eJOURNAL Issue 16

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ISSUE 16 - JUNE 2024 eJOURNAL GLOBAL COSMETICS GROUP NEW RETAIL FACTS, MERCHANDISING & PLANOGRAM DOWNLOADS COUTURE SILK PLUS+ SERIES RESISTANT COOL NATURALS SUMMER EDITION NEW GLOBAL IN SALON EXPERIENCES + MORE...
eNEWS
DOWNLOAD BROCHURE

NEW BLONDA WITH ADVANCED BOND PROTECTION

3 KEY POINTS OF EXCELLENCE

CONDITIONING EXCELLENCE:

Ensuring the protection of the hair’s structural bonds throughout the lightening process is fundamental to achieving a successful outcome.

Advanced Bond Protection goes beyond retaining moisture; it revolutionises the impact of lightening, fostering the overall health and resilience of the hair.

The result is a stronger structure, improved texture, and a radiant, conditioned appearance.

PERFORMANCE EXCELLENCE:

Consistently produces exceptional lifting results, whilst neutralising and eliminating yellow/brassy tones through pigmented powder.

Blonda provides versatile application methods, ensuring consistent and dependable outcomes in achieving immaculate levels of lift.

PROFESSIONAL EXCELLENCE:

In collaboration with the hairdresser, Leyton House ensures a harmonious partnership, delivering consistently reliable and proven outcomes.

KEY INGREDIENTS

Clay • Gentle on hair, moisturising properties, assists in irritation reduction

Pectin

• Nutritional to hair health, hydrating and anti-inflammatory properties

Erythorbic

Acid

• Assists in collagen production, UV protection, scalp health, and contains antioxidants

NEW CAP CLOSURE +EASY SPOUT DISPENSER
eNEWS

RESISTANT COOL NATURAL - PLUS+ SERIES

PLUS+ SERIES RESISTANT COOL NATURALS

Counteract underlying warm tones when covering grey

DOWNLOAD BROCHURE

Leyton House Professional new innovative PLUS+ series: Defying Warmth with Precision.

Over the span of 3 years, our research and development team collaborated closely with our chemists to craft a natural colour solution scientifically designed to combat warmth.

Underlying warmth coming through when covering grey can be a daily challenge and we understand these intricacies, which has led us to develop a groundbreaking solution.

The result is our eagerly awaited PLUS+ series, featuring shades 44.0+, 66.0+, and 88.0+

The new formulation boast a unique blend of green/blue reflects, with green taking the lead to effectively neutralise red undertones.

Select + apply target colour

3 parts target colour + 1 part Natural, Natural Ash, Extra Natural or PLUS+ Series

% of GREY COLOUR SELECTION 0% - 70%
70% - 100%

RETAILING & MERCHANDISING

DO YOU KNOW

Majority of clients want your recommendation

Hairdressers recommendation

High/Best quality

Previously received a sample/tried

Special offer

Friends recommendation

Brand image

START AT THE BASIN

Each product you use on your client at the basin, you can recommend It’s like they’re taking your products for a test drive! From your salon to use in their home

IDENTIFY EACH CUSTOMERS NEEDS

Talk through with your client how to recreate their new salon style at home. Show the client how to apply the styling product and let them handle the bottle, smell the product and sample the product in their hands.

ADVANTAGE YOU!

Your client gets to take their product home with them – No waiting – No Risk – No shipping

You have direct 1:1 contact with your client in the chair to educate them and in turn this builds loyalty and trust

Leyton House is YOUR OWN Professional Brand – Exclusive to YOU! Not found online but In YOUR Salon.

eBUSINESS
71% 42% 40% 26% 13% 9%

MERCHANDISING

Retail merchandising involves a range of practices aimed at optimising the presentation, promotion, and sale of products within a salon environment. Here are some best practices to consider:

Understand Your Customer: Successful retail merchandising begins with an understanding of your target audience. This information will help tailor your merchandise selection, pricing, and presentation to meet customer needs.

Planogramming: Develop a planogram that outlines the layout and placement of products. Consider factors such as product categories, sizes, colors, and pricing tiers. We’ve done the work for you. Click on the DOWNLOAD PLANOGRAM

Visual Merchandising: Invest in eye-catching displays and signage like the LHP shelf edgers to attract customers’ attention.

Ask your distributor for our shelf edger.

Product Placement: Place high-demand or best-selling products at eye level to maximize visibility and encourage impulse purchases. Group related items together to facilitate cross-selling and upselling opportunities.

Visual Appeal: Maintain a clean, organised, and clutter-free environment to enhance the overall shopping experience. The image is a great example - thanks to Allen Coleman owner of Platinum Salon in Florida.

Regularly restock shelves, tidy displays, and ensure that products are properly labeled

and priced. Use lighting, music, and scent to create a welcoming atmosphere that encourages customers to linger and explore.

Staff Training: Train staff to be knowledgeable about Leyton House products and merchandising strategies. Encourage employees to engage with customers, offer assistance, and provide personalised recommendations. Empower staff to up-sell and cross-sell products by highlighting key features and benefits.

Seasonal Merchandising: Tailor your merchandising efforts to reflect seasonal trends, holidays, and special occasions. Rotate products to showcase new arrivals, seasonal collections, and limited-time offers.

DOWNLOAD PLANOGRAMS

DIVE INTO THE ULTIMATE COLOUR EXPERIENCE IN YOUR SALON WITH OUR EXPERT EDUCATOR

FOR NONE LEYTON HOUSE SALONS

Here’s your chance to enjoy a complimentary session!

Complimentary Sessions

SELECT FROM 6 IN-SALON EXPERIENCE OPTIONS 1.

Try Before You Buy

Choose Your Session

Options

Spend 2-3 hours fully immersed in the world of Leyton House, where you’ll gain invaluable knowledge and insights during a HANDS-ON EXPERIENCE in YOUR SALON.

It’s the perfect chance to uncover the magic of Leyton House and take you AND your salon to new heights.

At the end of the session, you’ll have the opportunity to take advantage of our bi-monthly promotions and receive information about your supportive distributor.

TO BOOK AN EXPERIENCE OR FOR MORE INFO EMAIL sales@leytonhouseprofessional.com

CAN
eEDUCATION
LET US SHARE HOW YOU
CREATE MORE TIME, SAVE & MAKE MORE MONEY $
NEW GLOBAL IN-SALON EXPERIENCE
COLOURFUL DIALOGUE 2. COVER UP 3. BLONDTOURAGE 4. BERRIED TREASURE 5. KEEP YOUR COOL
TREAT ME RIGHT
6.

BALAYAGE MASTERCLASS + TONING SUCCESS

Topping the charts for the number one course for hair professionals, is joint position Balayage Masterclass and Toning Success. These aren’t just an educational experience but a transformative journey of Demi Permanent colour and balayage.

Rather than adopting a one-size-fits-all approach, the curriculum is tailored to meet the unique needs and preferences of each attendee.

Whether a seasoned professional seeking to refine their craft or newcomers eager to embark on a journey of discovery, everyone finds their place in the masterclass with the guidance of Leyton House educator Paula Halsey.

In March, we celebrated yet another fantastic day, extending our heartfelt gratitude to all for their incredible questions and unwavering enthusiasm.

At Gilmor Hair & Beauty Wales, we’re thrilled to introduce “Toning Success with Liquid Jewlz,” a course essential for hairdresser. Delving into the world of demi gloss colours, this course unlocks the secrets to creating stunning and successful hair colours, enriching the everyday practice of hairdressing.

DID YOU KNOW RHASSOUL HAIR RECOVERY...

DID YOU KNOW

We’ve been secretly testing Rhassoul Hair Recovery Masque as an intense leave-in treatment.

So far, every test proves the hair condition results are AMAZING, incredibly soft and appears to be healthier. Also making blow-drying a breeze.

Whilst the results have been superb and without a doubt all positive conclusions, we had to check with the chemist and Regulatory department to be 100% sure each ingredient was ok to leave in the hair.

We’re wrapped to receive positive correspondence that Rhassoul Hair Recovery Masque can be left in the hair preferably on the mid-lengths and ends only.

Please note that you only need to use a small amount.

Another compliment to our Rhassoul Recovery Masque.

CONVERSIONS

If you’ve not yet got the latest downloads, click the link below and source your colour house conversion.

eEDUCATION
DIRECT ME TO MY CONVERSION CHART

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