Liam Moran Portfolio 2020

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L

MORAN

Graphic & Motion Designer


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hello... Nice to meet you, I’m Liam!

I am a multidisciplinary designer with a keen interest in branding and motion design. Since graduating I have been working in a busy agency setting where I enjoy engaging with multiple sectors of the business. I cam a self-driven designer and enjoy taking a project from concept to completion. I am seeking a role where I can take the passion and skills I have developed in the industry to use. If you don’t find me behind a computer screen you’ll find me running, hiking or scrolling through Tik Tok tracking down the best life hacks!


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Social Media

Dale Farm

dale farm

social rebrand Nation-leading dairy cooperative Dale Farm approached us with a brief to reshape the brand’s social media strategy and make their channels more cohesive. We began by creating a design style guide that would set out the look and tone of voice for all content across Instagram and Facebook. As the lead creative on the account, I created all social media design content including static posts, animated posts, banners, stories, templates, photography and video content.

POSTS ANIMATED POSTS BANNERS STORIES TEMPL ATES PHOTOGRAPHY VIDEO CONTENT


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Content

Dale Farm


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Art Direction

Dale Farm


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Social Media Motion Graphic

Translink

translink

urby mindfulness Public-sector transport company Translink approached us with a brief to make the average bus commuter take a moment of mindfulness while scrolling through social media. As part of Mental Health Awareness Week 2019 we used this opportunity to create a suite of social motion graphics with instructions for the commuter to pause, reflect and practice mindfulness in their everyday life. I was responsible for the creation of all original graphics, stories and post layouts, including animation and character design.

ANIMATED POSTS INSTAGRAM POST INSTAGRAM STORIES TWITTER POST CHARACTER DESIGN


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Social Media/Illustration

Mindful Listening #Urby mindfulnessMonday

Translink


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Translink


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Activation Piece

Translink

translink

pop up gym Translink, in partnership with Better Gym approached us with a brief to encourage more people in Northern Ireland to think about their daily commute as part of their fitness journey. I chose a bold and modern colour sceme for the project, intended to catch the eye of passers by and commuters at bus stops throughout Belfast. In the centre of the city a bus shelter was transformed into a pop-up gym. This project required a multiple-output approach, as the activation piece needed to translate across pre-promote of the event on social media.

ADSHEL WRAP INSTALL ATION PIECE INSTAGRAM POSTS INSTAGRAM STORIES TWITTER POST


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Event Collateral

Northern Ireland Tourism Awards

NITA2020

awards show identity The brief was to create a refreshed identity for the Northern Ireland Tourisim Awards 2020. This project relied on the collaboration of elements for both the awards show night and online promotional content. It involved the roll out of multiple print assets including sponsor packs, roll up banners, and photo prop. Digital assets incorporated a moving logo intro and creation of a website concept for developers to create an entry submission site.

BRAND IDENTITY POP-UP BANNERS WEB DESIGN EVENT PROGRAMME LOGO REVEAL


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Event Collateral

Northern Ireland Tourism Awards


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Event Collateral

Northern Ireland Tourism Awards


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Brand Identity

Quinn Nutrition

quinn nutrition brand identity

Promotional material for a nutritional consultant. Drawing inspiration from the colours and form of beetroot to create a modern and elegant brand identity through print and digital elements.

BRAND IDENTITY BRAND STATIONERY FACEBOOK POSTS LOGO SUITE


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Brand Identity

Quinn Nutrition

C:25 M:15 Y:30 K:0

R:203 G:205 B:185

HEX: #cbcdb9

C:65 M:100 Y:35 K:35

R:91 G:27 B:75

HEX: #5b1b4b


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Editorial/Art Direction

Dale Farm

dale farm

annual report A 64-page perfect bound annual report for dale farm’s shareholders. Involved creative concepts, art direction for various images throughout the document. Roll out of copy throughout and figures for the financial year.

CONCEPT DESIGN ART DIRECTION ROLL OUT PRINT MANAGEMENT


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Social Media

Department of Economy NI

dept of economy

covid motion graphic The brief was to create a reactive piece for the Department of Economy to warn the public against financial scams during the COVID-19 pandemic. Original motion and graphic design, social media multiple platform roll-out.

VECTOR DESIGN ANIMATION TYPOGRAPHY INSTAGRAM POSTS INSTAGRAM STORIES TWITTER POST


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Social Media

Department of Economy NI


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typography

personal projects These pieces have been created out of the professional enviorment which has allowed me the freedom to experiment with typography. These pieces also involved sourcing suppliers to print the final outcomes.

Typography

Personal Projects


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thank you

get in touch email - liammorandesign@hotmail.com web - www.liammorandesign.com mob - 0795569844


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