trend forecast 2018

TREND RePORT Li Hsuan Tsai Jan.2018 "Play & Destroy"

"Play & Destroy"

"Play and Destroy"

trend report 2018-2019

"Themes" 4

"Play Pink"

6

"Play Floral"

8

"Play Plaid"

10

"Play 90's"

12

"Play Sneaker"

14

"Play Oversized"

16 "Play functional fabric" 18

"Play Appropriation"

20

"Destroy Resell Mania"

22 "Destroy Logo on logo"

Editor:Li Hsuan Tsai/Professor:Oscar Betancur

"Play Pink"

005 1 Komatsu Nana

P

PINK SUIT According to Pantone Color

3 Chanel Perfume

Report, the color of this year will be more fun and playfulness.

Whether wearing the whole pink suit like Aimee Song, or just a little pink for embellishment, Pink always enhance the felinity for the ladies.

2

Marc Jacobs

"Play Floral"

F

floral-plaid

In 2017, gray checked blazers took over so many Instagram posts. Plaid pattern are from colorful clothes to the accessories. Designers even mixes different patterns together such as plaid and floral.

E

Embroidery

H

Hermes scrf Hermes scarves are always with delicate pattern and made by the best silk. The scarf in 2018 plays an important role to enhance your personal style and add joy into the plain outfit.

007

"Play Plaid"

009

T

Tartan

In 2017, gray checked blazers took over so many Instagram posts. Plaid pattern are from colorful clothes to the accessories. Designers even mixes different patterns together such as plaid and floral.

"Play 90's''

9

Ta p p i n g i n t o o l d s c h o o l workout gear,the athleisure is officially coming back and more designers uses 90’s elements on their designs.

H

90'S HIP HOP Into the 90’s, it is the the golden time hip hop culture. Run-DMC help Adidas promote the brand awareness and product sales. Luxury brands also entered the hip-hop market such as Gucci and Prada.

Nelly in his music video wore Gucci hat but also showed the most typical hip hop dress and black community culture.

011 M

Pulp fiction

In

the pulp fiction, there are bunch of fashion elements in the 90’s. The characters all wore the clothes that can be the symbols of time. For instance, the butch suede jacket worn by the Bruce Willis are still popular today.

"Play Sneaker" "Sneaker is new handbag -highsnobiety"

S

Sneaker

According to highsnobiety’s new article, sneakers are officially the new handbags now. The reason could be the influence of streetwear. People think sneakers can deliver the message in music or culture taste.

In 2017, Balenciaga’s triple S took over the whole fashion weeks and I believe that more fashion brands will follow up this trend.

1 Comme Des Garcons

2 Rick Owens

3 Gucci

015

O

OVER-SIZED Big shoulders, long-sleeved shirt and a cinched waist: this look took over the street fashion for a while.

This trend still continues to spread.

For instance, more and more brands release the over-sized puffer jacket in the winter

"Play Oversized"

"Play functional fabric"

F

FABRIC According to my primary research, functional fabric is still very potential in the fashion market. Due to climate change, fashion brands need to release the products against serious weather. Furthermore, sustainable issue also become what customers care about.

"Play Appropriation"

FACD.2018 Movement

R

Pteter Saville Today, appropriation has been widely used by fashion designer such as Raf Simon. In Spring/ Summer 2018, Raf Simon used Joy Divison’s Unknown Pleasure cover.

New young designers has used appropriation as a creating way no matter it is logo-flipping, bootlegging, or simply recontextualizing.

This is the most definitive characteristic of today’s street wear.

M

Resell Mania

"Destroy Resell Mania"

"Please stop it"

If we want to say that resell should stop right now, it could be too naive. This culture has been rooted in sneaker culture for a long time. However, the value of sneakers are judged by the resell price and it will be pitiful that money is the only thing left in the sneaker culture.

Logo

"Destroy Logo on logo"

P

Today, fashion is like a armament race. It seems more logos mean that you are more stylish than others. However, there are still lots of classic clothes without logos. Real classic clothes can stand the test of time.