Marketing Presentation
www.IndianRidgeOn-SiteSales.com www.IndianRidgeOn-SiteSales.com
Benefiting and Beautifying Your Community!
About Us
Bannister Realty is honored to be selected as the exclusive On-Site Sales Real Estate Brokerage at Indian Ridge Country Club. Bannister Realty is established as one of the leading real estate companies having served the greater Coachella Valley area and it’s most desirable communities. A rare collaborative service approach by top-producing sales leaders distinguishes Bannister Realty as the area’s definitive luxury real estate company. We have been synonymous with sought after addresses, concentrating on the area’s most desirable communities from Indian Ridge to Toscana and beyond. The Bannister Group now proudly represent Indian Ridge Exclusively as their On-Site sales specialists.
The Bannister Group was established in 1999 with the intention of creating a small real estate boutique that would grow to meet the demands of the market, yet never outgrow our founding philosophy for meeting the uniquely individual concerns of each client. Together, we bring a dynamic and diverse range of resources to the firm. With hundreds of homes sold, representing both, buyers and sellers as well as in-depth knowledge of inventory and current market conditions, our clients have come to expect the very best. Whether negotiating a sale, receiving insight on current market values or developing marketing strategies for a specific property, we deal in the commodity of trust and Deliver exclusive results that forge lasting client relationships. Whether you are seeking a permanent, second home or a vacation residence, we look forward to guiding you through the most sought after luxury community this gorgeous Coachella Valley has to offer.
The Your On-Site Team Michael Bannister – Broker Jane Bannister – Realtor George Bannister – Realtor Mandy Flood – Realtor Lisa Gonzalez – Graphic Designer & Marketing Specialist Valerie Moe – Transaction Coordinator Jeff Atkins – Photographer Gregg Spierling – Orange Coast Title Company Denise Williamson – Foresite Escrow
Home Selling
The Coachella Valley’s real estate market is unique, highly localized, and requires a profound understanding the mindset of today’s buyer across details like livability, lifestyle, and value. More than ever, today’s sellers seek not realtors in the traditional sense, but specialists they can trust for their honesty, excellence, and realism. Truth is not in words, but in the market. Value is no longer in information, but in selecting true partner to represent your interests.
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To effectively represent your interests, we bring our fundamental understanding of truth and value to the sale of your home, while never losing site that you are participating in one of the most significant financial decisions of your life. As such, it is important that we exercise discretion while simultaneously developing a property’s market. As the Exclusive On Site Sales Office at Indian Ridge Country Club, and maintaining the reputation for the leading Brokerage bringing the Buyers to Indian Ridge, No partnership better understands all of these intangible and ever-shifting challenges than Bannister Realty, nor is anyone better equipped to ensure the broadest market awareness of your home within the gates of Indian Ridge and beyond, ultimately facilitating a fast and successful sale of your property while still achieving peak value.
Communicat ing wit h you and Prospect ive Buyers
As the Exclusive Indian On Sites Sales Office, we have an “open door policy” We are readily available to help or answer your questions at any time, just stop by. Our office will provide feedback with any showing or inquiry Activity. Our office will ensure that your home is fully stocked with Sales and Marketing Collaterals at all times. We will keep you apprised of any new sales, Listings or changes in the market that may have an effect the sale of your home. Constant communication with Prospective Buyers and their Agents to entice an offer. Proactive Approach - Creating Awareness of your Home for sale within the gates, of Indian Ridge and Beyond. Capturing all sales traffic that comes in to Indian Ridge Country Club and keeping them apprised of all Listing activity and the homes that are for sale in the club.
We have an “Open Door Policy”. We are readily available to help or answer your questions at any time, just stop by!
Our First Meet ing
• Conduct Comparative Market Analysis to establish a fair market value of your Home • Prepare & Complete the Listing Agreement • Recommend improvements to Maximize your homes value • Mutually agree on pricing of your home and future re-evaluation • Complete all disclosures.
Our Object ives • • • •
E XCLUSIVELY O FFERED
(760)
772-7274
www.IndianR idgeOn-SiteS ales.com
Assist in getting qualified buyers into your home until it is Sold. Constant Contact with Feedback. Discuss all marketing Activities with you. Assist in the Negotiation Process between you and the buyer, ultimately facilitating a fast and successful sale of your home.
Home Preparat ion for Market ing
• Schedule a professional photo shoot • complete Inventory List • Enter Property Listing Information into the MLS • Place a for Sale Sign on your Property • Place a Lockbox on your Property to maintain ease of access. • Design and Print High Quality Home Brochure • Create a luxury Virtual Your link to your Property On Line • Notify all potential buyers & Real Estate Agents with details of listing • Add property to the Indian Ridge On Site Sales Website and the Bannister Realty website along with countless others for Broad Exposure.
Closing Procedures - Once an offer is accepted ...
• Open Escrow and assign our transaction Coordinator to keep track of all required Communications, Documents and Disclosures to ensure a timely and smooth escrow. • Order Property Title, a Home Warranty (which protects both Buyer and Seller), and a Natural Hazard Disclosure Report. • Negotiate any and all request for Repairs • Constant Interaction with the Sellers Agent to maintain timelines • Provide phone numbers of utility companies for transfer from buyers to sellers • Coordinate final Walk Through
Market ing Plan Int ro
Unique properties are not defined simply by price, location, or quality of your home. Instead, it’s a combination of many factors that create an overall lifestyle experience. In fact, we find that most buyers first seek a particular lifestyle, and then real estate that fits that lifestyle second. Lifestyle can vary greatly from one property to another, just as it can in the individual mindset. Our personalized assessment of your needs begins with understanding you and your family, on a personal level. We then apply our extensive sphere of influence and relationships to develop a personalized branding and marketing platform for your property – within the Community, locally, nationally, and internationally. This ultimately results in the highest level of exposure within relevant audience segment of potential buyers. What remains consistent, is our sophisticated and targeted branding and marketing approach for your home, showcasing: quality, lifestyle, and value. Our marketing approach is one of experience, innovation, understanding, and professionalism – Our Mark of Excellence. Our approach to marketing is simple: each home or property has a unique personality and is deserving of only the highest quality materials that bring its uniqueness to life. We understand the significance of a first impression, the residual effect it has on buyers and ultimately, the perceived value of a property. Our commitment to design custom materials for each of our properties is paramount, but equally important is our ability to quickly produce these materials, creating an immediate impact in the market place and an unparalleled brand identity. As Indian Ridge Country Club’s Exclusive On Site Sales office, We are conveniently located in the main Clubhouse. Open 7 Days a week during Season and 6 days a week throughout the summer months, we are consistently available to help you with all of your needs. We have an “Open Door Policy” and many different divisions driving traffic to our office.
What that means for you..... Buyers & Agents directed from the security gate to the Indian Ridge On Site Sales office on a daily basis. Our “Open Door” Policy drives traffic within the community to our On Site Sales Office to discuss some of the many services we have available such as Property Management Services, Concierge Services, and Vacation Rental Services. Renter’s are serious potential buyers, Most Seasonal Homeowners require Property Management Services, hence, once again driving traffic to Indian Ridge On-Site Sales Existing Indian Ridge Home Owners are notorious for either trading up or Downsizing inside the gates, statistically, they make up for a large chunk of the Market Sales in Indian Ridge each year.
Market ing Plan Professional High Definition Photography
State of the Art Virtual tour of your property via Internet Access Website Syndication – Our Listings are syndicated to hundreds of websites Submit Property Information to MLS (Desert Area Multiple List Service) Network / Promote your property with hundreds of top local agents Constant Contact – E-marketing/Color Flyers – to thousands of Targeted clients & Professionals Expose your property via the following Websites/Search Engines (to Mention a few)
www.indianridgeon-sitesales.com www.bannisterrealty.com www.realtor.com www.google.com www.trulia.com www.zillow.com www.point2homes.com Property Flyers – Multi-Paged, Full Color, Professionally Designed Flyers For Sale sign placed on property Postcards – Just Listed, Open House, Price Reduction , Oversized Postcards Advertise in Various Publications (to Mention a few) Desert Sun – Saturday Real Estate Insert, Business Section, Open House Guide, On-line Desert Magazine/Desert Homes Magazine/ Palm Springs Life Home By Design - a 52-Page High Quality Custom Covered Magazine conveying the richest Presentation of our Real Estate 781 MISSI
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Members at one of the deserts prestigious Country Club’s, networking is continuous on the Golf Course, the Tennis Courts, the Clubhouse and beyond.
Market ing Chart Craigslist
Why Choose On-Site Sales We are Conveniently Located in the Administartion Office in th eMain Clubhouse We have Agents on Duty 7 Days a Week All our Agents are Full-Time Indiran Ridge CC Equity Club Members All our Agents re Experienced in the IRCC Lifestyle and are Professional IRCC Home Sales and Club Experts 20% of All Commissions Received by the On-Site Sales Office Goes Straight Back to Your HOA Benefiting and Beautifying Your Community
Concierge Services
Like the finest hotels and resorts, we provide professional, confidential concierge services which include, but are not limited to, arranging dinner reservations, babysitters, tee times at local golf courses, and tickets to the theater and other local attractions. Airport Transportation – Full service clients can be transported to an airport of their choice.
Personal Shopping – To help you maximize and enjoy your personal time, we offer our personal shopping services to obtain groceries, supplies and gifts that you specify. Just tell us what you need and we’ll take care of the rest. Pre-Arrival Grocery Shopping – Upon request, we will arrange to have a small assortment of groceries, beverages, and fresh foods waiting for you. Just give us the list and we’ll handle the rest. Laundry/Dry Cleaning – We offer convenient pickup and delivery for professional cleaning of your clothing. Mail/Package Services – At your direction, we will pick up, receive, forward or arrange shipping of your mail and packages. Emergency Services – In the event of an emergency (earthquake, water line breakage, fire, windstorm, etc.), we will quickly inspect for damage, determine a solution and obtain the services of a professional to address the problem. This service is available to our full-service clients whenever needed. If your home has a professional alarm system, we to can be placed on your response call list so we can immediately follow up to assess the situation when necessary. Vehicle Services – At your request, we can arrange to have your car registered at the DMV, smog-tested, and serviced and/or repaired at a qualified dealer service center. In addition, we can arrange for repairs or battery replacements for golf carts, as well as fueling your vehicle. Auto/Golf Cart Washing/Detailing – Anytime you need your automobile or golf cart washed, waxed or detailed, call us and we will take care of it for you. If there are other services you need which are not listed here, please call us and we will do our very best to accommodate you.
Propert y Management Residence and Vacation Home Owners typically have difficulty living the dream they hoped for when they purchased a “home away from home.” Maintenance, security, cleaning, and unexpected repairs are just the beginning of stressful distractions for vacation home owners. But Indian Ridge On Site Sales understands your needs, and therefore have readily available to you, two highly recommended Property Management Companies, both owned and operated by Indian Ridge Home owners. They have both owned and operated their established business’ and maintained an impeccable reputation. They have built a broad network of trusted vendors to enable you to live the carefree lifestyle you had in mind.
When your home is vacant…
Whether it’s for a week, a month or a year, we take care of your home while you’re away. Our usual comprehensive review includes weekly inspections of the interior and exterior of your home to make certain everything remains in proper working order. In case of emergency, a business owner is available 24/7 to deal with any issues.
When you’re returning…
We can prepare your home for your arrival. This includes a thorough house cleaning, window cleaning and a comprehensive check of all major appliances and household mechanical systems.
After you leave…
We can also close your home after your departure. This includes a total security audit and a review of all appliances and household systems to maximize conservation and reduce energy costs. While you’re away
Home Watch
Our Home Watch Service is the finest in the industry. We will keep a close eye on your house, including: Security Insect and pest infestation Cooling and heating systems Landscape inspection Appliances Pool and spa inspection Plumbing Start and drive vehicles Electrical Charge golf cart batteries Forward mail Meet and monitor outside service’s
Emergency Services In the event of an emergency (earthquake, water line breakage, fire, windstorm, etc.), we will quickly inspect for damage, determine a solution and obtain the services of a professional to address the problem. This service is available to our full-service clients whenever needed.
Rent als
Sales
ADDRESS
LISTED AT
REPRESENTED
979 Mesa Grande Dr
899,000
Buyer
521 Red Arrow Trl
1,199,000
Buyer & Seller
848 Mission Creek Dr
769,000
Seller
775 Box Canyon Trl
365,000
Seller
850 Hawk Hill Trl
699,000
Seller
355 Tomahawk Dr
624,900
Seller
557 Mesa Grande Dr
1,300,000
Buyer
917 Mission Creek Dr
1,349,000
Buyer
150 Tomahawk Dr
774,303
Buyer & Seller
129 Desert Holly Dr
499,000
Seller
600 Gold Canyon Dr
1,097,000
Buyer
250 Gold Canyon Dr
525,000
Buyer & Seller
639 Mesa Grande Dr
675,000
Buyer
293 Desert Holly Dr
500,000
Buyer
721 Mission Creek Dr
1,695,000
Buyer & Seller
196 White Horse Trl
515,000
Buyer & Seller
721 Red Arrow Trl
639,000
Buyer
460 Gold Canyon Dr
749,000
Seller
837 Mission Creek Dr
950,000
Buyer
570 Mesa Grande
749,000
Buyer
921 Mission Creek
999,999
Buyer
173 White Horse Trl
899,000
Seller
323 Indian Ridge Dr
498,000
Seller
313 Tomahawk Dr
850,000
Seller
601 Indian Ridge Dr
2,295,000
Buyer
721 Mission Creek Dr
1,695,000
Buyer & Seller
Pricing
I have compiled detailed information to help us price your home. It reflects: A detailed, custom market analysis The uniques characteristics of your home and its setting My expertise in the real estate market I believe this pricing plan, matched with my marketing plan, will draw buyers to your home and position it as a highly appealing, highly competitive property. Determining price is one of the most critical steps in preparing your home for sale, so you can get the highest return in the least amount of time. It’s tough being the seller in a buyer’s market. But you can improve your odds with the right research. Making a smart deal and getting the best price comes down to studying your market and being an educated seller. Consider strategic pricing. If you want to sell quickly, price it accordingly. You’ll have the competitive edge over the seller who’s dropping his price every month, without the sense of desperation. Plus, in a market where prices are falling, you’ll make more money if you sell quickly. Predicting the market is a tough call, but listing a home for 9 or 10 thousand under it’s value should create higher interest, especially if it’s new to the market. The market could decline or your circumstances could change to the point that you might need to sell quickly. And if you’re selling one house and buying another, it’s a great time to buy. A home priced at market value will attract more buyers than a home priced above market value. Also consider that a home priced competitively will attract a greater number of potential buyers and increase your chances for a quick sale. A well-priced home often sells quickly once it’s put on the market. When your home is priced right from the start, you maximize your opportunity to reach the most qualified buyers. Overpricing a property is risky, qualified buyers who might find your home just right won’t see it because it’s out of their price range. And agents will hesitate to show an overpriced home, unless it will make a competing property look like a better value. Even if you do find a buyer willing to pay an inflated price, the fact is over 90% of buyers used some kind of financing to pay for their home purchase. If your home won’t appraise for the purchase price the sale will likely fail. Today’s sophisticated home buyers are well educated about the real estate market. If your home is overpriced they won’t bother looking at it, let alone make an offer. It is rare that a buyer returns to a property later even if the price is reduced.
Pricing
A home receives its best exposure during the first three to five weeks on the market. Multiple listing service statistics show that the longer a home is on the market, the lower the selling price. When a new listing hits the market, every agent quickly checks the property out to see if it’s a good fit for their clients. Your home would be branded as overpriced and only helps your competition by making their lower price seem like a bargain. Nothing is worse than watching your neighbors put up a sold sign. The longer your home sits on the market, the more likely it is to become stigmatized or stale. A property that seems to be perpetually for sale makes buyers wonder what’s wrong with that house. And buyers who do view your home may negotiate harder because the home has been on the market for a longer period of time. Most buyers look at 15 to 20 homes before making a buying decision. Setting a competitive price relative to the competition is an essential component to a successful marketing strategy. A home on the market is a non-productive asset. An unsold house represents financial resources committed to continuing ownership cost including interest, taxes, HOA dues, maintenance and the loss of the potential uses of the funds tied up in the property. If you want to protect yourself, your agent has to be knowledgeable. He needs to know what the demand is for a house like yours; know what’s being sold and at what price by reviewing comps for similar houses based on current sales and also consider the amount of time homes are staying on the market. How much is your home worth? The right price produces the best return. The recommend list price is based on comparable properties that have recently sold, and those that are currently for sale in Indian Ridge CC. Average Sales Price: $ Average Sales Price $ per sq ft Recommended List Price: $ I look forward to working together with you to get your home sold as soon as possible. Michael Bannister, Broker bannisterrealty@gmail.com 760 200-0095
INDIAN RIDGE ON-SITE SALES THE BANNISTER GROUP phone: 760.772.7474 | fax: 760.200.9636 email: info@indianridgeon-sitesales.com Lic.# 01412061
www.IndianRidgeOn-SiteSales.com