Horror movie poster analysis 1

Horror Movie Poster Analysis The poster for 28 days later is an apt example of typical composition of a horror movie poster, using many typical elements in order to intrigue and implore the target audience to see the film. The element which is easiest to pick up on is the colour scheme which uses an abundance of blood red in order to both convey danger and gore without having to use an example of said gore in the poster itself (most likely a choice to be sure that people are not turned away from the film via the presence of a sensible fear of gore. The only other colours used on the poster are red and black.

The black is used in order to give the text and images visibility (contrasting with both the white and the red), the orange is employed as a colour of danger and also shows primality as the eyes have orange whites showing how the eyes are no longer human and thus the eyes of the supposed infected or “zombie” as hinted at with the biohazard symbol present behind the title text. The eyes are also above the other imagery conveying outnumbering or perhaps the balance of power between the normal looking guy and the “zombies”.

The font used is a broken urban font akin to common stencils used for writing text on buildings via graffiti (a common example of the breaking down of an orderly society).The stencil style image of a lone figure walking in front of the British icon of Big Ben clearly establishes setting and also shows a vision of Britain as a desolate city with a scarce remaining population.

Finally the text used on the poster uses a cliché phrase “your days are numbered”, employing direct address to the reader in order to captivate them and grab their attention.