References: Gethin James [1] Carl W. Stern & Michael S. Deimler, The Boston Consulting Group on Strategy. 2006 [2] IBM, From Stretched to Strengthened: Insights from the Global Chief Marketing Officer Study. 2012 [3] Mencken appears to have never actually said this exactly, but this is the form that is most widely reported. We will find out why this happens later. Suffice to say, it is an “evolved” form of what he did say, which was: “Explanations exist; they have existed for all time; there is always a wellknown solution to every human problem—neat, plausible, and wrong” in the New York Evening Mail. 16 November 1917 [4] Hamish Pringle & Peter Walker in the forward to David Haigh, Brand Valuation: A Review of Current Practice. 1996 [5] Jon Miller & David Muir, The Business of Brands. 2004 [6] Stephen J. Hoch, Alan L. Montgomery, Young-Hoon Park, Long-Term Growth Trends in Private Label Market Shares. 2000 [7] Deloitte & the Advertising Association, Advertising Pays: How Advertising Fuels the UK Economy. 2013 [8] Bass & Pilon, Long-term market share performance. 1980 [9] Lal & Padmanabhan, Competitive Response and Equilibria. 1995 [10] Kohli & Sah, Market Share: Some Regularities. 2003 cult [11] Robert D. Buzzell, Are There “Natural” Market Structures? 1981 [12] Dekimpe & Hanssens, Empirical Generalisations about Market Evolution and Stationarity. 1995 [13] Kyle Findlay, The Fundamentals of Market Share. 2009 [14] Rita Clifton, Brands and Branding. 2009 [15] Duncan Watts, Everything is Obvious. 2011 [16] Adam Morgan, Eat the Big Fish. 2009
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