Gethin james

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References: Gethin James [1] Carl W. Stern & Michael S. Deimler, The Boston Consulting Group on Strategy. 2006 [2] IBM, From Stretched to Strengthened: Insights from the Global Chief Marketing Officer Study. 2012 [3] Mencken appears to have never actually said this exactly, but this is the form that is most widely reported. We will find out why this happens later. Suffice to say, it is an “evolved” form of what he did say, which was: “Explanations exist; they have existed for all time; there is always a wellknown solution to every human problem—neat, plausible, and wrong” in the New York Evening Mail. 16 November 1917 [4] Hamish Pringle & Peter Walker in the forward to David Haigh, Brand Valuation: A Review of Current Practice. 1996 [5] Jon Miller & David Muir, The Business of Brands. 2004 [6] Stephen J. Hoch, Alan L. Montgomery, Young-Hoon Park, Long-Term Growth Trends in Private Label Market Shares. 2000 [7] Deloitte & the Advertising Association, Advertising Pays: How Advertising Fuels the UK Economy. 2013 [8] Bass & Pilon, Long-term market share performance. 1980 [9] Lal & Padmanabhan, Competitive Response and Equilibria. 1995 [10] Kohli & Sah, Market Share: Some Regularities. 2003 cult [11] Robert D. Buzzell, Are There “Natural” Market Structures? 1981 [12] Dekimpe & Hanssens, Empirical Generalisations about Market Evolution and Stationarity. 1995 [13] Kyle Findlay, The Fundamentals of Market Share. 2009 [14] Rita Clifton, Brands and Branding. 2009 [15] Duncan Watts, Everything is Obvious. 2011 [16] Adam Morgan, Eat the Big Fish. 2009


[17] Mark Earls, Welcome to the Creative Age. 2002 [18] Goddard & Eccles, Uncommon Sense, Common Nonsense. 2012 [19] Alex Pentland, Honest Signals. 2008 [20] http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2745217/ [21] Bernardo Huberman, The Laws of The Web. 2003 [22] Morris Zelditch, Can You Really Study an Army in a Laboratory? 1969 [23] Vivek Singh, Laura Freeman, Bruno Lepri, Alex Pentland, Classifying Spending Behaviour using Socio-Mobile Data. 2013 [24] Mark Buchanan, Social Atom. 2007 [25] Paul Cilliers, Complexity and Postmodernism: Understanding Complex Systems. 1998 [26] Alan Watts, The Wisdom of Insecurity. 1951 [27] http://philsci-archive.pitt.edu/9044/4/LLWultimate.pdf [28] Albert-László Barabasi, Bursts. 2011 [29] Joe Simkins, TED Talk: The complexity of emergent systems. [30] Albert-László Barabasi, Linked. 2002 [31] James Fowler, Connected. 2009 [32] Cass Sunstein, Why groups go to extremes. 2008 [33] Sethi & Yildiz, Public Disagreement. 2012 [34] Bakshy, Karrer & Adamic, Social Influence and the Diffusion of UserCreated Content. 2009 [35] http://www.theguardian.com/uk/interactive/2011/dec/07/london-riotstwitter [36] Cass Sunstein, On Rumours. 2009 [37] Dan Zarella, Zarrella’s Hierarchy of Contagiousness. 2011


[38]http://henryjenkins.org/2009/02/ if_it_doesnt_spread_its_dead_p.html#sthash.mfuH6R2t.dpuf� [39] http://cromi.org/main/wp-content/uploads/2013/05/Reading-the-riotson-Twitter.pdf [40] Anderson, More is different. 1972 [41] Guilio Boccaletti, This will make you smarter. 2012 [42] http://hbr.org/2007/11/a-leaders-framework-for-decision-making/ [43] Stanley Pollitt, How I Started Account Planning in Agencies. [44] Stephen King, Improving Advertising Decisions. [45] Dave Gray, Complicated vs. Complex. 2009 http:// communicationnation.blogspot.co.uk/2009/11/complicated-vscomplex.html [46] Sydney Finkelstein, Why Smart Executives Fail. 2004 [47] Michael Raynor, Strategy Paradox. 2007 [48] Diane Arbus [49] William Easterly, Planners vs. Searchers in Foreign Aid. 2006 [50] Grant McCracken, Culturematic. 2012 [51] Bud Cadell quoted in [50] [52] http://blog.kissmetrics.com/learn-from-instagram/ [53] Steven Cierpicki, Malcolm Wright, and Byron Sharp, Managers’ knowledge of marketing principles: the case of new product development. [54] John Kearon, The Death of Innovation, Mark Leader, 2010 [55] Peter Sims, Little Bets. 2012 [56] Quoted in Lafley, Game Changer. 2008 [57] Steven Johnson, Where Good Ideas Come From. 2011


[58] http://www.campaignlive.co.uk/news/862579/ [59] http://www.forbes.com/sites/ryanmac/2013/03/04/gopro-evolutionfrom-35mm-film-to-americas-fastest-growing-camera-company/ [60] http://hbr.org/1995/07/discovery-driven-planning/ar/1 [61] Mintzberg, Strategy Bites Back. 2012 [62] Choi & Varian, Predicting the Present with Google Trends. 2009 [63] Asur & Huberman, Predicting the Future With Social Media. 2010 [64] http://www.syracuse.com/news/index.ssf/2014/03/ radio_shack_stores_closing_super_bowl_recover.html [65] http://www.140characters.com/2009/01/30/how-twitter-was-born/ [66] http://www.businessinsider.com/how-twitter-was-founded-2011-4 [67] Kim Warren, Strategy Dynamics Essentials. 2012 [68] Les Binet & Peter Field, The Long and Short of It. 2013 [69] Scott Adams, How to Fail at Almost Everything and Still Win big. [70] http://charlesduhigg.com/new-york-times-magazine/ [71] Kim Warren, Wired for Culture. 2012 [72] http://www.fastcompany.com/most-innovative-companies/2014/gopro [73] http://www.fastcompany.com/3017413/most-innovativecompanies-2012/29red-bull-media-house [74] Cynthia Montgomery, The Strategist. 2012


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