become a natural part of your skincare regimen. also, it should take 4 to 6 weeks to start seeing progress. that’s why it is integral to not remove any brow hairs during this time to allow the brow hairs to bloom at the same time. over time, you should notice significant improvements in the fullness and thickness of your brows, resulting in the coveted blooming brows you've always desired.
document the journey
we encourage people to take a before photo of their brows when their roller brow arrives and before they start using the roller brow to document their progress over time. then, get an after photo once you have finished the process.
by understanding the importance of the roller brow and following these best practices for usage, you can unlock the full potential of your brows and achieve the blooming brows of your dreams with genuist beauty.
is step, we delve into the importance of hydrating and conditioning your rows using genuist beauty's revival brow daily conditioner and the brow renewal mask for added hydration.
e brow care is the cornerstone of healthy, beautiful brows. just like your ir needs regular care to stay nourished and vibrant, your brows require stent attention to maintain their health and vitality. with genuist beauty's row and brow renewal mask, you can ensure your brows receive the care they need to thrive.
B R O W C O N D I T I O N I N G W I T H R E V I V A L B R O W
meet your new daily essential: revival vrow from genuist beauty. this daily brow conditioner and pre-styling treatment is designed to rehydrate and replenish your brow hair every day, so that you can achieve the coveted fluffy brow look. with its lightweight consistency and nourishing formula, revival brow hydrates, replenishes, and enhances the shine of your brow hair, while also protecting it from breakage and maintaining overall brow health.
incorporating revival brow into your daily routine is simple yet effective. watch the video here on how to use it. with just a few seconds each day, you can ensure your brows receive the hydration and nourishment they need to flourish.
I N T R O D U C I N G T H E
G E N U I S T B E A U T Y ’ S B R O W R E N E W A L M A S K
for deeper hydration and conditioning, turn to genuist beauty's brow renewal mask. this ultra-hydrating and deep-conditioning brow mask, like a deep conditioner for your hair, is your ticket to fortified and healthier-looking brows. enriched with nourishing ingredients like castor oil, shea butter, and jojoba, this vegan formula promotes the appearance of stronger, softer, and more fortified brows with just a few simple strokes, and helps smooth out the curl pattern so that the brows are easier to style.
watch a video here on how to use the brow renewal mask. it can be used multiple times a week, providing your brows with the intensive hydration and conditioning they crave.
in the final step, we'll explore techniques for filling in gappy areas of the brows with ease using genuist beauty’s roller brow defining pen, as well as how to style your brows for a fluffy appearance using genuist beauty’s brow primer, recently featured on the today show.
L I Q U I D B R O W S T A I N P E N
say goodbye to brow gaps and imbalances with genuist beauty’s roller brow defining pen. this natural-looking liquid brow stain pen effortlessly covers gappy areas behind the brows, delivering hair-like strokes to the skin with its ceramic ballpoint pen delivery system. waterproof, smudgeproof, and long-lasting, our brow pen ensures your brows stay flawless throughout the day.
available in four fabulous shades, including taupe, medium brown, dark brown, and black brown, the roller brow defining pen caters to a variety of brow tones and preferences. whether you've overwaxed your brows, experienced hair loss, or simply want to enhance your brow symmetry, our defining pen is the perfect solution.
watch this video here on how to use the roller brow defining pen.
