1
L
MORAN
Graphic & Motion Designer
2
hello... Nice to meet you, I’m Liam!
I am a multidisciplinary designer with a keen interest in branding and motion design. Since graduating I have been working in a busy agency setting where I enjoy engaging with multiple sectors of the business. I cam a self-driven designer and enjoy taking a project from concept to completion. I am seeking a role where I can take the passion and skills I have developed in the industry to use. If you don’t find me behind a computer screen you’ll find me running, hiking or scrolling through Tik Tok tracking down the best life hacks!
3
Social Media
Dale Farm
dale farm
social rebrand Nation-leading dairy cooperative Dale Farm approached us with a brief to reshape the brand’s social media strategy and make their channels more cohesive. We began by creating a design style guide that would set out the look and tone of voice for all content across Instagram and Facebook. As the lead creative on the account, I created all social media design content including static posts, animated posts, banners, stories, templates, photography and video content.
POSTS ANIMATED POSTS BANNERS STORIES TEMPL ATES PHOTOGRAPHY VIDEO CONTENT
PA
R: 185 G: 215 B: 145
HEX: B
tory
05. S
Fa
Style
GRAP P H OTO
nt
Conte
91
ST YLE
e # S h aurn d a e S Yo u r
Dale
tory
t
n Conte
edia
ial M
- Soc
OO GRID L OUR S
Style
e
Guid
ONTE TO R Y C
NT IDE
IC ST N I M AT
CO ( V I D EO
YLE
YOU
NTENT
RA PH PH OTOG
)
P H OTO
Y
A
P L AT S/ TEM
E LOO
K
N E T IT IO ? COMP TO TO U G H’S YO U R G O W H AT
l socia Farm tent Dale is e s h n t o r gac ok fo yle, sh lo y. By usin efined st ition. a fre is ke g a d d recogn ting n Crea channels d creatin n nt bra ia en med palette a ave insta as be r h nic h und colou ers will echa m gro u late m dge back e p cons il h m te e sw d this a ughened ty of use slight no a ro hieve rie To ac d using a s for a va nd giving ers). e a w t rm fa crea is allo tent look (the e. Th ges fram g a consis f Dale Farm f ima sed o in ety o u keep heritage v a ari an be ho w o e h c h to t ases tent) howc ted con nd feel. s le ra a xamp gene look The e ing user e brand d th (inclu taining re while
Style
TO O U
R FA R
MIN
#O
OES G HER
EL
OUR S
TO R Y
IN THE ITY COM MUN
TO R Y
, T AM ETIT, EL LO R SI M DO IP IS CI NG IS M OD AD EU M IP SU LO RE EC TE TU ER M Y NI BH DO LO RE M CO NS AM NO NU LA OR EE T LO R SI T DO SE D DI ID UN T UTM IP SU M LA OR EE T TI NC LO RE UN T UT IP SU M M AG NA, TI NC IDNA LO RE M , AM ET RE M AG SI T AM ET DO LO DO LO R
e # S h aurn d a e Yo u r S
TO R Y
, T AM ETIT, EL LO R SI M DO IP IS CI NG IS M OD AD EU M IP SU LO RE EC TE TU ER M Y NI BH DO LO RE M CO NS AM NO NU LA OR EE T LO R SI T DO SE D DI ID UN T UTM IP SU M LA OR EE T TI NC LO RE UN T UT IP SU M M AG NA, TI NC IDNA LO RE M , AM ET RE M AG SI T AM ET DO LO DO LO R
OUR S
OOD #OURF
HEROE
S
OES
Dale 06
e
, T AM ETIT, EL LO R SI M DO IP IS CI NG IS M OD AD EU M IP SU LO RE EC TE TU ER M Y NI BH DO LO RE M CO NS AM NO NU LA OR EE T LO R SI T DO SE D DI ID UN T UTM IP SU M LA OR EE T TI NC LO RE UN T UT IP SU M M AG NA, TI NC IDNA LO RE M , AM ET RE M AG SI T AM ET DO LO DO LO R
GRAP
This nels. chan tography edia o m h l p an Y ocia feel. All out c lour GRAPH the s e lay d P H OTO ed on d look an ersity, th ws the co s u e iv n o ll d ra ill b hy w ing the b . To allow yle and fo grap typo e reinforc hy posts d edge st p ving il e o h n ra e g m w h o e d roug phot mbin hy an grap les to co standard the brand hoto r ty n of p graphy s lied as pe ed within io t a s o p u t p bin is ho ws a f pho com sts a ultitude o ift Shado rovided it L p ed po imat llows a m om filter content, n a r Fo le a or htro le sty e the Lig e subject subt v on th ld ha s. shou pending uideline g de vary pography y and t RA PH Y
Guid
K & FE
DHER URFOO
P H OTO
RAPHY
G PYH OTO H P A R G V
PH OTOG
ok &
rid Lo
04. S
edia
A
edia
ial M
- Soc
THANK
D
ial M
le
hy Sty
grap
hoto 06. P
Farm
ide
Gu Style
08. G
05
- Soc
Dale Farm
02
arm ale F
e Farm
07.
Art Direction/Design
of DF tion ch selec ed ea isting ave edit t look and s x e n a n eh e ive t m w is y ro s F ich g s ph a con t wh ogra phot to create tle prese tantly lift b s e u in g s a im ga look atte . Usin tone ages a m raphy. al g the im rd photo ssion d a profe n stand ross/ inhouse a c a e thes ots, e l use press sh across th hed il w lis We phy, images estab ogra phot enerated solid and a g user to create phy: board look. ogra d phot bran with g in to k wor ws is when hado Tips Lift S hy r e lt om fi otograp to. ph ightro ho The L lied to all type of p p p he a ith e b s of t s ed w le rd post rega to be is y h rap otog All ph ed le Full B
e
Guid
HY
ST
V
Dale
edia
ial M
Soc rm -
9D7 HEX: B
S
R 10 OPQ 789 LMN 456 IJK H 123 G DEF ABC
9D791
ary e prim rs ith th u ny w ary colo armo nd s in h the seco rk o w f lour one o ch co sing ts. Ea nly u l asse mmend o socia o ating ould rec B re c w when umb we ersity f th GREY nd div s a rule o AAAA5 ility a a flexib cent and HEX: A w o ll c a a ed to sed as an devis u been only be e has uld palett lours sho t a time. r u lo a o rs ry co ndary c colou onda co A sec . The se e primary rs th colou ed with in b m co
L IG H T GREEN
n see ou ca t n tyle y dge s ss differe undae e d e ro en ac ourS ough lled out hareY esigned S # e ro h d an be xample t ses how, both the a n l re howc s. Fo d fee ent o red s ted cont inuity an u t a nt . era n fe o n n c e ig e g er s hav e campa also allow & us torie l e sam hin s s wil d wit part of th bookend ure. t at re ey a d conten to also fe s an ates ed image rat gene
S
DOSI
G: 225 B: 190
Y
LOUR
L IG H T P E AC H
GRAPH
ARY CO D N O C E S7/32 R: 170 G: 170 4 : 165
LETTE
P H OTO
lo ta ndl Farm Blue g frie Navy the Dale remainin in e blue lour whil o c h c ri
OU R ST
OUR TS PRO DUC
ABO UT DAIR Y
OUR S FAR MER
, AMET R SIT G ELIT,
OU R ST
OR Y
, AMET R SIT ELIT, M DOLO ISCIN G MOD ADIP EUIS M IPSU NIBH DOLO RE LORE ECTE TUER MMY CONS R SIT NONU LAOR EET T UT IPSU M DOLO EET SED DIAM LAOR M TINC IDUN T UT M IPSU M LORE MAG NA, TINC IDUN LORE AMET RE MAG NASIT AMET, DOLO DOLO R
e # S h aurn d a e Yo u r S
#S ha re nd ae You rSu
RE-SH
feel ok & w when rid lo rk o The g strates h phics wo ety on gra m e a vari e d ed, th and how r with in b e com niously geth o tyle. rks to harm t wo erlying s this nten of co nded und n is how m, ra ow the b ample sh n Instagra l x wil ro The e ill appea and feel all w k style er the loo book and e v b ce howe ply to Fa lates will p p a also s and tem tform. e pla them d for the e new re-siz ced a , this ry trodu ave in d Our Sto ers a bit e We h ll um cons in a on ca secti us to tell rm a F s allow bout Dale a more . ted l way nstra ign visua emo lso d ct campa Y OR u ave a OU R ST We h new prod the grid. ey n a how feature o cluded th in e would these are within th to n d e e s te h u W pla be ho and e tem are to ned edg ing look d h he un rc g u ro ra g e ro ov ack e b cted th e keep wever th ld be sele o ou rk s h l, ho o s e r w fe art #S ha re olou n nd ae C ig nt a e ro You rSu He amp plim com the c from e colours t th 08 c t u a th rod ew p the n
Style
ARIN
e
Guid
Y HIG G S TO R
HLIGH
S
FAR M DAL E AM ICE CRE
, AMET R SIT ELIT, M DOLO ISCIN G MOD ADIP EUIS M IPSU NIBH DOLO RE LORE ECTE TUER MMY CONS R SIT NONU LAOR EET T UT IPSU M DOLO EET SED DIAM LAOR M TINC IDUN T UT M IPSU M LORE MAG NA, TINC IDUN LORE AMET RE MAG NASIT AMET, DOLO DOLO R
OR Y
M DOLO ISCIN ADIP EUIS MOD M IPSU NIBH DOLO RE LORE ECTE TUER MMY CONS R SIT NONU LAOR EET T UT IPSU M DOLO EET SED DIAM LAOR M TINC IDUN T UT M IPSU M LORE MAG NA, TINC IDUN LORE AMET RE MAG NASIT AMET, DOLO DOLO R
Feel
Fa
edia
ial M
Soc rm -
SAM
PL
XT E TE
E
HER
5
Content
Dale Farm
6
Art Direction
Dale Farm
7
Social Media Motion Graphic
Translink
translink
urby mindfulness Public-sector transport company Translink approached us with a brief to make the average bus commuter take a moment of mindfulness while scrolling through social media. As part of Mental Health Awareness Week 2019 we used this opportunity to create a suite of social motion graphics with instructions for the commuter to pause, reflect and practice mindfulness in their everyday life. I was responsible for the creation of all original graphics, stories and post layouts, including animation and character design.
ANIMATED POSTS INSTAGRAM POST INSTAGRAM STORIES TWITTER POST CHARACTER DESIGN
8 7
Social Media/Illustration
Mindful Listening #Urby mindfulnessMonday
Translink
9
Translink
10
Activation Piece
Translink
translink
pop up gym Translink, in partnership with Better Gym approached us with a brief to encourage more people in Northern Ireland to think about their daily commute as part of their fitness journey. I chose a bold and modern colour sceme for the project, intended to catch the eye of passers by and commuters at bus stops throughout Belfast. In the centre of the city a bus shelter was transformed into a pop-up gym. This project required a multiple-output approach, as the activation piece needed to translate across pre-promote of the event on social media.
ADSHEL WRAP INSTALL ATION PIECE INSTAGRAM POSTS INSTAGRAM STORIES TWITTER POST
11
12
13
Event Collateral
Northern Ireland Tourism Awards
NITA2020
awards show identity The brief was to create a refreshed identity for the Northern Ireland Tourisim Awards 2020. This project relied on the collaboration of elements for both the awards show night and online promotional content. It involved the roll out of multiple print assets including sponsor packs, roll up banners, and photo prop. Digital assets incorporated a moving logo intro and creation of a website concept for developers to create an entry submission site.
BRAND IDENTITY POP-UP BANNERS WEB DESIGN EVENT PROGRAMME LOGO REVEAL
14
Event Collateral
Northern Ireland Tourism Awards
15
Event Collateral
Northern Ireland Tourism Awards
16
Brand Identity
Quinn Nutrition
quinn nutrition brand identity
Promotional material for a nutritional consultant. Drawing inspiration from the colours and form of beetroot to create a modern and elegant brand identity through print and digital elements.
BRAND IDENTITY BRAND STATIONERY FACEBOOK POSTS LOGO SUITE
17
Brand Identity
Quinn Nutrition
C:25 M:15 Y:30 K:0
R:203 G:205 B:185
HEX: #cbcdb9
C:65 M:100 Y:35 K:35
R:91 G:27 B:75
HEX: #5b1b4b
18
19
Editorial/Art Direction
Dale Farm
dale farm
annual report A 64-page perfect bound annual report for dale farm’s shareholders. Involved creative concepts, art direction for various images throughout the document. Roll out of copy throughout and figures for the financial year.
CONCEPT DESIGN ART DIRECTION ROLL OUT PRINT MANAGEMENT
20
21
Social Media
Department of Economy NI
dept of economy
covid motion graphic The brief was to create a reactive piece for the Department of Economy to warn the public against financial scams during the COVID-19 pandemic. Original motion and graphic design, social media multiple platform roll-out.
VECTOR DESIGN ANIMATION TYPOGRAPHY INSTAGRAM POSTS INSTAGRAM STORIES TWITTER POST
22
Social Media
Department of Economy NI
23
typography
personal projects These pieces have been created out of the professional enviorment which has allowed me the freedom to experiment with typography. These pieces also involved sourcing suppliers to print the final outcomes.
Typography
Personal Projects
24
25
thank you
get in touch email - liammorandesign@hotmail.com web - www.liammorandesign.com mob - 0795569844