When it came to companies my magazine could use as advertisers and a main source of revenue the results were very broad indeed, the mission statements and customer care track record became of primary importance as the need for good guy companies came into the forefront due to the techie internet users audiences need to know that what they are buying was made under certain conditions etc. with that said some brands are stereotypical mainstays and as a result are featured here because of their wide reaching appeal.
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