eJOURNAL Issue 15

eJOURNAL

PRO

TIPS FOR SOCIAL VIDEO & HOW TO PROMOTE YOUR BUSINESS

What’s NEW

RED HOT CHALLENGE MEET THE COLOURISTS

COLOURIST COLLABORATION

Hairdressers LOVE creativity, variety and uniqueness. Red hair covers all the above and more. A wide range of shades, from vibrant reds to more subtle auburn tones. This variety allows hairstylists to and experiment with different color combinations, highlights, and techniques.

Red hair stands out and makes a bold statement and most hairstylists appreciate the opportunity to create distinctive looks that help their clients express their individuality and practice their creativity.

MONIKA GRELEWICZ-GRUSZKA creates this head-turning hair model isn’t just about colour; it’s a celebration of self-expression and the beauty of embracing one’s individuality.

Monika’s “boss client” has become a trendsetter in the world of hair fashion, proving that hair can be a powerful form of artistic expression. It’s a look that not only captivates onlookers but also encourages others to explore and experiment with their own unique styles.

In essence, this vibrant colour blocking technique using Couture Silk Rouge paired with Leyton House 1.0/1N Black at the back is a bold and fearless choice that transcends the ordinary.

This daring approach to hair colouring is a testament to the endless possibilities that exist when one is willing to push the boundaries and redefine the norms of personal style.

RECIPE

1). Colour Block:

50g Couture Silk Rouge .6 Red + 10g .4 Copper + 5g .526 Magenta + 3% LH Developer (1:1.5)

2). Back:

Couture Silk 1.0/1N + 3% (10vol) LH Developer 1:1.5)

Monika Grelewicz-Gruszka

COLLABORATION

RED HOT CHALLENGE

PAULA VIHER of V17 Salon in Croatia, Paula is known for her technical expertise and specialized skills in formulating hair colors. With her meticulous approach, she has skillfully created a breathtaking deep red hair shade using Couture Silk Rouge .6 Red.

Paula has refreshed both the color and hairstyle for her client. The blend of shaggy and pixie haircuts, artfully executed with a razor, highlights the natural tone at the roots (expertly covering any discreet gray;) and showcases vibrant red shades throughout the length.

RECIPE

1). Roots:

30g Couture Silk 55.0 + 20g 5.11 + 50g 6 (20vol) LH Developer

2). Mids to Ends:

30g Couture Silk .6 Rouge Red + 3% (10vol) LH Developer (1:1)

Paula of V17 Croatia

FUNDAMENTAL RULE BREAKER

Did you know Rouge lifts Rouge breaks the fundamental rules of hairdressing and can lift through permanent hair colour

All Couture Silk Rouge colour will lift.

Lift up to 4 levels on natural or coloured hair to give vibrant long lasting reds and coppers.

COLOUR REFRESH

Option 1 - Add Rouge to Couture Silk Red colour (7.66, 6.66 etc) with 1.5% (1:2)

Option 2 - At the basin mix Rouge and Water (1:1) to mids and ends and process for 5-10 mins

COLOURIST COLLABORATION

ANYA BAUGH

Anya’s proficiency in the art of hairstyling reaches new heights as she demonstrates an exceptional mastery of Leyton House colour.

The brand’s products serve as the perfect canvas for Anya’s creativity, allowing her to transform her clients’ looks with vibrant and personalized hues.

Her technical expertise sets her apart, ensuring that every colour application is not just a service but an artful expression of her client’s individuality.

RECIPE

1). Roots:

Equal parts Couture Silk 5.5 + 5.0 + 6% LH Developer (1.1:5)

2). Foiled T-Section: Couture Silk .62 Rouge Red Violet + 6% (20vol) LH Developer (1:1)

3). Mids & Ends:

Equal parts Couture Silk 5.5 + 5.0 + 3% (10vol) LH Developer (1.1:5)

Anya Baugh

RED HOT CHALLENGE

DENISE ARANGO

Colourist and stylist from Miama Florida. Denise’s model becomes a vision of individuality and sophistication. These red and mahogany hues dance with creating a mesmerizing play of colours that captivates and turns heads.

Blending Leyton House Couture Silk Rouge Red Violet (.62) and Magenta (.526) creates a mixture that elevates the inherent beauty of red pigment, resulting in a vibrant and eye-catching outcome.

RECIPE

1). Root Shadow:

30ml Couture Silk 5.6 +

15ml Couture Silk 3.5 + 45ml 3% (10vol) LH Developer

2). Mids to Ends:

30ml Couture Silk 7.66 + 20ml Rouge Magenta .526 + 20ml Rouge Red Violet .62 + 75ml 3% (10vol) LH Developer

A master in the art of colour and hairstyling Danielle accentuates her exceptional use of Leyton House Professional products, setting a new standard for quality and innovation in salon.

Her expertise and creativity shine through as she showcases the breathtaking Couture Silk Rouge Red hair color on her model

With a keen eye for trends and a creative flair, Danielle has transformed Solarium Point into a haven for those seeking not only a haircut but a personalized experience.

RECIPE

1). Global Coverage:

40ml Couture Silk 7.66 + 15ml .6 Rouge Red + 3% (10vol) LH Developer

Denise Arango

Before

DANIELLE WHITRID SOLARIUM POINT

Before

Danielle Whitrid

STYLE CULTURE FINAL INSTALLMENT

SHINE SHAPER

SUITABILITY

A flexible vegan, creamy reshaping pomade. Allows for versatile styling options, resistant to humidity and moisture, ensuring your hairstyle stays intact in any weather condition.

Illuminating your hair and imparting a sublime light gloss, whether you desire sleek up-style or wedding do, this hair wax is your ultimate styling companion.

BENEFITS

Light Hold

Resistant to humidity and moisture

Illuminates hair and adds the perfect light gloss

Sweetly fragranced

Contains Argania Spinosa Kernel Oil (Argan Oil)

HOW TO USE

Apply to dry up-styled hair or using fingertips separate curl and define.

100ml/3oz

USA May 2024

DIGITAL PRESENCE:

PRO TIPS TO PROMOTE YOUR BUSINESS

Develop a professional website that showcases your salon’s services, prices, and contact information.

Utilise social media platforms to share photos of your work, engage with potential clients, and promote special offers.

ONLINE BOOKING:

Make it easy for potential clients to book appointments by providing an online booking system through your website or mobile apps.

RUN PROMOTIONS:

Attract new clients by offering promotions, discounts, or package deals.

Consider “first-time client” specials to encourage trial visits

DOWNLOAD FREE PROMOTIONAL TEMPLATE CONCEPTS

LOYALTY PROGRAMS:

Implement loyalty programs to reward repeat clients. This can encourage customer retention and word-of-mouth referrals.

CLIENT REFERRALS:

Encourage your existing clients to refer friends and family by implementing a referral program. Provide incentives for both the referrer and the new client

REVIEWS:

Ask satisfied clients to leave positive reviews on popular review platforms. Positive reviews can build trust with potential clients.

SOCIAL CONTENT:

Share tips, trends, and tutorials on your social media.

Establishing your salon as an authority in the industry can attract clients seeking expert advice. Tailor your strategies to your target audience and consistently adapt to industry trends.

PRO TIPS FOR SOCIAL VIDEO

TIP 4

STEADY SHOTS

For steady filming, find a comfortable position to hold your phone. Rest the weight of the phone on your pinky finger.

TIP 5

TRANSITIONS AND MUSIC

Don’t forget to add transitions and trending music! If you need inspiration for transitions, check out @socialcoachash.

TIP 1

POSITIONING

Including a glimpse of your client’s face can really boost engagement. Just revealing a small portion, rather than the whole face, can draw attention to their gorgeous hair.

TIP 2 PANNING SHOTS

To keep your viewers captivated and showcase your incredible work, shoot multiple angles while filming.

TIP 3

LIGHTING IS KEY

Natural light is pure magic when it comes to capturing both photos and videos!

EUROPEAN EDUCATION TRAINING

Two intense days in January 2024 were dedicated to delving into the intricacies of product knowledge and advanced coloring techniques, enriching the expertise of the team.

Chris played a pivotal role in updating the European team on the latest advancements within the Leyton House portfolio. The training sessions were marked by an in-depth exploration providing the educators with a profound understanding of their features and benefits.

Throughout the two days, the atmosphere was one of collaboration and shared learning, as educators exchanged insights and best practices.

In addition to product updates, Chris Munt took the opportunity to shed light on the evolving landscape of colour placements within the industry. His expertise in colour theory and application techniques contributed to the enhancement of the team’s proficiency.

The engaging teaching style and wealth of industry experience created an environment conducive to growth and skill development. By the end of the training, the European team was not only well-versed in the latest Leyton House offerings but also armed with the expertise to elevate their craft and provide hairdressers with cutting-edge, trend setting hair solutions.

LIVE STREAMS & LATEST ONLINE TUTORIAL

Many of you are likely acquainted with Chris Munt, the UK Head of Education.

Chris is set to broadcast live simultaneously on Instagram, Facebook, and YouTube every month.

The initial live-stream subject was all about the new Liquid Jewlz and KeraCALM.

Viewers from various corners of the world enthusiastically tuned in, contributing to the event’s triumph. The interactive session saw an influx of insightful questions from the engaged audience, elevating the overall experience with a wealth of intriguing inquiries.

The enthusiastic participation of viewers not only showcased the widespread excitement for Liquid Jewlz but also underscored the event’s significance in fostering a dynamic and vibrant community around this innovative product.

Look out for the next LIVE advertised on our Leyton House Group Support Page.

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